Digital

Marketing
with AI
Partnered with India's Leading
Digital Marketing Agency

SSISTA
BA N
JO
CE
%
100

CERTIFICATION PARTNERS
A WORD FROM OUR DIRECTORS
“Baccha kabil bano kabil, kamyabi to jhak marke aapke peeche aayegi”
In the immortal words of 3 Idiots, "Don't run after success; strive for excellence, and success will
follow." It's time to break free from the conventional pursuit of degrees and jobs, and focus on
skills that truly matter.

OUR STATISTICS AT A GLANCE

150 hrs 912,997

Training Highest Available Hiring

Conducted Package Jobs Companies

20 LPA 50+
Despite the evident demand for skilled digital marketing professionals, have you
ever wondered why people are still struggling to find jobs?
The answer lies in the gap between degrees and practical skills. At IT Vedant & The 4P Solutions,
we bridge this gap between formal education and practical skills, empowering you for your dream
job. We pledge unwavering support and effort for each student. Embark on the journey to your
dream job by applying technical prowess to real-world scenarios. Master this, and you're just an
interview away from realizing your aspirations.

Amey Katkar Swapnil Gondkar

(Founder and CEO) (Founder and CEO)

01
THE ITVEDANT ADVANTAGE

80-20 APPROACH 100% Job Assistance

Our 80% practical and Landing on your dream job
20% theoretical training equips will be easy with our guaranteed
students with industry-oriented three-months paid internship.
practical knowledge.

Expert Instructors Global Certifications

Seasoned professionals with Get certified by Google and Semrush,
extensive practical expertise along with IT Vedant’s Module
in the field, ready to guide you completion certificate, and earn
every step of the way. brownie points in your interviews.

Blended Learning 1:1 Doubt Solving

Experience a distinct learning Afraid to ask any silly doubts in the
environment from our digital classroom? We offer 1:1 doubt-solving
experts in classrooms and a sessions to get your every
24/7 digital learning library. doubt resolved.

Personal Study Space WINGZ Portal

Dedicated study space for every From lecture schedules to facilitating
enrolled student to sit, relax, connections with prospective
and design creative campaigns employers, our dedicated web portal
with a cup of coffee. gives wings to your career.

02
DIGITAL MARKETING WITH AI
FUNDAMENTALS OF DIGITAL MARKETING

Introduction to Marketing
Marketing Channels | Marketing Mix | SWOT Analysis
Customer Centricity
Creating a Customer Centric Brand | Understanding Consumer Needs and Wants | Factors
influencing Consumer Behaviour | Decision-making process | Market Segmentation & Targeting
Market Research
Qualitative and Quantitative Research | Data Analysis and Interpretation

Digital Marketing
Importance of Digital Marketing | Digital v/s Traditional Marketing | Effective Business
Communication | Types and Channels and Communication | Digital Marketing Trends

BUILDING A LEADGEN PAGE

Website Development and Design

Introduction to Website | Types of Website | Basics of Website Development | Website Planning and
Structure | UI/UX Principles | Mobile Optimization

Website Creation
Domain and Web Hosting | | Domain Propagation | Backups | Theme Marketplaces |
Contact Form Creation

Creation Of Landing Page

Difference between a Website and a Landing Page | Elements required in Landing Page | Tools for
designing Landing Page | Building a Landing Page and a Thank you Page | Integrations done in
Landing Page

Lead Generation and Nurturing with AI

Drift for AI chatbots | Personalized Email Marketing with AI | Predictive Analytics for Targeting and
Segmentation

SEARCH ENGINE OPTIMIZATION (SEO)

Fundamentals of SEO
Introduction to SEO | Importance Of Seo | Search Engine Working | Strategies | Google Penalty
Updates | Google Core Algorithms | Required Extensions | Local SEO | Ranking Factors | International
SEO | Creating Subdomains | On Page SEO | Off Page SEO

Content SEO
Configuration of Essential Plugins | Optimization of Page Titles and Description | Keyword Research|
Internal and External linking | On Page Optimization

