The Business Model Canvas (BMC) is a strategic management tool used to describe,

design, challenge, and pivot a business model on a single page. It visually organizes the
key elements of how a business creates, delivers, and captures value.

the BMC provides a structured way to think about the entire lifecycle of their
projects—from idea generation to market deployment.

1. Customer Segments
Definition: Customer Segments define the different groups of people or organizations
your software is designed to serve. Identifying these groups helps you focus your
development and marketing efforts on meeting the specific needs of each segment.
Example:
• Project: Mobile Application for Fitness Tracking
o Customer Segments:
§ Casual Fitness Enthusiasts: Individuals who want to track their daily
activities and set fitness goals.
§ Professional Athletes: Those who need detailed performance tracking
and personalized workout plans.
§ Personal Trainers: Fitness professionals who require tools for
managing multiple clients, tracking their progress, and offering
workout plans.
§ Health-Conscious Individuals: People who are not athletes but want
to improve their health by tracking diet, steps, and general wellness.
• Project: E-commerce Platform for Local Artisans
o Customer Segments:
§ Artisans: Local artists and small businesses who want to sell their
handmade products online.
§ Shoppers: People looking for unique, locally made crafts and goods.
§ Local Communities: Regional customers who prefer to support local
artisans.
§ Retailers: Small boutique shops looking for curated artisanal products
to resell.

2. Value Propositions
Definition: The Value Proposition describes the unique value your product or service
offers to your customer segments. It explains why a customer should choose your
software over other alternatives.
Example:
• Project: Online Learning Platform for Coding
o Value Propositions:
§ Interactive Lessons: Hands-on coding exercises that allow users to
write and run code directly in the browser.
§ Gamified Learning: A reward system (e.g., badges, progress tracking)
that makes learning fun and engaging.
§ Personalized Learning Path: Tailored coding lessons based on user’s
skill level and interests.
§ Community Learning: Discussion forums and collaboration
opportunities with peers.
 • Project: Smart Home Automation System
o Value Propositions:
§ Convenience: Centralized control of home appliances from a single
mobile app.
§ Energy Efficiency: Automated energy-saving modes based on user
behavior and preferences.
§ Security: Remote monitoring with real-time alerts for security
breaches or unusual activity.
§ Scalability: Ability to easily add new smart devices as the user’s needs
evolve.

3. Channels
Definition: Channels define the means through which your product or service reaches
and interacts with your customer segments. This includes distribution, communication,
and sales channels.
Example:
• Project: Cloud-based Document Sharing Platform
o Channels:
§ Mobile App (iOS/Android): Users can upload, share, and download
documents directly from their smartphones.
§ Web Platform: A web-based interface for managing and organizing
documents.
§ Email Notifications: Alerts and updates about document status,
comments, or new uploads.
§ Third-Party Integrations: Integration with platforms like Google
Drive and Dropbox for seamless file transfer.
• Project: Freelancer Marketplace
o Channels:
§ Website: A central hub for freelancers to create profiles, browse job
listings, and submit proposals.
§ Social Media (LinkedIn, Instagram): Promoting the platform
through targeted advertising.
§ Email Marketing: Personalized job recommendations and platform
updates for registered users.
§ Mobile App: An app for freelancers to track projects, receive
notifications, and communicate with clients.

4. Customer Relationships
Definition: Customer Relationships describe the type of relationship you establish with your
customers. This could range from self-service to personalized services.
Example:
• Project: AI-powered Chatbot for Customer Support
o Customer Relationships:
§ Automated Support: AI-driven chatbot that resolves common issues
and questions.
§ Self-Service: Customers can access a comprehensive knowledge base
and FAQ section.
§ Personalized Service: Ability to escalate to human agents for more
complex queries.
 § Proactive Support: Chatbot proactively reaches out with tips or
reminders based on customer behavior.
• Project: Food Delivery Service
o Customer Relationships:
§ Personalized Experience: Suggesting meals based on user preferences
and past orders.
§ Loyalty Program: Offering discounts and rewards for frequent
customers.
§ 24/7 Support: Live chat and phone support to resolve issues.
§ Community Engagement: Social media presence where users can
share reviews and recipes.

