12-Month SEO Plan
This 12-month SEO plan is designed to improve your website's search engine ranking and increase
organic traffic. The plan covers key ranking factors, including on-page SEO, off-page SEO, technical
SEO, content optimization, and user experience improvements. Following this guide will ensure
steady growth and better visibility in search results.
Month 1: Website Audit & Keyword Research
- Conduct a thorough SEO audit of the website.
- Identify technical issues, such as page speed, crawlability, and mobile usability.
- Perform keyword research focusing on high-value, low-competition keywords.
- Benchmark current rankings, traffic, and performance metrics.
Month 2: On-Page SEO Optimization
- Optimize title tags, meta descriptions, and headers for primary keywords.
- Improve keyword usage in content while avoiding over-optimization.
- Ensure proper URL structure, internal linking, and breadcrumbs.
- Optimize images by adding alt tags and compressing for speed.
Month 3: Content Strategy & Planning
- Identify content gaps and opportunities based on keyword research.
- Develop a content calendar, focusing on blog posts, landing pages, and resources.
- Plan cornerstone content that supports keyword goals.
- Optimize existing content for better rankings.
Month 4: Technical SEO Fixes
- Fix any remaining technical issues identified during the audit.
- Improve website speed by optimizing code, reducing server response time, and leveraging browser
caching.
- Ensure mobile-friendliness and responsiveness of the site.
- Set up structured data (schema markup) to enhance SERP appearance.
Month 5: Backlink Analysis & Link Building
- Perform a comprehensive backlink audit to disavow toxic links.
- Build high-quality backlinks through outreach, guest posting, and partnerships.
- Target industry-specific sites for link-building opportunities.
- Monitor backlinks using tools like Ahrefs, Moz, or SEMrush.
Month 6: Local SEO Optimization
- Optimize Google My Business profile and ensure consistency in NAP (Name, Address, Phone
Number) across platforms.
- Build local citations and optimize content for local search intent.
- Encourage customer reviews and ratings on relevant platforms.
- Create local content and target geographically relevant keywords.
Month 7: Content Creation & Marketing
- Develop long-form content, such as guides, case studies, and whitepapers.
- Promote content through social media, newsletters, and relevant channels.
- Implement a content repurposing strategy to maximize reach.
- Begin targeting featured snippets and answer boxes.
Month 8: User Experience & Conversion Rate Optimization
- Optimize for user experience (UX) by improving site navigation and layout.
- A/B test call-to-action (CTA) buttons and forms to improve conversion rates.
- Ensure all pages are mobile-optimized and load quickly.
- Implement heatmaps and user tracking tools to analyze user behavior.
Month 9: Competitor Analysis & Adjustment
- Analyze competitor SEO strategies and compare their content and backlink profiles.
- Identify areas where competitors are outperforming and adjust strategy accordingly.
- Refine keyword targeting and adjust content to address competitive gaps.
- Implement new on-page or off-page tactics inspired by competitor analysis.
Month 10: Ongoing Technical SEO & Maintenance
- Perform a regular SEO health check to monitor for technical issues.
- Continue to optimize page speed, crawlability, and mobile usability.
- Ensure all redirects are functioning properly and clean up any broken links.
- Revisit and update structured data and schema markup.
Month 11: Content Expansion & Optimization
- Expand content into new areas or topics relevant to the target audience.
- Update older content to improve relevance, accuracy, and ranking.
- Perform content audits to identify underperforming pages and refresh or remove them.
- Implement an internal linking strategy to boost the ranking of key pages.
Month 12: Reporting, Analytics & Strategy Review
- Review performance metrics, including traffic, rankings, and conversions.
- Analyze the success of link-building, content creation, and technical SEO efforts.
- Make data-driven decisions to refine and improve the overall SEO strategy.
- Create a roadmap for the next 12 months, focusing on long-term growth.
