DMK-03 GROUP 5

z
 EXECUTIVE SUMMARY
Stable Fighters
Blue collar workers from 25-35 who have to maintain their
energy for the whole day under harsh environment

Recharge their energy for the rest of the day by drinking

Rockstar Male blue collar workers from 25-34,
Providing energy drink with x3 vitamin, x9 taurine with who work outdoor in harsh weather
ginseng to overcome the tiring feeling during the work
time conditions with heavy workload.

Là một người làm việc ngoài trời với khối lượng công việc nặng, sức bền là một trong BIG IDEA
những yêu cầu tiên quyết để tôi làm việc thật năng suất trong suốt một ngày. ROCKSTAR
Tuy nhiên, khi thời tiết trở nên khắc nghiệt hơn vào giữa ngày, tôi thấy bị đuối sức, SỨC BỀN MÃI KHÔNG PHAI
không còn tỉnh táo để làm việc. KEY MESSAGE

Nhưng các sản phẩm hiện tại chỉ giúp tôi tỉnh táo và có năng lượng trong thời gian NĂNG LƯỢNG VƯỢT CHÔNG GAI
ngắn nên nếu phải mua lại nhiều lần để duy trì hiệu suất trong 1 ngày thì tôi không có SỨC BỀN MÃI KHÔNG PHAI
đủ tài chính.

MAIN ASSETS BOOTH TRIAL “GIỜ VÀNG TIẾP SỨC-BỀN BỈ NGÀY DÀI”
MAIN ACTIVITIES
GAMIFICATION: “LỬA THỬ VÀNG, GIAN NAN THỬ ROCKSTAR”
+0.5 points BES (Brand Equity Score) about taste
+ 0.5 points TOM (Top of mind) in ED category 10M TA Reach
1.8% market share
OBJECTIVE compared to 2023 +2M participants in Rockstar’s digital platforms 20M Main Asset Views
++500,000 trials from blue collar (25-34) Top 10 Social Buzz Monthly Chart
Overview Target Audience Approach & Idea IMC Plan Budget & KPI

Vietnamese people believe that ED only

VIETNAMESE ED MARKET IS
AWAKE THEM & QUICKLY BOOST ENERGY
GROWING STRONGLY...
Providing long-lasting energy is an underlying
function of ED that ED brands should emphasize on.

7,1% 24.4% (Tienphong,2022)

CAGR CONTRIBUTION ED market is shifting to...

from 2024 to 2032 in LRB HEALTH AND WELLNESS AWARENESS
(Astuteanalytica,2023) (imarcgroup,2024)

BY 2025 20% KEY PLAYER RedBull is currently dominant and the top of
mind of Vietnamese consumers in ED market

MARKET SIZE 95,29% TOTAL AWARENESS

(Astuteanalytica,2023) (InfoQVietNam,2023)

ROCKSTAR HAS TO FACE SIGNIFICANT CHALLENGES

1 2
Overview Target Audience Approach & Idea IMC Plan Budget & KPI

KEY ATTRIBUTE
STAY ALERTNESS
LONG-LASTING ENERGY
9x Taurine, 3x Vitamin B support to
X
NUTRITIOUS
INGREDIENT
Ginseng instantly replenishing
= With the combination of key attributed, this
is a winning zone for Rockstar to grow and
wake up more quickly and more energy and improving physical recruit new customers from RedBull with
long-lasting energy than original ED health and work performance untapped zone in energy drink category.

Price: 11,000 VND

OUTCOMPETE
Less content, no nutritious ingredient like ginseng
that Rockstar provides
In order to recruit RedBull’s users, Rockstar has to
Only helps the body replenish water, energy, vitamins highlight its key attributes to the blue collars.
and minerals, helps dispel thirst and fatigue and
provide instant energy
Overview Target Audience Approach & Idea IMC Plan Budget & KPI

Red Bull
All of the competitor targeting in consumers that are
25-34 years old with ACTIVE LIFESTYLE
AMBITIOUS like ATHLETES AND OFFICE WORKER while
“Red Bull energizes - Go for it!!!”
ROCKSTAR TARGETING BLUE-COLLAR CONSUMERS.
Core benefit: Intense energy boost,
improved focus, and enhanced Instead of providing INSTANT ENERGY BOOST for PEAK
performance PERFORMANCE like others, ROCKSTAR CORE BENEFIT IS
LONG-LASTING ENERGY.
Number One
18-34 years old with strive for INSTANT
29-39 years old BLUE-COLLAR with LONG WORKING HOUR
energy for peak perfomance
“Number 1 Energy Drink- Increase strength, “Rockstar - A powerful energy kick that last long”
instant alertness” Core benefit: Long-lasting energy, intense energy
Core benefit: Superior energy, mental
clarity, and peak performance

