0% found this document useful (0 votes)
28 views10 pages

Dos Hombres Selling Story

Uploaded by

ethantskaggs
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
28 views10 pages

Dos Hombres Selling Story

Uploaded by

ethantskaggs
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 10

THE STORY

What makes two successful American actors take a road trip to one
of the most remote villages in Mexico?

Mezcal. Not being drunk on it (at least not at the time) but having a
genuine love for the complex character of this relatively obscure
spirit.

Aaron introduced it to Bryan and soon the longtime friends and co-
stars felt compelled to introduce mezcal–tequila’s older, tougher,
eccentric, but much less famous brother– to a larger audience.

Putting brilliant unknowns on bigger stages is, after all, an instinct


and a pleasure among the gracious people in their industry. And
they really wanted to put a spotlight on this odd little gem.
Over the course of a long adventure through a lot of strange
places, they tasted a myriad of Mezcals.

They felt they still hadn’t found the one when they reached their
last stop in the most remote village of their entire journey–San
Luis del Rio.

That’s where they met 7th generation Mezcal maker, Gregorio


Velasco.
Gregorio poured them a distillation that expressed the genre’s
signature smokiness with a smoothness and balance that made
them immediately say “a huevo”.

In Spanish, a huevo is akin to saying “hell, yes” in English–


although when literally translated, a huevo means “to egg.”

Some things get lost in translation, but luckily flavor isn’t one of
them.
THE MEZCAL

APPLES: Aroma of apples and perfectly balanced Espadin agave.

MANGO: Hidden freshness and subtle sweetness of fruit.

LOCAL FRUITS: Hints of “zapote” fruit.

WOOD: A perfectly balanced, soft hint of the wooden barrels in


which Mezcal is fermented.

SMOOTH SMOKE: A discreet smoky finish.


ABV: 42%
BOTTLE SIZE: 750 mL
CASE SIZE: 6 PACK
OUR DISTILLERY

Gregorio Velasco is a 7th generation Mezcal


craftsman in San Luis del Rio, Mexico.
S U S TA I N A B I L I T Y
Agave Sowing
Dos Hombres only uses natural fertilizers (abono de arriera) available in
the Oaxaca region. Agave waste from distillation (bagazo) is also used as
natural fertilizer for the agave. Soil is treated during the agave growing
period (6-8 years) with such natural fertilizers. After harvest, soil is
maintained intact for 3-4 years before planting agave again.

Solid Waste Management (linaza)


Organic residues (linazas) in copper stills are set in an isolated container,
after distillation. PH is organically neutralized with wood ashes, prior to
waste disposal.

In the future, Dos Hombres is building a cooling system to exclusively


treat water used to cool our copper stills so this water may be
repurposed.
THE BRAND

The spirit’s balance and smoothness are what hooked Aaron and
Bryan, and are also at the very core of the brand.

Dos Hombres is for sipping and contemplating.

It’s about relaxation; slowing down and taking a minute.

In the 70s, Coke wanted to teach the world to sing.


In 2020, Dos Hombres wants the world to breathe.
D I G I TA L P R E S E N C E

Dos Hombres Instagram = 292K Followers


Aaron Paul (4.7MM Followers) / Bryan Cranston (2.6MM Followers)
Well done, congratulations, thank you and salud.

You might also like