COMPANY PROFILE
Coffeenatics is a Specialty Coffee Roaster, Wholesaler,
Academy, Cafe based in Medan and operating throughout
OUR
Indonesia
We are passionate about coffee. To create a cup of coffee,
STORY
we source top quality specialty coffee beans from all over
the world, roast the coffee to bring out its most distinct
aromas and flavours and create blends that balances all of
the coffee’s natural characteristics, and baristas then brew
the coffee with great care using state-of-the-art equipment
We are also passionate about our world. Our café is inspired
by coffee cultures all over the globe. From the food and
beverage selections to interior design, everything you find at
our café is a curated selection that creates unique and
distinctive experiences
Discover the new and savour the classics, over the best
coffee in town. Welcome to Coffeenatics
1
OUR
VISI ON, M ISSI ON
& VALUE
Vision
To be the leading caffeine solution provider in Indonesia
Mission
To provide an extraordinary coffee experience to our customers
Value
• Our Customer is our priority
• We Grow our enterprise and people
• Our Integrity is paramount
• We strive for Excellence
• We are passionate about Success
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OU R
PRODUCTS
Coffee :
More than 20 blends and single-origin premium coffees
Handcrafted Beverage :
Fresh brewed coffee, hot and iced espresso beverages, coffee and non-coffee blended beverages,
chocolate beverages, hot and iced teas
Consumer Product :
Coffee capsules, single-serve pourover coffees
Ready-To-Drink :
Bottled iced espresso beverages, bottled non-coffee beverages
Cooked-To-Order Food :
Melbourne style breakfast & brunch, salad, soup, Indonesian favorite, pasta, small bite, dessert
Pastries :
Cookie, biscuit, brownie, doughnut, tart, cheesecake, muffin
Merchandise :
Coffee brewing equipment, mug, clothing accessories, whole bean and ground coffee
3
OUR
SE RVICES
Café / Coffee Shop Consultation :
Consultation program for those who are interested in opening
a café / coffee shop or improving their coffee business
Coffee Break :
Corporate / private coffee break bookings
Coffee Workshop :
Professional & Non-Professional Barista trainings
Pop-Up :
Bazar, private function, weddings and other bookings
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OU R CSR
Coffee Education :
• Universitas Pelita Harapan: Invited as guest lectures,
our Co-Founders Harris Hartanto Tan & Norita Chai
provides UPH’s students with a comprehensive
coffee training and hospitality includes
“Specialty Coffee Appreciation, Basic Espresso &
Basic Manual Brew”
Charity Program :
• Child’s Education: Co=operating with local NGO
(@1000foundation), we held a program called
“Coffee for Child’s Education” which 100% of profit
earned will go to 1000 foundation’s “Scholarship for
Orphans” program
Coffee Sponsorship :
• #CoffeeRun: A monthly running event collaborating
with local running community (@runmdn) to promote
healthy lifestyle
• Co-Working Coffee Sponsorship : We share our local
community’s commitment to promoe
entrepreneurship. We are working with local
co-working space (@claphamco and @spasi.hub) to
support start-up by providing our tenants with whole
bean coffee for their daily caffeine intake
Wildlife Conservation
• Siamang Forest: A conservation project initiated by
our coffee producer (i.e. Lisa & Leo’s Organic) in
Simalungun, North Sumatra. Every “Siamang Forest”
coffee purchase will contribute to the conservation of
the Black Gibbon Primate “Siamang” habitat located
around our producer farm. A 12-hectare forest that
the Siamang rely on to provide a home and food for
their family of 5
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OUR
LEADERSHIP
Harris Hartanto Tan:
• Profession: Managing Director and Co-Founder
• Coffee License & Qualification: CQI Q-Grader,
Q-Processor and SCA Roaster
• Formal Education: Monash University (Political Economics
& Marketing)
Norita Chai:
• Profession: Director of Coffee and Co-Founder
• Coffee License & Qualification: CQI Q-Grader, Q-Processor
and SCA Barista
• Formal Education: Methodist Indonesia University
(Accounting & Finance)
Boris Hartanto Tan:
• Profession: Director of Pastry & Chocolatier and Co-Owner
• Coffee License & Qualification: CQI Q-Processor
and Savour Australia
• Formal Education: Monash University (Biotechnology)
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OUR
COLLABORATIONS
Google Indonesia, November, 23, 2016:
• #SelaluTauMDN: Google Indonesia’s campaign and
