1

Finally
Wealthy

Your Simple Guide To

2
Section 1: For CEO’s, Business Owners, &

Affiliates

Chapters

1. Your Flywheel

2. Attracting Lifetime Buyers

3. Closing In On Perfection

4. R. P. S.

5. Giving Ol’ Uncle Sam The Finger

6. Putting It All Together

3
Section 2: For Teens, The Elderly, And Your

Average Joe

Chapters

1. The Truth About Money

2. Reduce

3. Invest

4. Earn More Damn Money

5. Giving Ol’ Uncle Sam The Finger

6. Checklist To Wealth

Final Strategies For Both Sides Of The Coin

Conclusion: Down The Rabbit Hole, Or Beyond

The Mountain Top?

Resources

4
 Disclaimer
Jon Weberg & Weberg Enterprises LLC cannot and does not make any

guarantees about your ability to get results or earn any money with our ideas,

information, tools, or strategies. You should know that all products and services

by our company are for educational and informational purposes only. Nothing on

this page, any of our websites, or any of our content or curriculum is a promise or

guarantee of results or future earnings, and we do not offer any legal, medical,

tax or other professional advice. Any financial numbers referenced anywhere, are

illustrative of concepts only and should not be considered average earnings,

exact earnings, or promises for actual or future performance. Use caution and

always consult your accountant, lawyer, or professional advisor before acting on

this or any information related to a lifestyle change or your business or finances.

You alone are responsible and accountable for your decisions, actions, and

results in life, and by using, acting upon, or learning from any of our content - you

agree not to attempt to hold us liable for your decisions, actions, or results, at any

time, under any circumstance.

5
 Where It All Started

He knew that he could not contain his bursting

excitement any longer. Palms sweaty from anticipation, he

refreshed the page on his Firefox browser to see if he had

done what seemed to be impossible. “YES!”, he screamed.

This 15-year-old kid from a small town in Minnesota had just

landed his first $24 in his new online business. And ever

since that initial sale, I was hooked.

I had watched the online influencers and thousands of

other “digital super stars” who were living a lifestyle of

freedom during this time. Which led me to begin seriously

questioning, “Why shouldn’t I be able to live the same way?

If I figured out how to get 1 sale, can I get a few more?” I

came from a background where our family was once on the

brink of being homeless & even had our cars taken away, so

seeing others afford wild luxuries drew me in.

6
This growing desire for more, became an obsession. I could

just imagine a life where money would never again be a

problem that stood in the way of living freely.

I began spending countless hours researching how to

get a lot more of those dreamy digital dollars. I was

desperate to figure out what I was missing. Slowly learning

and educating myself in every imaginable way, the financial

freedom puzzle started coming together. I applied every

piece of marketing education that I could get my hands on,

and my business finally started to grow. My progress was

dim, but gradual. I spent between 4 – 8 hours a day after

school making sure to learn and apply my newly learned

knowledge to make more money with this digital marketing

“stuff”.

Years passed and the business began to expand

rapidly. From making 4 figures in a month, to being able to

make 4-5 figures in a day. This growth was what I had

wanted since I was young boy and was allowing me to live

7
“just like all the people in the movies”. Traveling the globe,

speaking at events, and coaching others 3x my age - my life

had become surreal. I was thankful and knew that it was just

the beginning of my young journey. However, I quickly

became frustrated with reality.

There were so many others around me that continued

to struggle both in business and in their personal lives.

Especially in the financial realm, very few others had

mastered the art of managing and growing money. I began

asking myself… “How is this possible? How have I been able

to create these kinds of results so young, while others still

are deeply stuck? How can I help them?” How can I help

you?

I understood the cause and effects of investing time,

energy, and money into your own business & life… And I

was curious about 2 critical ideas…

8
 A) What fundamentally drove the success that myself and

thousands of other high performers are seeing across the

world?

B) How can I teach this process on a global scale? In a way

that anyone can follow, regardless of past or present

experience?

I began critically thinking about my past success. And

I went through the same ideas that I am sure you have

heard from others before me…

1) “You need mindset, the secret to success is mindset!”

2) “You need a mentor; without the right mentor you will

never be free!”

3) “Save your money and spend it wisely!” (duh)

4) Fill in the _____ with other commonly taught ideas.

9
 These sayings and much of what is mostly taught by

others about building a wildly successful business and life -

is all true. However, most “guru’s” and “thought leaders” do

not teach precisely and in a detailed enough way to give you

a true path to scaling. Among the top “thought leaders” who

do show you what it truly takes to master a certain area of

your business or life, it seems that not a single one taught “it

all”. I knew, there had to be a way to provide everything one

would truly need to grow their financial livelihood. There had

to be a way that I could show anyone with their own

company, affiliate offer, product, service, or idea – how to

reach their next figure in profit. There had to be a way I could

help the common Joe or Jane make enough money to thrive

– instead of living paycheck to paycheck. There had to be a

straightforward method, that was easily duplicatable.

After thinking and extracting knowledge from my own

past experiences and everything I have been taught by

mentors, I realized that there are just 6. There are 6 key

10
fundamentals (among the hundreds) that will help any

online or offline business scale. These 6 fundamentals

contain everything you need to grow any business in any

niche imaginable. Whether you are just getting started in

business, or even if you are profiting 8 figures a year, these

6 fundamentals are the fastest & most efficient to scale a

business.

Equally as important, if you are a college student or

are working a 9-5 job, the second section of this book will

allow you to become financially free faster than you have

ever imagined. (No, you will not become rich overnight. But

you can see incredible financial improvement and more

money in your bank account then ever before.) You will

follow another 6 key fundamentals that will contain the only

complete knowledge and action plan you will ever need to

follow to become financially free. The same knowledge and

action plan that has transformed my entire life.

11
 If you master the 6 fundamentals in either section of

this book and act upon what you learn, I can guarantee that

you will see financial results far beyond what you’re currently

experiencing.

What you are about to learn has been gathered from

every guidance, resource, mentor, event, and book that I

have ever learned from. And I have condensed together

only the most valuable and actionable information to

give you the all-in-one guide to financially thrive in your

business and personal life. This information comes from

mentors who have done multiple 9 figures in profit in

business, leaders who have mastered every aspect of their

lives, and from my own experience mastering my own life –

and my own business.

To get the most out of this book, there is a single

thing you must do. You must take-action upon what you

learn. It is the single most important ingredient to the

success recipe that I cannot supply. You see, very few

12
people read a book all the way through. Sadly, even less

people act upon what they learn in a book. If you want to see

real and lasting results, do not be like the majority - who fail

to act. Take this knowledge into your mind, use it

immediately, and witness how your life transforms for the

better.

Let us not waste your time. Make sure to read and

apply everything you learn so you can see unimaginable and

unmatchable great results in your life & finances. It is time,

for you to become wealthy.

13
 Section 1: For CEO’s, Business Owners, & Affiliates

Chapter 1: Your Flywheel

As the cavemen Ron and Jack finished pushing their

square rock up the grassy hill, they looked up each other

and asked, “Could we have done this easier or faster? Ooga

Booga.”

Behold that on the hill next to them, bone head Jimmy

had already rolled up 6 circular rocks within the same time-

period, that they rolled up their single square rock. Ron and

Jack were dumb cavemen and simply could not understand

that the shape of their wheel was keeping them behind. You

however are not a dumb caveman.

You may, however, be watching your competition and

others surpass you. You know you are doing the right work

to build your business, but for some reason you are not able

to lift your knees out of the muck. You swear you are taking

the right action to produce more revenue, but the numbers

14
don’t seem to go any higher. Your team or employees keep

showing up to work while your company seems to never be

able to break past its record profit it once saw years ago. If it

seems like yourself, your team, or your company is spinning

its wheels in place. Why can’t you move forward…?

The first fundamental of business might answer this

question. This first fundamental of business is – You must

have result producing systems in place. Because

systems save time, make your investments more efficient,

and allow your business to produce much higher profits.

What kind of systems do you need exactly? You need

to have 2 specific proper systems in place. Having these

proper systems is the entire foundation that your business

sits upon. You probably don’t even realize it.

Most businesses and entrepreneurs do have a single

of these systems, but often their systems are…

15
 1. Broken.

2. Not used

3. Setup poorly or wrong

These 2 systems I’ll go through are also effective

regardless of whether you have an offline, or online

business. If one system is missing, or a piece of one is

broken, then this is when you are going to run into trouble.

Not having these systems in place properly are WHY you

have trouble profiting, getting leads, getting sales, increasing

the life-time value of your customers, and so much more. So,

here are the systems you’ll need, and what each one must

have in place for it to perform at scale.

You must have these 2 systems in place, to scale and

grow your business effectively.

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 1. Your customer generation system

Also called your sales process / funnel.

This is the process someone goes through right after your

ad, that tells them more about whatever products or services

you are offering.

2. Your follow up system

This is your follow up communication with leads and

customers. Email, texting, messaging, or calls that

communicate with your audience after initial contact – are all

considered follow up.

Each of these systems must both be in place and

setup properly to ensure that you are producing profit at a

scalable pace. First - we will go through what these systems

are, how they work, and how you can set yours up for

maximum profit.

17
 #1. Your Customer Generation System – (Sales

Process)

A “customer” generation system (sales process) is

simply this… A process that starts with a viewer seeing your

advertisement or messaging, that brings them along a path

to learn more about your product or service, to then gain

their trust and investment in your product or service.

This system is generally called a “Funnel” or “Sales

Process”. An example of this system would be…

18
 1. You have ads running traffic (also called views) to a

lead capture page. 2. On this page, the viewer has the

option to decide to learn more and become a *lead or

*prospect - by giving you their email, name, or phone

number. 3. After they opt-in, they are brought to another

page to learn even more about the product or service. 4.

19
They are presented on that page with a path to invest or buy,

becoming a customer.

It is a simple path to gather interest and that guides

the viewer all the way to making a buying decision. The

farther they go through the process, usually indicates the

more interested they are in buying.

Most entrepreneurs, affiliate, network marketers, and

even large companies, make a few big mistakes with their

sales process. You can learn from these mistakes, so you

don’t have to suffer along with the masses.

The first big mistake is not having a proper funnel or

sales process in the first place. For your system to work at

maximum efficiency and be “proper”, you must start it by

having a “lead capture page” at the beginning. What is a

lead capture page? A lead capture page is a page that

gathers the contact information of the person viewing it. Most

often a lead capture page is characterized by a headline, a

sub headline, a small graphic, a form where someone can

20
enter their email, and a button to confirm their interest to

learn more about what is being offered.

You always want to start your sales process with a

lead capture page, so you can capture the page’s viewers as

leads and follow up with them later. Because something

like 97-99% of your audience and leads won’t purchase

initially. And that is exactly why it is so critical for you to be

able to follow up – which demands you have a lead capture

page in your sales process so that you can gather leads. In

fact, almost all people who go through your sales

process WON’T buy because they NEED additional

follow up to guide them to make a buying decision.

So, make sure that you have a lead capture page at

the beginning of your sales process. This lead capture page

is where you should direct the traffic from your ads to, so you

can capture them as leads, and sell to them with your follow

up.

21
 To summarize…

1. You NEED to have a proper sales process in place -

that begins with a lead capture page.

2. You NEED to be building your email list. (So, you can

follow up with your leads)

If you don’t have either of these things in place. It will

be literally impossible for you to scale your business. As

well, you are missing out on 80-90% of your profit and sales.

The second big mistake most entrepreneurs and

companies make, is having a poorly designed sales process.

Let me explain…

I recently just bought a new Jeep Grand Cherokee

Limited, and I absolutely love everything about it. In my

search for my new vehicle however, only one dealership

ended up getting my money. Can you guess why? I had

gone or previously visited 3 other dealerships in the past

22
year. I easily could have purchased from any of them, but

none of them built like, know, and trust like the one I

purchased from.

In the end, your audience will only invest their money

in the company or business that successfully builds like,

know, and trust with them the fastest. (LKT). And the funnel

or sales process that you have your leads go through,

defines how fast that LKT is built. If it is done right, you will

win the marketplace and scale. If not, you will be blowing

your advertising dollars out the window with a high-powered

jet engine.

The 3 other dealerships lost my business, because

they had a sub-par or terrible sales process/funnel. They

also lost my business because they didn’t know how to build

like, know, and trust – through follow up.

Here’s what happened…

23
Dealership #1: I saw a ton of ads for, but when I contacted

them, they were rude. They wouldn’t make a deal and they

made it clear they had no interest in what I was interested in.

I received no follow up from them. Their website also looked

sketchy and unprofessional. There was no LKT with them of

any kind.

Dealership #2: I visited in person with a good friend of mine.

Their building looked like it was falling a part on the inside,

and every single salesperson was on their phone or eating in

the middle of the salesfloor. Additionally, their website

looked old and outdated. Zero care, zero LKT built. No

money for them!

Dealership #3: I was referred to by my dad. The problem

was, I had previously visited them with my dad, and they

gave us horrible customer service. The inside did look

professional and well kept. But, we had a scheduled

24
 appointment, and it took over 2 hours just to talk to the

person we had planned to talk with. Their website looked

more professional as well. They received zero bucks, but

this place was my second go to option.

Finally, the last and dealership #4 caught and held

my eye. And they got the dollars from my wallet! They had

every element done right, in their sales process. Because

you see, the sales process is secretly building like, know,

and trust – as your audience goes through it. This is one of

the biggest realizations that changed my business forever.

People don’t buy products and services, they buy

people. People buy personality. People buy genuine.

Your sales process or funnel, is a more sophisticated

way to build like, know, and trust. For your sales

process/funnel to do well, it must be efficient at building LKT

25
quickly and in an automated way. What did this dealership

do, to build LKT correctly? Why was there sales process/ the

best? What should your sales process look and feel like?

