A Detailed Lesson Plan

ROAD TO EMPLOYMENT
(module)
Lesson 1: Preparing for Future Career

Content Standard

a. The learners demonstrate an understanding of the Marketing Principles, goals and traditional and
contemporary approaches to marketing.

Performance standard

a. The learners shall be able to plot marketing goals and approaches for product or service.
I. Learning Competencies/Objectives:
At the end of the lesson, learners are expected to
1. identify possible career options aligned with
one’s interest/strengths/ assets (LS4LC-AE-PSA-
AE/JHS-8); and
2. demonstrate work readiness skills .

II. Content/Subject Matter

a. Lesson 1: Preparing for future career
b. References: Road to Employment Module
c. Materials: Laptop ,

III. Procedure

Teacher's activity Students activity

Preparatory Activities

1. Prayer
 May we all stand for the prayer, (the
teacher will assign one student to lead the
prayer)_____, can you lead the prayer?
 (A student will lead the prayer)

2. Greetings
 Good morning everyone
 I'm happy to see you too. How are my  Good morning ma'am, we are happy to see you
dear students? today!
 You may now take your seats.
 We're fine thank you
3. Checking Attendance  Thank you ma'am
 Miss Secretary, may I know attendance
for today.
 I am happy to inform you ma'am that we all
here today!
4. Setting of Classroom Standard
 We imposed classroom rules. Now,
let us remind ourselves of these rules
Rule 1:  Listen!
Rule 2:  Cooperate
Rule 3:  Respect
 Can I expect you to follow our
classroom rules  Yes we can
 5. Review

 Yesterday we discussed the definition

of marketing. Let me see if you learned
something. Define Marketing.  Marketing is a process of continuously and
profitably satisfying target customer's need,
wants and expectations superior to competition.

 You're right!

 Very good, you are right. Marketing is

the action or business of promoting and
selling product and services. Marketing
refers to activities of company
undertakes to promote the buying or
selling of a product.

 For us to be guided let us first read our

objectives for the day.

a. Describe the 4P's of Marketing a. Describe the 4P's of Marketing

b. Create an advertisement to sell a b. Create an advertisement to sell a
particular product of the community particular product of the community
c. Appreciate the importance of 4P's of c. Appreciate the importance of 4P's of
Marketing Marketing

B. Lesson proper

1. Motivation (Arranged Jumbled Words)

 I prepared a Jumbled words for you to

arrange and discover the words related to
our topic for today.
 (Jumbled words Presentation)
1. refers to a job that
someone does for a long period in his or
her life.
(Student presentation)
2. The ability to use one’s knowledge
effectively and readily in performance e-r-a-c-e-r Career
is called
. l-i-s-l-k Skill
3. A/an is a person who is
p-e-m-e-y-l-o-e Employee
paid to work for an organization or for
another person.
r-p-l-o-e-m-y-e Employer
n-e-a-l-r-n-g-i Learning
4. A person or company which hires the services
of another person is called .

5. Lifelong is the practice

of continuing to learn throughout one’s
entire life

 Very Good!

(the teacher started to introduced the 4p's

based on the answer of the student

2. Presentaion
  Ok.! In connection to that, I will be
showing you a pictures and tell me how it
relate to the word you arranged.

 What can you say about these pictures?

How will you relate to the words you
arranged a while ago to these picture?
 Please describe each picture
(students answer)
(the teacher show the pictures) -Promotion

(students answer)
Very good! -Product

Very good! (students answer)

-Price

(students answer)
Very good -Place

(students: 3 clap, 3 trample 1 boom )

Great! Give me 3 clap,3 trample and 1 boom

Now that you have described the pictures. Let me

discuss the different Principles of Marketing (4P's of
Marketing)
  (the meaning and function of 4p's will be
explained through visual aids)

Product – a product refers to any item that

intends to satisfy the needs and wants of a
target customer. It can be tangible good, such
a clothing item or piece of software or
intangible, like a service or experience
(Think legal services or a cruise.)
Price – pricing strategy is an art and a
science, in that involves both market data and
careful calculations, as well as skillfully
balancing between pricing that is too high or
too low, and understanding how skewing
either way might damage the brand.
Place- place refers to providing customers
access to the product, and it also calls into
play convenience for the customer.
Promotion- within the framework of the four
P's promotion refers to primarily to
marketing communications.

B. Activity Proper (Business Speech)

 You will be grouped into three (3).

Choose your leader, secretary and
reporter. (students start to discuss)
 Provide each group with a product of
your community. Your task is to
introduce the product and sell it.
Create your own strategic plan
employing the 4P's to make it in
demand.
 Your groups output will be rated
based on the rubrics which I made.
(reading of rubrics)
 (Start the activity)
 Product, Price, Place, and Promotion
Very Good! For sure those products will become in
demand because they were properly introduced to the
customers by employing the 4P's in the marketing
strategy. Each tool has its own function in doing  Product- something that is made or grown to be
business. sold or used.
 Price- the amount of money that you pay for
C. Generalization something.
 what does 4P's in marketing stand  Place- specific area or location where the
for? products are being sold.
 Promotion- the communication activities used
by the company to reach their target market.
 Describe each

Very well said!

 No Ma'am
 C. Valuing  Because the business cannot create a
competitive advantage in the market
if 4P's will not properly employed.
 Do you think business can function
effectively and efficiently without the help
of 4P's?

 Why?

 Excellent Answer!

IV. Evaluation
Read and understand each statement carefully.
Identify what Marketing Principles (4P's of
Marketing) is being described. Write on a ¼
sheet of paper.

1. It is the something that is made or grown to

be sold or used.
2. It is the amount of money that you pay for
something.
3. it is specific area or location where the
products are being sold.
4. It is the communication activities used by the
company to reach their target market.

V. Assignment
Choose one product and make your own
marketing strategy. Submit it on a long bond
paper.

Prepared by:

LIEZEL O. VILLANUEVA
Teacher Applicant