collaboration with Coffeenatics to promote the “Google
App” at Medan
• Participation: We participate as one of the Google’s
“#SelaluTauMDN” stopping point and successfully served
more than 800 pax
• Documentation: https://www.youtube.com/watch?v=sh-
Pz8n2x6x8
UNIQLO, February to March, 2018:
• #FromTokyoToMedan: UNIQLO’s campaign and collaboration
with Coffeenatics to promote the grand opening
of UNIQLO’s first store at Medan
• Participation: We create a series of events and marketing
campaign to welcome and celebrate the opening of UNIQLO’s
first store in Medan (i.e. Entrepreneurship: Growing Through
Collaboration, Saturday Brunch with UNIQLO,
The Grand Opening of UNIQLO at Sun Plaza Medan)
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OUR
COLLABORATIONS
Tokopedia, April, 7-8, 2018 :
• Maker Fest 2018: Tokopedia’s campaign to highlight
local creators and encourage young start-up to sell
their products online through Tokopedia
• Participation: We participate as the “Official Merchant
of Tokopedia in Medan” -
UNIQLO, November 2-4, 2018:
• #ArigatoFanFest: Extenstion of UNIQLO’s first campaign and
collaboration with Coffeenatics to appreciate their customers’
support during their opening in Indonesia
• Participation: We participate as UNIQLO’s “#ArigatoFanFest”
stopping point and successfully distributed 300 pax of -
complimentary coffee to UNIQLO’s customer
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OUR E VE NT
Ubud Writers & Readers Festival,
October 26-30, 2016:
• Ubud Writers & Readers Festival (@ubudwritersfest): UWRF
is Southeast Asia’s leading festival of words and ideas. It is
a major cultural event, attracting thousands of visitors from
across Bali, Indonesia and the Globe
• Participation: We participate as the “Official coffee of the
Ubud Writers & Readers Festival 2016”
• Documentation: https://www.youtube.com/watch?v=KB-
z0AhCRU4A&list=PLkYKpBuhsIifNTTuop5cAczUvvyA3Wj8-
Ubud Food Festival, May 12-14, 2017:
• Ubud Food Festival (@ubudfoodfest): UFF is a three-day culinary adventure with
Indonesian food as the star. In its three years it has grown into Southeast Asia’s
leading culinary event.
• Participation: Our Co-Founder Harris Hartanto Tan invited as one of the speakers on
UFF’s “Think, Talk, Taste: Coffee Country” and we are also participate as one of the
“Coffee Corner” in the festival.
• Documentation: http://www.ubudfoodfestival.com/speaker/harris-hartanto-tan-
manual-brew-enthusiast/
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OUR EVENT
Urban Coffee Week, May 12-14, 2017:
• Urban Coffee Week (@mvp.id): UCW is a three-day caffeine
adventure held in Surabaya, Indonesia. It is the first and one of the
largest coffee event in Surabaya.
• Participation: Our Co-Founder Harris Hartanto Tan and Norita Chai
invited as one of the speakers on UCW’s “Young Coffeepreneurs”
and also to run several of their signature coffee workshop (i.e.
Specialty Coffee Appreciation & Advanced Manual Brew)
Ubud Food Festival, April 13-15, 2018 :
• Ubud Food Festival (@ubudfoodfest): UFF is a three-day culinary
adventure with Indonesian food as the star.In its four years
it has grown into Southeast Asia’s leading culinary event.
• Participation: Our Co-Founder Harris Hartanto Tan invited
to run one of his signature workshop
“Mastering Manual Brew with the Coffeenatics”
and we are also participate as one of the “Coffee Corner” in the festival.
• Documentation: http://www.ubudfoodfestival.com/speaker/
harris-hartanto-tan-manual-brew-artist/
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OU R SPONS O RS H IP S
TedxUbud 2017, 2018, 2019 :
• TedxUbud (@tedxubud): Created in the spirit of TED’s (Technology, Entertainment,
Design) mission, “Ideas Worth Spreading”, the TedxUbud program is designed
to give communities, organizations and individuals the opportunity to stimulate
dialogue through TED=like experience at the local level
• Participation: We participate as the “Event Partners” sponsoring coffee related
beverages to both audiences and speakers
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OUR
WHOLESALE
Our wholesale program includes :
• Coffee Bean & Equipment Management
• Barista & Floor Staff Training
• Technical Support
Our professional support
team includes :
• CQI Certified Q Grader
• CQI Certified Q Processor
• SCA Certified Barista
• SCA Certified Roaster
Wholesale Equipment :
• Felicita Coffee Scale
• PUQpress Automatic Tamper
• La Marzocco Espresso Machine
• Mazzer Electric Coffee Grinder
• AeroPress
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