Mang Inasal: The Authentic Taste of Filipino Tradition and Innovation

THE MANG INASAL RPOFILE

Mang Inasal is a Filipino fast-food chain that specializes in grilled

chicken. Mang Inasal, a beloved fast-food chain in the Philippines, has been
grilling up an unli-saya (unlimited joy) experience for two decades. Let’s dive
into the flavorful world of Mang Inasal and explore what makes it a favorite
among Filipinos.

Through its unique blend of secret spices and meticulous grilling

technique, Mang Inasal quickly gained popularity and expanded its reach
across the country. Today, it stands as one of the most beloved fast-food
chains in the Philippines, capturing the hearts of Filipinos with its flavorful
offerings and friendly atmosphere.

MISSION

The mission of Mang Inasal has been to deliver a pleasing dining

experience through excellent service and delicious food. The vision goes a
step further, aspiring to turn this Filipino brand into a global culinary icon,
representing the richness and diversity of Filipino cuisine.

VISION

To be one of the top quick service restaurant And To serve great tasting
food, bringing joy of eating to everyone.
GOAL

The main goal of Mang Inasal is to provide an “Unli-Saya” experience

to its patrons, emphasizing unlimited happiness and joy through warm
ambiance, friendly staff, and delicious food The company aims to satisfy
customer needs and build a loyal customer base. Its mission is to deliver a
pleasing dining experience, while its vision is to become a global culinary icon
representing Filipino cuisine. Mang Inasal serves chicken, pork barbecue, and
other Filipino favorites in its 445 branches nationwide.

CASE BACKGROUND

Accordingly, it is the fact that the underlying

goods and services of both marks deal with inasal and inasal-
flavored products which ultimately fixes the relations between
such goods and services

SWOT ANALYSIS

SWOT Analysis of Mang Inasal

Conducting a SWOT analysis is essential to understand the strengths,
weaknesses, opportunities, and threats faced by Mang Inasal.
STRENGTHS OF MANG INASAL

Mang Inasal possesses several strengths that contribute to its success in

the fast-food industry. Firstly, it has established a recognizable brand through
its unique concept of serving grilled chicken inasal with unlimited rice. This
concept has resonated well with customers, making Mang Inasal a preferred
choice for those seeking a satisfying and filling meal. The brand’s emphasis
on Filipino flavors and dining experience has helped it stand out in a
competitive market.

Additionally, Mang Inasal has built an extensive network of stores, with over
460 locations across the Philippines as of 2019. This widespread presence
allows the brand to cater to a large customer base and ensures accessibility
for consumers seeking their signature dishes. The wide geographic coverage
enhances Mang Inasal’s market reach and brand visibility, contributing to its
overall strength in the fast-food industry.

WEAKNESS OF MANG INASAL

While Mang Inasal has achieved notable success, it also faces certain
weaknesses. One of the key challenges is the need for continuous store
supervision to maintain consistent quality. With a large number of outlets,
ensuring that every store adheres to the brand’s standards can be
demanding. Consistency in food quality and customer service is essential for
sustaining customer loyalty and positive brand perception.

Furthermore, Mang Inasal heavily relies on the Philippine market, making it

susceptible to local economic fluctuations. Economic downturns or changes in
consumer spending patterns can impact the brand’s performance. To mitigate
this weakness, Mang Inasal may consider diversifying its market presence to
reduce dependence on a single market and expand its customer base.

For a detailed analysis of the weaknesses of Mang Inasal, refer to our

dedicated article on the weaknesses of Mang Inasal.
OPPORTUNITIES OF MANG INASAL

Mang Inasal has several opportunities to further expand and enhance its
market position. One potential opportunity lies in international expansion. By
entering overseas markets, Mang Inasal can tap into the overseas Filipino
market, catering to the Filipino diaspora who crave the brand’s unique
offerings. International expansion can also introduce the brand to a wider
audience and potentially generate new revenue streams.

Another avenue for growth is menu diversification. While Mang Inasal is

renowned for its grilled chicken inasal, exploring the addition of new menu
items can help attract a broader customer base. By expanding the menu to
include more diverse options, Mang Inasal can cater to different preferences
and dietary requirements, increasing its appeal and potential market share.

To gain deeper insights into the opportunities for Mang Inasal, refer to our
detailed article on the opportunities for Mang Inasal.

THREATHS

Mang Inasal faces several threats that could impact its market position.
One significant threat is the intense competition within the fast-food industry in
the Philippines. Rivals offering similar products and services can potentially
lure customers away from Mang Inasal. To combat this threat, Mang Inasal
must continuously innovate and differentiate itself to maintain its competitive
edge.

Additionally, changing consumer preferences pose a risk to Mang Inasal. As

consumer tastes evolve, the brand must adapt and introduce new offerings or
modify existing ones to meet emerging demands. Failure to keep up with
changing trends may lead to a decline in customer interest and loyalty.

