Western Institute of Technology

College of Business and Accountancy

Luna St., Lapaz, Iloilo City

A CASE STUDY ANALYSIS OF POP-UP STORE

A Case Study Analysis

Presented to
Mrs. Helen H. Capileño
Faculty
Western Institute of Technology
Lapaz, Iloilo City

In Partial Fulfillment
Of the Requirement for the Subject
BA 321
(Strategic Management)

By
Airah Mae Arostique
Josephine Atanoso
Krizela Charlize Basabe
Loren Bermejo
Gwyneth Sorbito
Maribel Villacarlos

October 2024
 Western Institute of Technology
College of Business and Accountancy
Luna St., Lapaz, Iloilo City

SWOT ANALYSIS
Pop-up stores have become increasingly popular in recent years, offering a
flexible and cost-effective way for businesses to test new products, reach
new customers, and build brand awareness. However, like any business
model, pop-up stores have their own set of strengths, weaknesses,
opportunities, and threats that entrepreneurs must consider. This SWOT
analysis provides a comprehensive overview of these factors, offering
insights and recommendations for success in the pop-up store industry.

I. STRENGTHS

 Flexibility and Adaptability

Pop-up stores can easily change locations, product offerings, and
operating hours to adapt to changing market demands and
customer preferences.
 Targeted Audience
Pop-up stores can strategically target specific customer
demographics and locations, maximizing their reach and impact.
 Brand Awareness and Customer Feedback
Pop-up stores offer a unique opportunity to build brand
awareness and gather valuable customer feedback.

II. WEAKNESSES
 Limited Inventory
Pop-up stores often have limited inventory space, which can lead
to missed sales opportunities.
 Short-Term Marketing
Marketing efforts for pop-up stores are typically limited to the
duration of the event, making it challenging to sustain a
consistent marketing presence and reach a wider audience.
 Seasonal Limitations
The event-driven model of pop-up stores can restrict their
operation to peak seasons. Finding suitable events outside of
these periods may be challenging, limiting the overall business
duration and potential revenue.
 Western Institute of Technology
College of Business and Accountancy
Luna St., Lapaz, Iloilo City

III. OPPORTUNITIES
 Low Startup Costs
The low startup costs associated with pop-up stores make them
an attractive option for aspiring entrepreneurs and small
businesses. This reduced financial barrier allows for greater
accessibility and a lower risk of financial loss.
 Brand Collaborations
Pop-up stores can collaborate with other brands, artists, or
designers to create unique products or experiences that appeal
to a wider range of consumers. These collaborations can lead to
mutual exposure, increased sales, and a stronger brand identity.
 Fostering Brand Loyalty
By creating a sense of urgency and exclusivity, pop-up stores can
help businesses build brand loyalty. Limited-edition products,
exclusive offers, and personalized experiences can encourage
repeat customers and strengthen brand affinity.

IV. THREATS
 Competition
The pop-up store industry is becoming increasingly competitive,
with more players entering the market. Businesses must
differentiate themselves to stand out from the crowd and attract
customers.
 Seasonal Demand
The popularity of pop-up stores often depends on the event
season and location, requiring businesses to constantly seek new
opportunities and adapt to changing market conditions.
 Reputation
Due to the temporary nature of pop-up stores, businesses may
struggle to establish long-term relationships with customers and
build a strong brand reputation. Maintaining a positive online
presence and consistent customer service is crucial for building
trust and attracting repeat business.
 Western Institute of Technology
College of Business and Accountancy
Luna St., Lapaz, Iloilo City

CONCLUSION
Pop-up stores offer a unique and adaptable business strategy with a variety
of pros and cons. Key advantages include flexibility, cheap operational
expenses, and focused audience interaction. Hence, firms must also address
difficulties such as its transient nature, limited inventory, and short-term
marketing. Pop-up stores may build a successful and profitable model in the
ever-changing retail landscape by utilizing their strengths, capitalizing on
opportunities, and minimizing risks.
Finally, the research on pop-up stores demonstrates their usefulness as new
retail solutions that increase customer involvement and create a sense of
urgency. Brands may increase awareness and revenue by promoting limited-
time deals and unique experiences. The adaptability of pop-up formats
enables for experimenting with locations and concepts in response to
changing consumer preferences.

RECOMMENDATIONS
 Develop a Strong Brand Identity
Create a memorable brand name, logo, and consistent messaging to
build recognition and loyalty.
 Embrace Digital Marketing
Utilize social media, email marketing, and online advertising to reach a
wider audience and build brand awareness.
 Focus on Customer Experience
Provide excellent customer service, offer personalized experiences,
and create a memorable shopping environment.
 Partner Strategically
Collaborate with other businesses, event organizers, or influencers to
expand reach and create mutually beneficial partnerships.
 Continuously Innovate
Stay ahead of the curve by introducing new products, services, or
experiences to keep customers engaged and excited. By implementing
these recommendations, pop-up stores can maximize their potential
for success, overcome challenges, and thrive in the dynamic world of
retail.