Paper Code: BBA-312
Entrepreneurship Development
“Startup Business proposal”
Undertaken at
“BK ENTERPRISES”
Submitted in partial fulfilment of the requirements
For the award of the degree of
BACHELOR OF BUSINESS ADMINISTRATION
To
Guru Gobind Singh Indraprastha University, Delhi
Under the Guidance of: Submitted by:
Dr. Rubeena HARDIKA ANAND
Faculty Guide BBA 6MA, Shift 1st
Submission Dt.- 15th March,2024 03917001721
Session 2021 to 2024
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To Whom It May Concern
I HARDIKA ANAND Enrollment No. 03917001721 from BBA-VI Sem, Shift 1st of the Tecnia Institute of
Advanced Studies, Delhi hereby declare that the Live project Report (BBA-312) entitled “Start-Up Business
proposal ” at “BK ENTERPRISES ” is an original work and the same has not been submitted to any other
Institute for the award of any other degree.
Date: Signature of the Student
Certified that the Live Project Report submitted in partial fulfilment of BACHELOR OF BUSINESS
ADMINISTRATION (BBA) to be awarded by G.G.S.I.P. University, Delhi by
,Enrolment No.03917001721 has been completed under my guidance and is Satisfactory.
Date: Signature of the Faculty Guide
Name of the Guide: Dr. Rubeena
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ACKNOWLEDGEMENT
It is indeed a moment of immense gratification for me to express my deepest gratitude to Dr. Rubeena
(TIAS) for providing me with an opportunity to carry out this project study and help me create this report
based on a new Self Start-up event planning firm.
I am grateful to her for casting an excellent academic ambiance, without which the project would not have
been fulfilled. I express my sincere gratitude to my project guide for her guidance and supervision during the
development of this project and for making it a reality.
Last but not least I would like to thank the teacher’s staff of library, seniors, friends, and well-wishers for their
enormous support and encouragement.
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TABLE OF CONTENTS
SERIAL NO. PARTICULARS PAGE NO
1. Chapter 1: Overview of Business 5 -7
• Mission Statement
• Business Concept
• Business goals and Vision
2. Chapter 2: Services offered 8- 9
3. Chapter 3: Market Analysis 10 - 13
• Analysis of market opportunities and
challenges
• PESTEL Analysis
• SWOT Analysis
4 Chapter 4: Marketing plan 14 -15
• Product Plan
• Price plan
• Place plan
• Promotion Plan
5 Chapter 5: Logistics & operations plan 16 – 18
6 Chapter 6: Financial Plan 19 – 24
7 Bibliography 25
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Chapter 1: overview of the
business
Overview:
A clothing shop is a retail establishment that specializes in selling a variety of apparel
and accessories to customers. Whether it's a bustling city boutique, a quaint
neighborhood store, or an online platform, the essence remains the same: to provide
customers with a curated selection of clothing options that cater to their preferences
and style preferences.
At the heart of a clothing shop's operations lies the art of merchandising. From trendy
fast fashion pieces to timeless classics and everything in between, clothing shops
carefully curate their inventory to appeal to a diverse customer base. This involves
staying attuned to the latest fashion trends, understanding local market preferences,
and maintaining a balance between staple wardrobe essentials and statement pieces.
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Beyond just selling clothes, successful clothing shops cultivate an immersive shopping
experience. Warm and inviting store layouts, knowledgeable staff members, and
personalized styling services all contribute to creating an environment where customers
feel valued and understood. In the digital realm, this experience extends to user-friendly
websites, engaging social media content, and seamless online shopping interfaces.
Key to a clothing shop's success is its ability to adapt to an ever-changing landscape.
From navigating seasonal trends and adjusting inventory levels to embracing
sustainability initiatives and leveraging technology for enhanced customer experiences,
staying ahead requires agility and innovation. By continuously evolving and engaging
with their customer base, clothing shops can forge lasting connections and thrive in the
dynamic world of fashion retail.