Hổ vằn
18-34 years old with will to reach INSTANT
peak performance
“Drink to be healthy”
Rockstar have a WHITE SPACE of blue-collars
Core benefit: Intense energy boost and a that seek for long-lasting energy boost.
taste of Vietnamese culture
Overview Target Audience Approach & Idea IMC Plan Budget & KPI

ABOUT
ON DIGITAL PLATFORMS

STRENGTH WEAKNESS

STRONG BOND WITH BLUE-COLLAR WORKERS ON DIGITAL

UNCLEAR COMMUNICATION ABOUT FUNCTIONAL BENEFIT

NOT VARIOUS ENGAGING CONTENT PILLARS ON DIGITAL

CONSISTENT MESSAGE COMMUNICATION ON DIGITAL

DIVERSIFY ENGAGING ACTIVITIES ON DIGITAL

HIGH INTERACTION ON POPULAR SOCIAL MEDIA PLATFORMS

is very active on digital

ROCKSTAR BLUE COLLAR COMMUNITY ON DIGITAL
PLATFORMS TO STRENGTHEN CUSTOMER RELATIONSHIP However, there are some spaces for improvement.
 Overview Target Audience Approach & Idea IMC Plan Budget & KPI

SEGMENTATION Meeting stable physical and mental performance demand

Stable Fighter is perfect fit to become a great source of growth among blue collars.

Group

Key driver thirst quenching mental alertness, stable energy mental alertness, quick energy boost thirst quenching, mental alertness
Not need to work with high Easily lose attention and energy Easily lose attention and energy due Not need to work with high
intensity and heavy workload due to physical and mental to physical and mental requirements intensity and heavy workload
continuously. requirements to work with high to work with high intensity and continuously.
Easily get thirsty due to sunny and intensity and heavy workload heavy workload continuously. Work indoors with a cool place to
Characteristics hot weather continuously. Work indoors with a cool place to rest and re-energize
Flexible time to rest and re- Work outdoors without a cool rest and re-energize Use ED/coffee when feeling sleepy
energize place to rest and re-energize Use ED during lunch break to boost
Consume ED when it's sunny & Consumer ED during lunch break energy for the rest of day
feeling sleepy to boost energy for the rest of day

Street vendor, leaflet distributor, construction worker, security

Occupation shipper, driver guards, sanitation workers
Service staff, factory workers light manufacturing workers

Current most
Refreshing drink Intense energy drink Intense energy drink, Uplifting drink Coffee, Refreshing drink
drink solution
Low winnability + Not fit with
Low winnability. Can recruit, potential brand offers. Not consider
Audit Room to win with high
Sting or Number 1 is TOM. segmentation, second Target long-lasting energy is the
penetration, priority
winnability
Fit brand persona
Overview Target Audience Approach & Idea IMC Plan Budget & KPI

TARGET AUDIENCE
Age: 25- 34
Gender: male
Income: CDEF
Occupation: construction workers, security guards, sanitation workers
Living areas: urban & suburban

#
Hard-working and striving to get better life
Unstable physical and mental performance due to the severe working environment
Price sensitive
Believe energy drink to quickly awake them and provide energy to work more efficiently
Need to maintain physical health for work.

Many workers believe they can save

money starting with their meals.
Work at least 8 hours/ day with heavy workload outdoors (Bao Thanh Nien, 2023)
Often consume energy drinks during lunch break

42%
Often use Zalo, Facebook, TikTok to entertain and communicate with working groups, family,
friends
consumers from 25 to 34 consuming
Spent 1 hour during lunch break and 2-3 hours after work on phone for entertainment and news energy drinks.
(Khảo Sát Về Độ Nhận Diện Thương Hiệu, Tình Hình Sử Dụng Và Thói Quen
Mua Nước Tăng Lực Của Người Tiêu Dùng Việt Nam, 2023)
 Overview Target Audience Approach & Idea IMC Plan Budget & KPI

