Syllabus for

Master of Commerce and Business

Management
Under Choice Based Credit System

Academic Session:
w.e.f. 2020-2023

for
All Constituent/Affiliated Colleges Under
Binod Bihari Mahto Koyalanchal University, Dhanbad

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 Members of Board of Studies of CBCS Post-Graduate Syllabus as per
Guidelines of the Binod Bihari Mahto Koylanchal University, Dhanbad

1. Chairman: Dr. B.N. Sinha (Head and Dean Commerce)

BBMK, University, Dhanbad

2. External expert members: Dr. Devendra Prasad

University Professor (Ex-Dean and Head)
Magadh University, Bodhgaya (Bihar)

3. Members:
A. Dr. Ajit Kumar, (Associate Professor)
Commerce and Business Management
BBMK University, Dhanbad
Principal-In charge, Sindri College, Sindri
B. Dr. L.B. Paliwar, (Associate Professor)
Commerce and Business Management
BBMK University, Dhanbad
C. Dr. K.K.Pathak, (Assistant Professor)
Commerce and Business Management
BBMK University, Dhanbad

4. Invited members

5. ……………..

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 CONTENTS

S. No. Topic/Title Page No.

1. 04 - 10
Semester - I
2. 11 - 18
Semester - II
3. 18 - 24
Semester - III
4. 24 - 35
Semester - IV
5.

6.

7.

8.

9.

10.

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 COURSE STRUCTURE
SEMESTER-I
COMPULSORY FOUNDATION COURSE

Organizational Theory and Behaviour

CBM-F-101 Organizational Theory (5 Credits, 60 Lectures
and Behaviour + 15 Tutorials)
Instruction to question setter for End Semester Examination
(ESE):
There will be two groups of questions. Group A is compulsory and will contain
two questions. Question No. 1(A) will be multiple type questions consisting of six
questions of 1 mark each. Question No. 1(B) will be two short answer types of 4
marks. Group B will contain descriptive type eight questions of fourteen marks
each, out of which any four are to be answered.
Duration: 3 hrs. Marks: (External- 70: Internal- 30)

Objective – To develop the students' ability to analyse, interpret and predict

individual and group behaviour in an organizational setting, and to provide an
understanding of the managerial approaches to organizational conflict
motivation and leadership, and organizational control.

Course Contents:

Unit-I: Fundamentals for Organizational Behaviour: Concept, Need and

importance of Organizational Behaviour- Nature and Scope, Frame work –
Organizational Behaviour Models. Attitudes - Characteristics – Components –
formation. Motivation – Importance – Types – Effects on work behavior.
Misbehaviour – Types – Management intervention, Emotions – impact of
emotion, Challenges and Opportunities for Organizational Behaviour today. 12
Lectures

Unit - II : Organizational Climate: Definitions, Types, Characteristic

& Importance. Organization Culture: Definition, Characteristics, Strong and
Weak Cultures, Types, Changing Organizational Culture, Maintaining Culture
through Socializations. The Impact of Culture on Organizational Behaviour. 12
Lectures

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Unit – III: Group Dynamics: Understanding Groups, Nature of Group,
Group Process, Theoretical Approach to Groups, Phases of Group
Development, Teams, Development of Teams, Nature of Team and Purpose.
Transactional and Transformational Management.

Leadership: Inspirational Approaches to Leadership, Emotional Intelligence

and Leadership, Dynamics of Leadership, Types of Leadership, Styles of
Leadership. Theories of Leadership, Creating Effective Leaders, Challenges to
the Leadership Construct. 12 Lectures

Unit – IV: Communication: Background and the Role of Communication,

Communication Technology, and Interactive Communication in Organizations
Perception: Social Perception. Perceptual selectivity. Interpersonal
Perceptions. Halo Effect and Stereo-typing. 12 Lectures

Unit V: Organisational Behaviour in Learning Organisation: The

changes facing Organisation; Traditional and Emerging Organizational
Behaviour - Techniques. The future of Organizational Behaviour; Attributions,
Communication in an International Environment.

Suggested Readings:

• Devis, K., Human Behavious at Work. OrganisationalBehaviour,

McGraw-Hill.

• Robbins, Stephen P., Organizational Behaviour, Tata McGraw Hill,

New Dehli.

• Sharma, R. A., Organizational Theory and Behaviour, Tata

McGraw Hill, New Delhi.

• Hersey, Paul and Blanchard, Kenneth H., Management of

Organizational Behaviour Prentice Hall of India.

• Etzioni, Amitai, Modern Organizations, Prentice Hall in India.

• Jalan, B., India's Economic Crises, 1991. Oxford Univ. Press, New
Delhi.

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• Dhingra, I.C., The Indian Economy: Environment and Policy,
1998, Sultan Chand, Delhi.

SEMESTER-I
Managerial Economics

CBM-C-102 MANAGERIAL (5 Credits, 60 Lectures

ECONOMICS + 15 Tutorials)
Instruction to question setter for End Semester Examination (ESE):
There will be two groups of questions. Group A is compulsory and will contain
two questions. Question No. 1(A) will be multiple type questions consisting of six
questions of 1 mark each. Question No. 1(B) will be two short answer type of 4
marks. Group B will contain descriptive type eight questions of fourteen marks
each, out of which any four are to be answered.