Technical SEO
Responsiveness of Web Design | Schema Markups | Robots.txt | Sitemaps Creation | Page Loading
Speed and Time | Canonicalization

Content Marketing
Content Marketing Fundamentals | Content Strategy | Content Creation | Optimize Content for SEO |
Visual Content | Content Distribution Channels | Content Promotion Strategies | Measure and
Analyze Content Performance | Content Marketing Campaigns | Content Trends | AI based Content
Generation

03
Google Search Console
Purpose and Benefits of Google Search Console | Google Search Console Interface | Search
Performance Analysis | Website Indexing | Website Structure and Internal Links | Enhance Mobile
Usability | Monitor Website Security | Data-driven Optimization Strategies | Improving Website
Performance in Google Search Console using AI
Website Audit
importance of Website audits | website audit methodologies | Assess Technical performance |
Evaluate SEO factors | Analyze User Experience

SEO and Content Marketing with AI Tools

ADVERTISING WITH GOOGLE ADS

Introduction to Pay-Per-Click (PPC)

Introduction to SEM and PPC | Google Ads Fundamentals | Types of Google Ads | Conversion Tracking |
Connecting Google Ads to Google Analytics | Ad Copywriting and Design | Campaign Creation |
Campaign Management and Optimization | Budgeting and Bidding Strategies | Billing
Google Search Ads
Fundamentals of Google Search Ads | Conduct Keyword Research and Selection | Create Compelling
Ad Copies | Set Up and Structure Search Ad Campaigns | Optimize Bidding and Budgeting Strategies |
Monitor and Analyze Campaign Performance | Implement Conversion Tracking and Optimization |
Explore Advanced Features and Strategies
Google Display Ads
Fundamentals of Google Display Ads | Explore Google Display Network (GDN) | Develop Effective
Display Ad Campaigns | Master Audience Targeting Techniques | Optimize Display Ad Campaign
Performance | Implement Conversion Tracking and Measurement | Explore Display Ad Creative Best
Practices | Monitor and Analyze Display Ad Campaigns
Google Shopping Ads
Set Up Google Merchant Center | Create Product Listings | Optimize Product Feed | Understand
Google Ads Interface | Bid Management and Optimization | Implement Advanced Targeting |
Monitor and Analyze Performance | Implement Remarketing Strategies | Troubleshooting and
Optimization Techniques
Google Video Ads
Fundamentals of Video Advertising | Navigate the Google Ads Platform | Explore Video Ad Formats |
Develop Compelling Video Content | Optimize Video Ad Campaigns | Implement Video Ad Targeting |
Measure and Analyze Video Ad Performance
Mobile App Ads
Mobile App Advertising Landscape | Explore Mobile Advertising Platforms | Master Mobile Ad Formats
Implement Targeting and Segmentation Strategies | Optimize Mobile Ad Campaigns | Measure and
Analyze Mobile Ad Performance | Implement App Store Optimization (ASO) | Develop Mobile App
Advertising Strategies
Ideation of Ads with AI

04
BUILD YOUR BRAND PRESENCE WITH SMM

Introduction to Social Media Marketing (SMM)

Overview of Social Media Platforms | Understand Social Media Advertising Fundamentals |Difference
between Social Media Optimization and Social Media Marketing | Develop Effective Social Media
Strategies | Create Compelling Content | Implement Advertising Campaigns | Engage and Grow Your
Audience | Measure and Analyze Performance | Stay Updated with Emerging Trends
Facebook Marketing
Understand Facebook's Advertising Ecosystem | Audience Targeting Techniques | Craft Compelling
Ad Creatives | Implement Advanced Campaign Optimization Strategies | Facebook Pixel | Facebook
Analytics and Insights | Facebook Community Management | Develop Strategic Content
Marketing Plans
Instagram Marketing
Fundamentals of Instagram Marketing | Instagram Profile Optimization | Content Creation and
Curation Strategies | Instagram Stories and Reels |
Implement Hashtag and Caption Strategies | Engage and Grow Your Instagram Audience |
Explore Instagram Advertising Options | Analyze Performance and Measure Results
Unlock Your Hidden Creative Genius
What is Graphic Design? | Tools used for Graphic Design | Create attractive creatives | Creation of
Ebooks for Lead Magnets