Furthermore, economic downturns and fluctuations can affect consumer

spending on dining out, posing risks to Mang Inasal’s revenue. It is crucial for
the brand to remain vigilant and adaptable in the face of economic
uncertainties.
For a comprehensive analysis of the threats to Mang Inasal, refer to our
dedicated article on the threats to Mang Inasal.

By conducting a thorough SWOT analysis, Mang Inasal can leverage its

strengths, address its weaknesses, capitalize on opportunities, and navigate
potential threats in the fast-food industry.

PROBLEAM STATEMENT

Mang Inasal’s challenge lies in balancing its traditional strengths (such as

chicken inasal) with innovation and adaptation to meet evolving customer
expectations. By addressing these issues strategically, Mang Inasal can
continue to thrive in the competitive food industry.

1. Lack of Product Diversity: Over the years, Mang Inasal has primarily
focused on chicken and grilled food offerings. However, this narrow product
range may limit its appeal to a broader customer base. To maintain
competitiveness, Mang Inasal needs to explore diversifying its menu to cater
to varying preferences and dietary requirements

2. Quality Consistency: With a large number of outlets, ensuring consistent

quality across all stores can be demanding. Mang Inasal must continue to
supervise its stores effectively to maintain the brand’s standards and deliver a
great dining experience to customers

3. Health Concerns: Given the growing trend toward healthier lifestyles,

there’s a need to address health risks associated with poultry products. As
Filipinos become more health-conscious, Mang Inasal should consider
offering healthier alternatives or transparently addressing any health-related
concerns

4. Competition: The fast-food industry is becoming saturated, and Mang

Inasal faces competition from both local and foreign players. To stay ahead, it
must adapt to changing market dynamics and differentiate itself effectively
 ALTERNATIVE COURSES AND ACTION

When considering alternative courses of action for Mang Inasal, it’s

important to identify potential hazards and evaluate the advantages and
disadvantages of each possible solution. Here are some examples of
alternative actions that could be considered

Advantages Of Mang Inasal

Mang inasal has a good reputation all across the world. There are scores of
reasons that are paving the way for this cause. Here are some advantages of
mang Inasal.

Unlimited Rice

Unlimited rice is the top notch advantage of choosing mang inasal. No one in
the history of fast food offered unlimited recipes as mang inasal did.

Mang Inasal Chicken

Mang inasal chicken is the iconic dish and recipe of the mang inasal. It has
multiple reasons to eat. There are health benefits as well as giving the
traditional taste of philippines.

Friendly Staff

Mang Inasal crew members are very friendly, cooperative and energetic. They
work hard for a longer period of time in order to make the customers satisfied.
They are very polite, humble and courageous from taking orders till serving.

One can say that mang inasal working staff are putting untowards efforts in
order to make this restaurant successful.
 Fun Place

Mang inasal provides a peaceful place to eat. students , families, couples and
officials choose to eat at the mang inasal stores because of their peaceful
locations. People visit the mang inasal stores in order to relieve their stress.

Thus, people feel safe and calm to eat at the mang inasal stores.

Great Food Experience

Mang inasal provides the quality and quantity. You can get both under the
single stores. Foreigners and visitors visit the mang inasal stores to taste the
cultural cuisine of the philippines.

So, Mang inasal has become the source of showcasing Filipino culture
especially food culture. People love to collect memories by visiting and
meeting the people at mang inasal stores.

Opportunities Creation

Mang inasal is the wonderful platform that paves the way for the creation of
jobs. The level of the job depends upon your qualification, skills and training.
Passionate persons are working day and night and getting their livelihood.

There are 591 mang inasal stores all over the philippines. It provides jobs for
more than 15000 people.

Opportunities Creation

Mang inasal is the wonderful platform that paves the way for the creation of
jobs. The level of the job depends upon your qualification, skills and training.
Passionate persons are working day and night and getting their livelihood.
There are 591 mang inasal stores all over the philippines. It provides jobs for
more than 15000 people.

Lower Prices and Affordability

Mang inasal is unique in the fast food hotel because of the best menu, low
and compatible prices. It is the established fact that mang inasal cares about
the middle class .

Edgar Sia, the CEO of the mang Inasal, has developed the plan of targeting
the common people with low income. Thus, he successfully gained
recognition and popularity.

Disadvantages of Mang Inasal

There are some disadvantages of mang inasal despite the success and
popularity of the mang inasal. It includes shortage of employees, low
income/salaries, over crowded locations and others.

Low Salaries of the Crew Staff

I met at the Malina branch with a few chefs of mang inasal who are not
satisfied by their salary. They argued that it is hard for them to survive
because of this package.

It is the common fact that after the covid 19 the inflation has gone over the
roof. Prices of commodities and others are high. This fact makes the kitchen
staff of the mang inasal irritating.
Long Working Hours

Mang inasal staff is suffering at the hands of long working hours. Crew
members have a shift of 12 hours in a day. This is really set back for the
employees of the mang inasal.

Following this, other people face hurdles in order to join the mang inasal. All
of this is creating staff deficiency. Thus impacting the success of the store.

