DISCIPLINE AND IDEAS IN
APPLIED SOCIAL SCIENCES
Group 11
Objectives:
1. Define the roles, functions, and competencies of
communicators and journals
2. Define areas of specialization in which communicators and
journalists work;
3. Describe career opportunities of communicators and
Journalist;
4. Explain the rights, responsibilities, and accountabilities of
communicators and journalists; and
5. Discuss the code of ethics of communicators and journalists
PROFESSIONAL AND PRACTITIONERS IN COMMUNICATION
COMMUNICATORS & JOURNALISTS
⚫ROLES, FUNCTIONS,AND COMPETENCIES
Foremost important roles:
• to make available information and evidence to inform
the public about issues that matter to them.
provide facts for the public to form judgment and
• decisions.
• facilitate accurate processing and analysis of such
facts in a professional and ethical way.
Functions:
•
⚫ To collect and document information, facts and opinions,
and present them for public analysis and deepening to the
root of reality.
⚫ To communicate is to deliver truth and facts.
⚫ public life and well-being.
To gather news, facts, and information that are critical to
⚫ The functions include being present where the news is
happening and having the ability to record what is
happening accurately with available technology.
Competencies:
⚫ They need to have listening, reading, writing, and
speaking skills.
⚫ Listening and reading are data-and
information-gathering skills necessary for
accurate writing and speaking. But writing and
speaking skills are necessary for communication
as tools.
⚫ Poor writing and speaking skills can distort the
message regardless of the good intentions of the
communicator.
AREAS OF SPECIALIZATION...
• CAREERS IN ADVERTISING;
• CAREERS IN COMMUNICATION EDUCATION;
CAREERS IN ELECTRONIC MEDIA, RADIO-TELEVISION AND
BROADCASTING.
• CAREERS IN PUBLIC RELATION; CAREERS IN JOURNALISM;
CAREERS IN THEATER, PERFORMING ARTS, AND DRAMATIC
ARTS
• CAREERS IN COMMUNICATION IN GOVERNMENT AND POLITICS-
RELATED
• CAREERS IN INTERNATIONAL RELATIONS AND NEGOTIATIONS.
⚫CAREER OPPORTUNITIES:
THE FIELD OF COMMUNICATION IS WIDE AND ALMOST EVERY ASPECT OF
BUSINESS AND HUMAN ORGANIZATION HAS COMMUNICATION SPECIALISTS
OR ROLES.
CAREER OPPORTUNITIES FOR COMMUNICATORS AND JOURNALIST
ALBERTS, NAKAYAMA, AND MARTIN (2007) PRESENT SOME FOLLOWS:
• SPEECH WRITERS
• PRESS SECRETARY
• PUBLIC INFORMATION OFFICER
• MEETINGS SECRETARY
• SALES ASSISTANT
COMMUNICATION EDUCATORS CAN WORK AS…
• COLLEGE OR UNIVERSITY PROFESSORS
• LANGUAGE ARTS COORDINATORS
•ELEMENTARY AND HIGHSCHOOLS SPEECH TEACHERS
BROADCASTING CAREERS CAN INCLUDE OPPORTUNITIES TO
WORK AS…
• BROADCASTING STATION MANAGER
• UNIT MANAGER
• FILM EDITOR
• NEWS EDITOR
• NEWS DIRECTOR
• NEWS WRITER
• NEWS ANCHOR
IN PUBLIC RELATION, ONE CAN WORK AS…
• ADVERTISING MANAGER
• PRESS AGENT
• LOBBYIST
• ACCOUNT EXECUTIVE
• DEVELOPMENT OFFICER
• FUND RAISER
• SALES MANAGER
IN THEATER AND PERFORMING ARTS, GRADUATES CAN WORK AS…
• PERFORMING ARTISTS
• SCRIPTWRITER
• PRODUCER
• DIRECTOR
• COSTUME DESIGNER
• MAKEUP ARTIST
• STAGE MANAGER
• MODEL
IN INTERNATIONAL RELATIONS AND NEGOTIATIONS,
COMMUNICATION GRADUATES CAN SERVE AS…
• ON-AIR INTERNATIONAL BROADCASTING TALENT
• TRANSLATOR
• STUDENT TOUR COORDINATOR
• DIPLOMAT
• FOREIGN RELATIONS OFFICER
• HOST/HOSTESS FOR FOREIGN DIGNITARIES
⚫RIGHTS, RESPONSIBILITIES,
AND ACCOUNTABILITIES
⚫ ACCOUNTABILITY IS NECESSITY FOR COMMUNICATORS AND
JOURNALISTS BECAUSE IT ESTABLISHED TO SAFEGUARD THE INTEGRITY
OF MEDIA AND PROTECTION.
⚫ TO ENSURE THAT CITIZENS ARE ABLE TO ORIGINATE CONTENT
AND CONTIBUTE TO MEDIA CONTENT
⚫ TO EXERCISE AND LIVE BY AND WHICH MUST PROVIDES
GUARANTEES AGAINST CENSORSHIP AND PROTECTION OF
FREEDOM OF EXPRESSION
⚫ SAFEGUARDING THE CONFIDENTIALITY OF JOURNALISTIC
SOURCES
⚫ ENSURING THAT INFORMATION HELD BY THE GOVERNMENT CAN BE
TIMELY AND EASILY ACESSED BY THE PUBLIC
They expected to adhere the certain principles of
professional conduct by American Society of Newspaper
Editors in 1923:
Truthfulness of information Prohibition of discrimination
Clarity of information on the basis of race, ethnicity,
Defense of the public’s religion, and other
rights characteristics
Responsibilities in forming Respect for privacy
public opinion The need to respect universal
Standards of gathering and values and the diversity of
presenting information cultures
Respecting the integrity The need to promote human
and presenting information rights
⚫CODE OF ETHICS
⚫ HAVE CODES OF ETHICS AND PROFESSIONAL
STANDARD BASED SELF- REGULATION.
⚫ THE GENERAL RULE IS RESPECT FOR
TRUTHFULNESS AND RESPECT FOR PEOPLES’S
RIGHTS.
⚫ THE UNITED NATIONS EDUCATIONALS, SCIENTIFIC,
AND CULTURAL ORGANIZATION (UNESCO) CONSIDERS
THE CODE OF ETHICS AS BEING AT THE HEART OF
GOOD COMMUNICATION AND JOURNALISM FOR IT
FOSTERS PROFESSIONAL SELF-CENSORSHIP AMONG
PROFESSIONALS IN THE INDUSTRY.
THANK
THANK YOU!!
YOU!
Group 11:
🙂 🙂
⚫
GROUP 11:
⚫ Mary Joy Tabanao
⚫ Mary⚫ Joy
Jhesel Roxas
Geraldine Carin
⚫ Jhesel Roxas
Tabanao
⚫ Geraldine Carin
