Contact
Carlos Garcia Ottati
www.linkedin.com/in/ In Kavak our dream is to build something memorable, it will take us a
carlosjuliogarciaottati (LinkedIn) long time and we will learn from every experience, so if you have any
feedback just drop me a line. TAMO JUNTO
Top Skills Mexico City Metropolitan Area
Strategy
Business Strategy Summary
Strategic Planning Passionate entrepreneur with experience building and leading
organizations from the ground up across
various markets in LATAM, coupled with management consulting,
marketing & sales and complex project management background in
10+ countries within LATAM and Europe .
Experience
Kavak.com
Founder & CEO
June 2016 - Present (8 years 5 months)
Mexico City Area, Mexico
Making car ownership amazing one client at a time! If you shop at Kavak and
have feedback drop me line, we will follow up on everything
albo
Member of the Board of Directors
January 2020 - Present (4 years 10 months)
TrueHome
Member of the Board of Directors
April 2018 - Present (6 years 7 months)
Mexico
Rocket Internet SE
Chief Marketplace Officer & Group Managing Director at Linio.com
February 2014 - June 2016 (2 years 5 months)
Mexico, Colombia, Peru, Venezuela, Chile, Argentina, Panama & Ecuador
Senior member of Linio Management team responsible for leading the country
and international operations for the group with reports of over 1000 full time
employees
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Responsible for the overall PnL of the country operation, responsible for
leading country
managers on the day to day operation of the business as well as the
international organization in China and USA (across Commercial, Opps,
Marketing, HR and Finance within the countries)
Lead and founded Linio Marketplace across Latam (our core business
model today), achieving overall sales contribution from 0% to over 80%
of total sales in less than 2 years, leading the complete value chain, from
operations, IT to commercial (~300 FTE direct reports)
- Responsible for new country expansion via Marketplace (Argentina, Chile,
Panama, Ecuador and new potential markets)
- Lead and Founded our international cross-border e-commerce solution,
expanding our offices to USA and China (~ 40fte direct reports)
- Lead pricing and content team for the group
Continue to lead overall Marketplace strategy for the group
Linio México
Chief Marketplace Officer & Group Managing Director
February 2014 - June 2016 (2 years 5 months)
McKinsey & Company
Engagement Manager
January 2012 - February 2014 (2 years 2 months)
Engagement Manager (2013 – 2014)
Lead a cost optimization transformation for a mayor mine in Latam assessing
an opportunity of over 200MM USD
Lead the pricing and promotion strategy (two different engagements) for a
leading worldwide Bakery and Snacks company that has overall sales of 15
billion USD. Responsible of managing a team of 4 McKinsey associates and 7
clients in the creation and implementation of a pricing strategy that lead to an
increase of 5% of the total revenues
Lead a PMO integrated by a senior management team to drive a world class
lean branch management strategy
Senior Associate (2012 - 2013)
Identified overall market growth potential, as well as cost and revenue
synergies for an M&A deal worth over 2 billion USD in the banking sector
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Lead the Call Center procurement strategy for a top financial institution in
LatAm
Designed a business unit strategy for a leading Dairy company in LatAm that
has overall sales of 3 billion USD. Responsible for the two biggest markets that
represented ~90% sales. Lead a team of over 10 client team members
Associate (2012)
Captured and defined the values of a conglomerate with over 25000
employees and implemented a strategy to distil them across the organization
during a transformation
Led the design of the commercial strategy for a top tier direct selling
company that has presence world-wide. including both the traditional and e-
commerce channel
Amazon.co.uk
Senior Product Manager, Consumer Electronics, MBA Intern
June 2011 - September 2011 (4 months)
Analysed the recent growth of the different sales channels for the UK business
against other markets,identified major drivers. Proposed a strategy on how
to balance Third Party Seller, Fulfilled by Amazon and Retail sales aiming to
maximise customer experience and overall category growth. Also, designed
and implementation plan and suggested focus areas
Alfonzo Rivas & Cia
Brand Manager
June 2006 - June 2009 (3 years 1 month)
Caracas, Venezuela
Identified an opportunity and lead the design and implementation of a new
commercial approach (RTM) that increased the alcoholic beverage spin off
company’s revenue by 28%
Designed and lead the implementation of a brand strategy that positioned
Bodegas y Viñedos Trivento as the 1 selling Argentinean wine in Venezuela
Successfully launched famous brands such as Jameson Whiskey (the 1
selling Irish whiskey in the world), Havana Club, Malibu and Kahlua
Managed leading international portfolios such as Ernest & Julio Gallo
portfolio (the biggest wine producer in the world), Concha y Toro: Viña Maipo
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and Codorniu, Ballantine’s (the second best-selling whiskey in the world) and
Rum Carupano
Bolpriaven
Business Analyst
November 2005 - June 2006 (8 months)
Caracas Venezuela
Venezuelan Agriculture Stock Market
Diageo
Marketing Intern. JW Red Label
February 2005 - November 2005 (10 months)
Education
University of Oxford - Said Business School
Master in Business Administration (MBA), Finance, Strategy,
Marketing · (2010 - 2011)
Universidad Católica Andrés Bello
Bachelor, Economics · (2001 - 2006)
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