Over Crowded Stores

Over crowd is another burning issue of the mang inasal. People love to eat,
stay and visit mang inasal. As mang inasal attracts the maximum number of
people to its branches. You have seen that mang inasal stores and dine-in
areas are fully messed up.

Scores of people face challenges to have the seats. This makes the
customers unsatisfied. By the same token, overcrowding makes the crew staff
more stressful than any other can do.

Limited Menu Option

Mang Inasal offers limited menu options. This is another set back for the
mang inasal. Mang inasal does not offer western meals at its branches. Thus,
it is missing the customers.

Similarly, mang inasal offers halo halo dessert. Although it is good to have,
yet mang inasal think out of the box. It should introduced some new soft and
hard drinks as KFC, Jollibee and Mcdonald.

It offers popular dishes like mang inasal chicken, pork sisig, pork bbq, and
mang inasal soup. These dishes are adorable only to the old generations.
Nowadays, the food trend has changed.New generations are more inclined
towards western cuisine. Fried chicken, pizza, and others.
Health Concerns

Mang inasal menu is a rich source of fats, sodium and carbohydrates. It can
cause serious health issues. People who are diabetic and blood pressure
patients are advised not to get a mang inasal meal until the doctor says.

Some Others Advantages and Disadvantages

Here are some more advantages and disadvantages of mang inasal.

It is gaining respect due to its involment in the disaster relief camps. One can
experience that mang inasal teams are effectively taking part in the natural
disasters and similar activities.

Mang inasal has been working day and night for the welfare of the common
masses. It has been proving fruitful in this lisne. One can experience that
mang inasal has been working in order to alleviate poverty and hunger from
the society.

Mang inasal was purchased by the Jollibee Foods Corporation. It was serious
set back. People are worried whether Mang inasal unlimited rice stay or not.

So these are the some more advantages and disadvantages of mang inasal.

TACTICS
 1. Authenticity and Tradition

 Chicken Inasal: At the heart of Mang Inasal’s menu is the signature dish –
the Chicken Inasal. This grilled chicken is marinated in a mix of local spices,
vinegar, and annatto oil, symbolizing the love Filipinos have for flavorful,
robust meals. Whether you choose Pecho (chicken breast and wing)
or Paa (chicken thigh and leg), the Chicken Inasal is an authentic embodiment
of Filipino barbecue culture.

 Traditional Grilling Techniques: Mang Inasal’s dedication to traditional

grilling techniques ensures an authentic flavor that stands out in the crowded
fast-food market.

 Unlimited Rice: Recognizing rice as an essential part of Filipino meals, Mang

Inasal offers unlimited rice with their dishes. This concept resonates with the
Filipino ethos and has contributed significantly to the brand’s widespread
popularity.

2. Embracing Filipino Eating Quirks

 Kamayan Practice: Filipinos love to eat with their hands, and Mang Inasal
encourages this practice. Kamayan involves scooping just the right amount of
rice in one hand and getting your ulam (viand) with the other. By going
utensils-free, diners can savor the Chicken Inasal pecho and paa more
authentically.

 Condiments: Most Pinoys love to drizzle their food with condiments to

enhance flavors. Mang Inasal provides soy sauce, vinegar, and chicken oil at
each table, allowing patrons to customize their sawsawan (dipping sauce) for
the Chicken Inasal.
 Merienda Time: Filipinos often indulge in merienda (snacks) during breaks at
school, work, or home. Mang Inasal offers classic favorites like creamy Pinoy
Halo-Halo, sweet leche flan, and flavorful palabok for those merienda
moments.

 Salu-salo Everyday: Filipinos are festive people who find reasons to

celebrate over well-loved dishes. Mang Inasal’s Fiesta Inasal meal, featuring
chicken inasal, lumpiang togue (spring rolls), and palabok, is perfect for family
gatherings. The Palabok Party Pan paired with pork BBQ also makes any day
special.

3. Affordability and Accessibility: Mang Inasal’s prices are lower than the
competition, making it accessible to a broad range of customers.

The brand’s commitment to affordability aligns with its mission to deliver a

pleasing dining experience to everyone.

RECOMMENDED ALTERNATIVES AND ACTION PLANS

1. Identify the Problem: Clearly define the issue you are addressing.

2. Conduct a SWOT Analysis: Analyze the Strengths, Weaknesses, Opportunities, and

Threats related to the problem1.

3. Develop Alternatives: List all possible actions that could address the problem 1.
4. Evaluate Alternatives: Assess the advantages and disadvantages of each alternative
5. Choose the Best Alternative: Select the most feasible and effective solution based on
the evaluation.

6. Create an Action Plan: Outline the steps needed to implement the chosen alternative,
including timelines and responsibilities

7. Implement the Plan: Put the action plan into motion.

8. Monitor and Adjust: Regularly check progress and make necessary adjustments to the
plan.

Remember, the goal is to develop a feasible action plan that can solve the problem
effectively while considering the constraints and resources available