1. They dealership looked clean, professional, and of quality.

2. Their website was professional and felt reliable.

3. Their customers service was professional and caring.

4. Their communication & follow up was consistent & caring.

5. I got them to give me a sweet deal.

To summarize it clearly… This dealership got my

money because they communicated in the sales process,

through their appearance, communication, and feeling, and

built my trust with them in these 3 areas.

Like. They were likeable. Through their clean look,

their professionalism, warm environment, and for how they

treated me.

26
 Know. They asked about my wants and needs, they

presented what they had with clarity, and they quickly

answered my questions with precision.

Trust. They made and gave me a great deal, they

gave me 2 free hats at my request, they called me after to

verify my happiness with my purchase, and they were very

thorough in how they followed up with me throughout the

entire process. Your sales process must build these 3 things

with your leads to be effective.

If you want to successfully sell your products and

services faster than you ever have imagined you could - your

sales process must build like, know, and trust, as quickly as

possible. This is done through a few factors.

To summarize…

27
Your sales process or funnel must…

A) Appear, look, and sound professional and reputable.

B) Clearly detail how, what you are offering will both bring

them their desired results and eliminate their problems.

C) Be written & tailored to your target audience.

In online marketing, you do this by designing your

sales process in a certain way. Here’s how to design your

sales process so that it converts and builds a real

relationship with the people going through it… (The elements

I go through, should be present from your lead capture page

to your sales page, to your checkout page.)

1. Your colors & images on your pages should be consistent

& match in their look and feel. Matching the color scheme of

your brand.

28
2. Your key concepts & copywriting should be consistent &

match, written with your ideal customers wants in mind. And

your messaging should elaborate on how your products /

services – eliminate your customers worst problems.

3. Your spacing, & design should be consistent & match.

Spacing between headlines, sub headlines, videos, should

all be equal and spacious.

4. Your sales process should be tailored to your target

audience. This means that your copywriting, images, videos,

and all communication should be made with your ideal

audience as the focus.

5. Your videos should match the look & feeling of the sales

process and pages they are on.

29
6. Include social proof & testimonials from past customers.

Having a large amount of people reporting that your products

or services get quality results consistently – can paint you as

an authority.

7. Have clear action-oriented CTA’s. (Buttons, that tell the

customers exactly what to do. “Order This Now” “Get Instant

Access Now” “Reserve Your Book Now”

When these things are done, I can guarantee you will

see higher opt-in rates, more sales, more customers, and

higher profit. Because we are human and build LKT through

our senses. Which is why you must build your sales process,

around these senses. Sight, feeling, hearing, are all in

your control in the online business world.

To ensure maximum results you will want to focus on

making sure every element of the sales process is exactly

30
matched to your specific target audience. Let us go through

a scenario so you understand this concept better.

You now own a lawncare business. Congrats! You

want to make sure that you are getting as many customers

as possible, because you are running local Facebook ads to

your funnel. How should you go about setting up a proper

funnel that will convert your potential leads, into monthly

customers? You want the pages of your sales process to

represent your business accurately while selling the

customer as well.

You should have a few specific things in place to

effectively win over your audience.

1. The pages across your sales process should show green

& friendly imagery.

2. Have pictures of your workers cutting the grass with

quality high standard equipment.

31
3. Use testimonials on your pages that show previous happy

customers who used your service.

4. Write your text & headlines in a way that illustrates to your

audience how you make sure ever weed is eliminated, and

every blade of grass is cut to perfection.

5. Have a professional and well-made video highlighting how

much your past customers loved their lawn that was mowed.

6. The above, should be shown and represented throughout

every page in the sales process, with no exception.

In summary…

The more closely the look and feel of your sales

process represents and expresses its ability to solve

your prospects problems & give them what they want –

the more likely they will buy.

32
 The third largest mistake most businesses make, is

not having the sales process be automated. If your

processes aren’t automated, you or someone on your team

is wasting valuable time and money that the business can’t

afford to lose – if you truly want to scale your results.

What is an automated sales process or funnel? It’s a

system that guides the lead through the process of

becoming a customer without the lead having to be manually

put into the process. This means that once someone puts in

their email on the lead capture page, they are automatically

directed to the rest of the pages in your process - that

eventually bring them to become a customer.

You need to make sure that your sales process is

automated. This will save you hundreds of hours of manual

work and $10,000’s or more. To have an automated sales

process, we recommend again that you use a CRM or funnel

building tool. Then, you’ll want to make sure that each page

33
or step of your sales process directs the lead or customers –

to continue automatically to the remaining pages or steps.

The fourth largest mistake most businesses make,

is not having a good enough unique offer in their sales

process.

You already know that most businesses, companies,

and industries… Really don’t have a unique selling

proposition, and they don’t offer anything very different from

their competition. You hear the usual…,” Get your money

back guarantee” on occasion, but that’s it.

An incredible way you can both differentiate yourself

from the marketplace and drastically increase almost every

single metric of your business – is by developing and having

the best offer possible. With a better offer, you enable

yourself to retain and attract more clients. Here’s a good

example of this…

34
 Imagine you have a business where you sell knives.

And of course, you’re thinking about how you can scale this

knife business as fast as possible. So, you begin searching

for consultants who you believe can bring your business to

the “next level”. During this search you happen to find 2 very

similar consultants, who have very different offers.

Their marketing is the same… Their advertising is the

same… Their sales pitch is the same… EXCEPT… Here’s

the offers consultant A, and consultant B – are offering to

you.

Consultant A)

He offers to increase your sales with his advice and

consulting in the next 90 days or you’ll get your money back.

(This is a generic and normal offer for consultants)

Consultant B)

He offers to double your sales with his advice and

consulting in the next 30 days or he’ll give you your money

35
back AND pay you an additional 20% of what you paid him

on top of that.

Which consultant are you going to buy from?

Obviously, 9 times out of 10 consultant B will win over

the lead or customer. What exactly does this mean for

consultant B in terms of results for his own business?

Consultant B will retain more customers, increase

conversions while get more customers, he’ll be able to

charge more then competition enabling him to increase his

profit, and he’ll dominate the marketplace even more

because of word of mouth and the viral effect of having the

best offer in the marketplace.

That – is the power of having an incredible offer. More

customers, more leads, more profit, more sales, more

retention, more of just about literally EVERYTHING you want

in business – metric wise. So, my friend, if you haven’t

already… Go beef up the offer for your products and

services!

36
 What are some ways you can do this? (In your offer

and copywriting)

1. Decrease the time delay of the expected results

your product or service provides.

2. Decrease the risk of investing in your product or

service with a higher quality or higher risk reducing

guarantee.

3. Increase the quality or quantity of the results

expected or promised from investing in your product or

service.

Great job! Once you’ve changed your offer be to more

alluring, safer, and more gratifying in the results it produces

– you’re ready to go.

After you have setup your sales process/funnel in a

way that gathers leads and that is automated, it’s been

designed around your exact target audience, it’s

37
automated, and it has the best offers possible, then it is

time to move forward to creating & managing your follow up

system.

To summarize…

1. You NEED to have a proper sales process in place

that starts with a lead capture page.

2. This sales process needs to be automated.

3. Your sales process should show how you bring your

audience their desired results & eliminate their

problems.

4. Your sales process MUST appear, sound, and feel

professional.

5. Improve the offer you present.

Visit https://jonweberg.com/course to learn more

about setting up and managing your sales process &

funnels.

38
 #2. Your Follow Up System

Your follow up system, or commonly called your

follow up/email series, is responsible for nearly every

single sale you will ever receive. Because without follow

up and without proper follow up, your leads dry up and die.

You must remember a lead is a real person, that needs

engagement and communication to remain interested. It is

sad to realize most businesses never follow up with their

leads at all.

Even FEWER, follow up and resell/upsell/build

relationships with their customers. It is mostly sad because it

is ingenuine, and because it costs a LOT of money not to

follow up. How much? Probably 2x – 5x of what your

business is currently producing in profit. That is how

important follow up is.

When you follow up with a lead you drastically

increase the chance of them converting into a customer.

39
When you follow up with a customer, your drastically

increase the chance of both retaining them as a customer

and to reinvest with you in the future.

If you are building your email list, sending out an

email to your list cost next to nothing. If you are building a

contact list to call/text through the phone, it costs some time.

Whatever way you are building your following & list,

communicating to them across any platform costs relatively

little. So, why don’t more businesses and entrepreneurs do

it?

I believe it is because the majority do not know how to

follow up properly. They don’t follow up in the right way and

they don’t follow up enough. Even though they know it would

make them instantly more profitable. You need to follow up

properly, and I am going to teach you exactly how.

People don’t buy products and services, they buy

people. They buy personality. They buy honesty. They buy

from those who can quickly build massive amounts of like,

40
know, and trust with them. The follow up process, is exactly

that. Just like how your sales process/funnels builds LKT,

your follow up process does the same, but it is at least 5x

more effective. The follow up process and communication

you have with your leads and customers means everything.

After all, it is the only communication you have with them.

Which means you must take how much, and how often you

follow up, very seriously.

What is the follow up process? It is the process in

which you continue communicating with your lead or

customer after they’ve opted-in to your list or purchased a

product. This is done mostly through email. But can be done

through messaging, texting, and calling. Both can be done in

an automated fashion. You should be using an

autoresponder or CRM (Customer Relationship

Management software) to have automated emails sent out to

your email list/contact list/lead list. This autoresponder or

CRM is connected to your sales process/funnel. It collects

41
the leads information so you can communicate and convert

into a customer them later. It can also be used to

resell/upsell/build a stronger relationship with your current

customers. You can also contact leads manually or in an

automated fashion through email, text, calling, etc.

42
 How often should you follow up? Remember in this

day and age, you have an unimaginable large amount of

competition. How many other businesses, entrepreneurs,

and affiliates are hitting your leads inbox every day? How

many of them are larger businesses or corporations that

have incredible copywriters at their disposal? You MUST

stand out in the inbox. And you also MUST build a

relationship with your leads and customers to build and keep

their trust over time. The relationship you build with them

defines if they open your emails/messages/texts and if they

buy from you.

When it comes to your email list, you MUST be

emailing your leads at least once a day. For your texting

and messaging list, you should be following up every other

day. You must be consistently in front of your leads’ eyes to

be able to effectively both capture and to convert their

attention into becoming a customer. However, just being in

front of their eyes is not enough…

43
 How should you follow up? To be able to convert a

lead into a customer, you must be able to build LKT through

your follow up. You must treat your list and every email,

text, and message you write, as if you are talking

directly to a singular person. Because people do not buy

products and services, people buy people. This is done

through storytelling, sharing proof, showcasing testimonials,

and much more.

People buy personality, honesty, and being genuine,

just as much as they buy because of their pain & pleasure

points. Here are some ways to stand out in your follow up…

(Whether you’re following up with emails, texts, or

messages)

1. Communicate like you’re talking to someone 1 on 1.

Because you are. You may have 10,000 people on

your email list, but only a singular person is reading your email

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at a time. And each person wants to feel like you are talking

directly to them and them only.

2. Communicate with a unique personality and sound.

Whether it is yourself or an employee writing the

emails being sent out to your list, you must have your

business have its own style of writing. You see, your list

starts to identify and begin to like your specific writing style.

If you write like everyone else, your emails blend in with the

thousands of others hitting their inbox... This applies to your

messaging or texting follow up as well.

You want and NEED your follow up to stand out.

In my own business, every time in the past that I sent out an

email that was not written by myself, it performed poorly.

The follow up that performs the best is, is the follow up

that is done with personality and character. Look at

brands like Purple.

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 They sell mattresses, in a very crowded marketplace.

However, their emails, copy, videos, and ads all perform

well. They carved their way into the marketplace and steal

customers from their competition on a daily basis. Why?

They look and sound different from ALL of their competition.

Because they use a unique way to present and

communicate about their mattresses that not a SINGLE

other mattress company has ever dared to do. If you want

your business, company, or affiliates sales to scale – be like

Purple.

3. Bring in videos!

Videos are the highest converting form of media

available. Which means they are the quickest way to

convert more of your leads into customers – and more of

your customers into repaying customers. Simply, they get

sales. And lots of them. Which means a LOT more profit for

you or your business! (Preferably well done and professional

videos. But selfie videos, and less professional can work as

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well) This is why you want to have your emails, messages,

and texts, to always link to sales pages that have videos on

them. What kind of videos work the best? Usually ones that

are entertaining, educating, or enticing.

Entertaining videos are funny or interesting in a way

that still gives your audience more information about how

your product and service is going to solve their problems. It’s

often a smart idea to combine entertainment into your

educating and enticing videos.

Educating videos give details and specific information

about why your product or service is the best for your

audience. They focus as well on your audiences’ pleasure

and pain points. They also can be videos with ZERO call to

action or call out to your product or service. This is done

usually to build a strong relationship with said audience. The

more often you give and help your audience without asking

for anything in return, the more they will ask how to buy from

you.

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 Enticing videos are juicy and show your audience only

the most lucrative ways that your product or service gets

them what they want – and how they want it. They focus

heavily on the benefits and ways you are going to eliminate

your audiences’ problems.

Make sure that your videos are made as professional

as you can manage. Pay attention to lighting, colors, and

what is in the background behind the main person or object

in focus. Simply improving these 3 areas of your videos will

give you a huge edge over your competition. Bringing in

videos into your marketing is going to set you apart above

the majority who are to scared or anxious to make them. Be

a cut above the fold!

4. Follow up from a variety of sources and ways.

This is singlehandedly one of the most important

things that I have ever implemented into my business. This

one single change ALONE, will allow you to multiply the

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profit you are seeing in your business no matter the

niche or industry you are in.

Fortunately, the VAST majority of businesses,

affiliates, network marketers, online marketers, have ZERO

idea what this is or how to do it. Listen carefully because if

you sell or plan to sell ANYTHING online, this is pure

leverage for you. Use this and I can guarantee you will get

more sales & customers overnight.

What is following up from variety of sources and

ways? Let’s imagine you keep emailing your list - the same

sales page for your lawn care business, over and over again.

