Task: Create a Google Ads Campaign for a Company (of your own choice)

Follow these steps to design and launch a Google Ads campaign for any business or organization.
Treat this as a real-world project for a company of your choice.

Step 1: Set Up a Google Ads Account

1. Go to [Google Ads](https://ads.google.com).

2. Either sign in with a Google account or create a new one.

3. Set up billing information and select your preferred currency.

- Deliverable**: Provide a screenshot of your Google Ads dashboard setup.

Step 2: Define Your Campaign Goals

1. Choose the main objective of your campaign:

- Sales: Drive purchases, sign-ups, or conversions.

- Leads: Generate contact forms or inquiries.

- Website Traffic: Increase visits to your company’s website.

- Brand Awareness: Improve your brand’s visibility.

- App Promotion: Encourage people to install a mobile app.

2. Explain why you selected this specific goal.

- Deliverable: Write a brief paragraph explaining your goal and how it aligns with the company’s
objectives.

Step 3: Choose a Campaign Type

1. Select the most appropriate campaign type for your goal:

-Search Campaign: Text ads on Google search results.

- Display Campaign: Visual banner ads across Google’s Display Network.

-Video Campaign: Video ads on YouTube and partner sites.

- Shopping Campaign: For promoting specific products.

- App Campaign: To promote mobile apps.

- Performance Max: Uses machine learning to optimize ads across various channels.

2. Justify your selection of the campaign type.

- Deliverable: Write a short explanation of why this type fits your campaign goal.
Step 4: Define Your Target Audience

1. Choose the audience you want to reach:

- Demographics: Define by age, gender, income, etc.

- Location: Specify target regions, countries, or cities.

- Language: Pick the language your audience speaks.

- Interests & Behaviors: Target based on specific habits, hobbies, or behaviors.

2. Describe the audience's key characteristics and why they fit your campaign.

- Deliverable: List and explain your target audience’s demographics, location, and interests.

Step 5: Conduct Keyword Research (for Search Campaigns)

1. Use Google Keyword Planner to find relevant keywords.

2. Choose keywords with high search intent related to your company’s product or service.

3. Group keywords into themes or categories that relate to different products or services.

-Deliverable: Provide a list of at least 5-10 high-intent keywords and organize them into ad groups.

Step 6: Set Your Budget and Bidding Strateg

1. Decide on a daily budget that fits within your company’s advertising budget.

2. Choose a bidding strategy:

-Maximize Click: Focuses on getting as many clicks as possible.

- Target CPA: Set a target cost-per-acquisition.

- Maximize Conversions: Focus on getting the most conversions.

- Target ROAS: Focus on a specific return on ad spend.

3. Explain your budget and strategy choices.

- Deliverable: Provide the daily budget and the chosen bidding strategy with a brief explanation.

Step 7: Create the Ads

1. For Search Ads, create headlines and descriptions using relevant keywords.

- Example: Include at least one headline and one description.

2. For Display/Video Ads, create visuals or videos that align with your message.

3. Use ad extension such as:

- Call Extensions: Add a phone number.

- Promotion Extensions: Highlight special offers.

- Deliverable: Provide at least one ad example (headline, description, or visual) and describe the
extension you would use.

Step 8: Set Up Conversion Tracking

1. Install conversion trackin by adding a tracking pixel or code to the company’s website.

2. Use Google Tag Manager if needed to manage tags and tracking scripts.

- Deliverable: Describe the conversion actions you will track (e.g., form submissions, purchases) and
why they are important for your campaign.

Step 9: Review and Launch the Campaign

1. Double-check all settings, keywords, budget, and ad creatives.

2. Submit your campaign for launch on Google Ads.

- Deliverable: Write a short reflection on the final setup and your expectations for the campaign
performance.

Step 10: Monitor and Optimize the Campaign

1. After launching, monitor the campaign daily or weekly.

2. Analyze metrics like:

- Click-through rate (CTR): The percentage of people who clicked on your ad.

- Conversion rate: The percentage of clicks that led to a conversion (purchase, sign-up, etc.).

- Cost-per-click (CPC): The average amount you’re paying for each click.

- Return on ad spend (ROAS): The revenue generated from each dollar spent.

3. Make adjustments based on performance, such as refining keywords, tweaking ad copy, or

- Deliverable: Create a report outlining any adjustments you would make to optimize the campaign.

---By following these steps, you will develop a complete Google Ads campaign for a company, with all
key components defined.