Their work requires them to endure with They feel exhausted and unable to stay
harsh weather and heavy workloads energetic as the weather condition get
everyday harsher in the midday

Male respondents admitted they

80% feel pressure in life due to financial
problems .
(Vu,2024)
OVER
70% having to work under
harsh weather
condition.
(BaoBinhPhuoc, 2024)
“Long-lasting energy and attention
are the requirements for who works in The harsh weather and midday heat
the harsh weather condition with make workers tired and lose strength
heavy workload...” when working continuously for long
(In-depth interview, N = 7) periods of time.
(Như, 2024)

Workers required to have good

health, high endurance level and good
tolerance to work under harsh
working environment
(Xuân, 2024)
Overview Target Audience Approach & Idea IMC Plan Budget & KPI

INSIGHT
Họ cần một sản phẩm cung cấp năng lượng bền bỉ hơn với giá cả hợp lý để có thể làm việc năng suất trong suốt thời gian dài.

Là một người làm việc ngoài trời với khối lượng công việc nặng, sức bền là một trong những yêu cầu tiên quyết để tôi làm việc thật
năng suất trong suốt một ngày.
Tuy nhiên, khi thời tiết trở nên khắc nghiệt hơn vào giữa ngày, tôi thấy bị đuối sức, không còn tỉnh táo để làm việc.
Nhưng các sản phẩm hiện tại chỉ giúp tôi tỉnh táo và có năng lượng trong thời gian ngắn nên nếu phải mua lại nhiều lần để duy trì
hiệu suất trong 1 ngày thì tôi không có đủ tài chính.

Strategic Intent Brand role

The weather becomes harsh around midday, leaving
Functional benefit
me lacking energy and concentration for work.
Rockstar provides a long-lasting energy boost that helps
you stay alert throughout the day.

Emotional benefit
Even when doing strenuous work in harsh weather
conditions, I can still work efficiently thanks to my Rockstar will be a strong ally to support you overcoming
challenges of working so hard in harsh weather condition.
perseverance.
Overview Target Audience Approach & Idea IMC Plan Budget & KPI

Blue collar 25-35 who

have to maintain their
energy for the whole
Impossible to maintain physical Able to stay alert and work day under harsh
health and alertness throughout productively during a long working environment
the day under harsh weather and hour shift despite harsh working
heavy workload. conditions.
Recharge their energy
for the rest of the day

Current state Desired state

by drinking Rockstar

Providing energy drink

Necessary to continuously Can get enough energy by just one with x3 vitamin, x9
refuel energy drink many times can to have good physical health and taurine with ginseng to
to maintain physical strength and long-term alertness throughout the overcome the tiring
alertness throughout the day. day. feeling during the work
time
Overview Target Audience Approach & Idea IMC Plan Budget & KPI

Consumer Truth Category Truth

As the breadwinner of the family, I always try to save Most energy drinks on the market focus only on
money and accept manual labor in harsh weather dispelling thirst and fatigue and provide instant
conditions to earn a living. energy

RockStar Truth
Providing long-lasting energy at a reasonable price

BIG IDEA KEY MESSAGE

Rockstar will provide you long-lasting energy boost at the middle

Rockstar provides you with a long-lasting energy that help
of your woking day, when the harsh weather reach its peak.
you stay awake to maintain work efficiency and overcome
From that we hope to become your companion to overcome all
challenges throughout a long work day.
the hardships and work more effectively for the rest of the day.
 Overview Target Audience Approach & Idea IMC Plan Budget & KPI

Business objective
+1.8% market share compared to 2023

Marketing objective Communication objective

+ 0.5 points BES (Brand Equity Score) about taste
Q4' 2024

OBJECTIVE
10M TA Reach
+ 0.5 points TOM (Top of mind) in ED category
20M Main Asset Views
+2M participants in Rockstar’s digital platforms
Top 10 Social Buzz Monthly Chart
+ 500,000 trials from blue collars (25-34)

Break down
Job to be done
W1 - W6 W7 - W13

Awareness focus Trials & Sales focus

15M Main Asset Views 5M Main Asset Views
6M TA Reach 4M TA Reach
500K participants 1.5M participants
+ 0.3 points BES about taste + 0.2 points BES about taste
+ 0.2 points TOM + 0.3 points TOM
+ 250,000 trials + 250,000 trials
 Overview Target Audience Approach & Idea IMC Plan Budget & KPI

Due to the nature of the job and financial conditions, it is difficult for them to regularly
engage with Rockstar's marketing activities. They also carefully consider before
deciding to purchase an energy drink.
CUSTOMER JOURNEY

Awareness Consideration Purchase Loyalty

"I am considering using Rockstar to stay "I am certain that I will drink
Desired "I realize that using products help me
maintain both my physical and mental alert and energized throughout a long
"I decided to buy Rockstar to try and
Rockstar whenever I need sustained
experience its enduring effects."
response health is very important." shift under harsh weather conditions." energy to work all day long."

