Healthy Food Restaurant
GREEN CASTLE
Business Plan
GROUP 7
Table of contents
01 02 03
Business Problem Solution
overview
04 05
Market & Product Investment Pitch
01
Business
Overview
Our restaurant
Healthy foods, especially organic foods, the dishes here are varied by week and can be
customized according to customer requirements to help customers maintain and protect
their health to maintain a healthy lifestyle
02
Problem
Problem
“Healthy & balance” is a positive lifestyle
that youth are heading.
Building a reasonable diet, a harmonious
combination of short exercises and long
training sessions.
“Eat clean” menu: say "no" to packaged
foods, favoring fruits, vegetables, and whole
grains. But for beginners, it is not easy to
build a clean eating menu.
Don't worry about it, our store will help
you to do it!!
03
Solution
Solution
Our restaurant help people with things:
• Provide healthy meals, processed
ingredients meet standards
• Help you control your weight effectively
• Diverse menu is changed every month
for you to enjoy without getting bored
• Provide nutritious dry foods
• A dining space that is close to nature,
relaxing your mind
04
Market & Product
Market segments
Geographic: Customers living and working in Ho Chi
Minh City.
Demographic: 20-40 years old.
Behavior: Customers often use outside food because
they don't have time to cook, but still want to keep in
shape.
Psychographic: have a modern lifestyle, like sports, have
requirements for a beautiful and healthy body.
Customers
Market Competitors
SWOT Analysis
STRENGTHS WEAKNESSES
4 wide distribution branches in the
There will be more competitors in the future
districts
Variety of products and good quality & Marketing activities are mainly concentrated in the
Affordable price Ho Chi Minh city
Experienced staff
OPPORTUNITIES THREATS
Meet the needs of society in today's new
Many new food business models have been born.
lifestyle
Social development
Marketing 4.0
Our menus
Example 1 Example 2 Example 03
Salad & chicken bean Salmon/ tuna served with Seaweed vegetable roll
mashed potatoes
30.000đ 40.000đ 25.000đ
Our menus
DETOX Cereal Yoghurt
30.000đ 40.000đ
05
Investment Pitch
2 Billion
15%
2 Billion
15%
3 Branches
Do you have any questions?
7colorscastle@gmail.com
+84 947 155 558
greencastle.com