5. Revenue Streams
Definition: Revenue Streams represent the way your project generates money. It includes
various income sources such as direct sales, subscriptions, or advertising.
Example:
• Project: Fitness Tracking App
o Revenue Streams:
§ Freemium Model: Basic tracking features for free, premium features
like advanced analytics and personalized plans available for a monthly
subscription.
§ In-app Purchases: Users can buy additional workout plans or fitness-
related products (e.g., diet plans, supplements).
§ Advertising: Displaying non-intrusive ads to free-tier users.
§ Affiliate Marketing: Promoting fitness products or services and
earning commissions on sales.
• Project: Mobile Game App
o Revenue Streams:
§ In-App Purchases: Selling virtual items (skins, coins, power-ups).
§ Ad Revenue: Displaying ads within the game (banner ads, rewarded
videos).
§ Premium Version: A paid version of the game with no ads and
exclusive content.
§ Merchandise: Selling branded merchandise such as t-shirts, posters,
and other physical items.

6. Key Resources
Definition: Key Resources are the most important assets required to make your project work.
These resources help you create, deliver, and maintain your value proposition.
Example:
• Project: Online Travel Booking System
o Key Resources:
§ Web Development Team: Designers and developers to build and
maintain the website and mobile app.
§ Travel API Providers: Partnerships with travel agencies and airlines
to fetch real-time data on flight availability, prices, etc.
§ Payment Gateway: Integration with payment services like PayPal,
Stripe for secure transactions.
§ Customer Support Team: A team to assist customers with bookings,
cancellations, and queries.
 • Project: Peer-to-Peer Lending Platform
o Key Resources:
§ Technology Infrastructure: Cloud servers to host the platform and
manage financial transactions.
§ Security Protocols: Encryption and authentication mechanisms to
protect user data and financial information.
§ Legal Compliance: Partnerships with legal firms to ensure compliance
with financial regulations and laws.
§ Customer Service: A support team for assisting with loans,
repayments, and disputes.

7. Key Activities
Definition: Key Activities are the most important actions that need to be performed to ensure
your project delivers its value proposition and runs smoothly.
Example:
• Project: Event Management System
o Key Activities:
§ Platform Development: Building and maintaining the event creation
and management tools.
§ Vendor Management: Integrating with catering, venue booking, and
other vendors.
§ Marketing and Promotion: Running marketing campaigns to attract
event organizers and attendees.
§ Customer Support: Offering support for users managing events and
attending events.
• Project: Social Media Analytics Tool
o Key Activities:
§ Data Scraping and Analysis: Collecting and analyzing data from
social media platforms.
§ Platform Development: Building and maintaining the web-based
dashboard.
§ Report Generation: Generating detailed insights and reports for
customers.
§ Customer Support: Assisting users with navigating the platform and
using analytics tools.

8. Key Partnerships
Definition: Key Partnerships are external organizations, suppliers, or stakeholders that you
work with to achieve your project’s goals. These can help you minimize risks, access
resources, or extend your reach.
Example:
• Project: Blockchain-based Supply Chain Management
o Key Partnerships:
§ Blockchain Platform Providers: Working with blockchain technology
providers like Ethereum or Hyperledger to implement decentralized
tracking.
§ Suppliers: Partnerships with manufacturers and distributors who are
part of the supply chain.
§ Logistics Companies: Collaborations with courier companies for real-
time tracking of goods.
 § Regulatory Authorities: Ensuring that the system complies with
supply chain and trade regulations.
• Project: Mobile Payment System
o Key Partnerships:
§ Banks: Collaboration with banks to offer payment solutions and
ensure secure transactions.
§ Payment Processors: Integration with payment gateways such as Visa,
MasterCard, and PayPal.
§ Retailers: Partnerships with businesses that will accept mobile
payments.
§ Cybersecurity Firms: Working with cybersecurity companies to
implement robust security features for transactions
9. Cost Structure
Definition: The Cost Structure defines the major costs associated with running your project.
This includes development, operational, and marketing expenses.
Example:
• Project: Cloud Storage Service
o Cost Structure:
§ Cloud Hosting Fees: Costs for storing user data and maintaining
servers