INNOVATION
Foreign Trade University
Lu Thi Thu Trang (L.LM.)
Lecturer’s Info
u Full name: Lu Thi Thu Trang
u Email: trang.ltt@ftu.edu.vn
u Mobile: 0904484069
u FTU, UB (IELPO)
u BIDV, WTO, FTU
u Health Coach, Yoga Instructor
u FTU
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SYLLABUS
1. Course description
2. Reading materials
3. Learning Method
4. Assessment
5. Schedule
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SYLLABUS
1. Course Description
u Knowledge and instruments in the fields of innovation
u Process to develop an innovative idea into a business
u How an enterprise innovate inside its business
u Through
u Fundamental theories of innovation
u Practical methods and skills to create, maintain and enhance innovation
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SYLLABUS
2. Reading Materials
u Compulsory
- Joe Tidd, John Bessant, Managing Innovation: Integrating Technological,
Market and Organizational Change, Wiley, 2021
- Paul Trott, Innovation Management and New Product Development, Pearson,
2021.
u Optional
- Peter F. Drucker, Innovation and Entrepreneurship, 1985
- Eric Ries, The LEAN startup, 2014
- Allan Afuah, Innovation management, AlphaBook, 2012
- Academic articles
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SYLLABUS
2. Reading Materials
u Highly Recommended
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SYLLABUS
3. Learning Method
u Project-based learning
u Case study-based learning
u Collaborative learning
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SYLLABUS
4. Assessment
u Attendance: 10%
- Real Participation
- Attendance check
u Mid-term: 30%
- Business/Innovation ideas
u Final-test: 70%
- Final report
- Showcase
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SYLLABUS
5. Schedule
Chapter 1: Fundamentals of Innovation
Chapter 2: Design Thinking
Chapter 3: Lean Startup and Business Model Canvas
Chapter 4: Feasibility Analysis
Chapter 5: Industry and Competitor Analysis
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SYLLABUS
5. Schedule
Week 1 & 2: Innovative Mindset
Week 3: Design Thinking and Product
Development
u Lectures
Week 4: Business Models
u Co-teaching
Week 5: Feasibility Analysis
u Company visit
Week 6: Industry and Competitor Analysis
u Guest speakers
Week 7: Group working and Consultation
u Group-working
Week 8: Showcase
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GROUPING
u UP to 10 groups
u UP to 10 people/each group
u Work with your group through out the whole course
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ADVISORY TEAM
u Missions:
- Logistics
- Supporting the teacher and class in conducting the course, organizing talks,
company visits, showcase...
u Requirements:
- Attitude
- Capability
- Experiences (+)
u Fomation:
- No. 5
- Volunteering + Pitching
- Voting
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ELEVATOR PITCH
Job-pitching
u https://www.youtube.com/watch?v=9vDozUYPLI0
Business pitching
u https://www.youtube.com/watch?v=r-iETptU7JY
u https://www.youtube.com/watch?v=Njh3rKoGKBo
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GROUPING
u 10 teamleaders
u Elevator Pitching
+ Introduction
+ Self- interest, hobbies
+ Business interests
+ Capabilities
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The paper aeroplane flying contest
u Resources: Same
u Mission: Produce paper aero planes to compete in Flying contest.
u Execution:
- First round:
+ 3’ to discuss strategy: how to design, how to fly farthest.. And make the
aeroplanes
+ 1’ for each team to fly their aeroplanes
+ 3 teams with the farthest aeroplanes will compete again
- Second round:
+ 2’ for discussion and revising the aeroplanes
+ 1’ to compete
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The paper aeroplane flying contest
u Lessons learned?
- Utilize Strengths of other members
- Keep testing and revising
- How to arrange tasks within group
- Testing before launching
- Preparation
- Knowledge
- Do not underestimate
- Stick with the sufficient version
- Innovative thinking: think out of the box
- Researching of design
- Testing is important
- Teamwỏrk is important
LU Do not give up
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The paper aeroplane flying contest
u Lessons learned?
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Paper tower challenge
u 20 sheets of paper to each team.
u Using only the paper, construct the tallest, free-standing tower.
u 10 minutes for planning and construction.
u The highest tower wins
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Lessons learned?
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