Novel Jewels Limited

Business Context and Opportunities

A global conglomerate, the Aditya Birla Group is in the League of Fortune 500. Anchored by an extraordinary
force of over 140,000 employees belonging to 100 nationalities, the Group is built on a strong foundation of
stakeholder value creation. With over seven decades of responsible business practices, our businesses have
grown into global powerhouses in a wide range of sectors – metals, pulp and fibre, chemicals, textiles, carbon
black, telecom, cement, financial services, fashion retail and renewable energy. Today, over 50% of Group
revenues flow from overseas operations that span 36 countries in North and South America, Africa, Asia and
Europe.

The Group would like to expand its Retail Footprint and leverage the trust and synergy built over the years in
luxury retail by launching a Jewellery Business in India. India's gems and jewellery market contributed around
7% to GDP and 14% to India’s total merchandize export in February’21 with a market size was at US$ 78.50
billion in FY21. The jewellery industry in India is largely driven by individual family owned small to medium
size businesses. Thus, the Group anticipates that there is scope of development of large retailers / brand in
jewellery industry in near future. The venture will benefit from the retail experience, knowhow and trust build
over the years with various ABG Luxury Retail Brands. It will also be able to harness the people, technical and
operational capabilities from Group’s retail arms. The range will be developed as a proof of concept for an
integrated offering and may be diversified with multiple brands post establishment of a commercially viable
business model.

Opportunities:

1. The Jewellery industry in India is largely fragmented with family-owned small businesses contributing
to the largest chunk. These businesses are largely skill centric, with customer preference, trust and
long-term relationships driving customer acquisition, retention, and sales. The more organized players
in the industry have also built their brands on the foundation of trust, rather than distinctive design.
However, they have not been able to acquire a significant market share, at a national level. Thus, the
need to build a product offering focused on distinctive design and customization aligned to customer
preferences is pronounced. Aditya Birla Group feels that Jewellery is largely an unorganized market
with only one national player. Hence there is a scope of another national player.

2. There is an opportunity to build a technology enabled design centric approach to blend into boutique
store-based model. The unorganized players in the industry have been unable to harness the power of
technology, collective buying, hedging and continual improvements in design. The synergy in terms of
design, processes and technology improvements would bring in economies of scale to the business.

3. To use an understanding of the historic/ international/ consumer fashion trends from varied sources and
provide direction to the internal team to translate into desired product. Value for the business can be
driven by constantly observing business environment and competition and come up with improvement,
innovations. Develop design leadership and develop inimitable competitive edge over competition as
we have close relationships with the leading designers in India as well as Globally.

4. Investment of INR 4000 Crores over the next 5 years to setup a Greenfield Venture into a scalable
business model. Develop and implement a strategy for a strong foundation for a successful enterprise
and a market leader.

Note: The job description provided is a general outline of the primary responsibilities and qualifications associated with this
position. Other duties may be assigned as necessary to support business needs.
 Job Description – Store Manager

Job Title: Store Manager Location:

Region: North Job Band: JB – 10
Reports to: Regional Business Manager & Retail Head

Job Purpose:
The Store Manager is responsible for overseeing the efficient and effective operation of the store to ensure
maximum profitability. This role requires a dynamic individual with a proven track record in jewellery or
luxury retail management, possessing the ability to lead and inspire a team drive the value and culture
framework at the store. Further, will be accountable for driving sales, maintaining optimal inventory levels,
ensuring exceptional customer experiences, and ensuring compliance with commercial and regulatory
standards.

Responsibilities:

• Develop and implement sales strategies for sales mix, ticket size, conversion ratio, monthly scheme
conversions to achieve and exceed sales targets.
• Monitor and analyse sales performance on regular basis (weekly, monthly, quarterly, annual), identify
areas for improvement and implement corrective actions.
• Foster a customer centric sales-driven culture among the store team.
• Oversee daily store operations, including opening and closing procedures for all functions at store.
• Ensure efficient inventory management, minimizing stockouts and overstocks.
• Implement and maintain high standards of visual merchandising and store presentation.
• Monitor and manage key financial metrics, such as store sales, expenses, inventory level, and profit
margins.
• Identify opportunities to improve store profitability through cost control and revenue enhancement.
• Conduct periodic reviews of inventory, assortment gaps, and competitor analysis, customer demand
and latest trend reports.
• Implement and monitor systems to ensure transparency and compliance with ethical standards.
• Demonstrate vigilance in identifying and addressing any potential issues related to business practices.
• Ensure a consistently excellent customer experience by setting and maintaining high service
standards, and execution seamless exchange experience.
• Address customer inquiries and concerns promptly and effectively.
• Implement initiatives to enhance overall customer satisfaction.
• Build and maintain relationships with regular and HNI customers, ensuring personalised service.
• Develop strategies to improve customer conversion, review non-converted customer database, and
action taken to drive higher conversion rates and repeat buying.
• Ensure compliance with all commercial and regulatory requirements.
• Stay informed about industry trends, competitor activities, and market changes.
• Collaborate with the marketing team to plan and execute promotional activities.
• Implement marketing strategies to drive foot traffic and increase sales.
• Recruit, train, and develop a high-performing team.
• Coach and mentor team members to facilitate performance development, career growth.
• Provide a positive and inclusive work environment that promotes teamwork and employee
engagement.
• Align the store with the company's culture, values, and brand image.
• Act as a role model for the desired behaviours and values within the organization.

Note: The job description provided is a general outline of the primary responsibilities and qualifications associated with this
position. Other duties may be assigned as necessary to support business needs.
 Functional & Behavioral Competencies:

• Should be proficient in Microsoft Excel, PowerPoint, Power BI, SAP, Microsoft D365.
• Should have excellent leadership quality and team handling experience.
• Should have sales and revenue management experience.
• Results-oriented with a focus on achieving sales and profitability targets.
• Must possess strong analytical skills for reviewing sales data and making data-driven decisions.
• Should be proactive in customer service and experience enhancement.

 Bachelor's degree or Master’s degree in Business Administration, Retail

Management, or a related field.
 Proven experience of over 8 years in jewellery, retail management, with a
Qualification &
successful track record in achieving sales targets and managing a team.
Experience:
 Strong knowledge of inventory management, merchandising, and retail
operations, budgeting and financial analysis
 Familiarity with jewellery industry trends and products is a must.

Note: The job description provided is a general outline of the primary responsibilities and qualifications associated with this
position. Other duties may be assigned as necessary to support business needs.