Mission Statement:
"Empowering individuals to express their unique style and confidence through
curated collections of quality apparel and accessories. We strive to create a
welcoming and inclusive shopping experience, both in-store and online, where every
customer feels inspired and valued. Committed to sustainability and ethical
practices, we aim to make a positive impact on both the fashion industry and the
communities we serve. With passion for fashion and dedication to exceptional
service, we aspire to be more than just a clothing shop—we aim to be a destination
where style meets substance
Vision Statement:
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To be the premier destination for fashion-forward individuals seeking curated
collections that blend style, quality, and sustainability. We envision a future where our
brand is synonymous with innovation, inclusivity, and positive social impact.
Business Goals :
1. Expand Online Presence: Increase online visibility through targeted digital
marketing efforts, SEO optimization, and social media engagement to capture a
wider audience and drive online sales.
2. Enhance Customer Experience: Continuously improve customer service
standards, streamline the shopping journey both online and in-store, and offer
personalized recommendations to foster loyalty and satisfaction.
3. Curate Sustainable Collections: Source eco-friendly materials, partner with
ethical suppliers, and prioritize sustainability throughout the supply chain to meet
the growing demand for environmentally conscious fashion options.
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Chapter 2: products and
services offered
Products and services typically offered by a clothing shop specializing in
traditional Indian attire:
Products:
1. Lehenga Cholis: Exquisite sets consisting of a lehenga (skirt), choli
(blouse), and dupatta (scarf), available in various fabrics, embellishments,
and designs for weddings, festivals, and special occasions.
2. Salwar Kameez: Traditional three-piece attire comprising a salwar (loose
pants), kameez (tunic), and dupatta, offered in a myriad of styles, including
Anarkali suits, Punjabi suits, and Pakistani suits.
3. Kurtis: Versatile tops or tunics worn with leggings, salwars, or jeans,
available in a wide range of lengths, cuts, and embellishments, suitable for
both casual and semi-formal occasions.
4. Sarees: Elegant draped garments consisting of a length of fabric wrapped
around the body, often paired with a blouse and petticoat, offered in
diverse materials like silk, chiffon, georgette, and cotton, with intricate
embroidery, prints, and embellishments.
5. Accessories: Complementary accessories such as bangles, earrings,
necklaces, maang tikka (forehead ornament), bindis, and handbags to
complement and enhance traditional attire.
Services:
1. Custom Tailoring: Offering bespoke tailoring services to create
personalized outfits according to the client's measurements, preferences,
and design specifications.
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2. Styling Consultations: Providing expert guidance and recommendations on
outfit selection, color combinations, and accessory pairing to achieve the
desired look for specific events or occasions.
3. Alterations and Repairs: Performing alterations and repairs on purchased
garments to ensure the perfect fit and address any damages or defects,
with attention to detail and craftsmanship.
4. Wedding Trousseau Services: Assisting brides-to-be and their families in
selecting and coordinating outfits for various wedding-related events,
including engagement ceremonies, mehndi functions, and receptions.
5. Online Shopping Experience: Offering a seamless online shopping
experience with user-friendly interfaces, secure payment options, and
timely delivery services for customers' convenience, along with virtual
styling consultations and size guides.
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Chapter 3: Market analysis
Market Overview:
1. Market Size and Growth: The market for traditional Indian attire is significant and continues to grow
steadily. With a rich cultural heritage and diverse regional styles, there is a high demand for traditional
clothing both within India and among the Indian diaspora worldwide.
2. As of the latest available data, the market for fertilizer and pesticide retailer shops continues to show
steady growth globally, with an estimated market size of over $200 billion. This growth is driven by
increasing demand for agricultural inputs due to population growth, rising food consumption, and the
need for higher crop yields to meet food security challenges. In terms of regional trends, Asia-Pacific
dominates the market, accounting for around 40% of the global share, followed by North America and
Europe.
Market Opportunities:
1. Customization and Personalization: Offer customization services that allow customers to tailor their
traditional Indian outfits according to their preferences, measurements, and design choices.
Personalization options, such as embroidery styles, color combinations, and fabric selections, can
enhance customer satisfaction and differentiate the brand in the market.
