:Suggestion and Recommendation
Toyota needs to increase necessary client service needs, particularly direct lines for •
easier
.Access to client service representatives
Toyota also needs to increase necessary client service's needs, such as timely •
.response and higher delivery of services designed to maintain client loyalty
Toyota should make use of its goodwill reserves to win back its customers' lost •
.loyalty
Toyota must also create and implement a thorough client communication strategy. •
To address the issues raised by the recall and the decline in trust, effective
.client Communication will be essential
Toyota needs to have a strategy in place that is supported by guaranteed quality in •
order to attract both current and potential customers. rivals of Toyota like Nissan,
Hyundai, Ford, and other companies offered financial incentives to Toyota
customers who switched brands, a strategy that was very effective. However,
.financial incentives will only be successful in the short term
Toyota should continue to work together to improve its management •
structure and increase the value of the company
Toyota should improve the geographic point and variety within the usage of •
human resources and make an effort to cultivate international human resources in
.order to enable consolidated management on a global scale
Over the previous five years, Toyota has outperformed the industry and •
increased its market share. Growth in the US could be supported by a move toward
more compact, more fuel-efficient cars, which Toyota will produce at a relatively low
.cost
