ARA
APPLICATION
“Take your skin into next level”
Lecturer: Nguyễn Đoàn Việt Phương
Group 4 1/10
Phone Number: 0704602982
TABLE OF CONTENT
Problem and Solution
01 Statement 06 Marketing Mix
02 Opportunity & Market
Segment
07 Management Team
03 Technology 08 Financial Projection
04 Industry analysis 09 Current Status
05 Competition
10 Financing Sought
2/10
01
STATEMEN
PROBLE Problems Statements
Consumers find it difficult
to find skincare products Scattered product
01 that suit their needs and
budget in a diverse and
02 information, difficult
to compare
oversaturated market.
Complex and difficult- The rising demand for
03 to-understand product
ingredients 04 natural and organic
skincare.
4/10
01
&SERVIC
PRODUC Product & Service
Description
About ARA
ARA is a smart app that helps users analyze and suggest
suitable skincare products. With just one scan, users can easily
access detailed product information, compare ingredients,
prices and read reviews from trusted e-commerce platforms.
Special Feature
Rankings are based on benignity, green cosmetics, and user
reviews.
Analysis and evaluation of ingredients in products.
Vibrant community forum.
ARA compares the price of a cross-platform product and
5/10
provides many vouchers and incentives when ordering
through the app.
02
MARKET SEGMEN
OPPORTUNITIES Opportunities
Opportunity
The skincare market in Vietnam is growing rapidly at a rate of
3.62% annually, and it is projected to reach 798.30 million USD
by 2024.
An Inkwood report forecasts that the skincare industry's growth in
Vietnam is driven by rising demand for sensitive skin products,
increased consumer focus on personal health.
6/10
02
MARKET SEGMEN
OPPORTUNITIES Market segment
Target Market
How are their
shopping behavior
Who are they Pay special attention to the
safety and naturalness of
Gender: Male &
cosmetics, carefully consider
Female
product ingredients.
Age: 16 - 30
Looking for quality products
Occupation: Students
at affordable prices.
and Office-workers
High frequency of cosmetic
purchases (from 2 to 3 times
per month)
Tension: Afraid of irritating,
poor quality, and unsafe
cosmetics. 6/10
02
MARKET SEGMEN
OPPORTUNITIES Market segment
Target Market
E-commerce platform
6/10
03
TECHNOLOG
Technology
Key technologies in Vietnam in 2024 include
Cloud computing, IoT, AI, Cybersecurity,
Blockchain, Big Data, Data Analytics, and
Metaverse
User data analysis, collection, and processing
of large amounts of product data.
The 4th Industrial Revolution has driven The rapid rise and remarkable growth of
digitalization and information technology digital payments
Increasing the efficiency of the digital economy Provides various digital payment options
and e-commerce. to cater to every customer's needs.
5/10
04
INDUSTRY
ANALYSIS
TAM SAM SOM Model
TAM
In Metric's data report, the revenue of the beauty
TAM
industry on e-commerce platforms in the first 6
months of 2024 reached 26 trillion VND.
The skincare segment makes up 28.81% of the SAM
beauty market.
SOM
TAM = 26 trillion VND x 28.81%
= 7.490.600.000.000 VND
3/10
04
INDUSTRY
ANALYSIS
TAM SAM SOM Model
SAM
TAM
According to data from e-commerce platforms, the
percentage of skincare users aged 18 to 35 is about
74% SAM
SAM = TAM x 74%
= 5.543.044.000.000 VND
SOM
3/10
04
INDUSTRY
ANALYSIS
TAM SAM SOM Model
SOM
TAM
Target to penetrate 0.04% of the serviceable
available market in the first year. SAM
SOM = SAM x 0.02%
= 2.217.217.600VND
SOM
3/10
COMPETITOR
Feature App ARA Reviewty Happy Skin Hwahae TikTok Shop
Provides beauty tips and instructions.