The message lacks a clear functional The accessibility of the product at

Not compelling or superior enough to
benefit that Rockstar provides. retail points may not be widespread
Barriers consider
Consider the choice between Rockstar
enough Easy to switch to other brands
The current content is not closely
and Red Bull. Not enough motivation to go out
related to the workers
and buy

Zalo,Billboards, OOH, Social Media, Traditional grocery store, Market, Social media, Ads, OOH, Billboard,
Touchpoint Ads, WOM
WOM, Social Media
OOH Rockstar Community

Emotion

A clear communication message Review the content of real user Create an attractive Loyalty customer program:
Solution about the benefit of "having
sustained energy throughout the day”
evaluations of Rockstar across all social
media platforms of Rockstar.
promotional program during
the time from 11am to 1pm.
Rockstar user community
on Zalo.
Create experience for new users.
 Overview Target Audience Approach & Idea IMC Plan Budget & KPI

From consideration to becoming loyal customers there are TWO POINTS that need improvement:

Awareness Consideration Purchase Loyalty

Aware of Rockstar through introductions

from sellers and colleagues Go to stores and Switch to Redbull
purchase Redbull instead or other brands.

1 2

See advertisements for Rockstar Search for review about Rockstar Go to stores and Become loyal consumers of
through billboards, social media. from colleagues and social media. purchase Rockstar Rockstar

Customers switch to another brand Customers choose Rockstar

1 2
"I've looked through reviews, but I lack real-life experience "Even though I've used Rockstar, I don't feel a strong
Barrier to attract me to switch from Red Bull to Rockstar." connection that would encourage continued use."

Create an entertainment game for Rockstar users to

Establish trial booth for Rockstar at times when target
Solution audience need energy drinks the most (midday).
interact with the brand, earn game points by collecting
Rockstar caps in reality , and redeem rewards.
 Overview Target Audience Approach & Idea IMC Plan Budget & KPI

IMC PLAN Aware Engage & Amplify

Duration W1 W2 W3 W4 W5 W6 W7 W8 W9 W10 W11 W12 W13

Catchy melody conveying relevant messages is the solution for social buzz Increase engagement with TA
Objective Increase brand awareness of Rockstar to provide long-lasting energy for Create a loyal Rockstar user community on digital
TA to overcome weather and work challenges

Key message NĂNG LƯỢNG VƯỢT CHÔNG GAI, SỨC BỀN MÃI KHÔNG PHAI
MAIN ASSETS

Activities GIỜ VÀNG TIẾP SỨC, BỀN BỈ NGÀY DÀI

GAMIFICATION: LỬA THỬ VÀNG, GIAN NAN THỬ ROCKSTAR

Platform

Owned channels: Always on contents, Bumpers ads, Social Posts Paid channel: OOH, Facebook ads, PR articles,
Asset Paid channels: PR articles, OOH, Point of sale Display, KOLs reivew Owned Channel: Always on contents, Community Group,

15M Views, 500,000 Loyal Users 5M Views, 250,000 Trials,

KPI 6M TA Reach, 250,000 trials 4M TA Reach, Top 10 Social Buzz

Budget 50% ( 6.5 Billions VND ) 40% ( 5.2 Billions VND )

 Overview Target Audience Approach & Idea IMC Plan Budget & KPI

The video focus on the functional benefit of the product, which is long-lasting energy throughout the long working day, helps blue collar workers who
work outdoor with heavy workload in harsh weather condition to stay alert and overcome their challenges at work.
Highlight its long-lasting energy boost within a long time for outdoor workers in harsh weather conditions.
Dynamic, Powerful, Energetic, Motivational