Why would someone who was not interested the 3rd time

they saw the page, make the decision to buy on the 5th time

they saw the same page? They won’t, and they don’t. Let’s

imagine your audience is also seeing the same ad on

Facebook for the 5th time, what’s changed enough for them

to make a buying decision? Nothing, you keep showing them

the exact same ad. Duh.

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 If someone doesn’t respond to 10 texts, do you think

texting them and 11th time in the same way, is the best way

to get a hold of them? Would it not be a better idea, to

instead email or call them? Sometimes people have

preferrable methods of communication different then how

you are currently communicating with them.

People become familiar very quickly, and often when

they become familiar with something it blends in and

becomes nonimportant to them. Therefore, you need to

follow up in every aspect of your marketing, in a variety of

sources and ways.

A “source” of following up is either emailing, texting,

calling, messaging your leads or customers. You can raise

your conversion rates and generate more sales by following

up from more than a single source. For example, you are

much more likely to convert a lead, if you are emailing and

texting them simultaneously. This works because your

audience/lead/customer keeps building trust with you since

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they keep continually seeing your messaging. Think about

the brands you trust and buy from the most. You probably

get emails from them, follow them on Facebook, and see

them on TV. Now, really spend some time thinking about

this…

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 What do all the big brands do to maintain their status

among the top 1-5% of companies? They follow up from

an omnipresence of sources. Do you think that is a

coincidence or cause for their success? You get their emails,

you get their texts, you see their TV ads, and more. Do you

want to be able to reach your next figure? Then you NEED

to follow up with your leads and customer from a variety of

sources. I highly suggest at the very least that you email +

text your leads & customers on a daily basis. For incredible

success, you will want your audience following all of your

social media handles as well. This will develop them into a

true fan. Allowing you omnipresence in their lives.

A “way” of following – is using a different & unique

perspective to communicate with. By using storytelling, stats

and figures, communicating in an excited way .vs. a more

serious tone, you’re using different ways to follow up. You

can follow up using multiple different “ways” within a single

“source”. For example, you can text a lead discounts and

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deals, or you could text them and entertaining product video.

Both are different “ways”, from within the single “source” of

texting.

The best method to convert your leads, prospects,

customers to invest with you again - is to additionally use

multiple different “ways”.

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 For example, in my affiliate marketing business, we

don’t rely upon the 1 or 2 different sales pages an affiliate

company may provide. We create and email out to our email

list 4 – 10 different sales pages all selling the same product.

Using different email copy for each different sales page. And

each of these different sales pages covers a different

perspective to look at the product from. One may focus on

the lifestyle achieved by the product while another may

cover how it makes you feel, or how it effects your home life.

One may be covered in testimonials and results while

another uses a selfie style video.

The result? In every affiliate company myself and my

dad (affiliate business partners) have ever majorly promoted,

we have been the #1 affiliates throughout the whole

company. You need to use both different sources and ways

to follow up with your leads and customers.

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 5. Follow up with you leads and customers differently.

Your leads and customers have different levels of

personal trust with you. Your customers obviously have

more trust, because they have already invested capital into

your business or into your products or services. Because of

this difference in trust, you need to treat your leads and

customers differently.

Your leads need to be warmed up and introduced to

your brand first. You need to show them who you are, that

you truly are there to take care of their wants and needs, and

that you are a trustworthy business to invest with that will be

around for decades to come. Through whatever source of

communication, you choose, you will want to start your first

few communications in a warm and welcoming manner.

Make sure to NOT jump right to selling them. First you must

sell them on you. You must sell them on your

brands/business personality, and what you represent. Their

wallet will follow once you have done this successfully.

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 On the first date, you do NOT ask for marriage. You

ask for another date or you slowly escalate the relationship

over time. Ask to soon, you will get a no for sure. Your list

and leads are just like dating. First, you must build like and

know with them. This is done through providing lots of

testimonials, proof of results, and sharing a warm and

consistent welcoming message. You will want these sales

pages and sales messages to focus on building a real

relationship with your lead. While softly selling to them.

Lastly, you build trust with them. By asking for a

buying decision more frequently and more intensely ONLY

after you have asked more softly for a buying decision first.

Along with this, additional proof, webinars, and follow up

should be done. True trust is ONLY exchanged once your

lead has decided to become a customer.

Now that you have a customer, you need to move it

and fast! How? By continuing to sell them other related

products and services related to the product or service they

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already bought. This is not something you should do; it is

something you must do to increase your ROI and to have a

profitable business. It is a need if you want to have a

scalable business. Follow up with your customers by of

course first supporting and reinforcing the buying decision

they already made. Then follow up with your customers, by

reselling them other products and services of varying price

points. As, different people investing with you, will have

different interests and budgets.

If the main product you sell to your customers is

cutting their lawn, you could easily offer them an upsell or

additional service of cutting their hedges. Even further you

could offer to take care of their flowers, garden, windows,

leaves, landscaping, lawn products, and other related

services. Usually the businesses that do this, are the ones

that become corporations and larger business entities.

Keep offering your customers more and more ways to

serve them and serve them well! Acquiring a new customer

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is many times more expensive then keeping a current

customer. Customer retention is key, so make sure you take

extraordinary care of your customers and offers world class

support for their questions and concerns. *This is an

important topic I will dive deeper into with you, later.

6. Use List Segmentation

To maximize profit to levels you have never imagined

were possible, you’ll want to use this advanced method in

your follow up and email marketing. As time goes by, certain

leads on your list will take different actions then other leads

on your list. Some will never open your emails, some will

never click on links, some will always purchase, some never

will… Because of this, would you think it would be a smart

idea to follow up with different leads in a different way, based

upon the actions they take?

Because if a kid walks into your candy shop on a daily

basis but month after month never buys a piece of candy,

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there has to be some reason why he hasn’t bought candy

from you. Here’s some reasons that you can relate to the

products and services you offer…

A) The candy you offer could be to expensive.

B) You could offer the wrong candy that he doesn’t like that

much.

C) He likes the smell of candy but nothing is compelling him

to purchase it.

D) He needs a little push in the right direction and

persuading to make the buying decision

Your leads and customers are thinking the same

things. Some people want the product you are selling, but

often have an objection or need a different form of

communication for them to make a buying decision with you.

This is where list segmentation comes in, and it will help you

truly maximize your profit quite drastically if done right. This

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is something that advanced marketers, email marketers, and

business owners have automated that allows them to quickly

boost their ROI without spending a single cent more on ads.

What is List Segmentation? List segmentation is the

ability to know which leads are taking certain actions with

your emails or sales process. It also is the ability to follow up

with different follow up emails/messages/ because of the

specific actions the leads are or are not taking. For example,

let imagine we have a lead named Jon, who is not opening

any of your follow up emails. You of course, still value him as

a lead and want to turn him into a customer still, so you do

not waste any of the money you have spent on ads. List

segmentation (and tagging) allows you to identify Jon, and

leads like Jon, and to automatically follow up (email) with

them differently then you follow up with your leads that are

opening emails. Because you want Jon and leads like Jon to

start opening emails, to potentially become customers down

the line. You would want to send these “non opener leads”

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shocking or re-engaging emails that would get them to finally

start opening emails. If you have leads who are opening

emails, but not clicking on the links, you would want to send

them different emails to get them to finally start clicking on

links so they can view your sales pages.

How do you get and use List Segmentation? You will

need a quality CRM (customer relationship management

software) or autoresponder that has List Segmentation

capabilities.

What kind of List Segmentation should you use? You

should follow up differently with the following categories…

A) Non opener .vs. opener

B) Non link clicker .vs. link clicker

C) Lead .vs. customer

D) Abandoned Cart .vs. Customer

Your separate follow up series should have the aim of

moving your leads from the left side to the right side. The

more people you can move from not clicking on your links to

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clicking on your links, and taking other beneficial actions, the

more you can move them along the LKT process and

develop them into a customer.

You can use List Segmentation and tagging to also

identify action takers. By identifying your action takers, you

can understand which leads or customers are “hot”. Meaning

they are showing a lot of interest, so you will want to follow

up with them differently so you can push them over the edge

to become a customer. “Hot” leads/customers are those who

click and open your emails frequently. If you have the correct

tracking in place, they also will be the leads who consistently

are viewing your sales pages. You will want to have a

specific follow up series to moves these “hot leads” to so you

can convert them. With emailing, calling, or texting.

All emails and all follow up that’s done, should be

automated. Otherwise, a LOT of time and money will be

wasted if you manually must send every email - or follow up

with each customer individually.

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 What is an automated follow up system? It’s a system

that continues to follow up with your leads, without any

manual intervention. This means that once someone puts in

their email on the lead capture page, they are automatically

being emailed every day (or followed up with through texts,

messages) by the system itself. This automated follow up

series or system is usually done by an autoresponder, CRM,

or ESP.

The only follow up that shouldn’t be automated is

phone calls / sales calls / zoom calls. However, the process

of booking a call CAN & SHOULD be automated.

Now you truly understand why you need a follow up

system, and how to develop a high converting and

automated follow up system that converts your leads for you.

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 To summarize…

1. You NEED to have a follow up system in place.

2. You NEED to stand out from competition.

3. Follow up in a variety of sources & ways.

4. Follow up with leads & customers differently.

5. Use list segmentation to maximize profit.

6. Your sales & follow up process need to be automated.

Great job! You now understand the system you must

have in place to sustain and scale a business properly. If

your foundation is not set up correctly, it is why your current

business is struggling so much right now. If you are just

getting started, do not make the mistake of not having a solid

foundation like most other businesses do.

If you don’t have a proper funnel/sales process in

place, go set one up right now. If you don’t have a proper

follow up system in place, go set one up right now. I can

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guarantee that if you replace with your current systems with

ones that follow the guidance in the above chapter…

1. Your ROI will increase.

2. Your customer retention will increase.

3. Your exposure will increase.

4. Your business WILL move closer to reaching its next

figure.

Visit https://jonweberg.com/course to learn more and be

shown how to setup List Segmentation now.

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 Chapter 2: Attracting Life-Time Buyers

You don’t want customers. What you REALLY want,

is lifetime repeat buyers. You want raving fans, and a loving

community that naturally pushes your brand to the masses.

To build this kind of following, you need the attract and bring

in the right people.

It costs multiple times more money to bring in a

new customer, then it does to keep a current customer.

Which is why having the right traffic in the first place, is vital

for customer retention. With the right traffic – you will keep

more customers - which means spending less money on

bringing in new customers to replace those who have left.

Being able to keep a thriving and growing customer base is

how corporations and 8-9 figure companies truly scale.

Additionally, have the exact and right traffic running to

your ads and funnels, will increase their conversion rates.

Which means more profit in the end, and more profit that can

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be used for scaling. Because of this, we are going to go

through why and how you can get the “right traffic” for your

business.

(Paid Traffic & Lead Generation Section)

Once and only once you have your funnel/sales

process in place properly, and once you have your

automated follow up system setup… are you ready to start

driving traffic! Because traffic is the lifeblood of your

business. Without traffic and leads running through your

systems, you have only an empty shell with potential. You

must fulfill that potential with traffic. However, traffic is one of

the most difficult and misunderstood business concepts that

most businesses fail to generate properly.

The 2 biggest issues businesses, affiliates,

entrepreneurs, and marketers have with traffic… Is

A) Getting the RIGHT traffic.

B) Getting ENOUGH of the right traffic.

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 A) Getting The RIGHT Traffic

Let me explain…Not all traffic is created equal. Not all

leads are created equal. And they are not created equal

because of this…

Let’s imagine you have a business that sells dog food.

You decided as well that you are going to run ads and traffic

for it on YouTube. You have not been told differently and

believe that most traffic is pretty much the same if you have

the right funnel in place. So, you begin running traffic, and

target people who are searching for “pet supplies”. You get a

few customers here and there but cannot seem to make any

real profit. You decide maybe you have the wrong keyword,

so you change your target audience to people who are

searching for “pet food”. The traffic and ads run for a few

weeks and improve. But you are barely making any profit

and are not capable of scaling the campaign right now. What

could be wrong?

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 You’ve been told or most likely understand that for

your traffic to produce sales, it must match with your offer.

The truth, your traffic must exactly match with your offer.

It sounds redundant but let me explain and you will

understand. Think about the keywords you were targeting…

Pet supplies… Do most people who are searching for “pet

food”, have dogs? Probably only 20% or less of them. With a

keyword like that, you will most likely have 80% of your ad

spend being wasted on an audience that will never have any

interest in your product. You want people who 100% have

dogs, to see your ads.

Let’s imagine that you now realize this, so you change

your keyword or targeting to “dog food” or “dog supplies”. A

simple change like this can drastically change the opt-in

rates for lead generation, and the conversion rates for leads

turning into customers. Which is great, but we of course

want to take this a step further. Let’s pretend you’re running

this ad to people searching for “dog food” related keywords.

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(This example would work similar for a Facebook ad running

to a similar audience.) Do you think there is a certain age

group of people most likely to purchase new or different dog

food? 100%, which is why you also need to make sure you

tweak your ads and are targeting the right type of person

within your target audience, that is most likely to purchase

within the keyword/group/etc. Eventually you will narrow

down your audience to a certain keyword/interest/age/ etc...

that is most likely to invest. This is advertising

optimization. The process of optimizing and improving your

ads to attract more higher quality leads & customers. Make

sure that as time goes by, you fully optimize your ads to

increase conversion rates across the board. (Increases sales

and profit)

It is also important to understand that you need to be

going after the traffic, that produces the most sales. Because

often, we assume that the traffic source or keyword that is

bringing in the most opt-ins, is getting the most sales.

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However, more opt-ins/leads do not always mean that

keyword or audience is the highest converting keyword

or traffic source for sales. Let me explain…

You have 2 ads running, one that uses the keyword

“dog food”, and one that uses the keyword “dog supplies”.

They both are driving traffic to the same funnel/sales

process. You notice the “dog food” keyword is getting you a

10% lower opt-in rate. And since you want lots of leads, you

shut off the keyword. You notice however, that you start

getting less sales, even while getting a higher opt-in rate with

the “dog supplies” keyword. This happens quite often

because most businesses have zero to no proper tracking in

place.