Ai Tools For Image Generation

Ai Creative Tools For Video Generation , Presentations, Design

LinkedIn Marketing
Understand the Power of LinkedIn Marketing | Optimize LinkedIn Profiles and Pages |
Content Strategy for LinkedIn | Potential of LinkedIn Ads | Utilize LinkedIn Groups and
Communities | Leverage LinkedIn Pulse and Publishing | Implement LinkedIn Lead Generation
Strategies | Analyze and Measure LinkedIn Campaign Performance | Stay Updated with LinkedIn
Trends and Best Practices

X Marketing (perviously Twitter Marketing)

Understand the Role of X in Digital Marketing | Build a Strong X Presence | Craft Engaging Tweets |
Master X Content Strategy | Grow and Engage Your X Audience | Utilize Ads Effectively | Implement
X Analytics | Integrate X with Other Marketing Channels

Pinterest Marketing
Fundamentals of Pinterest | Create an Optimized Pinterest Profile | Develop Compelling Content
Strategies | Master Pinterest SEO | Pinterest Ads | Build and Engage with Communities | Analyze
Performance and Measure ROI | Stay Updated with Pinterest Trends

05
YouTube Marketing
Fundamentals of YouTube Marketing | Content Creation for YouTube | Optimize Video SEO for
YouTube | Develop YouTube Channel Optimization Strategies | Implement Audience Engagement
Tactics | Leverage YouTube Advertising | Analyze and Interpret YouTube Analytics | Implement
Advanced YouTube Marketing Strategies

Quora Marketing
Role of Quora in Digital Marketing | Master Quora Profile Optimization | Identify Target Audiences
and Topics | Create Compelling Content for Quora | Implement Quora SEO Techniques | Build
Authority and Credibility | Leverage Quora Advertising | Measure and Analyze Quora Performance

LEAD GEN WITH SMM

Meta Ads
Meta Advertising Fundamentals | Conduct Audience Research and Targeting | Create Compelling
Ad Creatives | Design Effective Ad Campaigns | Implement Conversion Tracking and Optimization |
Explore Advanced Ad Targeting Options | Understand Ad Performance Metrics | Develop A/B Testing
Strategies

Instagram Ads
Instagram Advertising Landscape | Develop Effective Instagram Advertising Strategies |
Master Instagram Ads Manager | Implement Targeted Audience Segmentation | Optimize Ad
Performance and Budget Allocation | Leverage Instagram Shopping and Product Ads | Incorporate
Influencer Marketing and User-Generated Content | Measure and Analyze Campaign Performance
Twitter Ads
Fundamentals of Twitter Advertising | Develop Targeted Audience Strategies | Create
Compelling Ad Content | Implement Advanced Targeting Techniques | Explore Campaign
Management Tools | Optimize Campaign Performance | Understand Twitter Analytics | Implement
Retargeting Strategies

Pinterest Ads
Pinterest Advertising | Master Pinterest Ads Manager | Develop Strategic Campaign Objectives |
Target Audience Segmentation | Creative Ad Design and Optimization | Implement Conversion
Tracking | Budget Management and Bid Optimization | Analyze and Optimize Campaign
Performance

Youtube Ads
Basics of YouTube Advertising | Create Compelling YouTube Ad Content | Develop Targeted Audience
Segmentation | Optimize YouTube Ad Campaigns | Implement Video Ad Sequencing | Analyze
YouTube Ad Performance | Integrate YouTube Ads with Overall Marketing Strategy | Stay Updated
on YouTube Advertising Trends

LinkedIn Ads
Fundamentals of LinkedIn Advertising | Develop Advanced Targeting Strategies | Create Compelling
Ad Content | Explore Different Ad Formats | Implement Conversion Tracking and Optimization |
Harness the Power of LinkedIn Audience Network | Budgeting and Bid Strategy | Measure and
Analyze Campaign Performance

