Business Overview
Company Overview Taobao and Tmall Group
To fulfill our mission “to make it easy to do business China Commerce Retail
anywhere,” we enable businesses to transform the We are the largest retail commerce business in the
way they market, sell and operate and improve their world in terms of GMV in the twelve months ended
efficiencies. We provide the technology infrastructure March 31, 2024, according to Analysys. Our China
and marketing reach to help merchants, brands, commerce retail businesses primarily include Taobao
retailers and other businesses to leverage the power and Tmall, which together constitute the world’s
of new technology to engage with their users and largest digital retail business in terms of GMV for the
customers and operate in a more efficient way. We twelve months ended March 31, 2024, according to
also empower enterprises with our leading cloud Analysys.
infrastructure and services and enhanced work
collaboration capabilities to facilitate their digital Our China commerce retail business derives the
transformation and to support the growth of their majority of its revenue from customer management
businesses. services. We generate customer management revenue
from merchants by offering an integrated package
In fiscal year 2024, our businesses comprise Taobao and a comprehensive solution comprising a diverse
and Tmall Group, Cloud Intelligence Group, Alibaba array of services to enable them to attract, engage
International Digital Commerce Group, Cainiao Smart and retain consumers, complete transactions, improve
Logistics Network Limited, Local Services Group, Digital their branding and enhance operating efficiency.
Media and Entertainment Group and All Others. An Customer management revenues are charged
ecosystem has developed around our platforms and primarily on cost-per-click (CPC) basis, cost per-
businesses that consists of consumers, merchants, thousand impressions (CPM) basis, time basis and
brands, retailers, third-party service providers, cost-per-sale (CPS) basis.
strategic alliance partners and other businesses.
14 Alibaba Group Holding Limited