Duration: 3 Hrs. Marks: (External- 70: Internal- 30)

Objective The objectives of this course is to develop the ability of students to

apply Micro-economic concepts, tools and techniques in business decision-making
by a firm
.
Course Contents:
Unit 1: Nature and Scope of Managerial Economics; Objective of the Firm- Profit
and wealth Maximization. Fundamental Concepts-Opportunity cost, Discounting
principle, and time Perspective. 08 Lectures

Unit II: Demand Analysis; Determination of demand; Demand function;

Indifference curve analysis: Characteristics of Indifference Curve and Consumer’s
Equilibrium; Types of Demand Elasticity and Demand forecasting Consumer
Behaviour, Cardinal and ordinal approaches: Consumer's equilibrium; the revealed
preference theory. 10 Lectures

Unit III: Production and Cost: Production function, Concept of production,

isoquants ridge lines, isocost lines, Expansion path and multi product firm, Cost
function: Classification of Costs, incremental cost, its relevance in decision
making, short run and long run cost functions. Law of Variable proportion. 10
Lectures

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Unit IV: Price and output relationship under different market structures: Perfect
Competition, Monopoly, Discriminating monopoly. Monopolistic competition,
oligopoly, duopoly, bilateral monopoly. 12 Lectures

Unit V: Input-Output decisions, Law of supply; Elasticity of supply; Production

function; short-run analysis; Long-run function. Short-run and long-run cost
functions. Measurement of profit and profit policy. 10 Lectures

Unit – VI: Micro-economic concepts: National Income: Marginal propensity of

consume; Multiplier effect; Effective demand. 10 Lectures

Suggested Readings:

• Hailstones, Thomas J. and Rathwell, John C., Managerial Economics, Prentice

Hall International, New Delhi.

• Kreps, D., A Course in Microeconomics Theory, Princeton Univ. Press, N.J.

• Chopra, O.P., Managerial Economics, Tata-McGraw Hill, New Delhi.

• Baumol, W.J., Economics Theory and Operations Analysis, Prentice Hall

International, New Delhi.

• Agarwal, Manju, Economics for decision Making, Indian Institute of Finance,

1997, Delhi.

• Davis, J.R. and Chang, Simon, Principles of Managerial Economics, Prentice

Hall International, New Delhi.

• Mehta, P.L., Managerial Economics, Sultan Chand, New Delhi.

• Gough, J. and Hills, S., Fundamentals of Managerial Economics, 1981.

• Petterson: Managerial Economics,3rd Ed., Prentice Hall of India, Delhi.

• Adhikary M., Managerial Economics, Khosla Publication.

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• Salvatore, Domnick, Managerial Economics in a global economy, Irwin McGraw
Hill.

SEMESTER-I
BUSINESS ENVIRONMENT & LEGAL FRAMEWORK

CBM-C-103 BUSINESS ENVIRONMENT (5 Credits, 60

& LEGAL FRAMEWORK Lectures+15 Tutorials)

Duration: 3 Hrs. Marks: (External- 70: Internal- 30)

Instruction to question setter for End Semester Examination (ESE):

There will be two groups of questions. Group A is compulsory and will contain two
questions. Question No. 1(A) will be multiple type questions consisting of six questions of
1 mark each. Question No. 1(B) will be two short answer types of 4 marks. Group B will
contain descriptive type eight questions of fourteen marks each, out of which any four
are to be answered.
Objective – The course is aimed at acquainting the students with the nature
and dimensions of the evolving environment in India which influence
managerial decisions.

Course Contents:
Unit – I: Nature and significance of environmental analysis for business
decisions, Dimensions of Business Environment: Economics, Technological,
Socio-cultural, Political, Legal-Regulatory and market Conditions; General and
specific relevance of environmental conditions. 10 Lectures

Unit – II: Economic environment: Economic Policy - An overview Changes in

Government policies since 1991. Impact of liberalization, globalization, and
structural reforms, Import policy and its domestic and international
implications, Financial Sector reforms. 10 Lectures

Unit – III: Technological environment: Dynamics of technological environment;

Challenge of technology up gradation, Impact of foreign investment and foreign
collaboration. 10 Lectures

Unit – IV: Socio-cultural environment: Demographic profile. Class structure

and mobility.Rural- urban convergence.Changes in consumption habits and
life styles.Social responsibilities of business. 10 Lectures

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Unit V: Political environment: Impact of competing political ideologies, political
stability and instability on business activities. 10 Lectures

Unit –VI: Market environment: Competitive conditions. Impact of entry of

MNCs. 10 Lectures

Suggested Readings:

• Cherunilam, Francis, Business Environment, Himalaya Pub. House, 1996.

• Ghosh, P.K.Business and Government, 1998 Sultan Chand, Delhi.

• Devis, Keith, and Blomstrom, Robert L, Business and Society: Environment and
Responsibility, 1975.

• Ghosh, P.K. and Kapoor ,G.K.Business Policy and Environment, 1998, Sultan
Chand, Delhi.

• Adhikary, M. Economics Environment of Business (latest ed.), Sultan Chand, Delhi.

• Jalan, B., India's Economic Crises, 1991. Oxford Univ. Press, New Delhi.

• Dhingra, I.C., The Indian Economy: Environment and Policy, 1998, Sultan Chand,
Delhi

SEMESTER-I
Managerial Accounting
CBM-C-104 Managerial Accounting (5 Credits, 60 Lectures
+ 15 Tutorials)

Duration: 3 Hrs. Marks: (External- 70: Internal- 30)

Instruction to question setter for End Semester Examination (ESE):

There will be two groups of questions. Group A is compulsory and will contain
two questions. Question No. 1(A) will be multiple type questions consisting of six
questions of 1 mark each. Question No. 1(B) will be two short answer types of 4
marks. Group B will contain descriptive type eight questions of fourteen marks
each, out of which any four are to be answered.

