Reliance Smart Bazar MBA Project Report
Reliance Smart Bazar MBA Project Report
at
SUBMITTED TO
-SUBMITTED BY-
Submitted to
2024-2025
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MIT College of Management, Pune
Certificate
This is to certify that Ms. Sakshi Sanjay Choudhary has submitted a Live project report
conducted at “Reliance Smart Bazar” to MIT-ADT University, Pune for the partial
fulfillment of Master in Business Administration (M.B.A.)
We further certify that to the best of our knowledge and belief, the matter presented in this
project has not been submitted to any other Degree or Diploma course.
Director, MITCOM
MIT-ADT University, Pune
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Declaration
I undersigned hereby declares that, the live project conducted at “Reliance Smart
Bazar” is executed as per the course requirement of two year full time MBA program of
MIT-ADT University, Pune. This report has not submitted by me or any other person to any
other University or Institution for a degree or diploma course. This is my own and original
work.
(MBA-BA) 2024-25
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MIT ADT University
MIT College of Management
LIVE PROJECT
MIT ADT University, MITCOM MBA students undertaking live projects are more likely to
receive placement, internship offers, or pre-placement offers even before they complete their
program.
In a live project, during their studies, students work with a company in a real-time environment
for a certain period. Live projects are primarily aimed at improving students’ job skills and
providing industry experience and insights. Applying their management knowledge in a realtime
environment is the most practical way for MBA graduates. And, it also enables them to realize
how their jobs are going to be once they finish their curriculum.
At the end of a live project, the major takeaways for the students are learning to be a team player,
coordinating with stakeholders, taking and implementing instructions of company Mentor,
understanding and aligning with the project and the cultural values of the company.
• Daily work Assigned – Work completed details should be written and signed by
Company Mentor/Company Reporting Authority
• Live Project Report should be prepared in Times New Roman font, 12 Font size, heading
font size should be 14 with 1.5 line spacing for submitting the report.
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INDEX
1. Title Page 1
2. College Certificate 2
3. Company Certificate 3
4. Declaration 4
5. Introduction 5
6. Objective Of Report 5
8. Product Profile 11
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Company Profile
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Reliance Smart Bazaar is committed to offering high-quality products at competitive prices
while promoting sustainability and local sourcing, which benefits both consumers and the
agricultural ecosystem.
Foundation (2021-2022):
Reliance Smart Bazaar was launched as part of Reliance Retail's ongoing expansion in the
hypermarket segment, aimed at serving middle-class and budget-conscious consumers. It
emerged as a strategic move following the acquisition of several Future Group stores,
including Big Bazaar, as Reliance sought to strengthen its retail dominance after Future
Retail faced financial struggles.
Strategic Rebranding:
In 2022, Reliance Smart Bazaar stores replaced many of the existing Big Bazaar outlets. The
goal was to retain the strong customer base that Big Bazaar had built while upgrading the
shopping experience with Reliance’s superior supply chain, technology integration, and
customer service. The transition was marked by major rebranding efforts, emphasizing the
"Smart" approach to grocery and household shopping.
Challenges:
The initial phase of Reliance Smart Bazaar's rollout was met with some logistical challenges,
particularly in transitioning from the Big Bazaar stores. However, with Reliance Retail's vast
resources, the company managed to overcome these hurdles by enhancing the supply chain
and improving customer engagement.
Omnichannel Approach:
Reliance Smart Bazaar adopted an omnichannel strategy, combining both physical stores and
online platforms for a seamless shopping experience. This integration helped the brand tap into
the growing e-commerce market, offering customers home delivery options and increasing its
market reach.
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India's retail landscape. It complements Reliance Retail’s other formats like Reliance Fresh
and Reliance Digital, contributing to the company’s position as one of the largest and most
influential retailers in the country.
With its customer-centric approach, attractive pricing, and wide product range, Reliance Smart
Bazaar has quickly established itself as a trusted hypermarket chain, appealing to consumers
across diverse regions.
Reliance Smart Bazaar has quickly expanded since its launch in 2022, operating in over 700+
locations across India, replacing many former Big Bazaar stores. It focuses on delivering
valuefor-money with a wide range of groceries, fresh produce, home essentials, and personal
care products.