Because of this, they do not understand that they

need the “dog food” keyword to be driving more traffic.

Because who the hell cares if it is getting a 10% lower opt-in

rate if it is producing 30% more sales. The sales are what

you are after!

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 This shows why you additionally need proper tracking

in place, if you are someone looking to truly have your

business take off and scale. Good ads are made from even

better tracking. Proper tracking allows you to narrow down

your ads to the exact type of consumers you want buying

from you. Allowing you to easily reach your next figure.

Since you will be able to optimize your ads properly, allowing

you to both decrease your wasted ad spend and increase

your lead to sale conversion rates.

B) Getting ENOUGH Of The Right Traffic

Now that you understand that you need the exact

right traffic to maximize the effectiveness of your funnel and

sales process, now you need dump truck loads of the right

traffic.

There are a few important reasons why you need a

steady flow of as much traffic as you can afford. The first big

reason is that most of your leads will not buy from you right

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away. As you build your list there are 3 categories of leads

you are working with.

A) Ready nows – those who will buy immediately

B) Ready laters – those who will buy after a few weeks or

months

C) Ready way laters – those who will buy a year or 2 later

To build enough leverage and momentum to keep

a constant steady flow of ready nows and ready laters,

you need a constant flow of traffic daily. Whether it is

paid or organic, your first goal is to get to an opt-in/lead flow

of around 20-40 leads a day. Your next goal being 100-150.

And moving forward even forward, a few hundred to 500+

eventually each and every single day. Your goal while the

traffic and leads are flowing, is to follow up with them as I

described in the last chapter to maximize the number of

leads becoming customers.

The second main reason for you running traffic at a

fast pace, is so you can get data back quickly so you can

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immediately begin optimizing and split testing your

funnel/sales process. If you run only a couple dozen leads

through a funnel, you do not have a large enough amount of

data to determine the winner of a split test or funnel change.

You need at least 100 – 300+ leads to have run through a

funnel before you can be sure that of a split test or

optimization winner. The faster you can identify a winner, the

faster you can make necessary changes that will increase

your conversions and return you more profit back. Feed the

machine! With traffic and leads galore…

Visit https://jonweberg.com/course to learn more and be

shown how to get paid leads.

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 (Free Traffic & Lead Generation Section)

Most businesses, entrepreneurs, affiliates, and

marketers want the free stuff. The above lessons you

learned about traffic still apply, except this is the traffic you

must earn alongside your paid traffic. Through content

production, it is possible to drive anywhere from dozens to

hundreds of leads daily with free (organic) traffic generation.

You should always be using these free methods of traffic &

lead generation whether you have paid traffic running or not.

Because no matter what, lead generation is the name of the

game. And you want as many people running through your

systems and funnels as is humanely possible.

What is free traffic & lead generation exactly? Free

traffic & lead generation is the process of creating content

that attracts and brings the desired audience through a

funnel or sales process. Often this content is produced and

shared throughout social media channels, to both generate

brand exposure & to attract potential customers. Whether

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you are creating YouTube videos, blog posts, LinkedIn

articles, or well-constructed Facebook images, you are

creating content that can be leveraged to generate leads and

customers. Content creation is free but does take time to

create. You will however find that it is well worth this time.

Because over time you can develop extremely large

followings across your content platforms, which can

generate your business a potentially large number of leads,

customers, sales, and scalability that can last for decades.

Often, most businesses neglect or very rarely create any

content in any form. This is a terrible practice that keeps

many business owners at the bottom of their industries’

totem poles.

You see, the benefits of content production do not just

lie in the leads being produced. Often a consumer will

choose to buy from the business that most often creates

high quality content. People who are already leads but

haven’t purchased yet, watch or aren’t watching your content

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very closely. As well, people who are ready to buy are either

watching or not watching your content very closely.

How many times have you went to purchase a

product but saw that the business had not posted on their

public Facebook page in well over a year? For most

customers, including myself, this is a sign that the company

is inactive, they do not care about their customers, and that

they cannot be trusted. This consumer often moves their

attention to finding a different company that is active and that

looks to be reliable. They find a company that posts exciting,

attractive, and engaging content – and buy from them

instead of you.

Therefore, you must be creating quality content on a

daily basis. Because a large portion of your potential

customers are constantly comparing every communication

they receive from you .vs. the communication they receive

from your competition. This communication comes through

your follow up and content. The business that creates the

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most engaging and quality content while always being in

front of their potential customers eyes, gets the sale every

time.

What is content? Content is communication made

with the goal of building like, know, and trust with its viewer

to persuade them into becoming a lead or customer. Content

can be a video, article, PDF, tweet, you name it. Content

works because we as humans are constantly looking for

more information. When a business gives us the right

information, consistently, we build trust and usually buy from

that business.

How do you create content? You create content by

communicating with information that is either…

A) Educating. Content that’s focused on teaching,

shows people how to do something related to your

product/service or industry, or that gives people more of the

critical and impactful information they need to know before

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making a purchasing decision. *How to videos, instructional

articles, etc.

B) Entertaining. Content that is focused on being

humorous, fun, gives people an interesting look at your

product or service, or that tells a story. *Parody videos, funny

play on words in an article, storytelling in a post, etc.

C) Enticing. Content that is more focused on the

benefits, ways your product eliminates their problems,

enhances their pleasure points, and that may offer a special

deal or discount. *Discount, deals, sales videos, etc.

Content can be created with a one of these purposes,

or a mix of them together. You could create a funny

storytelling video about your product or service that includes

a discount if they order in the next 24 hours, as an example.

Just as I described in how you should be following up

with your list, your content should be created in a similar

fashion. Because your audience builds trust in those 3 ways.

We are logical and emotional creatures and creating content

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in those ways enables you to relate to both the logical and

emotional part of someone.

How often should you create content? Daily, with not

exception. You can NOT let your audience go a single day

without being interacted and engaged with because of your

content. There is an unlimited amount of competition

that your audience will instantly gravitate towards if you

do not keep and grow their focus on your business.

People fall out of love with a business just as fast as they fall

in love with one. You need to treat content production, like

you would treat a relationship. You must grow, commit, and

do everything you can to build you and your audiences’

relationship forward on a daily basis. Content is that key.

Where should you share this content? Every video,

article, post, tweet, etc you make across ANY individual

content or social media channel – you want to share to ALL

your other content or social media channels. This enables

you to focus on building one main following on a single

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platform while still publishing content and having an

omnipresence wherever else your followers get

communication from you. For example, you may post regular

YouTube videos on a daily basis. After you post these

videos, you should share them to your Facebook groups,

your twitter, LinkedIn, etc.

Often you will want to have sales pages/links in your

content that are relevant to what the content focused on. If

you made a LinkedIn article that was focused on being

enticing, you would want to post a link that directed the

audience to a discount or special deal. If you made a funny

YouTube video, you would want to have a link directing

people to a page that was more personal and focused on

building a relationship with the audience.

You want the sales pages and funnels that you send

your audience to, to be like, the last piece of content or

communication they just received. This keeps consistency in

the thoughts and feelings they’re going to keep experiencing.

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 What is quality content? Quality content is content

that is accurate, helpful, clear, that looks nice, that appears

of a professional make, and that is tailored to the audience

who will view it. The clearer and more concise your

messaging is with this content, the more likely you are to

both attract and grow your audience. Of course, this grows

your potential to attract & convert both leads and customers.

Higher quality content usually attracts higher quality leads

and customers.

As you continually create, share, and spread your

content, you will create what is called content/traffic pillars.

These are permanent sources of free leads and customers.

The largest companies in the world understand the

importance, so they continually focus on growing their social

media presence. You or an employee needs to have the

same exact focus. A part of your day, or theirs, should be

condensed to create large amounts of quality content in the

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shortest time possible. Do this, and you’ll see a larger

stream of profit following very shortly.

Since we are talking about the subject, let’s head to

the next chapter, use of its knowledge… Separates the little

entrepreneurs from the big dawg earners. Follow it, and you

will be able to reach your next figure faster than ALL your

competition.

Visit https://jonweberg.com/course to learn more and be

shown how to generate thousands of free leads and

customers.

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 Chapter 3: Closing In On Perfection

We’re almost there! Closing in on some of the final

touches you can put in place to make your business more

profitable and efficient. The following 2 strategies are some

of the fastest ways to instantly increase profit. Yes, I said

these are 2 ways you can instantly increase profit in your

business by wide margins. They are simple yet extremely

effective, so enjoy and use them immediately!

Optimization & Split Testing

Talked about by few and practiced by even fewer…

Optimization and split-testing has to be the most effective

and free way to decrease wasted ad spend, increase

conversions across your entire business, and to produce

more profit then you’ve ever thought imaginable. Why? It is a

single simple change and test, to see if a design change in a

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funnel or ad will perform better. It is so effective and

powerful, because a small 5 – 10% positive change in an

ad or funnels conversion, overtime means tens –

hundreds of thousands of dollars of additional profit. (Millions

if you have a larger business) Because you will be able to

reduce wasted ad spend, which saves you money. As well, a

higher opt-in and lead to customer conversion rate,

obviously makes you a lot more money. It is a win – win all

around.

What is a split test? A split test is a singular change to

a funnel or sales process made to determine if the varying

change will increase a decrease the effectiveness of the

funnel or sales process. For example, let’s imagine we want

to get a higher opt-in rate on a lead capture page (opt-in

page) that we have. For an effective split test, you first need

to know the base rate of conversion for the first page without

any changes. For this example, we ran 1000 clicks to our

lead capture page. Out of those 1000 clicks, 350 people opt-

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ed in and became a lead. This means we currently have a

35% opt-in rate. This is a great opt-in rate, but we of course

want to reduce our ad spend and increase our profit even

more.

To begin a split test, you need to create a “variation”

of the current opt-in / lead capture page that you just sent

traffic to. The only difference between the two pages, should

be a single change to one of the main elements on the page.

For an opt-in / lead capture page, this element is usually the

headline, button, or image/video on the page. For this

example, we are going to change the headline. Once you

have made the change to the page variation, you will want to

send the same amount of traffic to the “variation” page, as

you already sent to the first page.

We send another 1000 clicks to the “variation” page

that has a different headline than the original. We find that

we had 450 people opt-in which is 100 people more or a

10% higher opt-in rate than the first page. Our new

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“variation” page with a different headline converts at 45%.

We ran a successful split test, and now because of this

change… We have reduced our ad spend and increased our

profit, because a higher percent of people will now be opting

in to our lead capture page.

For a split test to be effective, you should only

optimize or change a SINGLE element on a page. If you

change more then one element, such as a headline and a

button, you will be incapable of knowing which change either

decreased or increased the opt-in rate. If you want to

continue raising your conversion rates for an opt-in page, or

sales page, keep changing a single element at a time. Then

run the same amount of traffic again and see if the change

made a difference.

You can do this for your sales pages, bridge pages,

and so on as well. If you have proper tracking in place and

know the amount of people viewing a page versus

purchasing, you can split test for your sales pages’

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conversion. Or the amount of people viewing a page versus

moving to the next page in the funnel. Just about every part

of your sales process or funnel and be split tested by running

traffic, making a variation of the page, and tracking the

“action you want” divided by the number of views. This will

give you your percentage of success with said action. Want

to test sales page conversion? Run the split test, and

measure your sales divided by your total page views. 3 sales

from 100 views would be a 3% conversion rate. 3/100 = .03

= 3%.

You should also be split testing your emails subject

lines and body copies in the follow up series you have. The

higher the open rates and click through rates that you can

get in your follow up series – means more sales and more

profit. If you autoresponder/CRM has the capability, begin

split testing the emails in your follow up series to get an even

further edge ahead of your competition.

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 Overall if you want to increase your profit

exponentially and be able to reach an ROI you have never

thought possible, here are the elements of your marketing

that you should be split testing. (In order to have accurate

split tests, you will need the right tracking in place.

*Tracking is the accurate measurement of data. Being

able to know the exact number of people clicking or viewing

a page/ad, buying, etc.)

Elements Of Your Business To Split Test

1. Ads / Lead & Traffic Sources

2. Opt-in / Lead Capture Pages

3. Sales Pages / Funnels

4. Follow Up Series Emails

5. Sales Carts

As you continually increase your conversion, sales,

and opt-in rates, by even a few percentage points at a time –

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you will begin drastically increasing your profit. Because your

systems are becoming ever more efficient at maximizing

every dollar made from every dollar spent on ads.

Now, here’s the fastest way to increase profit that I’ve

ever used or tested… By having these powerful “things” in

place, your ROI will literally multiply… Excited? You should

be!...

Upselling, Down-selling, Reselling

“Would you like fries with that?” – Was one of the

most successful and popularized ways to resell a customer

that has ever been known. McDonald’s and other globally

enterprises across the globe have made billions by asking

these simple kinds of questions to see if their customer

wants any of the other products or services they’re offering.

The impact? Immense…So, why aren’t you doing this to?

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 Most likely, you aren’t upselling / down-selling / or

reselling your customers – because you’ve never been told

you should, or you simply don’t know how to. Which is

exactly why we’re going to change that. Why? Because by

offering your leads and past customers other products and

services – helps you serve them better and earns you more

profit. It’s an easy no brainer win – win for both parties.

What is an upsell? An upsell, is the process of

offering a customer another product or service, in addition to

the product or service they just purchased. Here’s an

excellent example of this…

Dan decides to buy your ($9) book on “How To Train

Your Puppy”, and because you know he might need some

puppy pads for the puppy to pee on, you direct him to

another sales page selling puppy pads - after he made the

initial book purchase. By doing this, you made another $27,

which is 300% + how much you made from the book sale

($9) – and an instant 3X in revenue.