Objective: The objective of the course is to enable students to acquire sound

Knowledge of concepts, methods and techniques of management accounting

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and to make the students develop Competence with their usage in managerial
decision making and control

COURSE CONTENT:
Unit I : Management Accounting – Nature and Functions; Financial vs.
Management Accounting; Cost vs. Management Accounting; Role of
Management Accountant. Cost Concepts and Classifications. 12 Lectures

Unit II : Activity Based Product Costing – Concept and uses; Emerging Costing
Approaches. Variable and Absorption Costing – Concept, Comparison,
Applications of Variable Costing, Preparation of Income Statements. 12
Lectures

Unit III : Cost-Volume-Profit (CVP) Analysis – Contribution Margin; Break –

Even Analysis; Profit Volume (P/V) Analysis; Multiple-Product Analysis;
Optimal use of Limited Resources. 12 Lectures

Unit IV: Budgeting – Nature and functions; Preparation of Different Types of

Budgets, Fixed verses Flexible Budgeting. Cash Budget, Production, Sales and
Master Budget. 12 Lectures

Unit V: Standard Costing – Concept, Advantages; Types of Standards; Variance

Analysis; Materials, Labour, Overhead; Managerial Uses of Variances. 12
Lectures

Suggested Readings:

1. Atkinson Anthony A., Rajiv D. Banker, Robert Kaplan and S. Mark Young,
Management Accounting, Prentice Hall, 2001.

2. Horngreen Charles T., and Gary L. Sundem and William O. Stratton,

Introduction to Management Accounting, Prentice Hall of India, 2006.

3. Drury Colin, Management and Cost Accounting, Thomson Learning, 2001.

4. Garison R.H. and E.W. Noreeb, Managerial Accounting, McGraw Hill, 2000.

5. Ronald W. Hilton, Managerial Accounting, McGraw Hill Education, 2006.

6. JawaharLal, Advanced Management Accounting, Text, Problems and Cases,

S. Chand & Co., New Delhi, 2009

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 SEMESTER-II
RESEARCH METHODOLOGY AND STATISTICAL METHOD
CBM-S-205 Research (5 Credits, 60 Lectures
Methodology and + 15 Tutorials)
Statistical Method

Du
ration: 3 Hrs. Marks: (External- 70: Internal- 30)
Instruction to question setter for End Semester Examination (ESE):

There will be two groups of questions. Group A is compulsory and will contain two questions.
Question No. 1(A) will be multiple type questions consisting of six questions of 1 mark each.
Question No. 1(B) will be two short answer type of 4 marks. Group B will
contain descriptive type eight questions of fourteen marks each, out of which any four are to be
answered.
Objective - The course will expose the students to the nature and extent of
research orientation which they are expected to possess when they enter the
industry as practitioners.

Course Contents:
PART - I
Unit - I : The Nature and Types of Research-Specifying a Problem for Research
in Business Administration Planning and Organizing Research-

Unit - II : Measurement – Data Collection- Observation Techniques,

Interviewing, Questionnaire and Correspondence. Library and Documentary
Courses

Unit - III : Case Studies- Designing of Research projects- Organization and

presentation of Data-Use of Computing and Data Processing Machines in
analyzing data; Writing Research Report.

Unit - IV : Review of Basic Concepts of Multi-Variance Analysis and the

interpretation of data-use of Non-Parametric Statistics in Testing of
Hypotheses. References.
Suggested Readings:

• Emory, W.G.: Business Research Methods, Richard D.Irwin.

• Kerlinger F.N.: foundation of Behavioural Research, Holt Rinchert Winston.

• Kinnear, T.C., and Taylore J.R.: Marketing Research Applied Approach,

Megraw Hill.

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• Wilkinson T.S., and Bhandarkar, P.L.Methodology and Techniques of Social
Research, Himalaya Publishing House, Bombay.

• Siegal Sidney: Non Parametric statistics for the Behavioural Sciences,

McGraw Hill, Tokyo.

• Kothari, CR, Research Methodology. Gupta, Santhosh Research Methodology

and Statistical Techniques, Deep and Deep.

Part – II: Statistics

Objective – The objective of this course is to familiarize the students with the
basic statistical tools and their application in business decision-making.

Course Contents:

Unit - I : Collection and Analysis of Statistical Data: Table and Graphs,

Frequency Distribution, Histogram, Cumulative Frequency Curves.

Unit - II :Probability and probability Distribution: Rules of Probability, Random

variable, Probability Distributions, Means, Variance and Standard Deviation,
Binomial Distribution, Poisson Distribution, Normal distribution, Exponential
Distribution, Uniform Distribution.

Unit - III :Sampling and Testing of Hypothesis: Sampling methods, Basic

concepts of Hypothesis Testing. Confidence Internal, Chi-square Test, Analysis
of Variance, Non-parametric Tests. Decision Theory, Objectives and
Constraints, Pay off Optimization. Decision Under Certainty. Risk and
Uncertainty, Criteria for Decision under Risk and Uncertainty, Decision Trees,
Decision Matrices

Unit - IV : Correlation, Regression and Multivariate Analysis: Correlation

Analysis, Linear, Non-linear and multiple Regression Analysis, Autocorrelation,
Multicollinearity.

Unit - V : Time SeriesAnalysis and Index Numbers: TrendsAnalysis, Cyclical,

Seasonal and Irregular Variation. Relative and Aggregate Index Numbers.
General Index Numbers, Uses of Index Numbers.

Suggested Readings:

• Statistics for Management by Richard I., Levin & Levin & David S. Rubin,
Prentice Hall of India.

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• Business, Statistics by S.P.Gupta&M.P.Gupta, Sultan Chand & Sons.

• Quantitative Techniques for Managerial Decisions by U.K. Srivastava et al.,

NewAge International.

• Spiegel, Murray R., Theory and Problems of Statistics, Schaum Outline

Series, McGraw Hill.

• Bhardwaj R.S., Business Statistics, Excel. Shenoy GV, Business Statistics,

New age Int.

SEMESTER - II
FINANCIAL MANAGEMENT AND POLICY

CBM - C - 206 Financial Management (5 Credits, 60 Lectures

and Policy + 15 Tutorial

Duration: 3 Hrs. Marks: (External- 70: Internal- 30)

Instruction to question setter for End Semester Examination (ESE):
There will be two groups of questions. Group A is compulsory and will contain two questions.
Question No. 1(A) will be multiple type questions consisting of six questions of 1 mark each.
Question No. 1(B) will be two short answer type of 4 marks. Group B will contain descriptive
type eight questions of fourteen marks each, out of which any four are to be answered.