06
BUILD A FUNNEL BASED STRATEGY

Google Ads Remarketing

Fundamentals of Google Ads Remarketing | Set Up Google Ads Remarketing
Campaigns | Explore Advanced Remarketing Strategies | Implement Effective Remarketing Ad
Formats | Optimize Remarketing Campaign Performance | Leverage Audience Insights and
Segmentation | Integrate Remarketing with Conversion Tracking

Meta Ads Remarketing

Fundamentals of Meta Ads Remarketing | Set Up Meta Ads Remarketing Campaigns |
Explore Advanced Remarketing Strategies | Implement Effective Remarketing Ad Formats | Optimize
Remarketing Campaign Performance | Leverage Custom Audiences | Integrate Remarketing with
Conversion Tracking

PUSH MARKETING

Influencer Marketing
Fundamentals of Influencer Marketing | Identify and Evaluate Influencer
Partnerships | Develop Strategic Influencer Campaigns | Negotiate and Manage Influencer
Relationships | Create Compelling Influencer Content | Amplify Reach and Engagement | Measure
and Optimize Campaign Performance | Navigate Legal and Ethical Considerations
Ecommerce Marketing
Ecommerce Landscape | Ecommerce Market Research | Develop
Ecommerce Marketing Strategies | Optimize Ecommerce Websites for Conversions | Implement
Search Engine Optimization (SEO) for Ecommerce | Leverage Paid Advertising Channels | Harness
the Power of Content Marketing | Utilize Email Marketing Automation | Explore Ecommerce
Analytics and Measurement | Understand Ecommerce Marketplace Platforms | Implement
Ecommerce Social Media Marketing | Explore Emerging Trends in Ecommerce
Whatsapp Chatbot and Automation in Business
Fundamentals of Whatsapp Chatbots | Explore Use Cases and Applications |
Design and Develop Whatsapp Chatbots | Implement Automation Workflows | Personalize
Customer Interactions | Integrate with CRM and Marketing Platforms | Measure Performance and
Analytics | Create Compelling Content | Implement Advertising Campaigns | Engage and Grow
Your Audience | Measure and Analyze Performance | Stay Updated with Emerging Trends
Marketing Automation
Fundamentals of Marketing Automation | Select and Implement Marketing
Automation Platforms | Create Automated Email Campaigns | Develop Lead Nurturing Strategies
Implement Behavior-Based Automation | Integrate Marketing Automation with CRM Systems |
Analyze and Optimize Automation Campaigns

FOSTER BUSINESS GROWTH WITH DATA ANALYSIS

Convert Raw data to Actionable Insights

Adv Excel
Basic Functions | Sorting, Filtering and Subtotaling | Conditional Formatting | Pivot Table | VLOOKUP
HLOOKUP | Data Visualization | Dashboard creation | Ai based dashboard creation

ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING

Fundamentals of Artificial Intelligence | Analyze Big Data with AI | Implement

Predictive Analytics | Use of Chatgpt in Digital Marketing | Use of Quillbot AI tool | AI in Content
Creation | Use of DALLE AI Tool | AI Chatbots | AI Tool List | Case Study of AI in DM |
Understand Natural Language Processing (NLP) Implement AI in Search Engine Marketing (SEM)
and Search Engine Optimization (SEO)

07
 GET A JOB IN

And Many More

JOB ROLES YOU CAN APPLY FOR

Digital Marketing Executive Digital Marketing Manager SEO Executive

SEO Manager SEO Analyst Social Media Executive

Social Media Analyst Social Media Manager SEM Specialist

PPC Specialist PPC Executive PPC Manager

Digital Marketing Specialist Creative Copywriter Graphic Designer

Website Development
Creative Head
Executive

08
OUR TRAINING PROCESS
TO MAKE YOU JOB READY

BE JOB
READY

Job Placements
Having our certifications on
Guaranteed Internship Opportunity your resume increases the
We offer a 3-month paid internship likelihood of securing a job in
program for you to hone your skills leading digital marketing
in a real work environment and build agencies.
industry connections.