Key highlights:
- Affordable Shopping: Known for competitive pricing, bulk buying options, and frequent
discounts.
- Omnichannel Approach: Offers both in-store and online shopping with home delivery.
- Farmer Partnerships: Sourcing directly from farmers ensures fresh produce at lower costs.
- Customer Growth: Part of Reliance Retail's ecosystem, contributing to its 249 million
registered customers and 780 million footfalls across formats in FY23.
Smart Bazaar continues to strengthen Reliance Retail’s presence in the hypermarket sector with
its value-driven offerings and extensive reach.
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Organizational Structure -
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Reliance Smart Bazaar offers a wide variety of products to meet the everyday needs of
customers, with a focus on affordability and convenience. Here's an overview of the typical
product categories available at Reliance Smart Bazaar:
1. Fresh Produce: A broad selection of fruits and vegetables, including seasonal and exotic
varieties, sourced directly from farmers.
2. Groceries: Staples such as rice, pulses, wheat, flour, cooking oils, spices, and other
kitchen essentials.
3. Dairy & Bakery: Fresh dairy products like milk, butter, yogurt, along with freshly baked
bread, cakes, and other bakery items.
4. Frozen Foods: Frozen vegetables, ready-to-cook meals, ice creams, and snacks.
5. Packaged & Processed Foods: Packaged snacks, breakfast cereals, canned goods, instant
noodles, and ready-to-eat meals.
9. Health & Wellness: Basic healthcare products, over-the-counter medicines, and wellness
supplements.
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10. Baby Care: Baby food, diapers, wipes, and other infant care essentials.
11. Pet Car: A selection of pet food and basic pet care products.
12. Apparel & Footwear: Budget-friendly clothing and footwear items, often seasonal or
basic collections.
Reliance Smart Bazaar offers a diverse range of products, catering to all the household,
grocery, and personal needs of families, with a strong focus on affordability and convenience.
Objectives
- Ensure Customer Satisfaction: Continuously assess how well Smart Bazaar is
meeting the needs of its customers, offering value for money, and enhancing their
shopping experience.
- Identify and Resolve Service Issues: Quickly address any customer service
challenges or operational inefficiencies to maintain high service standards
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(A) Indenting - DC Delivery
- Process: The process begins with checking the stock levels at the store and accounting
for goods in transit. This includes evaluating seasonal requirements, weekend demands, or
upcoming festivals where higher quantities might be needed. For regular stock, there is an
automatic indenting system managed by the central head office, primarily in Mumbai.
- Branded Goods: These are automatically indented based on sales patterns and inventory,
reducing the manual effort for store managers.
- Fruits & Vegetables (F&V): Orders for fruits and vegetables have a 48-hour lead time
from indenting to delivery. Dairy products, including milk, have a 36-hour delivery cycle after
the indent is raised to ensure freshness.
2. Receiving Products
(A) Checking Delivery in Distribution Center (DC)
- DC Process: Dry goods that are delivered from the DC to the stores are checked thoroughly
by store staff before being packed and loaded at the DC itself. The goal is to minimize errors in
delivery quantity, ensure that the correct goods are delivered, and that there are no discrepancies
between what was ordered and what was shipped. The Store Manager (SM) oversees this process
to ensure accuracy.
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- A Goods Return Note (GRN) is prepared for the delivery based on the actual quantity
received.
- Any transit-damaged goods are returned to the DC using the same truck, and stores ensure
that unloading is done swiftly and safely.
3. Replenishment of Goods
- Process: Goods are moved from the receiving area to their designated shelves or freezers.
- Frozen products receive the highest priority, and they must be stocked in freezers
immediately.
- Chilled products are given second priority and are placed in chillers after the frozen goods.
- The FIFO (First In, First Out) rule is strictly followed, where older stock is placed at the front
of the shelves, and new stock is placed behind or below.
5. Managing Planogram
- Planogram Process: Planograms are layouts that define the position and quantity of products
on shelves. The head office is responsible for creating and sending planograms to stores:
- A new planogram is emailed to the store 2 days in advance.
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- Stores adjust fixtures and shelf heights according to the new layout.
- Any major shelf changes (fewer than 5 bays) are managed by the store team.