Objective: The objective of the course is to enable students to acquire sound

Knowledge of concepts, methods and techniques of management accounting and to
make the students develop Competence with their usage in managerial decision
making and control

Course Contents:

Unit - I :Nature and Scope of Financial Management, Financial Goal of the

Firm, Financial Forecasting, Valuation of Firm; Time Value of Money, Valuation
of Securities. 12 Lectures

Unit - II : Capital Budgeting - Principles and Techniques: ARR, Payback, Net

Present Value, Internal Rate of Return; Risk and Uncertainty Analysis for
Investment Decisions. 12 Lectures
Unit - III: Concept and Measurement of Cost of Capital, Capital Structure
Decisions, Leverage - Operating, Financial and Combined. 12 Lectures

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 Unit - IV : Long Term Financing, Sources of Long Term Finance, Preference
and Equity Shares, Debentures; Term Loans, Lease Financing, Hire purchase,
Venture Capital Financing. 12 Lectures

Unit - V : (a) Management of Working Capital: Management of Cash,

Receivables and Inventory, (b) dividend Decisions and Theories: (i) Irrelevance
of dividends: Modigliani and Miller (M-M) Hypothesis, (ii) Relevance of
Dividends: Walter's Model, Gordon's Model, (iii) Determinants of Dividend
Policy. 12 Lectures

Suggested Readings:

• M.Pandey: Financial Management, Vikas Publication.

• Financial Management, Kulkarni&Satyaprasad, Himalaya Publishing

• Financial Management , Mittal, A.C.

• Financial Management , Chandra

• Financial Management, Khan

• Financial Management , Malhotra

• Strategic Financial Management, Rao

• Cases in Financial Management, Pandey

• Effective Financial Management, Singh

SEMESTER – II
STRATEGIC MANAGEMENT
CBM-C-207 Strategic (5 Credits, 60 Lectures
Management + 15 Tutorials)

Instruction to question setter for End Semester Examination (ESE):

There will be two groups of questions. Group A is compulsory and will contain
two questions. Question No. 1(A) will be multiple type questions consisting of six
questions of 1 mark each. Question No. 1(B) will be two short answer type of 4
marks. Group B will
contain descriptive type eight questions of fourteen marks each, out of which any
four are to be answered.

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Objective: To help students understand strategy making process that is
informed integrative and responsive to rapid changes in an organization’s
globally oriented environment and also to help them understand tasks of
implementing strategy in a global market.

Contents:

Unit I: Introduction: Concept and Role of Strategy; the Strategic Management

Process; Approaches to Strategic Decision Making; Strategic Role of Board of
Directors & Top Management. Strategic Intent. 08 Lectures

Unit II-Environmental Analysis: Analysis of Global Environment-

Environmental Profile; Constructing Scenarios; Environmental scanning
techniques- ETOP, PEST and SWOT Analysis of Internal Environment–
Resource Audit; Resource Based View (RBV), Global Value Chains Systems. 12
Lectures

Unit III-Strategic Choice: Strategic options at Corporate Level – Growth,

Stability and Retrenchment Strategies; Corporate Restructuring; Strategic
options at Business Level- Restructuring; Strategic options at Business Level-
10 Lectures

Unit IV-Situation Specific Strategies: Strategies for situation like competing

in emerging industries, maturing and declining industries, fragmented
industries, hyper –competitive industries and turbulent industries; Strategies
for industry leaders, runner -up firms and weak businesses. 12 Lectures

Unit V-Strategy Implementation and Control: Interdependence of

Formulation and Implementation of Strategy; Issues in global strategy
Implementation- Planning and allocating resources. 10 Lectures

Unit VI-Ethical and Social considerations in Global Strategic Management:

The Global Context of Corporate Governance. 08 Lectures

Suggested Readings:

Hill, Charles W.L. and Gareth R. Jones, Strategic Management: An Integrated

Approach, Cengage Learning, India.

Ungson, G.R. and Yim-Yu-Wong, Global Strategic Management, M.E. Sharpe.

Davidson, W.H., Global Strategic Management, John Wiley, New York.

Thompson, Arthur A. and A. J. Strickland, Strategic Management, McGraw

Hill, New York.

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 Hitt, Michael A., Ireland, R. D., Hokisson, Robert E. and S. Manikutty,
Strategic Management: A South-Asian Perspective, Cengage Learning, India

Bartlett, C.A., Ghoshal, S. and P. Beamish, Transnational Management: Text,

Cases, and Readings in Cross-Border Management, McGraw Hill.

Porter, Michael E., Competition in Global industries, Harvard University

Press, New York, 1986.

Porter, Michael E., The Competitive Advantage of Nations, Macmillan,

London, 1990.

Frynas, J.G. and K. Mellahi, Global Strategic Management, Oxford University

Press.

Henry, Anthony E., Understanding Strategic Management, Oxford University

Press, New York.

Wheelen, Thomas L., Hunger, J. David, Hoffman, Alan N. and Charles E.

Bamford, Strategic

Management and Business Policy: Globalization, Innovation and

Sustainability, Prentice Hall,
NewJersey.

Sengupta, N. and J.S. Chandan, Strategic Management: Contemporary

concepts and Cases, Vikas
Publishing.

Ghosh, P.K., Strategic Management- Text & Cases, Sultan Chand & Sons.

Nag, A., Strategic Management- Analysis, Implementation, Control, Vikas

Publishing.