Detailed information about the product
Integrates reviews and ratings from real users
Compare prices between e-commerce platforms
Scan the ingredient list and suggest suitable
products
Analyze skin condition
Analyze the ingredient list
Provide vouchers and discount codes when
ordering
6/10
COMPETITOR
Feature App ARA Reviewty Happy Skin Hwahae TikTok Shop
Recommend suitable skin care routine
AI Chatbot
Allows uploading photos before and after using
the product
Total 7/11 7/11 6/11 4/11 2/11
6/10
05
COMPETITOR Indirect Competitors
1. Shopping Needs - Cosmetic stores
Advantage Disadvantage
Customers can test products directly No discount codes, paying more than
before purchasing. buying online.
Sales staff provide dedicated advice.
Customers get products right after
payment, minimizing shipping risks.
05
COMPETITOR Indirect Competitors
2. Skin analysis and care needs
Vietskin SPOTSACN+
Disadvantage
A fee is required for direct consultations.
Analysis results may sometimes be inaccurate.
Contains many ads.
05
COMPETITOR Indirect Competitors
3. The need to search for integrated information and actual product reviews
App review KOC Trendtips
Disadvantage
Review quality is inconsistent.
The app struggles to control spam or fake reviews, undermining the
system's reliability.
05
COMPETITOR Competitive Advantages
Provide exclusive and attractive
vouchers
Quick scan function, suggests items
with similar ingredients, and compares
prices
Provide product evaluations based on
mildness, eco-friendliness, and real
user reviews.
ARA's community forum allows users
to freely share experiences, review
products, and discuss skincare issues.
06
AND SALE
MARKETIN Marketing Mix
Product
Design a simple, attractive, and user-
friendly app interface
Integrate with health tracking apps Product
extension
Age-based product ranking strategy
7/10
06
AND SALE
MARKETIN Marketing Mix
Price
ARA offers a free app where users can search for detailed information, scan
products, and more without any charges.
Competitive pricing (for e-commerce platform): The commission ARA will
receive from e-commerce platforms is lower than competitors in the market
(5%) for each successful order.
Price Discount
Collaborate with e-commerce platforms to provide
exclusive discount codes
The ARA loyalty point system to reward loyal
customers.
7/10
06
AND SALE
MARKETIN Marketing Mix
Place
Direct Channel
Mobile app: Distributes services
directly through the ARA app,
allowing users to install it for free
on Google Play and the App Store.
7/10
06
AND SALE
MARKETIN Marketing Mix
Promotion
Public Relation
Interactive Marketing
Sale promotion
Advertising
7/10
07
MANAGEMEN
TEA
Current Members
Bui Vy Thu Phuong
Ngoc Nhu
Marketing and HR R&D and Customer
Financial Manager
Manager Service Manager
Recruitment Plan
2 employees for the marketing department
3 employees for the customer service department.
8/10
08
&SERVIC
PRODUC Sale forecast
5/10
08
FINANCIA
PROJECTIO
Break even
Capital: 500.000.000 ₫
Net Profit:
Year 1: 54.834.800 ₫
Year 2: 123.261.844 ₫
Year 3: 198.148.219 ₫
Year 4: 224.562.566 ₫
= 600.000.000 ₫
7/10
08
FINANCIA
PROJECTIO
Balance sheet
7/10
08
FINANCIA
PROJECTIO
Profit & Loss
7/10
09
STATU
CURREN
Current Status
The ARA application is currently in the interior completion phase,
expected to be finished by the beginning of January 2024.
The structural construction is 90% complete.
80% of the capital from team members has been received,
An additional 20% is being sought from investors to finalize the remaining details
8/10
10
SOUGH
FINANCIN Financing sought
Desired funding amount: We are looking for funding of about 100 million VND
for 20% of shares. This amount will be raised to meet marketing and
application development requirements to improve the interface and provide full
functionality to users, as well as reach potential customers.
- Plan for using funding:
+ 50 million VND for promotion and marketing.
+ 50 million for developing more features and services for the app.
7/10
Thank you!
ara
11/20
