WHO IS FIRMA?
HOW WAS FIRMA
              FORMED?
DATE: FEBRUARY 23, 2017
EVENT : 1ST REAL ESTATE ADMINISTRATION AND MANAGEMENT SEMINAR
PARTICIPANTS : 15
WHY FIRMA?
PROPERTY MANAGEMENT AS A CAREER IN
THE PHILIPPINES WAS CONSIDERED A TRADE
RATHER THAN A PROFESSION.
WHY FIRMA?
AS OF FEBRUARY 2017, THERE WERE NO
ACTIVE PROFESSIONAL PROPERTY
MANAGEMENT ORGANIZATIONS THAT
SERVES THE INTERESTS OF ITS
PRACTITIONERS.
WHY FIRMA?
AS OF FEBRUARY 2017, THERE WERE NO
COLLEGE DEGREE COURSE OR
CERTIFICATION COURSES THAT DEALS WITH
PROPERTY MANAGEMENT COMPETENCIES.
WHY FIRMA?
AS OF FEBRUARY 2017, PRACTITIONERS ARE
INTO PM EITHER ACCIDENTALLY OR SKILLS
WERE GAINED BY YEARS OF TRIAL & ERROR.
WHY FIRMA?
ON FEBRUARY 2017, WE HELD THE FIRST
FORMAL PROPERTY MANAGEMENT CRASH
COURSE
 WHY FIRMA?
OF THE ORIGINAL 15, ONLY SEVEN WERE ABLE TO
FINISH THE WHOLE COURSE AND GOT CERTIFIED
AS PROFESSIONAL PROPERTY MANAGERS
WHY FIRMA?
OKADA MANILA INQUIRED IF WE HAVE
GRADUATES INTERESTED IN 17 PROPERTY
MANAGEMENT POSITIONS. I HAVE TO TELL
THEM THAT WE ONLY HAVE 7.
WHEN FIRMA WAS BORN
FIRMA WAS CONCEPTUALIZED AND
ESTABLISHED IN MARCH 2017.
IT WAS FORMALLY REGISTERD
WITH THE SECURITIES AND
EXCHANGE COMMISSION IN
NOVEMBER 28, 2018.
FIRMA’S VISION
VISION :
TO PUT ONE COMPETENT PROFESSIONAL
PROPERTY MANAGER IN EVERY RESIDENTIAL
OR OFFICE CONDOMINIUM, SUBDIVISION,
RETAIL MALL, RECREATIONAL AND
INSTITUTIONAL FACILITY IN THE PHILIPPINES
FIRMA MISSION
MISSION :
1. TO UPHOLD THE HIGHEST STANDARDS OF
EDUCATION AND PRACTICE IN THE
PROPERTY MANAGEMENT PROFESSION.
2. TO PROMOTE INTEGRITY, EFFICIENCY AND
PROFESSIONALISM IN THE CONDUCT OF OUR
BUSINESS.
FIRMA’S MISSION
3. WE WILL WORK FOR SUCH MEASURES
   CONDUSIVE TO THE UPLIFTMENT AND
   DEVELOPMENT OF THE REAL PROPERTY
   MANAGEMENT PROFESSION
FIRMA’S MISSION
5. TOGETHER WITH ITS TRAINING ARM,
  FIRMA WILL SET THE STANDARDS IN CERTIFYING REAL
  ESTATE MANAGEMENT PRACTITIONERS.
   EDUCATIONAL ACTIVITIES
WE CONDUCT CERTIFICATION COURSES
LEADING TO THE FOLLOWING DESIGNATIONS:
CERTIFIED LEASING SPECIALIST
     EDUCATIONAL ACTIVITIES
WE CONDUCT CERTIFICATION COURSES
LEADING TO THE FOLLOWING DESIGNATIONS:
PROFESSIONAL
PROPERTY
ADMINISTRATOR
 EDUCATIONAL ACTIVITIES
WE CONDUCT CERTIFICATION COURSES
LEADING TO THE FOLLOWING DESIGNATIONS:
CERTIFIED PROFESSIONAL
FACILITIES MANAGER
  EDUCATIONAL ACTIVITIES
WE CONDUCT CERTIFICATION COURSES
LEADING TO THE FOLLOWING DESIGNATIONS:
PROFESSIONAL
PROPERTY MANAGER
 WHY FIRMA?