SEMESTER – II
MARKETING MANAGEMENT
CBM-C-208 Marketing (5 Credits, 60 Lectures
Management + 15 Tutorials)

Instruction to question setter for End Semester Examination (ESE):

There will be two groups of questions. Group A is compulsory and will contain
two questions. Question No. 1(A) will be multiple type questions consisting of
six questions of 1 mark each. Question No. 1(B) will be two short answer types
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of 4 marks. Group B will contain descriptive type eight questions of fourteen
marks each, out of which any four are to be answered.

Objective: To familiarize the students with the basic concepts and principles
of marketing and to develop their conceptual and analytical
Skills to be able to manage marketing operations of a business firm.

Contents:

Unit I-Introduction: Nature and Scope of Marketing; Evolution of modern

marketing concept; Modern marketing concepts; Marketing Mix; Marketing
Environment: Significance of scanning marketing environment; Analyzing
macro environment of marketing-economic, demographic, socio-cultural,
technological, political and legal segments; Impact of micro and macro
environment on marketing decisions. Market Segmentation, Targeting and
Positioning: Bases for segmenting a consumer market; Levels of market
segmentation; Factors influencing selection of market segments. 12 Lectures

Unit II-Product and Pricing Decisions: Product - concept and classification;

Major product decisions; New product development; Packaging and labeling;
Product support services; Branding decisions; Product life cycle – concept and
appropriate strategies adopted at different stages. Pricing- Objectives, Factors
affecting price of a product, Pricing policies and strategies. Ethical issues in
product and pricing decisions. 12 Lectures

Unit III-Distribution Decisions: Channels of distribution – concept and

importance; Different types of distribution middlemen and their functions;
Retailing and Wholesaling: Types of retail formats; Retail theories; Retailing
strategies; Non- Store retailing; Wholesaling-nature and importance, types of
wholesalers; Developments in retailing and wholesaling in Indian perspective.
12 Lectures

Unit IV-Promotion Decisions: Role of promotion in marketing;

Promotion methods. Developing advertising campaigns. Ethical issues in
promotion decisions. 12 Lectures

Unit V-Trends in Marketing: Service Marketing, Social Media

Marketing, Green Marketing, Customer Relationship Management, Rural
marketing, other emerging trends. 12 Lectures

Suggested Readings:

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 Kotler, Philip; Keller, Kevin Lane; Koshy, Abraham, and Mithileshwar Jha,
Marketing Management:
ASouth Asian Perspective, Pearson.

Lamb, Charles W.; Hair, Joseph F., and Carl McDaniel, Mktg, Cengage
Learning.

Etzel, Michael J., Walker, Bruce J., Staton, William J., and Ajay Pandit,
Marketing Concepts and Cases,
Tata McGraw Hill (Special Indian Edition).

Czinkota, Miachel, Marketing Management, Cengage Learning.

Kazmi, SHH, Marketing Management Text and Cases, Excel Books.

Kumar, Arun and N. Meenakshi, Marketing Management, Vikas Publishing

House.

Zikmund, William G. and Michael D’Amico, Marketing: Creating and Keeping

Customers in an
Ecommerce World, South-Western College Pub.

Note: Latest edition of the readings may be used.

SEMESTRER III
Computer Application in Business and Communication

CBM-A-309 Computer Application (5 Credits, 60 Lectures

in Business and + 15 Tutorials)
Communication

Instruction to question setter for End Semester Examination (ESE):

There will be two groups of questions. Group A is compulsory and will contain
two questions. Question No. 1(A) will be multiple type questions consisting of six
questions of 1 mark each. Question No. 1(B) will be two short answer type of 4
marks. Group B will contain descriptive type eight questions of fourteen marks
each, out of which any four are to be answered.

Objectives: To understand the fundamental knowledge of computer and the

process of business communication, and acquire required skills to manage

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business communication. .To give awareness about and to help develop the
personality of the students.
Contents:

Unit I: INTRODUCTION TO COMPUTER SYSTEM: Basic Computer Concept

Computer Appreciation - Characteristics of Computers, Input, Output, Storage
units, CPU, Computer System. Input and Output Devices Input Devices -
Keyboard, Mouse, Scanner, web cam, Output Devices- Soft copy devices,
Projectors, speakers, Hard copy devices, Printers –Dot matrix, inkjet, laser,
Plotters. 12 Lectures
Unit-II: Computer Memory and Processors Memory hierarchy, Processor
registers, Cache memory, Primary memory- RAM, ROM, Secondary storage
devices, Magnetic tapes, Floppy disks, hard disks, Optical Drives- CD-ROM,
DVD-ROM, CDR, CD-RW, USB Flash drive, Mass storage devices: USB
thumb drive. Managing disk Partitions, File System. Basic Processor12
Lectures

Unit III: Business Communication – meaning – need – process – methods –

written, Verbal, non-verbal, visual, telecommunications; types of business
communications – internal and external, upward and downward, lateral;
barriers to communication-physical, psychological, linguistic, mechanical. 12
Lectures

Unit IV: Communication through letters, business letters, layout of letters,

kinds of business letters, characteristics of a good letter; application for
appointment – resume – references; appointment orders; Business enquiries –
offers and quotations; orders- execution of orders – cancellation of orders.
Letters of complaint, letters of agency – status enquiries; circulars and circular
letters; notices; reports by individuals; reports by committees; annual report;
writing of reports. 12 Lectures

Unit V: Principles of effective listening; factors affecting listening .Interviewing

skills: appearing in interviews conducting interviews. Self – development and
communication: Development of positive personal attitudes; SWOT analysis.
Personality development: Concept of personality; Concept of self; Perception;
Personality types. 12 Lectures

Suggested Readings:

Darmar Fisher, Communication in Organizations, Jaico Publishing

House, Mumbai,1999.

Bovee and Thill: Business Communication Today, Tata McGraw Hill, New
Delhi.

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 Randall E. Magors: Business Communication, Harper and Row, New York.