1 4

A worker is tired of working He drinks Rockstar during lunch

under harsh weather conditions break

2 5

He opens Rockstar

6
3

ROCKSTAR - SỨC BỀ N MÃI KHÔNG PHAI

3
https://www.facebook.com/rockstarvietnam

Voiceover introducing the key He feels a long-lasting energy

ingredients boost to continue his work
throughout the long working day
 Overview Target Audience Approach & Idea IMC Plan Budget & KPI
TRIAL BOOTH

PHASE 1 (AWARE) - PHASE 2 (ENGAGE + AMPLIFY)

W5 - W8

Social Discussion
A ton of community + KOC will:
Spread information
Raise curiosity (product reviews)
Booth Placement KPI 500.000 TRIALS
Place free trial booth at
construction site canteens and
Touchpoints densely populated areas. The SUPPORTING TACTICS
ONLINE booths will be active at target
audiences’ lunch break time
Rockstar’s Social Posts
11:00

Rockstar’s Announcement through Zalo ROCKSTAR VIETNAM

OFFLINE

Event Announcement attached to QR Code to

Rockstar’s Zalo Page
(at construction site canteens and cheap eateries popular with blue collars)

WELCOME TO ROCKSTAR VIETNAM ZALO

Thân chào Bạch Thái Lâm, cảm ơn bạn

PROCESS
vì đã trở thành một phần của Rockstar Vietnam.
Vào lúc 11h00 đến 13h00, hãy đến TRẠM GIỜ
VÀNG TIẾP SỨC của chúng tôi để nhận 1 lon
Rockstar miễn phí cho cả ngày bền bỉ nhé ạ.
Chúc bạn sẽ có được bền bỉ để duy trì năng
lượng làm việc cùng Rockstar!

16/06/2024
16/06/2024

XEM ĐỊA CHỈ CÁC TRẠM GẦN BẠN

RECEIVE CÁC ƯU ĐÃI KHÁC

SCAN QR CODE TO ONE

ROCKSTAR’S ZALO PAGE FREE
1. Enter name and phone number ROCKSTAR
2. Click follow Rockstar’s Zalo Page Event Announcement Social Post KOC Sharing on Tiktok
on Zalo (eg. Facebook Post) (Thiên Đường Vắng Channel)
 Overview Target Audience Approach & Idea IMC Plan Budget & KPI

Key activity: “Lửa thử vàng, gian nan thử Rockstar”

#Prizes #Entertainment Earn ring pull with: BỀN KHÔNG PHAI BOOTH
Objective: Platform:
#Engage #Data
Target customer can input ring pulls
they collected after consuming
Rockstar to exchange for ring pulls in
the game.

It encourages target customers to

consume more Rockstar to exchange
more gaming ring pulls to get prizes in
the game.

Prizes: Monthly TOP3 of highest ring pulls will get

“Lửa thử vàng, gian nan thử Rockstar” allows blue-collar workers to entertain and
engage with the brand during the break time, also encourage them to consume
Rockstar more to earn ring pulls in the game and get many monthly attractive
prizes. IPHONE 15 BLUETOOTH SPEAKERS COMBO 6 CANS OF ROCKSTAR
 Overview Target Audience Approach & Idea IMC Plan Budget & KPI

Key activity: “Lửa thử vàng, gian nan thử Rockstar”

Long-term value of the game: Billboards: PR Articles:

“Lửa thử vàng, gian nan thử Rockstar” game

becomes a long-term asset for Rockstar to maintain
customer interaction and encourage increased
consumption. After the campaign, Rockstar can
continue to develop this game to attract various
customer groups.

Supporting tactics
KOC Sharing: Paid media:
Social discussion:

ROCKSTAR - SỨC BỀ N MÃI KHÔNG PHAI

https://www.facebook.com/rockstarvietnam
3
Overview Target Audience Approach & Idea IMC Plan Budget & KPI

DISPLAY
OFFLINE ONLINE

11:00

ROCKSTAR VIETNAM

WELCOME TO ROCKSTAR VIETNAM ZALO

Thân chào Bạch Thái Lâm, cảm ơn bạn
vì đã trở thành một phần của Rockstar Vietnam.
Vào lúc 11h00 đến 13h00, hãy đến TRẠM GIỜ
VÀNG TIẾP SỨC của chúng tôi để nhận 1 lon
Rockstar miễn phí cho cả ngày bền bỉ nhé ạ.
Chúc bạn sẽ có được bền bỉ để duy trì năng
lượng làm việc cùng Rockstar!