Mock Interviews
We guarantee you multiple interview
opportunities and mock interviews
Build your Portfolio and Resume until you successfully land a placement.
Gain hands-on experience by
working with actual clients and
develop a portfolio that will
captivate recruiters.

Industry Projects
Our projects allow you to work on live
campaigns, solve real marketing challenges,
and apply the skills you've learned in a
professional setting.
Intensive Practical Sessions
Our course offers 80% practical:
20% theory approach, providing
exposure to the marketing agency
environment right from the start.

Follow our 3A rule

All our students must adhere to
our attendance, assessment, and assignment
model, aiming for a minimum score of 90% in each.

Enroll @ IT Vedant
Take the first step towards
your dream career

09
KNOW YOUR FUTURE AS
A DIGITAL MARKETER
5 LPA 12 LPA

0 year 2 years 4 years 6 years 8 years

3 LPA 8 LPA 20 LPA

Job Meter
Digital Social Media
Marketing Marketing
113,880 Jobs 112,658 Jobs

Search Engine Performance

Optimization Marketing
112,613 Jobs 112,434 Jobs

Content Web
Writer Developer
114,548 Jobs 115,405 Jobs

Video Editor Graphic

113,247 Jobs Designer
118,212 Jobs

Total Jobs = 912,997 Jobs

10
Digital Marketing & AI Tools Covered
Website Development, Design & Audit

Search Engine Optimization

Content Marketing

Google Ads

Social Media

Lead Gen with SMM

Push Marketing

Data Analysis

Graphic Design

11
 LIVE CAMPAIGNS

AI-Enhanced Content Creation

Search Engine Optimization
Harness the power of AI-generated
insights to create high-quality, (SEO) Audit
data-driven content that resonates Conduct an in-depth SEO audit for
with the target audience and drives a website, identifying areas for
engagement improvement and implementing
strategies to enhance organic
search visibility and website traffic.
Use AI tools to enhance organic
Email Marketing Campaign search visibility.
Design and execute an email
marketing campaign for lead
generation, customer
engagement, or product
promotion, covering aspects
Social Media Campaign like email design, segmentation
Develop and execute a comprehen automation, A/B testing, and
sive social media campaign for a analytics.
real company, including content
creation, audience targeting,
ad design, and performance
analysis.

And many more

12
CASE STUDIES

Coco-Cola
Learn how Coca-Cola invigorated the masses over the years and established
itself as the world’s largest manufacturer of 3500 non-alcoholic beverages with
the help of a robust marketing strategy.

Intel
Study how the ‘Intel Inside’ campaign proved to be a stellar success for the brand,
establishing a positive brand image and gaining massive customer loyalty.

IBM
Gain insights about IBM's ‘ Self Attack’ marketing tactic, which helped showcase
the brand as a consistent innovator that launches new products better than
previous versions.

Apple
Understand how Apple created a ‘tribe’ of Apple users by building strategies after
properly studying audience behaviour.

Microsoft
Learn about three core pillars of marketing strategies: Representation, Addition,
and Invention. See how Microsoft’s marketing strategies evolved with time and
people to suffice the needs of both the business and society.

KFC
Explore how KFC launched famous campaigns like Radio KFC RK Hunt and Design
Your Own Bucket campaign to target the youth audience and increase engagement.

13
CASE STUDIES

Paper Boat
Paper Boat is a well-known Indian brand of traditional beverages. Study how
they created their entire brand image around the emotion of nostalgia and
how they penetrated the saturated traditional beverage market by targeting
the emotional side of the audience and making them in love with the brand.

Dairy Milk
Get ready to be wowed by their creative approach of Dairy Milk. The brand pulled
off an impressive marketing campaign for their 'Dairy Milk Silk' during the
pandemic by collaborating with Spotify and releasing some personalized
emotional mixtapes.

Zomato
Analyze Zomato’s winning marketing strategy which combines keyword targeting,
meme marketing, influencer collaborations, brand partnerships,
hyper-personalized messaging, and precise audience targeting. This multifaceted
approach ensured they reached the right audience at the right time with engaging
content, driving brand visibility and customer acquisition.