Balasubramanyam: Business Communications: Vikas Publishing House,

Delhi

Kaul: Effective Business Communications, Prentice Hall, New Delhi.

Patri V.R.: Essentials of Communications; Greenspan Publications, New

Delhi.

Allan Pease, Body Language, Sudha Publications, New Delhi.

Taylor, Shirley: Model Business Letters. Pearson Education Asia, New

SEMESTER - III
HUMAN RESOURCE MANAGEMENT

CBM-C-310 Human Resource (5 Credits, 60 Lectures

Management + 15 Tutorials)

Instruction to question setter for End Semester Examination (ESE):

There will be two groups of questions. Group A is compulsory and will contain
two questions. Question No. 1(A) will be multiple type questions consisting of six
questions of 1 mark each. Question No. 1(B) will be two short answer types of 4
marks. Group B will Contain descriptive type eight questions of fourteen marks
each, out of which any four are to be answered.

Duration: 3 Hrs. Marks: (External- 70: Internal- 30)

Objective – The course is envisaged to provide the student the knowledge

related to management of human resources in business enterprises. This
course familiarizes the student with various facets of human resources and
their management.

Course Contents:

Unit – I : Introduction – Concept – Personnel/Human Resource Function in

India – emergence of HRM – Distinctive features of HRM – Ensuring
underpinning of HRM to business strategy in practice; Objectives of HRM –
Corporate Strategy and Strategic HRM – Concept – The origin – Strategic
Human Resource Management – Aligning HR to Corporate Strategy – HRM in
practice. 15 Lectures

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 Unit – II :Industrial Relation Perspectives – The concept – Scope of
Industrial Relation – Objectives of Industrial Relations, Changing values and
their impact – Industrial Conflict – Trade Unionism – Reforms in Labour
Legislations – Employee participation in Organization – Reforms in Labour
Legislations – Employee’s Participation in Organization – Collective Bargaining
– Grievance procedure. 15 Lectures

Unit – III : Trends in HRM – Strategic Approach HR role as a catalyst – Scope

and nature of HRM – Human Resource Outsourcing – Planning Retirement –
Trends in 21st century in wage/salary schemes. 15 Lectures

Unit – IV : Human Resource Management in Other Countries – A

comparative analysis Human Resource Management in Japan – HRM in the
United States of America – International Human resource Management: An
Analysis – HRM in Single European Market – HRM in Eastern Europe, ETHICS
– Introduction – reasons for emergence of ethics in India – Work Ethics:
Concept - Business Ethics: Concept – Application and Scope of Business Ethics
– Corporate Social Responsibility: Concept – Corporate Governance – Basic of
good governance – Culture in Organization – Ethical Leadership. 15 Lectures

Suggested Readings:

• Strategic Human Resource Management – Text and Cases – K.Prasad,

McMillan

• Human Resource Management – Gary Desler – Pearson Education.

• Human Resource Management – Raymond Noe

SEMESTER – III
CORPORATE TAX PLANNING AND CONTROL

CBM-C-311 CORPORATE TAX (5 Credits, 60 Lectures

PLANNING AND CONTROL + 15 Tutorials)

Duration: 3 hrs. Marks: (External- 70: Internal- 30)

Instruction to question setter for End Semester Examination

(ESE):
There will be two groups of questions. Group A is compulsory and will contain
two questions. Question No. 1(A) will be multiple type questions consisting of six
questions of 1 mark each. Question No. 1(B) will be two short answer type of 4
marks. Group B will
contain descriptive type eight questions of fourteen marks each, out of which any
four are to be answered.

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Objective – The basic objective of this course is to provide an in depth
insight into the concept of corporate tax planning and to equip the students
with a reasonable knowledge of tax planning devices. The focus is exclusively
on income tax.

Course Contents:

Unit I : Introduction, Definitions, Residential Status, Heads of Income,

Computation of Taxable Income. 15 Lectures

Unit II : Taxation of Companies: Special Provisions in Computation of profits

from Business, Deductions from Gross Total Income, Amalgamations of
Companies and Fiscal Incentives, Minimum Alternate Tax on Companies,
Special Provisions relating to Tax on Distributed Profits of Domestic
Companies. 15 Lectures

Unit III : Tax Planning: Concepts relating to Tax Avoidance and Tax Evasion,
Tax Planning with reference to: Location of Undertaking, Type of Activity,
Ownership Pattern, Dividend Policy, Issue of Bonus Shares, Inter Corporate
Dividends and Transfers, Tax Planning relating to: Amalgamations and Mergers
of Companies, Tax Considerations in respect of specific managerial decisions
like Make or Buy, Own or Lease, Close or Continue Sale in Domestic Markets
or Exports, Foreign Collaboration and Joint Ventures. 20 Lectures

Unit IV : Tax management: Filing of Returns and Assessments, Penalties and

Prosecutions, Appeals and Revisions, Advance Tax, TDS, Advance Rulings,
Avoidance of Double Taxation Agreements. 10 Lectures

: Suggested Readings

• Ahuja, G.K. & Gupta, Ravi, SystematicApproach to Income Tax,Allahabad,

Bhaat Law House.

• Bhagwati Prasad, Direct Taxes Law & Practice, WishwaPrakashan.

• Kanga, J.B. &Palkhivala, N.A., Income Tax, Bombay, N.M. Tripathi.

• Singhania, V.K. Direct Taxes: Law and Practice. Delhi, Taxman.

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 SEMESTER – III
ENTREPRENEURSHIP AND INNOVATION MANAGEMENT

CBM-C-312 ENTREPRENEURSHIP (5 Credits, 60 Lectures

AND INNOVATION + 15 Tutorials)
MANAGEMENT

Instruction to question setter for End Semester Examination (ESE):

There will be two groups of questions. Group A is compulsory and will contain
two questions. Question No. 1(A) will be multiple type questions consisting of six
questions of 1 mark each. Question No. 1(B) will be two short answer type of 4
marks. Group B will
contain descriptive type eight questions of fourteen marks each, out of which any
four are to be answered.