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 Can you imagine the dough you’d make from this

puppy business, if you also had an upsell for a group puppy

training program for puppy owners that you charged $997

for? Woof! Imagine if you also had ANOTHER upsell for

$5,497 where you fly directly to the client and train their

puppy for them… The possibilities are endless for how you

can upsell a customer. (You can upsell a lead too. If they

don’t buy the initial product they see, that doesn’t mean they

won’t buy your other products or services).

You can also down-sell your customers and leads. If

they buy a product for $997 – you can offer them the ability

to buy a lower priced different product of interest for $497.

These examples are only a few out of dozens of possibilities

you have, to resell your customer and leads. (Reselling

means to upsell or down-sell).

So, the bottom line is…

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 You need to have a line up of different products or

services at different price points to offer to your leads &

customers. This will enable you to literally multiply your

profit and revenue over night. Something that can also

increase profits and revenue is including…

A one click order bump! Upon a customer checking

out, if you want to maximize your profit – you should have an

option to add on a product or service at a single click. (Which

is called a one click order bump.)

Once you’ve added an upsell, a down-sell, and

maybe a one click order bump – you’ll notice a drastic

increase in the life-time value of your customers. So…

Get to it! Once you have your systems setup, once

you have your ads running leads/traffic through your funnels,

start split testing and you will be on your way to your next

figure! And you’ll be multiple times more profitable once you

start reselling your leads & customers as well…

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 Chapter 4: Result. Producing. Schedule.

Everyone and their mother talks about mindset, ideas,

and concepts, but barely ANYONE executes with action.

Action – the performance of a task made to achieve a goal.

Action is performed by very few people. Because in action

lies the hard-work, books that are written, money that is

spent, sweat, tears, you name it. Even fewer people perform

massive amounts of action. And a miniscule amount of the

most successful people on the planet perform massive

amounts of strategic action. The businesses and

entrepreneurs that are in that small minority, win big.

Why is this? With the number of distractions that are

around us today, a large percentage of the action you take is

done without focus, intensity, or purpose. And when action is

wasted… Time, money, energy, and momentum flies out the

door with it. Therefore, the entrepreneurs and businesses

that take action at a massive and strategic scale, beat out all

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of their competition. They save these important resources

instead of wasting them, while producing more results than

anyone else can. Think about it for a moment. Imagine you

have company A, and company B.

Company A is McDonalds. Where every ounce of

ketchup is accounted for, where every second of speed and

accuracy is counted, and where each position taken by an

employee has an exact set of tasks, they perform in a

specific order time and time again. They prepare everything

they need ahead of time and have made it, so everything is

cooked in the shortest and most efficient way possible. In

fact, McDonalds can measure how much money each

employee is worth, and how much profit their actions will

produce.

This is why they have become one of the fastest

growing and dominating companies across the entire world.

Every action taken by employees has been designed so that

when it is performed properly, it will produce guaranteed

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profit. As a company like this grows, they begin scaling wildly

because every single employee is performing only result

producing actions.

Company B is Joe’s Big Burgers. They don’t

measure their ketchup and onions. They are either under or

over staffed. The cooks aren’t well trained and are constantly

on their phones. The wait staff takes smoking breaks and

forget to wait tables. The employees have a general idea on

the tasks/actions they should be taking, but nothing

strategically specific. They never prepare for open ahead of

time and they never prepare for the following day. The

business either sustains or grows slowly, but never enough

to ever open a second restaurant.

Do you see the difference? It doesn’t taken money to

make company B turn into company A, it takes a disciplined

and result producing schedule to be put into place. It takes

measured actions with measured results as well. Imagine if

Joe’s Big Burgers started making sure every employee had

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a set pattern to follow. Where they were able to reach out

and serve customers in the shortest time possible, allowing

more customers to come in, and increasing customers

satisfaction. Imagine if Joe’s employees prepared the

restaurant and food ahead of time the previous night. These

small changes alone can be worth hundreds of thousands to

an inefficient restaurant over time. Imagine if they adopted a

tight break and no phone policy, where their employees had

to focus on what they were doing instead of being distracted.

They would save time, make less mistakes in the

kitchen/waiting tables, and get larger tips.

Here is another example of the difference a result

producing schedule can make... Online entrepreneur Jake

and Jon both sell a Facebook marketing course. But Jake

seems to always be behind in profit, sales, leads, and

customers. When Jake starts his day he makes a cup of

coffee, opens a few different pages he might need on his

laptop, and slowly gets started into the day. He scrolls on

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Facebook often, and reads a lot of articles and posts. After a

half hour to an hour Jake decides he should write an email to

send to his list. So, he writes and email and by the time he’s

done it is lunch time. After taking a long lunch, Jake hops

back on Facebook and scrolls for awhile more. Then he

realizes he forgot to post on his LinkedIn profile today, so he

writes a content piece and posts it to his profile. Finally, he

ends the day by scrolling Facebook more, and by watching a

few YouTube videos. Any of this sound familiar?

While Jake keeps wasting hours a day while getting

almost nothing done, Jon is winning big. Jon already

preloaded the exact websites he would need up from the

previous night. He immediately begins by emailing his list

and makes sure to never miss a single email broadcast.

Then Jon creates a video about his product and shares it

across his social media followings. By this time, he has a

short lunch and begins the next result producing activity. (It’s

lunch, and Jon has already done more than Jake did during

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his entire day). Jon continues taking action and following his

result producing schedule and accomplishes so much that

he can get off his computer and hour earlier then Jake. Jon

plans his next day and enjoys the rest of his afternoon.

Overtime both the inefficiency of yourself, and of your

employees if you have them, scales accordingly to your lack

of result producing action. Thus, causing a massive loss of

momentum, profit, leads, sales, and customers. Leaving you

behind still frustrated about why you and/or your company is

making more money. These reasons are why you must have

a result producing schedule in place, otherwise you are

destined to either fail or be left behind.

How do you create a result producing schedule for

yourself or your employees? You begin by writing down the

most important activities that need to be accomplished for

the position, that if taken will produce the most results

possible. You then will want to list them in order of

importance, and make sure that you/your employees, act on

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them in order. Here is an example of my own Result

Producing Schedule in order of activity importance and the

results they will produce. (R.P.S.)

1. Email my list. (Generates customers)

2. Create a video for my audiences. (Generates content)

3. Edit and share the video to all my audiences. (Generates

leads)

4. Take a quick lunch. (Fuels me)

5. Text/auto-text certain leads and customers. (Builds

relationships)

6. Message potential clients. (Converts leads to customers)

7. Engage on social media to attract clients. (Generates

leads)

8. End my “workday” and do as I wish. (Recharges me)

I follow this list religiously. Because when I do, I’m

able to generate leads, sales, customers, attention, brand

recognition, content, and upsells all simultaneously. I don’t

waste time. I accomplish my goals. I win and surpass my

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competition. You need to adopt a similar result producing

schedule for yourself and your employees if you have them.

Depending on a person’s position, they will have different

tasks. You need to go through now, create and order your

list, and beginning following your schedule religiously without

distractions.

If your business is online, you or someone in your

organization should generally be performing the following

actions daily WITHOUT distraction…

A) Content production.

B) Follow up with leads.

C) Follow up with customers.

D) Data/Split – Testing management.

E) Engaging with your own business’s posts and articles.

F) Engaging with other posts and articles to attract leads.

G) Support for leads and customers.

H) Building important partnerships and relationships.

I) Product / Service management and improvement. Etc…

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 Additionally, you or the person performing these

actions in your organization should always be trying to

perform them more efficiently. The faster and better you

can perform each result producing action, the more time

there is for other result producing actions. Writing better

emails faster, would be an example of how to become more

efficient at email follow up. Likewise, serving food at a faster

pace while maintaining a great taste would be a way to

become more efficient as a chef in a restaurant. By

becoming more efficient with result producing actions, it will

overtime assist in scaling your leads, profit, customer base,

leads, and so on, because the organization as a whole is

more efficient.

Start designing and using your schedule now! (Design

one for your employees and their positions as well) I can

guarantee that once they are followed, you will see better

results across your entire organization with ease. Zero cost

to you, with only winning ahead.

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 Chapter 5: Giving Ol’ Uncle Sam The Finger

Your biggest expense next to advertising will be

giving up your precious shillings to the government. They

love to tax us to death, and in business there is no

exception. The only great thing about our tax code is the tax

exemptions, write-offs, and credits our businesses can

legally use and benefit from. Without these tax write-offs

most businesses would never be able to even exist.

Whether you run a company, full blown corporation, a

small team, or are a single entrepreneur on their journey, it is

your obligation to pay as little in taxes as you possibly can.

Why? The more profit you have, the more you can continue

growing your business. This allows you to serve more

people and give the world access to the goods and services

they want to better their lives.

Here’s an example of some great write-offs and tax

credits that your business can utilize…

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 1. Vehicle Expenses

Most businesses use a vehicle for travel. Subtract the

cost of operating the vehicle for business only if you have

records to prove business usage. Whether you deduct actual

costs or use the standard mileage rate per mile driven, you

still need to keep record of how many miles and the purpose.

2. Salaries and Wages

Payments to employees - including salaries, wages,

bonuses - and are deductible business expenses. Payments

to sole proprietors, and LLC members are not wages (they

are not deductible business expenses) because these

owners aren’t employees. However, in a C corporation or S

corporation, the owner may be designated as an employee

and receive a salary, if the owner performs more than minor

services.

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 3. Contract Labor

Many small business owners use and hire freelancers

or independent contractors. The cost of such contract labor

is deductible. Be sure to issue Form 1099-MISC to any such

contractor receiving $600 or more from you in the year.

4. Supplies

The cost of items used in a small business cleaning

supplies, postage, pencils, notebooks, etc are fully

deductible business expenses.

5. Depreciation

In some cases, you can write off the full cost of

certain property you purchase for business use, in the tax

year in which you purchased it.. Another way to claim a write

off for business property is through depreciation.

Depreciation means deducting on your taxes a certain

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allowance each year that spreads out the cost for tax write-

off purposes.

6. Rent on Business Property

Fully deduct the costs of renting space for your

business. Rent can include an office, boutique, storefront,

factory, or another type of facility.

7. Utilities

Fully deduct electricity for your facility. Other utility

expenses include your mobile phone charges.

8. Other Taxes

Certain taxes are deductible on federal income taxes.

Generally, you can deduct real estate taxes and personal

property taxes. Licenses and regulatory fees also are

considered taxes by IRS rules. Deductible taxes also consist

of employer taxes, including the employer share of FICA,

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FUTA, and state unemployment taxes. However, self-

employed business owners cannot claim a business

deduction for half of their self-employment tax.

9. Insurance

The costs of your business owner’s insurance policy,

malpractice coverage, flood insurance on business

premises, cyber liability coverage, and business continuation

insurance are all fully deductible business expenses.

10. Repairs

The cost of ordinary repairs and maintenance on

business property is fully deductible. On the other hand,

costs that add to the property’s value are usually capitalized

and recovered through depreciation. However, various safe

harbor rules allow for an immediate deduction in any event.

Your tax advisor can explain the safe harbor rules.

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 11. Commissions and Fees

Commissions and fees you pay are fully tax-

deductible. However, commissions paid in connection with

buying real estate are not deductible. Realty commissions

are added to the basis of the property and are usually

recovered through depreciation.

12. Travel

If you or staff members conduct business travel, you’ll

find the cost of transportation (airfare) and lodging are fully

deductible. You must substantiate a business purpose to

claim any travel deduction. Don’t forget to include travel

expenses such as fees for checked baggage or oversized

baggage, tips etc.

13. Advertising

You may fully deduct ordinary advertising expenses

on your tax return, regardless of the advertising media you

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use. That can include everything from printing business

cards to Facebook ad campaigns and anything in between.

Expenses related to marketing often fall under the category

of “advertising expense.”

14. Home Office

It is possible to deduct a portion of expenses for a

home office as a business expense. To claim this deduction,

business owners must use their home regularly and

exclusively as their principal place of business, a place to

meet or deal with clients or customers, or as a separate

structure used in the business. You can deduct direct costs

such as painting a home office. You can also deduct indirect

costs, in the form of a percentage of rent or mortgage

interest and real estate taxes that reflect the percentage of

business use of the residence. More than half of all

businesses in the U.S. report as home-based.

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 15. Legal and Accounting Fees

You can fully deduct accounting fees. You can also

deduct fees you paid for tax return preparation during the

calendar year, and not the tax year to which the fees relate.

The deductibility of legal fees depends on what you use

them for. You may fully deduct the costs of a lawyer

reviewing a business contract or lease. However, you cannot

deduct costs for handling the closing on a property

purchase, and then add it to the basis of the property.

16. Meals

Deduct these business expenses only up to 50%

(although fully deductible meals do exist). This means in

effect that you pay for half of a business lunch, and Uncle

Sam pays for the other. You can only claim the deduction if

you substantiate the expenses are exclusively for business

purposes.

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 17. Rent on Machinery and Equipment

Fees paid to lease or rent items used in your small

business are fully deductible.

18. Interest on Business Debt

Most business taxpayers can deduct interest paid on

business loans. For example, interest on a line of credit used

in a construction business is deductible. Interest on loans by

owners to buy their businesses are treated differently. Be

sure to distinguish business interest from an owner’s

investment interest or passive activity interest, which is not a

business deduction.

19. Employee Benefit Programs and Qualified

Retirement Plans

You may deduct the cost of employee benefit

programs, such as education assistance and dependent

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care assistance, as well as contributions to employees’

qualified retirement plan accounts.

20. Mortgage Interest

Deduct mortgage interest if your business owns

realty. The law caps interest on a personal residence. But no

cap exists on the size of business loans on which interest

can be claimed.

21. Office Expenses

Do you use flowers, fish tanks, magazine

subscriptions and other items to spruce up your office?

Office expenses are tax deductible.

22. Miscellaneous Business Expenses

Even if an expense doesn’t fit neatly into any of the

categories listed above, you may still find it deductible as

long as it’s “ordinary and necessary” for the business.