2. Collaborations and Partnerships: Collaborate with fashion influencers, celebrities, and designers to
create exclusive collections or limited-edition pieces that generate buzz and attract a wider audience.
Partnering with wedding planners, event organizers, and bridal boutiques can also facilitate access to
niche markets and increase brand visibility within the wedding industry.
3. Sustainable Fashion Initiatives: Embrace sustainability practices across the supply chain, from
sourcing eco-friendly materials to implementing ethical manufacturing processes and reducing waste.
Highlighting the brand's commitment to sustainability can resonate with environmentally conscious
consumers and differentiate it from competitors.
Market Challenges:
1. Competition: The market is saturated with numerous players, ranging from local boutiques to national
brands, each vying for market share. Standing out amidst intense competition requires distinct
branding, unique offerings, and exceptional customer service.
2. Changing Consumer Preferences: Consumer preferences and fashion trends are constantly evolving,
making it challenging to predict and meet demand accurately. Staying abreast of shifting tastes and
preferences requires ongoing market research and agility in adapting product offerings accordingly.
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3. Seasonal Fluctuations: Demand for traditional Indian attire often fluctuates seasonally, with peaks
during festival seasons and wedding seasons. Managing inventory levels, anticipating demand
spikes, and avoiding overstocking or stockouts require careful planning and forecasting.
PESTEL Analysis:
1. Political Factors:
Trade Policies: Changes in trade policies, tariffs, or import/export regulations can impact the cost and
availability of imported fabrics and materials.
Political Stability: Political instability or unrest in key sourcing regions may disrupt supply chains and
affect production timelines.
2. Economic Factors:
Economic Growth: Overall economic growth and consumer purchasing power influence discretionary
spending on clothing, including traditional Indian attire.
Exchange Rates: Fluctuations in currency exchange rates can affect the cost of imported materials
and impact pricing strategies.
3. Social Factors:
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Cultural Trends: Shifts in cultural trends and societal preferences towards traditional attire or western
influences can impact demand for specific styles and designs.
Demographic Changes: Changes in demographics, such as population growth, age distribution, and
urbanization, may influence consumer preferences and market demand.
4. Technological Factors:
Digital Transformation: Advancements in technology, such as e-commerce platforms, mobile apps, and
virtual fitting rooms, reshape the retail landscape and influence consumer shopping behavior.
Manufacturing Innovations: Technological advancements in manufacturing processes, such as digital
printing and automation, can enhance efficiency and product quality.
5. Environmental Factors:
Sustainable Practices: Increasing consumer awareness and concern for environmental sustainability
may drive demand for ethically sourced and eco-friendly clothing options.
Climate Change: Extreme weather events and changing climate patterns can impact agricultural
production of natural fibers like cotton, affecting the availability and cost of raw materials.
6. Legal Factors:
Labor Laws: Compliance with labor regulations regarding working conditions, wages, and employee
rights is essential, particularly in regions where clothing manufacturing occurs.
Intellectual Property Rights: Protecting intellectual property rights for unique designs and trademarks is
crucial to prevent infringement and maintain brand integrity.
SWOT Analysis:
Strengths:
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1. Unique Product Offering: Specializing in traditional Indian attire
provides a unique selling proposition, catering to customers
looking for ethnic and cultural clothing.
2. Strong Brand Identity: Building a strong brand identity with a focus
on quality craftsmanship, authenticity, and cultural heritage can
foster customer loyalty and brand recognition.
WEAKNESSES
1. Limited Market Reach: Depending on the location, the target
market for traditional Indian attire may be niche, limiting the
potential customer base compared to mainstream fashion
retailers.
2. Seasonal Demand: Seasonal fluctuations in demand for
traditional attire, such as during festival and wedding seasons,
can result in inconsistent sales patterns and inventory
management challenges.
Opportunities:
1. International Expansion: Expanding into international markets with high demand
for ethnic wear, such as regions with a significant Indian diaspora or growing
interest in Indian culture, can unlock new growth opportunities.
