DELHI PUBLIC SCHOOL, SRINAGAR.
SUBJECT: ENTREPRENEURSHIP.
CLASS: XII
Guidelines for Practical Examination
Dear Students,
As already informed you are required to submit two separate project reports for Final exams. The project work carries 30
marks (i.e. 30% of total marks).
You are required to fulfill the following criteria as a part of the project work:
I. Market survey 10 marks
II. Business plan 10 marks
III. External practical written paper 5 marks
IV. External viva 5 marks
MARKET SURVEY
You are required to identify/select one product from the given list of topics (shared below) and analyze the demand for
the selected product in terms of its competition in the market. Following guidelines are to be kept in mind while making
the project:
1. Think of an innovation in the selected product, (innovation could be in product content, feature, design,
packaging, distribution, strategy, service etc.)
2. Test the feasibility of this innovation via market analysis, using an objective questionnaire.
3. Competition analysis (2–3 existing brands in the same category).
4. Questionnaire analysis
5. Recommendation to the company in terms of suggestions from improvements.
You are required to choose any one topic out of Category A, Category B or Category C.
CATEGORY A:
Milk Towels Powder Papad Wall Clock Ghee Salt Curds
Organic dals Mosquito Mineral Basmati Rice Fitness Frozen food Hand Curtain
repellent Water equipments blender materials
cream
Ball Umbrella Dry fruits Car tyres Mattresses Bed sheets Keyboard Cookies
Tiles Crayons Lip balm Cooking oil Hair colour Sweets Toaster Geysers
Cooker Candy Craft glue Pickle Bathroom Non-stick Microwave Educational
fittings cookware oven toys
CATEGORY B: Conduct a survey for a new innovative product.
CATEGORY C: Conduct a survey for study on: a) Smoking habits b) Skill Trading Option in an economic backward
neighborhood c) Wearing Helmets d) Attitudes of Road Users e) Conservation of Electricity f) Rainwater Harvesting
Format for Presentation of Market Survey Report:
1. The project should be done individually.
2. The project should be hand written in white one side ruled sheet or single colored sheets only. The project should be
given in spiral binding covers only.
3. Page limit – 20 to 25.
4. The survey report should be original and proper analysis for all questions in the questionnaire should be done. 5. The
format for presentation of report which should be arranged in the following sequence:
a) External cover page
b) Acknowledgement
c) Executive summary
d) Index
e) Introduction to the topic (Introduction, objectives)
f) Profile of the organization
g) Data analysis and interpretation
h) Conclusion and recommendation
i) Photographs
j) Bibliography
k) Appendix
l) Teacher's observation with Signature of teacher
BUSINESS PLAN
Outline for the Business Plan Presentation:
1) Your business idea: (Main product or service)
2) Name of your business, its logo and tagline
3) Are there similar products or services in the market?
4) What is your competitive advantage and what is your unique selling proposition (USP)?
5) Your marketing plan:
a) Your market research plan (Describe your competitor, demand for your product/service – is it available or you
think you can create it?). Talk about at least 3 competitors if it is an existing product. If it is a new product, then
analyze the demand for the product.
b) Your target customers and how will you reach them? Example: children, teenager, homemaker, working
persons etc.
c) Your advertising and promotion ideas (tools of promotion mix)
d) Packaging (if applicable)
e) Distribution (How do you intend reaching your customers?) Channel of distribution – direct and indirect.
f) What does quality mean for your product or service? ISI, Agmark, FPO etc.
6) What is the cost per unit of your product or service? Compute: Fixed cost ( e.g Consultancy charges, Salary, Rent,
Insurance) and Variable cost (e.g Packing charges, Raw material, Power, Wages)
7) What is your selling price and your reason for it?
8) Give details of your start–up costs (e.g Land , Building , Computers, Equipment, Machinery, Vehicles, Vessels,
Software, Inauguration ceremony, Raw material, Salary, Rent advance, etc.)
9) How would you meet your startup costs?
10) What are the likely risk factors in your business and how do you plan to mitigate them?
11) One month's profit and loss statement for the first month of the second year of business (assumption based)
12) What is the break-even point of your business? Show the computation assuring the selling price and units which will be
sold.