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Include items you pay out of petty cash. Examples: business

and trade magazines you buy at a newsstand, coffee with a

customer, or a taxi ride to a vendor. The key to deducting

them is to have documentation. Suggestion: when you can’t

obtain a receipt, take a photo with your smartphone (which is

imprinted with the date) and maintain a log of miscellaneous

expenses.

23. Minor Tax Reductions

Below are minor tax deductions that are often

overlooked or that apply in certain circumstances.

Startup Costs – You can deduct up to $5,000 in startup costs

and $5,000 in organizational costs (such as incorporating)

incurred in your first year in business — but only if costs, in

either case, did not exceed $50,000.

Bank Fees – Fees you pay to maintain your business

checking account, access the ATM, obtain new checks, and

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other banking fees are fully deductible. Review your bank

statements to identify fees.

Membership Dues – You can deduct membership dues from

professional and business-related organizations.

Organizations include chambers of commerce, civic

organizations, and trade associations.

Franchise and Trademark – If you buy a franchise,

trademark, or trade name, you can deduct the amount you

pay or incur as a business expense. Certain stipulations

apply.

Cancellations – Things can go wrong, forcing cancellations

of plans. For example, you may have booked a business trip

and had to reschedule. The airline rescheduling fee as well

as the hotel deposit you lost are deductible.

Credit card Convenience Fees – A small business that uses

credit cards can deduct convenience fees charged by the

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card companies. A convenience fee is any non-standard use

of a credit card for which the merchant charges a special

fee. This might be a fee for accepting phone orders.

Education Expenses – Ordinary and necessary expenses

paid for the cost of the education and training of your

employees are deductible. You can also deduct the cost of

your own education related to your trade or business.

Moving expenses – You may be able to deduct moving

expenses if you are a sole proprietor or self-employed and

had to move more than 50 miles for business.

Internet – Generally, you can deduct internet-related

expenses, such as domain registration fees and webmaster

consulting costs for your company website.

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 Chapter 6: Putting It All Together

You just went through a LOT of information and

education. (Especially if you decided to be smart and learn

through https://jonweberg.com/course ) I highly recommend

going through and reading this portion of the book again, if

you feel like you don’t’ fully understand all of its concepts

yet. As well, make sure to listen to the videos and

walkthroughs that I supply on my website.

For you to see success with what you have

learned, you MUST immediately begin applying your

new knowledge to your business.

To help you complete this task, I’ve decided to put

together a checklist for you to complete and follow to see the

maximum results possible.

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Here is the list in order…

1. Setup your sales process or sales systems.

2. Setup your follow up process or follow up systems.

3. Get ads up and running, making sure to have proper

tracking in place. As the ads run, make sure to split test your

ads, funnels, follow up systems, etc.

4. Create organic and free traffic by creating massive

amounts of quality content on a daily basis.

5. Create a Result Producing Schedule (RPS) for yourself

and/or your employees.

6. Continue optimizing and split testing your ads, funnels,

follow up systems, emails, etc, to increase profit and

decrease spending.

7. Increase spending on ads and focus on re-

selling/upselling customers.

8. Rinse and repeat 6 and 7.

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 I don’t want to leave you hanging… Because right

now you are in 1 of 3 camps…

A. You understand and can follow the above instructions

immediately. (Just take action, and you’ll profit.)

B. You do NOT understand and need more direct guidance.

(I can help)

C. You do understand but want all, or a part of the above,

done-for-you. (I can help)

If you’re in camp 2 or 3, this book still hasn’t fulfilled

its goal of being an all-in-one solution for your business.

Which is why… (drum roll please…)

I have prepared 2 solutions. One for someone, who is

a beginner and needs to learn the more basic fundamentals

of business first. A second for someone, who owns or

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operates in a larger business/company and wants to hire out

services to have the above work done for them.

Solution 1)

You’re a beginner, or just need some additional guidance to

understand the books concepts and ideas better. You want

to move to the next level and continue growing your affiliate

marketing/service/consulting/offline/online business…

If you go to jonweberg.com/course

I have a complete business mastery course available for

you, that will help you bridge the gap in your knowledge &

help you become a marketing, sales, and advertising master.

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Solution 2)

ONLY if you are making between near 6 – 8 figures yearly

and want any or all the above services done for you, or if you

want consulting, it can be provided.

You must be making $10,000+ a month in profit to be

considered. We may or may not be a fit.

*Warning* This is for serious businesses only. I am not

cheap, but I am reasonable. What I offer is in the top 1% of

marketing and sales services in the world.

If you go to jonweberg.com/consulting

You can apply and get your free discovery call now.

There are both consulting and Done for You services

available. I would love to work with you – to help you scale –

to your next figure.

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Services Include: Email or follow up management, email or

follow up creation, sales process/funnels management and

creation, consulting, marketing and sales strategy, ads

strategy.

Resources & Marketing Tools For Your Business

Below I have a link and page that has listed all the resources

I personally use and suggest. They are tools, CRM’s,

autoresponders, hosting, tracking software, and other

resources I have utilized that produce incredible results in

their respected areas.

You may sign up and use any of them however you would

wish. If you want access to them all now - and special deals,

discounts, etc…

Go to: jonweberg.com/resources

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 I sincerely hope you loved reading this book, and that

the information inside will allow you to change your business

forever. In everything I do, I love to help people and see a

smile on their faces. I hope your business prospers, scales,

and reaches levels of success you’ve never imagined even

possible. Please, apply what you have learned. You WILL

reap rewards beyond your imagination.

With my kindest regards,

Jon Weberg

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 Section 2: For Teens, Renters, Homeowners, & Elderly

Chapter 1: The Truth About Money

The media, your parents, your family, and friends all

have lied to you about money. What it means to have it,

what it does for you, and the way it effects your life - and

those lives of people close to you. Money is often

misconstrued as evil, surrounded by corrupt corporations,

and is rarely talked about in a positive viewpoint. While these

are often valid perspectives to observe, more times than not

you’re missing out on the good points that could build you a

thriving financial future.

Money allows you to live where you do, to eat, to take

care of your children if you have them, to travel, to do just

about anything. The better you manage it, the better you can

live more comfortably. It can also be a blessing and a curse,

depending on how you manage it. The mismanagement of

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money is evil, while the proper management & use of money

can be rewarding and fruitful.

Because of these misconceptions and

misunderstandings surrounding our precious greenbacks –

I’m going to walk you through the myths and truth about

money and how it works.

Myth #1: Rich people inherit their money or are born into

wealth.

Not true – the opposite is true, however. 85-90% of

millionaires and financially free people are in fact self-made.

The vast majority of them are over 50, and it’s taken

decades worth of saving and investing in order to create

their wealth.

And a second thought, why does it matter IF people

did inherit their money? It does not affect you in any way,

shape, or form. We all inherit some form of luck in some part

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of our life. Some are born disabled, some are born healthy,

some live short lives, some live long lives - let other people

enjoy their lives without shaming them for some privilege or

lucky draw they have. Other people could point their fingers

at your privileges as well, so let’s just not go there.

Myth #2: If you have a smaller income, say anywhere below

$20,000 - $50,000 yearly, it is impossible to save and grow

your finances.

This is false, it may be difficult to save money, but you

still can grow your wealth over time. There is a true story

about a man who worked as only a school janitor his entire

life. Because of how he saved and invested his money, he

retired early – and as a millionaire. Anyone can both

massively increase, and diminish, their wealth over time. No

matter how much they do, or do not make.

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 Myth #3: Investing small amounts into stocks or other

investments won’t do much for your future.

It is a lie everyone tells themself. But, if you do the

math, you will realize even with small investments - a fortune

can be made. My dad Richard started investing at least $20

a month into Minnesota Power Stock around 12 years ago.

Our family at the time just got out of bankruptcy, so that $20

was a lot for him. Over time, that small $20 a month, grew

into well over $10,000. And in a few years, it could easily

double. It also now pays him high enough dividends, that it

grows itself! That’s what you call easy money.

Fact #1: Listening to only those who have already obtained

wealth is the surest way to obtain it for yourself.

Your mom, your dog, and your grandpa all have

opinions on what you should do with your money. Often, we

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give in to these half-confident opinions and we find ourselves

without much. Because of the simple fact – you need to ask

an expert for expert advice. For example, would you ask a

carpenter about how to bake the best pizza possible? No,

you would ask a chef – or even better – a person who mainly

makes pizzas.

Your financial knowledge and ALL knowledge

throughout your life, you should strive to learn from

people who are experts of their field. Rich people do not

become wealthy by following poor people’s advice.

Otherwise, they would also be poor.

Fact #2: Striving for long term financial goals and

investments will build you a secure future.

Get rich quick only exists for people with insane

amounts of luck. Over night riches are fairytales. Do NOT

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listen to the bull poop people will spin and try to convince

you exists. The sure money to have a wildly successful

future – lies in long term investing, saving, and reduction.

Fact #3: Money Isn’t Everything.

We consume, consume, and consume so much.

Without heed or knowledge of what we waste and go

through. We think we need that new TV. We think we need

the best of the best. We pursue and spend our life – on

useless trinkets we will never use or even look at in a few

weeks or months.

What most people don’t realize, is that you don’t need

any of that stuff. You for sure want it. (And you don’t even

know why) Our culture has become an all-consuming

society. Where we literally buy things, to attempt to impress

Becky down the block 2 houses down. Bigger, more

expensive, faster. We buy things to show other people our

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things, so they like our things. Then they buy things to show

us their things, so we like their things. Once you show Becky

your thing you bought, you forget about it and it does nothing

for your life and never will.

It is an endless and useless cycle, that needs to stop

with you – and me included. Because don’t get me

wrong…It’s okay to indulge and buy something you want

occasionally. However, overindulgence and greed will leave

you empty and with a hole in your chest.

When you want money for the sake of money, you

can never be fulfilled. Because there is always more to get!

Which is why I suggest this… Want money, for the incredible

opportunities and freedoms it can provide. Travel

experiences, being able to provide for your family, and to live

more comfortably. Want more money, so you can donate to

charity. Because here is an uncomfortable fact…

Studies have been done and show once you make

around $100,000 a year or more… Not a single dollar, or

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million dollars more – will ever impact your happiness or

comfort. It remains around the same no matter how much

more you make. Because you still have other problems that

money can’t solve, throughout your life. Relationships,

health, and more – can’t always be affected by the almighty

dollar.

Therefore, I hope you begin to look at money as a tool

to improve your life and those lives you care about that

surround you. Money isn’t everything, but it is important.

Especially if it is used and applied correctly. People survive

and are happy with lots of it, and with none of it. It is all

about perspective and the current living situation you’re in.

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 Chapter 2: Reduce

Scared with $80.42 left in my bank, I knew that I

needed to make a change and fast. At the beginning of my

business career, my income was unstable. At the time, a

drought of funds was imminent, and I needed a way out. I

did what I had to so I could survive, the one thing most

people are scared to death of. Living by my means. Meaning

a short term/long term sacrifice in order to maximize long-

term income and investments.

You see through the media an inaccurate

representation of how the rich get their money, how they

keep it, and how they lose it. I am going to reveal the truth of

how the vast majority of millionaires and financially free

people are able to maintain and grow their wealth. Whether

you are an entrepreneur, work a 9-5 job, get an allowance

from your working spouse, or already have to much money

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to handle… This guide will allow you to multiply and grow

your income rapidly.

It starts with allowing yourself not to have the best of

everything. The biggest reason most people are either

broke, or become broke, is because of overspending

unnecessarily. You might argue, “Well if I just had more

money in the first place, I’d never go broke.” If you believe

that a transfer of a million dollars to your bank account right

now would set you financially set for life, you are wrong.

Johnny Depp, being one of the most successful and having

earned almost more money than any other actor in the world

(hundreds of millions), has gone back and forth between

bankruptcy and financial strife on more then one occasion.

How? Why? It shouldn’t be possible to lose that much

money that quickly…

It was possible because he spent nearly everything

he earned. He went beyond his means. This often happens

to professional athletes, actors, and to more of the wealthy

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then you would expect. This is why, cost of living reductions

are so important.

Did you know that 85-90% of millionaires are above

the age of 50? Did you know the same percentage of

millionaires are self-made? You see, people don’t just

“become” wealthy. It does NOT happen overnight. It takes

time, well calculated action, and effort.

The first way to ensure that you become at LEAST,

financially stable, is to reduce your spending. This alone I

can guarantee will put thousands to tens of thousands more

in your bank account every year. (Even if you are below the

poverty line or far above it)

Which phone do you have? Which phone plan do you

have? Which internet package do you have? Which tv

package do you have? How many online subscriptions do

you have? How much do you spend on going out to eat

every month? How much do you spend on clothes,

entertainment, etc. every month? How much do you spend

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on shit that will never produce a dollar for you? How much

do you spend to make your neighbor jealous of you?

My point is that you may be spending well beyond

your means. You can save an INCREDIBLE amount of

money by making a few reductions in how much you’re

spending in different areas of your life. It’s important that you

don’t view reducing how much you spend as sacrificing.

Otherwise, you will never do it. You must view your

reductions as investments. Because they ARE

investments. The more money you save, the more money

you have for your family, spouse, and secure future. If you

want to have a lot more money in your bank account so you

can invest in the people, ideas, and things you truly desire in

life – this is what you must do.

Start by reducing all your monthly bills. The first starts

with your phone, internet, tv, entertainment, etc. You do NOT

need to have the first, second, or even the third highest

service package. Check and monitor your internet usage and

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what you can get by with. Reducing the below example

plans on average would save the average (1) person

between $100 - $200 a month on each plan. That is $1200 -

$2400 more in your bank account at the end of the year!