Duration: 3 Hrs. Marks: (External- 70: Internal- 30)

Objective – The objective of this course is to acquaint the students with

entrepreneurship and small enterprises management.

Course Contents:

Unit - I: Entrepreneurship and its scope, Entrepreneurship as the process,

career option, Need, values, attitude and motivation of entrepreneurs. 12
Lectures

Unit - II: Becoming Entrepreneur, Personal and environmental barriers in

entrepreneurship, Problems and stages for setting up a new venture,
Franchising and entrepreneurial experiences, Select case studies of heading
entrepreneurs in India 12 Lectures
Unit - III ; Growth and Development of Small Scale Industries, Definition of
small enterprise and their scope in emerging scenario, Incentives and
concessions, Technology know-how and appropriate technology. 12 Lectures

Unit - IV : Financial and Marketing Management of SSI, Financial planning,

long term and short term credit flows, sources of finance including venture
capital, project appraisals and financial institutions. Measures and facilities to
SSI for exports, Legal aspects of SSI. 12 Lectures

Unit - V: Case Study: The list of case studies to be provided in the class.
Note: A one page single case study relating to the issues detailed under one or
more of the first four units shall be given as above. 12 Lectures

Suggested Readings:

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• Desai , Vasant , Small Scale Industries and Entrepreneurship, Bombay,
Himalaya 1995.

• Staley ,E.andMorseyR.Small scale Industries in developing Countries. New

York ,McGrow Hill.

• Malhotra I. S and Gupta S.L. Management of Small scale Industries. New

Delhi, Galgotia.

• Drucker , Peter F. Innovation and Entrepreneurship, East west Press (P) Ltd.,
1992.

• Gupta , C.B and Srinivasan, Entrepreneural Development in India.

• Taneja S and Gupta S.L., Entrepreneur Development - New Ventures

Creation, Galgotia Publishing Co., 2001.

SEMESTER IV

Select one Paper out of Following (E – 413) DCE

A. FINANCIAL MARKETS & INSTITUTIONS

B. DIRECT TAX LAW AND PRACTICES
C.INTERNATIONAL FINANCIAL MANAGEMENT

CBM- E – 413 (A) FINANCIAL MARKETS & (5 Credits, 60 Lectures

INSTITUTIONS + 15 Tutorials)

Instruction to question setter for End Semester Examination (ESE):

There will be two groups of questions. Group A is compulsory and will contain
two questions. Question No. 1(A) will be multiple type questions consisting of six
questions of 1 mark each. Question No. 1(B) will be two short answer type of 4
marks. Group B will
contain descriptive type eight questions of fourteen marks each, out of which any
four are to be answered.

Duration: 3 Hrs. Marks: (External- 70: Internal- 30)

Objective – The objective of the course is to give the students an insight into
the principles, operational policies and practices of the prominent Financial
Markets and Institutions, their structure and functioning in the changing

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economic scenario, and to make critical appraisal of the working of the specific
financial institutions of India.

Course Contents:

Unit I :Financial Markets In India: Indian Money Markets and Recent Reforms,
Call Money market, Treasury Bills Market, Commercial bills Market, Markets
for Commercial Paper & Certificate of Deposits, Recent Developments in Capital
markets in India, Role of SEBI, Merchant Banking, Venture Capital. 12
Lectures

Unit II : Financial & Banking Institutions: Role , Meaning and Importance of

Financial Institutions and Banks in the emerging new Environment of
Privatization and Globalization. Management of Commercial Banks, Credit
Gaps and Credit Rating, Consortium Loaning, Maximum Permissible banking
Finance, Loan Pricing, Narasimham Committee Reports, Non- performing
Assets, Assets Classifications, Income Recognition Provisioning and Capital
Adequacy Norms, Disinvestment. 12 Lectures

Unit III :Investment Trust Companies: Economics of Investment Trust

Companies, Mutual Funds, A Detailed Critical Appraisal of UUTI in the
Financial System. 12 Lectures

Unit IV :Development Banking: Role of Development Banking in Industrial

Financing in India, Problems of Time and Cost Overruns, Financial Goals and
Performa Statements, Working and Organization of Different Financial
Institutions in India viz. IFCI, ICICI, IDBI, IIBI, SFCS. 12 Lectures

Unit V :International Finance: A Study of the International Finance

Corporation, New Financial Instruments in International markets viz. Global
Depository Receipts, American Depository Receipts. 12 Lectures

Suggested Readings:

• Bhalla, V.K. Managing International Investment and Finance, New

Delhi,Anmol.

• Dougall, Herbert E. And Gaumnitz, Capital Markets and Institutions,

Englewood Cliffs, New Jersey, Prentice Hall.

• Hempel, George, H. And Yawitz, Jess, B., Financial Management of Financial

Institutions, Englewood Cliffs, New Jersey, Prentice Hall.

• Kane, Joseph, A., Development Banking, Toronto, Lexington Books.

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• Kim, Suk and Kim, Seung, Global Corporate Finance: Text and Cases. 2nd
Edition Mimami, Florida

• Rose, Peter, S.And Fraser, Donald R., Financial Institutions, Ontario, Irwin
Dorsey.

• Fabozzi, Frank J., Foundations of Financial Markets and Institutions,

Prentice Hall.

SEMESTER - IV
DIRECT TAX LAW AND PRACTICES

CBM-E – 413 (B) Direct Tax Law And (5 Credits, 60 Lectures

Practices + 15 Tutorials)

Instruction to question setter for End Semester Examination (ESE):

There will be two groups of questions. Group A is compulsory and will contain
two questions. Question No. 1(A) will be multiple type questions consisting of six
questions of 1 mark each. Question No. 1(B) will be two short answer type of 4
marks. Group B will
contain descriptive type eight questions of fourteen marks each, out of which any
four are to be answered.

