Improving health through innovation

Spring 2010
Innovations from UnitedHealthcare in the last 12 months:

Empowering consumers Health literacy: The Just Plain Clear initiative simplifies
how we engage our members, with revised written materials
Small Business wellness pilot: All standard Small
and improved phone procedures when our customer service
Business products in Wisconsin will offer biometric screenings
and clinical professionals talk to members. Since poor
to enrollees. Members get personal counseling to help them
health literacy is linked to higher rates of hospitalization and
understand their key health indicators and choose the right
higher use of the emergency room, Just Plain Clear will help
telephone wellness coaching program. Also features financial
members live healthier lives and also help drive reductions in
incentives for regular gym use. Currently in pilot phase.
health care costs.
Helping Medicare shoppers: Ovations has developed
an avatar designed to interact with people online in an inviting, Building a better health system
intuitive way. “Gwen” lives on www.uhcmedicaresolutions.com
Provider Payment Suite from OptumHealth
and www.aarpmedicareplans.com and will help seniors
Financial Services: Online tool allows physicians to offer
navigate the post-65 world with confidence. Her most important
patients payment estimates, collect payments immediately and
job is to simplify the product selection process by matching
establish payment plans – while patients are in their office. The
members to the best plan that suits their needs. She’s the next
tool can nearly double patient collections and cut collections
generation of the Medicare shopping experience – and she’s only
and reconciliation costs by half. Currently in the pilot phase.
from Ovations.
Rapid Stratification Assessment (RSA): This survey
Do Good. Live Well: Focuses on the powerful connection
tool reduces the average time to identify high-risk Medicare
between volunteerism and improved health. Ovations is
Advantage members from three months to less than three
collaborating with the Entertainment Industry Foundation,
weeks. The RSA can accurately predict which members
AARP®, Major League Baseball and Medco®, in a campaign
are at risk for a hospital admission and helps generate a
designed to inspire a new era of service in America. We will
basic individualized plan of care. This helps members better
launch a new website, www.DoGoodLiveWell.org, designed to
understand their medical condition and communicate more
help people get involved in volunteer activities where they live.
effectively with their care providers.
Interactive Family Health History Tree: Helps people
Oncology care analysis: Ingenix collaborated with
capture their family’s health history. Conditions like diabetes,
the National Comprehensive Cancer Network (NCCN) to
cancer, heart disease and sickle cell anemia are often inherited,
let oncologists compare their own patient care patterns with
so the Health History Tree can aid conversations with the family
NCCN practice guidelines – for the first time ever. While most
doctor, who can then construct a meaningful, personalized
care is good, there are some gaps – for example, one out of
health care plan. Available to members and the general public at
three breast cancer patients are not taking the medications
www.uhcgenerationstree.com.
their doctors prescribe. We didn’t know about those issues until
these data were published. Now UnitedHealthcare network
oncologists can work to close those gaps in care.

Form #: UHCEW480918-000

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i3Cube™ clinical trial management system: From Improving quality and access
the pharmaceutical services arm of Ingenix, the i3Cube system
My Home DoctorSM: Our outreach nurses work with a
brings greater efficiency to the pharmaceutical clinical trial
vendor to arrange in-home consultations for high-risk enrollees
process. It automates the trial process and connects study
with board-certified physicians equipped to perform many of
sponsors and investigative staff to drive shorter timelines, lower
the services found in a traditional medical office or urgent
costs and offer better collaboration – that means faster access
care facility. Results include fewer hospital admissions, re-
to better medicines for everyone. i3Cube won the 2009 Adobe
admissions and emergency room services for reduced medical
MAX Award recognizing the best uses of Adobe software
costs. Currently in pilot phase in South Florida.
around the world.
NowClinicSM online care from OptumHealth: This
Physician drug interaction alerts: Fully integrated
program provides virtual office visits over the phone or through
drug interaction alert programs that continually monitor
secure live chat. No appointments are necessary; patients pay
prescription data for drug interactions that could result in
an affordable flat rate to access the physician of their choice.
serious harm to the patient. When a dangerous interaction
Available to all residents in a participating state. Currently
is noted, the system flags it and sends an alert to the
available in Texas. Expect additional states and services by
attending physician(s).
the end of 2010. NowClinic does not affect existing medical
(Note: Prescription Solutions® clients use Drug Interaction Alert
insurance plans.
Program [DIAP]; Medco clients use a similar program called Concurrent
Drug Utilization Review [CDUR]).
DocGPS: Combines a search function and GPS mapping to
let users search our network database – right from their Apple
Driving affordability iPhone. Ideal for travelers or anyone in a hurry. The application
Quicken Health Expense Tracker: From Intuit® and
SM can display detailed travel directions or even place a call to
UnitedHealthcare, this tool automatically organizes and presents that location with a single tap on the search result. From our
health care expenses, claims and payments. Simple directions OptumHealth division, DocGPS is available for download free of
help reduce the complexity of the health experience. Users can charge from the App Store on iPhone.
even make payments directly to their physician – right from the
Telehealth initiative: UnitedHealth Group and Cisco are
tool itself.
partnering to build the first national telehealth network called
Treatment Cost Estimator: Delivers personalized Connected Care. This initiative will use NASA technology to
cost estimates of different treatment options. Has data on deliver a high-definition, virtual doctor’s visit through mobile and
116 diseases and over 3,000 prescription medications – all remote clinics. Physicians will be able to perform remote exams,
specific to individual network physicians in more than 400 administer preventive care, diagnose and treat certain illnesses,
geographic areas. Members can also see real-time calculations monitor long-term conditions and deliver specialty care.
of deductible balances, potential out-of-pocket costs and more.
24/7 physician-patient connectivity: OptumHealth
Available to all UnitedHealthcare members and also through
is partnering with American Well Corp. to offer a 24/7 service
other customized employer websites by special arrangement.
that allows people to obtain immediate access to physicians
Small Business online renewals: New online and clinicians via two-way video, secure chat, the telephone or
renewal tool on United eServices® helps small business a corporation’s health care website. Eventually OptumHealth’s
brokers maximize their productivity and build stronger client eSync PlatformSM will enable the remote physician to access
relationships with a streamlined renewal experience – like a patient’s personalized health care information for prioritized,
shopping at the leading online retail sites. The online renewal clinically appropriate care.
tool adds in greater convenience and takes out administrative
expense.

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Insurance coverage provided by or through UnitedHealthcare Insurance Company or its affiliates. Administrative services provided by UnitedHealthcare
Insurance Company, United HealthCare Services, Inc. or their affiliates.
© 2010 United HealthCare Services, Inc.
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