Here’s the proof…

Top Phone Plan ~ $155 Monthly: Reduced Plan: $90

Monthly

Top Internet Plan ~ $125 Monthly: Reduced Plan ~ $75

Monthly

Top TV Plan ~ $115 Monthly: Reduced Plan ~ $65 Monthly

Counting ONLY These 3 Cost Reductions: $1,980 Yearly

Savings

I could keep going and include Netflix, Hulu, and any

other service or entertainment plans you might have. The

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point is – you can still enjoy these parts of your life while

investing your future at the same time. If you’re struggling or

just getting by, saving a few hundred dollars could mean an

entirely different lifestyle for you. Including feeling more

secure, less worry, and less stress.

The second reduction that I guarantee will put

thousands more in your bank account ever year is quite

simple. Stop eating out or eat out less. Because in fact, it

costs ~ 3x more to eat out then it does to prepare a meal at

home. Multiply your monthly grocery bill by 3, that is how

much money you are flushing down the drain every month

by eating out.

How much more money could that be on your bank

balance? Most likely between $2,000 - $3,500 a year if you

eat out as much as the average household. Want to save

even more money? Go on vacation this year? Travel more?

Bring your children new experiences? Pay off your debt?

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 Stop or reduce what you are spending on alcohol,

cigarettes, coffee, pop, addictions, etc... Depending on how

much you consume just one of these items, you could save

thousands every single year. This is more difficult for most

people, but at the same time more rewarding for your

income and security. Imagine the smile on your child’s face

when you can afford to get them braces.

Just think about your spouse will worry less and

appreciate you more, when they finally don’t have to worry

about making ends meet every month. If you’re in a less dire

situation, imagine being able to take yourself or family on

vacation to Europe this year. You must view your income

reductions as investments and ways of living a happier

and thriving future.

Cost Of Eating Out + Pop, Alcohol, Etc. ~ $4,000 - $6,000

Yearly

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 Reducing Consumption In Half ~ $2,000 - $3,000 Yearly

Savings

There are a few ways to easily save on how much

your food costs… If followed correctly, these should save

you additionally, without sacrificing in any way.

#1 Buy food in bulk. The larger, the more you save.

Buying 1 pound of meat 10 times, is more expensive

then buying a 10lb package. Buying a larger box of cereal,

saves money compared to buying 2 smaller boxes. Less

trips to the stores, a larger amount of what you bought, and

usually a discount on the food item.

#2. Make Food Homemade

Making your food home made is MUCH cheaper and

healthier than buying the finished form. A homemade pizza

costs maybe $2 to make. While a pizza prepared like Red

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Baron or DiGiorno costs $5 - $9. Often homemade food

tastes better as well.

#3. Stop Buying Brand Name

Great Value (Walmart Brand) and many other “non

brand name” foods are less expensive and often taste

BETTER then their counterparts. Cinnamon Toast Crunch

for example, is twice as expensive and doesn’t taste nearly

as good as their Cinnamon Toasters counterpart. (I know,

I’ve eaten way too many bags of both)

The final way you can reduce expenses and save

more money is to stop buying name brands entirely. Clothes,

TV’s, furniture, you name it. I will say, going for the cheapest

option for some items is NOT a good idea. But buying the

most expensive brand name isn’t either. TVs for example, all

pretty much identical. They all are 4k, HD, smart, Bluetooth,

you name it. So, buying a less expensive brand name is not

costing you any value of the product. Clothes are often the

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same way. There are shoes at Walmart that I look and feel

better, than most of the multi-colored disgusting Nike’s I

often see. This change alone could also save you from a few

hundred to a few thousand dollars a year depending on your

spending habits. Be smart, choose value and quality over

impressing Barbra down the street. No one even likes

Barbra that much anyways.

Cost Of Buying Brand Names ~ $1000 – $10,000 Yearly

(Depending On Spending Habits)

Savings From Switching Or Reducing ~ $800 - $7,000

Yearly

Can you say, “my bank account has more digits than

it ever has before?” Because we are about to calculate all

the savings you will be able to stuff into your bank starting

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TODAY – if you follow the above guidance… Let’s add it up,

I think you’ll be surprised…

Services Reduction Savings = $1200 - $2400 Yearly

+ Food Reduction Savings = $2,000 - $3,000 Yearly

+ Brand Name Savings = $800 - $7,000 Yearly

= $4,000 - $12,400 Saved Yearly = More Money Stuffed

In Your Bank

These are just estimated figures, focused, and based

upon the average consumer and low – middle class income

person or family. If you are below poverty or under extreme

hardships, you can additionally lower your cost of living by

reducing your water, heat, and gas usage. If you are at or

above the 6 figure a year mark, you can still save thousands

to tens of thousands every year if you are conservative in

similar areas. Avoiding buying brand names, buying

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unnecessary luxuries, etc., are where you will save the most

money.

Now that you understand and can start reducing how

much you are spending, it’s time to…

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 Chapter 3: Invest

Whether you are investing into your business, stocks,

bitcoin, precious metals, or Chinchilla farms, you’re making a

wise decision. Because your money will always do one of 3

things.

1. Be spent

2. Sit and save

3. Invest and grow.

Those are the only 3 things that money can or ever

will do. And in only 1 of those circumstances, does your

money ever truly grow. You see, to create capital, capital

must first be invested. That is how businesses are able to

grow, multiply, and scale capital over time. Because capital

(money) leveraged and invested with the right resources,

creates a wealth of opportunity for unlimited potential growth.

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I mean, you’ve heard of Amazon, right? Tesla? Walmart?

They all have invested billions and in return, are the most

profitable businesses on the planet.

What should you invest in? Is a big decision. An even

more important decision is to decide to get started in

the first place. Often if you’re struggling or not making as

much as you’d like, you believe that you don’t have enough

money to invest. How can $20 a month make a difference?

To highlight the above lesson you learned earlier, it doesn’t

matter, as long as you get started. There are a few select

areas of investments that are often the most secure with an

almost guaranteed return – if done right. These areas

consist of…

1. Stocks (Easy for investors with less capital)

2. Cryptocurrency/Electronic Coins/Trading (For long

term investments & solid growing industry)

3. Precious Metals/Gold/Silver

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 4. Real Estate (Only if you make $100,000 + a year

per earner in your household and if you are already decently

smart with your money)

Now, do not start blindly investing money into any of

these areas. You MUST become knowledgeable in

whichever 1 you choose to start investing capital into. Notice

I didn’t say 2 or 3 of them. You need to choose a single 1 to

master and become better at. Only once you have a

significant investment that is secure in a single one of these

areas, should you ever consider investing in another.

Multiple income streams, “don’t keep your eggs all in

one basket”, is what you may hear from some. Don’t listen to

this ridiculously (temporarily) dumb advice. Hear me out…

Did Mr. Walton make his fortune by opening a

restaurant, a Walmart, a lemonade stand, and a fashion

store? No, he stuck and mastered creating the most perfect

profit producing Walmarts he could. And only a select few

people who become wealthy ever became wealthy from

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multiple different streams of income. They usually develop

and master one specifically. From there, they start

developing 1 or 2 others. Slowing mastering them, and thus

developing their wealth further.

Become a master of 1 trade, not a student of 5.

Choose to invest in one of these areas that both interests

you the most, and that you believe you could become wildly

profitable in.

I don’t have enough ink to begin writing the process of

how to master any of these investment areas, but there are

other books that can walk you along the right path. Below I

will list the single most important book for you to begin

reading, for each of these investment areas. Remember,

only choose 1. Only read and apply the lessons from a

SINGLE one of these books. Trust me, even if you have an

excess of wealth, you still want to master 1 single investment

area. You’ll trust me when you begin stacking your bank

account with more and higher digits.

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 1. For stocks & mastering everything investments.

Read “Money Master The Game” By Tony Robbins. He has

had personal access to the smartest .1% of investors across

the world. Trust that this book will show you how to build

massive wealth accurately and predictably over time.

2. For Cryptocurrency. “The Basics Of Bitcoins &

Blockchains” By Antony Lewis

3. For gold and silver. “Guide To Investing In Gold

And Silver: Protect Your Financial Future”. By Michael

Maloney.

4. For real estate. “The Book On Investing In Real

Estate” By Brandon Turner.

You need to read through and begin applying what

you learn immediately. Stop procrastinating and start

building real wealth for your future. Investing – is the

difference between living fruitfully however you desire .vs.

getting by and never living to your full potential. You deserve

the upper hand.

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 Chapter 4: Earn More Damn Money

Yes, you read that right. Just make more money, you

silly little goose. Yes, I’m calling you a monkey because

around 70% of those who ask for a raise – get one.

(Depending on how hard you work at your job, time put in,

etc, impacts probability). The simple solution is in front of

you and has been for years.

People often don’t realize or try to make more money

with what they already have in front of them. If you’re

working a job ANYWHERE – here’s what you need to do in

order to begin IMMEDITELY earning more then you ever

have thought possible.

1. Ask for a raise.

Most people who ask for a raise - get one, and often

get a higher raise then they expected. If your employer says

no, guess what? Nothing happens and you can keep

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working as you would normally. You need to ask and

wisely. Before you ask for a raise you should do a few

things to increase the probability of hearing a yes from your

boss. Do the following for at least one month ahead of

asking for a raise, and you are sure to see a higher or more

probably yes.

A) Show up on time and try to be the last person to

leave work. Offer additional help while being the person who

shows up and does their absolute best. By doing this alone,

you might be given a raise without even asking.

B) Be kind and helpful to those around you. If you’re

well liked by your coworkers and boss, you have a much

higher chance to hear a yes when you ask for some

additional cashola on your check every week.

C) Do your job as effectively as possible. Get off your

phone, stop being lazy, do as much as you can to contribute

to your workplace and its advancement. Your efforts WILL

be noticed.

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 2. Ask and work towards advancement to a higher

position.

Becoming a manager, supervisor, etc can provide a

HUGE boost in income and allow you potentially move to an

even higher position in the future. The current CEO of

Walmart was once just a cashier, so stop doubting yourself.

This often will take a few months to a year or more of hard

work to make happen. You’ll need to be performing at your

best, working hard, showing up on time, get along with your

coworkers, show leadership capability, and after a 6 month –

12-month period of following this guidance, you’ll want to ask

for a better or higher up position.

Most people don’t get a better position because they

both don’t ask and don’t show that they should fit that

position. You need to become more efficient at your job’s

tasks, show that you care, and contribute often. Sometimes

this can be done within a month – few months of beginning a

job even. As most people are generally lazy or just do as

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they are told, it is easy to stand out and show that you

deserve a better position while the masses around you

simply do their job and never strive for more.

3. If you have the access time and your work will allow

it, begin working overtime.

Just a few additional hours a week can make a HUGE

difference in how much you get paid. Especially if you work

overtime half to all year round. As an example, lets imagine

you are getting paid $15 an hour. If you work just 10 hours of

overtime in a week, 2 hours more a day, you will earn an

extra $225 a week. This is $900 - $1,100 more a month or

$10,800 - $12,600 more a year in your bank. (Imagine if we

added in how much someone would save if they made

reductions in their spending on top of this)

With some simple math, and working 1 or 2 more

hours a day, you can instantly and drastically increase your

income by 5 figures. How much of a difference would that

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make on your financial situation right now? Imagine if I could

deposit $10,000 into your bank. (assuming you are making

around $15/hour) How much more freedom, less worry, less

stress, and more potential would you have? If you make $20

- $30 and hour, this could mean $17,000 - $25,200 more a

year.

If you were smart with your money… Imagine how

much you will earn even more from investing some of that

additional income into stocks, trading, or cryptocurrency.

Imagine for a second that you practiced all 3 of the

above ideas at once. Can you start envisioning how bright

your future just became? If you could get a raise, move up a

position, and work 5-10 hours of overtime a week… That can

and will produce you a life changing increase in income. It

could mean a new car, better housing, better living

conditions, better schooling, larger investments, better

healthcare, easier living conditions for your children, and a

LOT more for you and the people you care about most.

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 For someone making at or around $15 an hour, this

could mean another $15,000 - $23,000 a year in earnings. If

you make more then $15 an hour, just do the math and look

at that huge potential awaiting to be fulfilled – by you!

You have the chance my friend, to make your job

work for you. The advice seems simple, and you have heard

it before. I simply hope that you use and apply it now –

instead of washing year(s) worth of potential down your

toilet. This is your life. This is your responsibility. To struggle,

to thrive, to build, or to destroy. Make the decision that will

produce a future you’ll be happy with in years to come.

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 Chapter 5: Giving Ol’ Uncle Sam The Finger

What you pay in taxes will most likely be your life’s

biggest expense. It is inevitable, and those who try to evade

paying them pay a much heavier price when the government

comes crashing down on them. What most people don’t

realize, is that they are paying to much in taxes. No, I’m not

saying it’s because other people aren’t paying their fair

share. I’m saying that you easily can be saving and keeping

more of your money, if you use the tax system for what it’s

worth.

Whether you do your own taxes or hire someone else

to do them for you – you’re probably missing out on $100’s -

$1,000’s that should be staying in your bank. It’s time that

you keep more of your money so you can use it for what you

want .vs. allowing the government to mismanage it. Here’s

what you need to know about taxes, and some of the ways

you can avoid paying in way too much.

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 1. Standard Tax Deduction

If you did the math and didn’t have enough itemized

deductions to get you above $6,350 for singles and $12,700

for marrieds, you can take the standard tax deduction. If you

are filing as head of household, you can deduct $9,350.

2. Reinvested Dividends

Have an investment account that reinvests your

dividends? Do you sometimes get a notice that they have

reinvested dividends for you? Each of those reinvestments

increases your tax basis in the fund. That lowers your

amount of taxable capital gains when you eventually sell

your shares. When you finally do sell, don’t neglect to

include the reinvested dividends in your cost basis, which

subtracts from the gains from the sale to determine your

gain, you are overpaying your taxes.

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 3. Child Care Credit

When you use childcare while at work you can take a

tax deduction between 20-35% of those costs. If your

company allows you to use pre-tax money for childcare

costs, that may be a better option than taking the deduction

though.

4. Parents as Dependents

If you care for aging family members like parents,

grandparents, aunts, and uncles, etc., those people may

qualify as dependents, even if they don’t live with you. To

claim these family members as dependents, you and they

must meet specific criteria.