WE WILL HAVE CERTIFICATION COURSES
LEADING TO THE FOLLOWING DESIGNATIONS:
COMING SOON :
CERTIFIED ASSET MANAGER
GOALS:
OUR IMMEDIATE AIM IS TO
PRODUCE AT LEAST 500
CERTIFIED PM PRACTITIONERS
BY YEAREND 2020, AND 1200
BY 2021.
GOALS:
OUR INTERMEDIATE GOAL IS CERTIFY
ENOUGH PRACTITIONERS IN THE COUNTRY
FOR OVERSEAS EMPLOYMENT INITIALLY IN
THE ASEAN REGION SINCE THIS IS A
PROFESSION THAT FILIPINOS HAVE HUGE
POTENTIAL TO EXCELL IN.
GOALS:
OUR LONG-TERM GOAL IS TO MAKE THE
COUNTRY ONE OF THE PM INDUSTRY’S
LEADING HUB IN ASIA.
FIRMA MEMBERSHIP PRIVILEGES,
   RIGHTS & RESPONSIBILITIES
FIRMA ID
FIRMA IS THE
           69THPRINCIPAL
    MEMBER OF FIABCI
FIRMA MEMBERSHIP
    PRIVILEGES
1.   FREE KNOWLEDGE SEMINARS
      WITH CPD CREDITS
FIRMA
MEMBERSHIP
PRIVILEGES
1.   FREE KNOWLEDGE
     SEMINARS
2. DISCOUNTED
     CERTIFICATION
     SEMINAR FEES
     FIRMA MEMBERSHIP PRIVILEGES
1.   FREE KNOWLEDGE SEMINARS
2.   DISCOUNTED CERTIFICATION SEMINAR FEES
3.   DISCOUNTED RATES FOR FIRMA
     CONVENTIONS
FIRMA
MEMBERSHIP
PRIVILEGES
1.   FREE KNOWLEDGE
     SEMINARS
2.   DISCOUNTED CERTIFICATION
     SEMINAR FEES
3.   DISCOUNTED RATES FOR
     FIRMA CONVENTIONS
4.   FREE UPDATES &
     NEWSLETTERS
FIRMA MEMBERSHIP
PRIVILEGES
  •   FREE KNOWLEDGE SEMINARS
  •   DISCOUNTED CERTIFICATION SEMINAR FEES
  • DISCOUNTED RATES FOR FIRMA
      CONVENTIONS
  • FREE UPDATES & NEWSLETTERS
  • PRODUCT DISCOUNTS
     FIRMA MEMBERSHIP PRIVILEGES
1. FREE KNOWLEDGE SEMINARS
2. DISCOUNTED CERTIFICATION SEMINAR FEES
3. DISCOUNTED RATES FOR FIRMA
     CONVENTIONS
4.   FREE UPDATES & NEWSLETTERS
5.   PRODUCT DISCOUNTS
6.   JOB PLACEMENT ASSISTANCE &
     RECOMMENDATIONS
                   • ATTENDANCE TO MEETINGS
                   • PRESENCE IN ACTIVITIES
                   • SUPPORT FOR FIRMA
FIRMA MEMBER’S      PROGRAMS, POLLS, DATA
RESPONSIBILITIES    GATHERING, RESEARCH
                   • PAYMENT OF MEMBERSHIP
                    DUES
                   • KNOWLEDGE SHARING AMONG
                    FELLOW-MEMBERS
•   PHILIPPINE ASSOCIATION OF REAL ESTATE BOARDS
•   PAREB APPRAISERS
•   DEPARTMENT OF HUMAN SETTLEMENTS AND URBAN
    DEVELOPMENT
•   DEPARTMENT OF TRADE AND INDUSTRY
• SANTOS KNIGHT FRANK
• NAR IRM
                       INTERNATIONAL
                                                   FIRMA
•
•
    ARENA
    FIABCI
                                                   LINKAGES
•   URBAN LAND INSTITUTE PHILS.
•   APRA
•   RED
•   IFMA
•   BUILDINGS