- Stock must be placed exactly as per the planogram, with no deviations unless the fruits and
vegetables (F&V) section appears empty, in which case the store manager may modify it to
give the appearance of a fuller stock.
6. Promotion Management
- Setting up Promotions: When a new promotion begins, stores ensure all promotional stock
has been received from the DC, including any free gifts associated with the offer.
- Promotional signage is displayed in marketing-defined locations (e.g., end caps).
- Staff is briefed on the promotion details, including the period, customer benefits, special
arrangements at the tills, and sales targets.
- Leftover promotional stock is managed as per company guidelines, and if a customer returns
a promotion item, they are also required to return the associated free gift (with exceptions at
the discretion of the store manager).
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9. Returns
(A) Goods Return to DC
- Process: A finalized list of stock articles for return to the DC is obtained from the
merchandising team. Items are packed in cartons and returned via the DC truck.
- GRDC (Goods Return Document to DC) is created in SAP for the quantity being
returned, and the DC return is documented by the truck driver.
This detailed process ensures Reliance Smart Bazaar maintains operational efficiency, accurate
stock management, and high customer satisfaction.
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Daily Work Report
Day 1: Project Introduction and Store Observation
On the initial day of our project, we were introduced to our primary assignment: conducting a
comprehensive store analysis. This entailed a thorough examination of multiple store elements,
including brand representation, current promotions, and display creativity. Additionally, we were
tasked with engaging store personnel to gather valuable information about customer interactions
and behaviors. This observational exercise aimed to provide us with a holistic understanding of
the store's operations and customer experience.
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Day 2: Cash Department Operations
Department Sir, who oversees the cash department, gave us a comprehensive overview of how
the department functions. His guidance provided us with an in-depth understanding of the key
processes that keep the department running smoothly.
We were introduced to the process of cash memo entry, a method used to record cash
transactions efficiently and accurately. Umesh Sir explained that a cash memo acts as a simple
yet crucial document for tracking sales made in cash. It includes essential details such as the
date of the transaction, the customer's name, a description of the goods sold, the quantity of
each item, the price per unit, and the total amount to be paid. This system ensures that every
transaction is clearly documented, making it easier to manage cash flow and keep accurate
financial records. The process of creating a cash memo not only facilitates transparency but
also simplifies the process of accounting for daily sales in a retail setting.
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Day 3: Back Office and Inventory Management
Department Sir provided us with a thorough insight into the workings of the back office,
particularly emphasizing the critical aspect of inventory management.
We learned the procedures for receiving goods in the back office, with particular attention given
to the two key delivery windows: 6:00 AM and 9:30 AM. Sir explained how goods are sourced
from Reliance-owned inventory, as well as directly from farmers and wholesalers. This
The discussion then shifted to inventory management, where we explored the process of grading
perishable items based on their quality. This grading system is vital for maintaining high
standards and minimizing waste. Satyawan Sir also explained the importance of data entry into
the SAP system, which helps track inventory levels and facilitates efficient stock management.
Additionally, we learned how demand patterns influence the distribution of goods to retail
outlets. Understanding these patterns allows for more effective inventory allocation, ensuring
that popular items are sufficiently stocked while managing leftovers efficiently. This strategy
not only optimizes inventory turnover but also helps in reducing waste, ultimately contributing
to the overall efficiency of the supply chain.
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Shelf Display Observations
During our visit, we closely examined how products are displayed on the store shelves, placing
special emphasis on the implementation of planograms (POGs). This structured approach to
product placement is designed to optimize visibility and accessibility, enhancing the shopping
experience for customers. We discussed various aspects of this arrangement, including stock
organization, the use of protective lamination for labels, and the importance of clear pricing
for each item.
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Day 5: Non-Food Section Management
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Food and Beverage Inventory Management
In our session, we explored the intricacies of managing inventory for food and beverages,
with a particular focus on the significance of using both the Last In, First Out (LIFO) and
First In, First Out (FIFO) methods. These strategies are essential for ensuring that older stock
is sold before newer items, thus reducing the risk of waste due to expired products. We
discussed how maintaining a stringent budget for waste management is vital, as it helps
minimize financial losses while ensuring the freshness of inventory.
Furthermore, we examined the process of redistributing any unsold perishable products to the
wholesale market. This strategy not only helps recover costs but also ensures that food that
might otherwise go to waste is redirected to where it can still be utilized effectively. By
implementing these practices, the team can better manage inventory, reduce waste, and
enhance overall operational efficiency.