5. Medical and Dental Expenses

If you, a spouse, or your dependents had medical or

dental expenses that exceeded 10% of your adjusted gross

income, you can deduct them. If you or your spouse are

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older than 65, you can deduct those expenses if they exceed

7.5% of your adjusted gross income. Eligible expenses

include, surgery, medical and dental visits, mental health

visits, prescribed medications, contact lenses and glasses,

and travel costs associated with medical or dental care.

6. State Taxes

If you owed money when you filed your state tax

return for 2020 and paid them in the spring of 2021, be sure

to deduct them on your 2021 federal return.

7. Student Loan Interest

If your parents paid your student loan debt, the IRS

treats that money as a gift to you that you then used to pay

that loan. If your parents are not claiming you, you can

qualify to deduct up to $2,500 of student loan interest that

they paid.

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 8. Student Loan Interest Part II

You can deduct some or all of eligible student loan

interest. The amount you can deduct is $2,500 or the

amount you paid, whichever is less. This deduction cannot

be claimed if you are married but don’t file jointly or if you or

your spouse are claimed as a dependent on someone else’s

return.

9. American Opportunity Credit

This credit applies to four years of college. The

maximum allowed credit is $2,500, 100% for the first $2,000

of eligible college expenses and 25% on the next $2,000.

The entire $2,500 credit is available to those whose modified

adjusted gross income is less than $80,000 for singles and

$160,000 for marrieds. If you make over those amounts, this

is a phase-out.

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 10. Further Education

The Lifetime Learning credit can be claimed for

yourself or your spouse and for more than four years. The

credit is worth up to $2,000 per year and can be claimed for

education expenses that lead to new or improved skills. If

you are considering taking some classes to improve your

side hustle, or land a better paying job, here is some

incentive! This credit phases out between $55,000-$65,000

for singles and $110,000-$130,000 for marrieds.

11. First Job Moving Expenses

If you moved more than 50 miles to take your first job,

you can deduct the cost to get you and your stuff to your

new location. The write-offs include 16.5 cents per mile for

driving your own car and any parking fees or tolls. You can

take this write off even when you don’t itemize.

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 12. Job Search Expenses

The job search must be in the same line of work as

your current or most recent job, and you can deduct things

like transportation, preparing, printing, and mailing your

resume, and employment agency fee.

13. Home Sale

If you made money selling your home, you can

exclude up to $250,000 in gains from your income for singles

and $500,000 for marrieds.

14. Investment Fees and Expenses

You can write off things like investment counseling

fees, custodial fees, your safety deposit box, transportation

fees to and from an appointment at your financial advisor’s

office, attorney’s fees paid to collect taxable income, and the

cost to replace lost security certificates.

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 15. Casualty, Disaster, and Theft Losses

If you had household items lost to any of the above,

you can deduct their value.

16. Military Reservist Travel Expenses

If you’re a member of the reserves and travel more

than 100 miles from your home for duty, you can deduct

eligible transportation, meals, and lodging expenses.

17. Work Uniforms

If your job requires specific clothing that isn’t

considered everyday wear, you can deduct their cost.

Deductible items include things like theater costumes,

military uniforms, and protective clothing.

18. Charitable Donations

You can deduct cash donations to IRS approved

charities for up to 50% of your adjusted gross income. Be

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sure to have a written record like a bank statement or a

receipt from the charity. Non-cash donations are also

deductible. They can be written off for fair market value, the

amount you could have sold the items for.

They are just a few ways and tax write-offs that will

save you quite a bit of money, especially over time. You

should research and learn about additional write-offs, or

consult with whoever does your taxes for you. This way you

can continue maximizing what you’ll keep or get back at the

end of the year.

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 Chapter 6: Checklist To Wealth

Well, you made it through. I didn’t want to make the

book to long and boring, filled with filler. Unusual information

that’s confusing. I wanted you to have a simple and clear

picture of actions needed to be taken in order to create

wealth. And now we’re here…

To the checklist that if followed, will define your

financial life until you die. It will give root to the seeds to

grow a real money tree. Or… You will have purchased this

book in vain and will continue following the guidance of

those unknowledgeable and unfruitful in their financial efforts

– and you’ll do the same. The choice is yours.

1. Reduce your spending. Stop buying brand names

ANYTHING.

Stop having the top package or service plan. Stop

buying luxury items. Stop buying things you WANT – only

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buy what you need and a few small things you want –

occasionally.

Reduce these following expenditures for maximum

savings…

A) Phone Bill

B) Internet Bill

C) Entertainment Bill

D) TV Bill

E) Stop Buying Top Tier Brand Name Anything

F) Water Usage, Energy Usage, Heat Usage

G) Grocery Bill & Going Out To Eat

H) Liquor, Tobacco, Drug, Pop & Other Addictions

2. Invest Your Excess Money Into Stocks,

Cryptocurrency, Trading.

Start investing at least 10% of your monthly income

into long term investments in the future. Don’t hesitate. Have

faith in the growth of your investments. Take control, and

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separate 10%-20% of your income for investments.

(Depending on what you determine you can afford) You

won’t even notice it when it’s gone.

3. Earn more money.

Ask for a raise. Work more hours. Work for a different

company that will pay you more. Try to be promoted to a

higher paying position. These are just a few ways to

immediately begin making a ton more money every single

paycheck.

That’s the list. That seriously is it. It seems simple,

mundane, and you’ve heard some of this information before.

The difference is – are you going to finally take action

and control of your financial life? Which impacts EVERY

other part of your life and of the lives around you. This leads

us to our departing and last chapter…

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 Final Strategies For Both Sides Of The Coin

Whether you own a business, or work a 9-5, there are

some last tips I’d like to go through on how you can

maximize your earnings, savings, and investments. These

ideas apply to both sides of the coin so make sure to use

them and have more Benjamins in your bank.

A) Debt – Eliminate & Use It Wisely.

The VAST majority of everyone across the planet, has

debt of some kind. It can be a tool and a burden that some

find themselves unable to ever lift. Whether it is your car

payments, mortgage, or credit cards, we all have some form

of debt we’re working on paying off. We often put our debt

aside when it comes to paying our regular expenses. This is

one of the greatest mistakes we make across the globe. We

think that it’s okay to make bare minimum payments, it’ll get

paid off eventually – right? That depends on how you

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approach paying off your debt. Most people make only the

minimum payments, which is a huge disaster for their future

wealth. The reason for this is because the interest charged

on debt is debilitating – especially over time.

The interest you pay on the average house mortgage

over 30 years (a house that costs you between $100,000 -

$300,000) is between $100,000 - $300,000. That’s NOT

including the cost of the house, property taxes, or the cost to

upkeep the house!

The interest you pay on credit cards is even worse.

The 15-30% interest rate kill your income more than almost

ANY other expense you have in life. And if you only make

the minimum payment? In most cases you LITERALLY will

be in permanent debt. But this is not the sole income killer. It

is the fact that you are in debt for more then you borrowed.

Let’s say you have a credit card you owe around the

average global debt. Which is astoundingly, between $4,000

- $10,000! If you’re paying the minimum payments at around

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2 – 4% of what you owe, you’ll pay in interest over $1,600

- $4,100! That does not even include the original debt you

paid for initially. And to make it worse, it would take you to

pay for this debt (if you’re paying only the minimum

payments) 4 whole years!

You know what the atom bomb is that makes your

debt situation even worse? If you only pay minimum

payments it would take you 4 years, and $1,600 - $4,100 in

additional interest, plus the $4,000 - $10,000 you owe. And

you would ONLY be able to pay this off with minimum

payments if you never spent a DIME more on that credit

card. Do you see how debt can cripple anyone?

You must develop the need to approach your debt

seriously. Paying off and managing your debt should be as

important as your income and household. You should be

paying (if you truly want to save $10,000’s - $100,000’s over

your lifetime) 2x – 4x your minimum payments. This depends

of course on what you can afford. And you should make

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SURE you can afford to pay more than the minimum

payment, so months or years later you aren’t paying

$1,000’s - $10,000’s more then you should.

This same methodology applies to any school loans,

mortgages, or other debt you may have. While other forms of

debt may not be as dangerous initially, they still need to be

taken care of and paid off in full much sooner then you

expect. If you don’t pay off your debt early? It WILL build

itself up. It WILL grow. It WILL debilitate you. Therefore…

If you haven’t already, you need to develop a plan to

pay off all your debt.

1. Pay off your credit cards first. They accrue the

most interest and will soak up every dollar you have. I

recommend in all honesty, that you pay off 10-20% of your

entire credit card debt every month. Over course, this

number depends on what you can afford. If you have or will

follow the rest of the advice in this book, you’ll have more

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then enough money to pay off this additional percentage of

debt.

2. Pay off your student loans. They have a slightly

higher average interest rate then mortgages (depending on

debt size) and are smaller in total amount owed, so they’re

easier to pay off. For student loans I recommend paying

them off by paying 2x – 4x your minimum payments.

3. Pay off your house mortgage early. (ONLY if you

plan to stay and live in this house permanently) There is no

point in paying an increase in your house mortgage expense

if you plan to move in the next 10 – 20 years. Since you’re

going to sell it, you’re going to even out in what you

spend/earn from the house once it is sold. If you plan to live

permanently in your house, I recommend paying between

1.2X – 1.5X your monthly minimum payment if you can

afford to. This will decrease the interest you pay overtime

and increase (if you do sell it at some point) how much you

will make from selling the house.

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 4. Pay off your miscellaneous debt, business

loans, etc... You do not want any form of debt creeping up

and ruining your financial game, ever.

It is not short-term convenient to pay off your debt

early. In the long term however, you will thank yourself when

you are 5-30 years older and you aren’t in so much debt that

you have to sell everything you have - And your family,

spouse, and kids are horribly affected.

B) Credit – Make Your Payments & Refinance

Having good credit or improving your current credit

can drastically improve your financial situation. Why? Better

credit means lower interest rates – which means much less

debt and a lot more money in your pocket. Most people

whoever, just like with debt, have no idea and have never

been taught how to build or manage their credit. This is why I

want to cover credit along with debt, so you fully understand

every single way to drastically improve your financial

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situation. Here’s some of the things I’ve learned about

improving and using your credit to your advantage…

1. Make every single one of your payments on

time. Whether you have autopay or always make sure to

make payments manually online, you need and must have a

way to ensure your payments for your loans and debts are

always on time. This variable has an incredibly high impact

on your credit score. Financial institutions look closely at

how often you miss, or don’t miss payments.

2. Only use between 0 – 30% of your credit at

once. This shows that you don’t and most likely won’t

accumulate to much debt that you won’t be able to pay off. If

you go above 30%, you can simply make a full or partial

payment in order to decrease your total credit used. This

also has a large impact on your credit score.

3. Don’t open up too many credit cards accounts

at once. Opening more then 2-3 a year can decrease your

credit score.

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 4. Over-time, you will want to increase your total

amount of available credit. You do this by asking for an

increase in the amount of credit you are allowed. You can

also increase this by opening additional credit accounts.

However, keep in mind you don’t want to open more than 2-

3 accounts in a yearly period.

Now let’s look at how you can use your increasing or

current credit in order to save and make you money!

1. Refinance your home. Within 1 – 2 years of

owning your first home, your credit score should increase

enough to where you can refinance your home and get a

better mortgage rate. As well, if you have lived in your

current home for over a few years and haven’t yet refinanced

it, you should consider refinancing your home soon – if your

credit has improved since you bought the house.

2. Refinance your vehicle. Within 6 months to 1 year

after purchasing a new vehicle, you should start looking into

refinancing your car. If you’ve built a significant amount of

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credit during this time period, it can significantly drop your

payments and interest rate.

3. Refinance any other loans and debts you’ve

accumulated. Protect yourself, decrease your monthly

expenditures, and increase your profit and income.

Now that you’ve gone through this book, you

understand exactly how to become wealthy over time. For

many people, a single or few of these changes would

drastically change their living conditions forever. No matter

your age or current financial situation, making these changes

can and will improve your finances and digits in your bank

account.

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 Conclusion: Down The Rabbit

Hole, Or Beyond The Mountain Top?

Wealth is not what you’re seeking. The truth is you

are seeking…1. Security. 2. Comfort. 3. Progress. 4.

Freedom. 5. A lot more…

Wealth and money are simply a means to help

accomplish these goals faster and with less struggle. How

you manage your current wealth, will completely dictate your

future success in these areas. The question is, what will you

take action upon?

I’ve been fortunate enough to live and experience live

from both sides of the coin. I can tell you for sure… The

bottom side is much less comfortable and free then the top

side. Near poverty and below it – there is a lot of struggle.

Don’t get me wrong, there are a select few percentages of

people who make little to nothing – and are more than happy

with their lives. However, in most situations, a large enough

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lack of money can mean the complete destruction of your life

and everything you love.

In both my own life and in hundreds of families I have

met throughout my life, I have watched poverty annihilate

marriages, destroy friendships, devour the life and spirit out

of children, and cause chaos throughout the world. It is a

terrible thing to watch… Which is the reason I made this

book in the first place.

Because it is okay to not have a lot of money. But it is

not okay to squander and waste your money while it

could be used to improve your own life – and the lives of

the people you care so much about. It can be used to

donate to causes, help fight diseases, to feed children

across the world, and for such good!

Which is why I will ask you with all my heart…

Apply what you have learned in this book

IMMEDIATELY. Do not hesitate! Every month and year that

goes by where you let the world dictate your finances – you

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waste the potential to change the life of someone important

to you. When used correctly, money is good. It can be a

savior. It can be a heart surgery that gets paid for, instead of

a life that is lost. It can be a donation to feed the hungry and

poor. It can be a powerful force used to change the world for

the better.

Now, is the time.

“Aspire for progress, hunger for success, and

strive for greatness!”

“Your attitude is not defined by your life; your

life is defined by your attitude.”

- Your Friend, Jon Weberg

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