4.
0 COMPARISON WITH CONVENTIONAL BUSINESS ETHICS
In the dynamic landscape of the fast-food industry, the integration of ethical business practices
has become increasingly significant. This extends beyond the product itself, encompassing the entire
supply chain and the practices employed by the companies that produce them. Ramly Burger, a
household name in Malaysia, has carved its path to success through a unique business model.
However, when viewed through the lens of conventional business ethics, their approach raises a series
of intriguing questions. This analysis will delve into their strengths and weaknesses in key areas
including food safety, labor practices, and environmental impact, to identify how their ethical practices
compare to conventional standards.
Ramly Burger exhibits some clear strengths when it comes to conventional business ethics.
Ramly Burger focus on ethical considerations within the Halal food industry. Their commitment to Halal
compliance ensures that their products adhere to strict Islamic dietary and ethical standards throughout
the supply chain, from sourcing to production. This focus on purity caters to a specific religious dietary
need and demonstrates a commitment to ethical sourcing. Additionally, their emphasis on food safety
evident through their microbiological laboratory and approved suppliers, prioritizes consumer well-
being, as a measure to ensure the products of Ramly meet the food safety criteria standards, in
accordance with the recognition received from the Department of Veterinary Services Malaysian (JPV)
through the Food Safety Program Certificate. In addition, the supply of meat is obtained from
suppliers who are approved by Jakim and quality certification by JPV. Furthermore, Ramly Burger
empowers micro-entrepreneurs, creating income opportunities and potentially contributing to poverty
reduction. This focus on social impact adds another layer of ethical consideration to their business
model.
However, Ramly Burger's path diverges from conventional business ethics in several crucial
areas. A primary concern is the lack of transparency surrounding labor practices. Information on
working conditions and fair wages within their factories and those of micro-entrepreneurs is scarce. In
today's ethically conscious landscape, fair treatment of employees throughout the supply chain is
paramount. Similarly, the origin and ethical sourcing of ingredients beyond meat remain shrouded in
mystery. Sustainable practices throughout the supply chain are becoming increasingly important for
businesses aiming to adhere to conventional ethical standards.
The environmental impact of Ramly Burger's massive production also raises concerns.
Conventional business ethics increasingly emphasize environmental responsibility, yet Ramly's model
appears to lack a focus on minimizing their environmental footprint. Furthermore, information on their
broader Corporate Social Responsibility (CSR) efforts beyond internal initiatives remains limited. While
adhering to ethical practices within CSR initiatives is a positive step, conventional business ethics
emphasize a more comprehensive approach to social responsibility, encompassing community
engagement and environmental initiatives.
In conclusion, Ramly Burger offers delicious, affordable burgers while demonstrating a
commitment to specific areas of ethical conduct, such as food safety and Halal compliance. However,
their lack of transparency in labor practices, sourcing, and environmental impact raises ethical
concerns when compared to conventional expectations. As consumer demand for ethical practices
continues to grow, Ramly Burger will need to address these areas and adopt a more holistic approach
to CSR. By incorporating transparency and a focus on sustainability throughout their operations, Ramly
Burger can bridge the gap between their unconventional practices and the evolving ethical landscape
of the food industry. Ultimately, consumers who choose Ramly Burgers will be left to weigh their desire
for this iconic Malaysian treat against their own ethical priorities.