16/06/2024
16/06/2024

XEM ĐỊA CHỈ CÁC TRẠM GẦN BẠN

CÁC ƯU ĐÃI KHÁC

 Overview Target Audience Approach & Idea IMC Plan Budget & KPI

OTHER ACTIVITIES
POS DISPLAY SMS/ ZALO MARKETING PROMOTIONS
In check-out sessions or accessible places
Promotional activities, Customize Location: Conventional grocery stores
of grocery stores, supermarkets,...
promotions, Booth games,...

#PERSONALIZED #TIMING #FAST BUY 6 CANS - GET A MINI SPEAKER

Encourage customers
to purchase Rockstar
products to get a
Rockstar merchandise.

ROCKSTAR VIETNAM

BỀN KHÔNG PHAI HOURS

Sale off 25% when
CHÀO BẠN LÂM, BẠN CÓ MỘT MÃ
SALE customers purchase in
KHUYẾN MÃI ROCKSTAR10, HẠN SỬ
OFF
DỤNG ĐẾN NGÀY 05/08/2024.
25% 12:00 PM – 1:00 PM.
CHƯƠNG TRÌNH “GIỜ VÀNG TIẾP
SỨC, BỀN BỈ NGÀY DÀI” ĐANG CHỜ
BẠN, NHỮNG ĐỊA ĐIỂM CHƠI GAME
SẼ ĐƯỢC LIỆT KÊ TẠI ĐÂY,:
Get customer attention and drive sales HTTPS://ROCKSTARKHUYENMAI.VN/
 Overview Target Audience Approach & Idea IMC Plan Budget & KPI

BUDGET ALLOCATION
ALLOCATION TACTICS 12,682,500,000 VND
Digital assets production 700,000,000

PHASE 1 50% Asset Digital Ads Promotion 3,500,000,000

Billboard/ OOH 1,800,000,000
Seeding on paid media 341,250,000
“Giờ vàng tiếp sức” Booths 1,886,500,000
20% KOCs sharing 600,000,000
Community seeding 50,000,000

PHASE 2 Game R&D 300,000,000

KOC sharing 400,000,000
20% Billboard/ OOH 1,616,500,000
Community seeding 70,000,000
Zalo/ SMS Marketing 150,000,000
POS Display 500,000,000
OTHERS 10% Other promotion activities 768,250,000
 Overview Target Audience Approach & Idea IMC Plan Budget & KPI

KPI 500.000 TRIALS

FREQUENCY OF CONSUMING ROCKSTAR

Can be converted into consumers of Rockstar Always Daily (7 times/week) 2.94%

Usually Several times (3 times/week) 5.29%

PRICE 11.000 VND/ (Khảo Sát Về Độ Nhận Diện Thương Hiệu, Tình Hình Sử Dụng Và Thói
Quen Mua Nước Tăng Lực Của Người Tiêu Dùng Việt Nam, 2023)
(Nowak, D., & Jasionowski, A., 2015)

In 1 week THE NUMBER OF CANS COMSUMED BY In 3 months (13 weeks)

“always” consumers: 500,000 x 2.94% x 7 = 102,900 TOTAL REVENUE GAINED FROM “ALWAYS” AND “USUALLY” CONSUMERS

“usually” consumers: 500,000 x 5.29% x 3 = 79,350 (102,900 + 79,350) x 11,000 x 13 = 23,061,750,000

81.84%
23,061,750,000 - 12,682,500,000
ROI: 12,682,500,000
=
REFERENCES
Analytica, A. (n.d.). Vietnam Energy Drinks Market size, trends [2024-2032] [Data set].

Danh mục nghề, công việc nặng nhọc, độc hại, nguy hiểm mới nhất. (n.d.). Luatminhkhue.Vn. Retrieved July 24, 2024, from https://luatminhkhue.vn/danh-muc-nghe-cong-viec-
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V9SqWJN-g

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fbclid=IwZXh0bgNhZW0CMTEAAR3j7TZMu4-MUwBSw6No_sPAgCRf9vwtwpZXipjn1pd8IGNeb3MayADS7jI_aem_f8gU4iN3D7gy6lop9CD2mw

Nowak, D., & Jasionowski, A. (2015). Analysis of the consumption of caffeinated energy drinks among polish adolescents. International Journal of Environmental Research and
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