2. E-commerce Growth: Investing in e-commerce platforms and digital marketing
initiatives can broaden the customer reach beyond physical store locations and
capitalize on the growing trend of online shopping.
Threats:
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1. Intense Competition: Facing competition from both traditional retailers and
online marketplaces offering similar products at varying price points may impact
market share and profitability.
2. Economic Uncertainty: Economic downturns or fluctuations in consumer
spending habits can affect discretionary spending on clothing, leading to
reduced sales and revenue.
Chapter 4: Market plan
1 PRODUCT PLAN
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Product Lifecycle Management:
Implement strategies to manage the product lifecycle effectively, from introduction to eventual retirement or
discontinuation.
Regularly review sales performance, customer feedback, and market trends to determine when to introduce
new products, update existing ones, or phase out underperforming items.
2. PLACE PLAN
Store Location and Design:
Choose store locations strategically to maximize visibility, accessibility, and proximity to your target
customers. Consider factors such as demographics, competition, and rental costs.
Design store layouts and interiors that reflect your brand identity and create a welcoming, immersive
shopping experience for customers. Incorporate cultural elements, thematic decor, and comfortable fitting
rooms to enhance the ambiance.
3.PRICE PLAN
Cost Analysis:
Conduct a thorough cost analysis to determine the expenses associated with producing, sourcing, and
selling your traditional Indian attire products. Consider factors such as material costs, labor costs, overhead
expenses, and desired profit margins.
PROMOTION PLAN
Identify Target Audience:
Define your target audience based on demographics, psychographics, and buying behavior. Consider factors
such as age, gender, income, cultural background, and fashion preferences.
Chapter 5: logistics and
operations plan
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Supply Chain Management:
1. Sourcing of Raw Materials:
The clothing supply chain typically begins with the sourcing of raw materials such as fabrics, yarns,
dyes, and accessories (buttons, zippers, etc.).
Raw materials can be sourced from domestic or international suppliers, depending on factors such as
cost, quality, availability, and lead times.
2. Manufacturing and Production:
Once the raw materials are sourced, they are sent to manufacturing facilities where they undergo
processes such as cutting, sewing, printing, and finishing to create clothing products.
Manufacturing can take place in-house or outsourced to third-party suppliers, often located in countries
with lower labor costs and specialized expertise in garment production.
3. Quality Control:
Quality control processes are implemented throughout the manufacturing process to ensure that
clothing products meet predetermined standards for design, fit, construction, and durability.
INVENTORY MANAGEMENT
Demand Forecasting:
Clothing retailers use historical sales data, market trends, and customer insights to forecast demand
for various clothing products.
Demand forecasts help retailers anticipate future sales volumes and plan inventory levels accordingly
to prevent stockouts or excess inventory.
Ordering and Replenishment:
Based on demand forecasts, retailers place orders with suppliers or manufacturers to replenish
inventory levels.
Order quantities are determined by factors such as lead times, order cycle times, minimum order
quantities, and economic order quantities to optimize inventory carrying costs.
Inventory Classification:
Clothing inventory may be classified into categories based on factors such as seasonality, product
type, size, color, and style.
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Classification helps retailers organize and manage inventory more effectively, prioritize stocking
decisions, and allocate resources efficiently.
Inventory Management:
MANUFACTURING
Design and Development:
The manufacturing process typically begins with the design and development of clothing products.
Designers create sketches or digital renderings of clothing designs, specifying details such as style,
silhouette, fabric, color, and embellishments.
Designers may also create technical specifications or patterns that serve as blueprints for the production
process.
Sourcing of Materials:
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Once the design is finalized, manufacturers source raw materials such as fabrics, trims, buttons, zippers,
and threads from suppliers.
Materials may be sourced domestically or internationally, depending on factors such as cost, quality,
availability, and lead times.
Pattern Making and Cutting:
The pattern making process involves translating design specifications into physical patterns that serve as
templates for cutting fabric pieces.
Patterns are typically made from paper or cardboard and may be created manually or using computer-
aided design (CAD) software.