Shopify
Learn from Shopify's transformative impact on e-commerce. Shopify's 'Empower
Your Business' initiative revolutionized online retail by providing entrepreneurs
with intuitive tools and customizable storefronts.

DHL
From customer centric marketing strategies to creative use of AI, anlayze the
DHL’s campaigns that established the brand for logistics excellence and helped
the brand succeed in the market.

UltraTech
Study UltraTech's notable campaign, 'The Engineer's Choice,' which focuses on
the reliability and quality of its products. This campaign is aimed at engineers,
who are its target audience. This campaign has helped UltraTech effectively
reach its target consumer base.

14
STUDENT PLACEMENTS

MOKSHA SHAH PRITI RANDHAVE LABHASHRI SHETTY

BMM BA

Brand Manager Content Writer Digital Marketing

6.5 LPA 4.3 LPA Manager 7.2 LPA

UMANG PATADIA ANUJA DESHMUKH HARSH NAGDA

BCom MBA BMS

Social Media Executive Performance Marketer Graphic Designer

4.8 LPA 7.2 LPA 5.7 LPA

RAJAN SINGH DOLLY SHROFF

BMS MBA

Performance Marketer Search Engine

6.8 LPA Optimization Analyst
6.9 LPA

15
A TOUR OF OUR CENTRES

16
MASTER IN
DIGITAL MARKETING
WITH AI Scan the QR or visit
pay.itvedant.com to book your seat.

Our Certifications
Earn certifications in high-demand skills to make yourself irresistible to top marketing firms

Master Certification in Digital Marketing with AI

ITVEDANT Master Certification Google Ads Certification

Google Search Ads Certification Google Display Ads Certification

Semrush Academy
Certificate

Harsh Shah
is awarded this certificate of achievement for the successful completion of the

How to Craft High-Impact Digital Advertising Campaigns

Using Semrush

Certificate expires 10.12.2024

Certificate of completion 4ca19e2cce
Certification exam Exam id-1

Google Apps Ads Certification Semrush Academy Certificate

Pre-requisite Degree
Any graduate (completed/pursuing) Mode of Training: Blended learning

Duration: 6 Months Placement: 100% Job Assistance

17
KNOW YOUR EXPERTS

Pranav Shah Prachi Salvi Deepti Nair

Ex-employee of Ex-employee of Ex-employee of

18+ years of Experience 10+ years of Experience 8+ years of Experience

OUR TRAINERS
Expert trainers who will transform you into a skilled marketing professional.
Our digital marketing course is guided by a highly experienced professional to provide our
students with a top-tier learning experience.

Amey Katkar
The Founder & CEO of The 4P Solutions, a leading digital marketing agency in India,
specializing in B2B marketing. With over 15 years of experience in marketing, he has held
diverse roles, including Client Relationship Officer for a premier Cement Brand and Brand
Custodian for a prominent Software Product company. He has been recognized as one of the
top 10 CEOs to watch in 2021 by CEO Insights Magazine. Ameyis also an enthusiastic educator,
delivering lectures on digital marketing at Rotary, MBAinstitutes, and industrial associations.
He is dedicated to nurturing young talent and personally mentors college freshers to aid in
their career placements.

Dhanashree Shinde
Dhanashree brings a diverse skill set to the table, including Social Media Marketing, Search
Engine Marketing, Search Engine Optimization, Content Writing, and Strategy. Her expertise
lies in crafting comprehensive digital marketing strategies that drive engagement, visibility,
and conversions across various online channels

Srinivasan Balaji Iyengar

With over 7 years of experience, Srinivasan is a seasoned B2B
Marketing Professional known for driving impactful campaigns across diverse industries.His
expertise spans both traditional ATL & BTL marketing and cutting-edge Digital Marketing
practices. Moreover, he is a trusted advisor to organizations like Finacus, Gajshield, and
Mindgate.

Shreya Goregaokar
Shreya brings a wealth of experience in leveraging data-driven marketing strategies to
facilitate business growth. With a keen focus on using analytics and market insights, she
guides businesses in optimizing their marketing efforts for maximum impact and ROI.

18
 Decoding
Dreams
across India

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