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Day 7: Staple and High-Value Stock Management
We also noted the implementation of special barcode stickers for high-value products. This
initiative is designed to deter theft and ensure accurate tracking of inventory. By using these
security measures, the store can better monitor the movement of these items and maintain
tighter control over stock levels.
In addition to preventing loss, this strategy enhances the overall shopping experience for
customers by ensuring that high-demand products are readily available and securely managed.
Effective inventory practices for both staples and high-value goods contribute significantly to
the store's profitability and reputation.
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Insights into the Apparel Department
We delved into the operations of the clothing and footwear department, paying particular
attention to the security measures in place to safeguard merchandise. This includes the use of
hard security tags and advanced anti-theft systems designed to deter shoplifting and ensure a
secure shopping environment for customers.
Additionally, we discussed the critical role of regular inventory and temperature checks. These
checks are vital not only for maintaining the quality of clothing but also for ensuring that any
refrigerated items, such as footwear that may require specific conditions, are stored properly.
At the end of each day, stock reconciliation is a key process led by the store manager. This
involves thorough checks of the closing stock, ensuring that all items are accounted for and
accurately recorded. The store manager also coordinates with distributors for timely
replenishment of stock, which helps maintain optimal inventory levels and ensures that popular
items are consistently available for customers. This attention to detail enhances operational
efficiency and supports a positive shopping experience.staples and high-value goods contribute
significantly to the store's profitability and reputation.
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We were promoting and marketing the products which were been targeted to sell
by the Sales team. We were informing the customers about the offers and
discounts on the selected products . This helps us to gain knowledge about retail
marketing strategies.
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I was assigned for collecting and reviewing the customer feedback,This can us to
identify the customer review about the floor ,so that we can make the essential
changes in our floor. This helps us to know the drawback of the floor where we
have to work.
Learnings:
During my ten days working on a live project at Reliance Smart Bazaar, I gained a wealth of
insights and experiences that significantly contributed to both my personal and professional
development.
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First and foremost, this opportunity allowed me to cultivate and refine various skills.
Engaging with real-world situations enabled me to bridge the gap between theory and
practice, enhancing my abilities in retail operations, customer service, and teamwork.
Working on a live project provided me with a hands-on perspective of the retail landscape. I
encountered genuine challenges, including inventory management, responding to customer
inquiries, and collaborating effectively with team members. This experience deepened my
understanding of the complexities involved in retail management and the need for
adaptability.
Moreover, my time at Reliance Smart Bazaar offered an intriguing glimpse into the
company’s operations, culture, and core values. I learned how a leading retailer prioritizes
customer satisfaction and operational efficiency, both of which are essential for success in the
industry.
Throughout this brief period, I was able to actively contribute to the team’s initiatives, taking
on responsibilities that positively influenced the project’s outcomes. This not only enhanced
my confidence but also underscored my capacity to learn and adjust swiftly in a fast-paced
environment.
On a personal level, this experience helped me evaluate my strengths and areas for
improvement, reaffirming my interest in pursuing a career within the retail sector.
My ten days at Reliance Smart Bazaar were both enlightening and fulfilling. I acquired
practical skills, gained essential insights, and developed a clearer understanding of the retail
industry. I am thankful for this opportunity and would highly recommend it to others seeking
hands-on experience in this field.
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Conclusion
The ten-day project at Reliance Smart Bazaar was an incredible opportunity for learning and
growth. I gained a comprehensive understanding of the operations of a large retail
establishment and developed practical skills in areas such as inventory management,
customer assistance, and effective teamwork. This experience highlighted the critical role of
customer satisfaction and operational efficiency in the retail environment.
Throughout the project, I encountered real-world challenges, including product handling and
customer interactions, which further enriched my learning. Additionally, I had the chance to
network with professionals in the retail sector, establishing connections that may prove
beneficial for my future career.
On a personal level, this project allowed me to evaluate my strengths and areas for
improvement, reinforcing my interest in pursuing a career in retail. Overall, my time at
Reliance Smart Bazaar was both educational and inspiring, and I am grateful for the insights
and experiences I gained during this period.
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