Once patterns are finalized, fabric is laid out in layers, and pattern pieces are traced onto the fabric before
cutting.
DISTRIBUTION
Manufacturer to Wholesaler:
Clothing manufacturers typically sell their products in bulk quantities to wholesalers or distributors.
Wholesalers purchase large quantities of clothing items from multiple manufacturers and then distribute
them to retail outlets.
Wholesaler to Retailer:
Retailers, including clothing stores, department stores, and online retailers, purchase clothing products
from wholesalers to stock their inventory.
Wholesalers may offer discounts or bulk pricing incentives to retailers to encourage large orders.
Retailer to Consumer:
Consumers purchase clothing products from retailers through various channels, including brick-and-
mortar stores, e-commerce websites, and mobile apps.
Retailers may offer multiple sales channels to accommodate different customer preferences, such as in-
store shopping, online shopping, or click-and-collect options.
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CUSTOMER SERVICE
Product Knowledge:
Customer service representatives are trained to have in-depth knowledge about the clothing products they
sell, including fabric composition, sizing, fit, care instructions, and styling tips.
They can assist customers in selecting the right clothing items based on their preferences, body type, and
occasion.
Assistance with Sizing and Fitting:
Customer service staff help customers find the correct sizes by providing guidance on measuring themselves,
interpreting size charts, and recommending the appropriate fit for different styles.
In-store fitting rooms are available for customers to try on clothing items before making a purchase, with
assistance from staff available if needed.
Order Support:
For online purchases, customer service representatives assist customers with placing orders, navigating the
website, applying discounts or promotions, and resolving any technical issues.
They provide order tracking information and updates on delivery status, addressing any concerns or inquiries
about shipping times and delivery arrangements.
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Chapter 6: financial plan
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Revenue Generation:
Product Diversification:
Expand the product line to offer a diverse range of clothing items, including different styles, sizes, colors,
and price points to cater to a wider customer base.
Introduce new product categories or collections based on market trends, seasonal demand, or customer
preferences, such as athleisure wear, sustainable fashion, or gender-inclusive clothing.
Brick-and-Mortar Retail:
Invest in brick-and-mortar retail locations strategically located in high-traffic areas, shopping malls, or
tourist destinations to attract customers and drive sales through in-store shopping experiences.
E-commerce and Online Sales:
Develop a user-friendly e-commerce website or mobile app to sell clothing products online and reach
customers beyond geographical limitations.
Invest in digital marketing strategies, such as search engine optimization (SEO), pay-per-click (PPC)
advertising, social media marketing, and email campaigns, to drive traffic to the online store and increase
conversions.
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Cost Management:
Quality Control:
Implement stringent quality control measures to prevent defects, rework, and returns that can incur
additional costs.
Conduct regular inspections and audits to identify and address quality issues early in the production
process.
Operational Optimization:
Identify opportunities for cost savings and process improvements across all aspects of operations,
including distribution, logistics, and customer service.
Reduce waste and inefficiencies through lean manufacturing principles and continuous improvement
initiatives.
Marketing and Promotion:
Allocate marketing budgets strategically to target high-ROI channels and campaigns.
Utilize cost-effective marketing tactics, such as social media, content marketing, and referral programs, to
reach and engage customers without overspending.
Investment in Growth:
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Expansion of Product Lines:
Invest in research and development to expand the range of clothing products offered, including new styles,
designs, and categories.
Introduce complementary products or accessories to enhance the overall shopping experience and increase
average order value.
Market Expansion:
Invest in market research to identify new target demographics, geographic regions, or niche markets with
growth potential.
Expand distribution channels by opening new retail locations, entering new markets, or partnering with
wholesalers and distributors.
E-commerce and Digital Expansion:
Invest in e-commerce infrastructure and technology to improve website functionality, user experience, and
mobile responsiveness.
Allocate resources to digital marketing initiatives, such as search engine optimization (SEO), pay-per-click
(PPC) advertising, social media marketing, and influencer partnerships, to increase online visibility and drive
traffic to the website.
BALANCE SHEET
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