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55 views1 page

02 Resource

Uploaded by

vohappy123
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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www.imarketing.

courses
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Copywriting Aspects of Content


This is a deep dive into the "do's" and "don'ts" of what to do in your copy so you can improve deliverability and avoid making big
deliverability mistakes.

A few industry-provided Spam Word lists:


ActiveCampaign's
HubSpot's
SendX's
Benchmark's

Remember, these lists should be used as a guideline. It's almost impossible to avoid all of these and still have effective sales copy.
But limiting their use, in conjunction with the rest of this course will help your deliverability.

Here's the whitespace code that works in ActiveCampaign and some other platforms to pad the end of a Preview line. I've
inserted as an image to make sure you can see the actual code and not be evaluated as HTML by the browser. It's just the same
pattern repeated over and over.

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