Duration: 3 Hrs. Marks: (External- 70: Internal- 30)

Objective: The objective of this course is to gain the knowledge regarding

assessment and previous year and know in detail about the direct taxes and its
implications and procedures.

Unit – I: An Overview of Income Tax Act, 1961 : Background, Important

definitions, Residential Status, Basis of Charge, Scope of Total Income, Tax
Rates in accordance with the applicable Finance Act for the relevant
assessment year. 08 Lectures

Unit – II: Computation of Income under the head of Salary : Salary – Coverage,
Employer and Employee Relationship, Allowances, Monetary and Non-
Monetary Perquisites – Valuation and Taxability, Profits in lieu of Salary,
Deductions against Salary, Incomes exempt from Tax and not includible in
‘Salary’, Deduction to be made from salary in respect of Provident Fund under
the provisions of the Provident Fund and Miscellaneous Provisions of Act 1952
and tax treatment of employers’ contribution to Provident Fund, Tax Deducted

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at Source on Salary Income and Compliances, Practical Case Studies12
Lectures.

Unit – III: Computation of Income under the head of House Property :

Chargeability, Owner of house property, Determination of Annual Value,
Deduction from Net Annual Value, Treatment of Unrealized Rent, Arrears of
Rent, Exemptions, Computation of Income from a let out House Property, Self-
Occupied Property, Practical Case Studies. 08 Lectures

Unit – IV: Computation of Income – Profits and Gains from Business and
Profession: Profits and Gains from Business and Profession: Business and
Profession – An overview, Chargeability, Profits and Losses of Speculation
Business, Deductions Allowable, Expenses Disallowed, 12 Lectures

Unit – V: Computation of Income under the head of Capital Gains :

Chargeability, Capital Gains, Capital Assets & Transfer, Types of Capital Gains,
Mode of Computation of Capital Gains, Exemptions and Deduction, Special
Provision – Slump Sale, Compulsory Acquisition, Fair Market Value, Reference
to valuation officer, Practical Case Studies. 10 Lectures

Unit VI. Computation of Income from Other Sources : Taxation of Dividend u/s
2(22)(a) to (e), Provisions relating to Gifts, Deductions, Other Miscellaneous
Provisions, Practical Case Studies. Exemptions/Deduction, Clubbing
provisions, Set Off and/or Carry Forward of Losses, Rebate and Relief :
Income’s not included in Total Income, Computation of Total Income and Tax
Liability TDS/TCS, Returns, Refund & Recovery : Tax Deduction at Source
‘TDS’ & Tax Collection at Source ‘TCS’, Advance Tax &Self-Assessment Tax
‘SAT’, Returns, Signatures, E-Filing, Interest for default in furnishing return of
Income, Collection, Recovery of Tax, & Refunds, Assessment, Appeals,
Revisions, 10 Lectures

Reference Books

1. R.K. Jain, Income Tax Law And Practice, SBPD, Agra

2. Gaur V.P &Narang K.L, Income Tax Law and Practice, Kalyani Publishers,
New Delhi.

3. Dr. VinodSighania, Direct Taxes, Tax Man Publications, New Delhi.

4. DinkarPagare, Income Tax Law and Practice, Sultan Chand & Sons, New
Delhi

SEMESTER - IV
INTERNATIONAL FINANCIAL MANAGEMENT

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CBM-E – 413 (C) International (5 Credits, 60 Lectures
Financial + 15 Tutorials)
Management

Instruction to question setter for End Semester Examination (ESE):

There will be two groups of questions. Group A is compulsory and will contain
two questions. Question No. 1(A) will be multiple type questions consisting of six
questions of 1 mark each. Question No. 1(B) will be two short answer type of 4
marks. Group B will
contain descriptive type eight questions of fourteen marks each, out of which any
four are to be answered.

Time: 3 Hrs.Marks: (External- 70: Internal- 30)

Objective:

The objective of the course is to acquaint the students with financial

managementproblems of multinational corporations and prepare them to tackle
these problems.

Course Outline:

Unit I:

International Monetary System: Developments in the international monetary

system, gold standard, Bretton Woods’s system of exchange rate, exchange rate
regime sinceMid-1970s. IMF and international Liquidity. System of exchanging
currencies

Unit II:

Exchange rate quotation and determination: direct and indirect quotes bid and
ask quote, spot and forward quote, cross rates. Determination of exchange
rate in spot and forward market. PPP theory, IRP theory, monetary theories of
exchange rate Determination, overshooting models. Foreign exchange
market – spot and forward. Participants in foreign exchange market–
arbitraging, hedging and speculation, covered interest rate arbitrage. Borrowing
andinvesting markets. Tax consideration and investment. 12 Lectures

Unit III:

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Exchange rate risk: translation, transaction and real operating exposure –
theirmeasurement and management. 08 Lectures

Unit IV:

Investment decisions of multinational corporations (MNCs): International

capitalbudgeting – estimation of cash flows, the cost of capital. Portfolio
consideration of amultinational corporation. 10 Lectures

Unit V:

International Financial markets: Multilateral development banks, Euro-

currencymarkets, Euro-banking, Market for international securities –
international bonds, Euronotes and Euro-notes and Euro-commercial papers,
Medium-term Euro-notes.

Unit VI:

Market for derivatives, currency futures, options and synthetics, currency

riskmanagement, financial swaps and interest – rate risk management.

Suggested Readings:

1. Levi, Maurice, International Finance, New York, McGraw Hill Inc., 1996.

2. Eiteman, David K., Arthur Stonehill and Michael H. Moffett,

Multinational Business Finance, Reading mass., Addision – Wesley Publishing
company,1998.

3. Shapiro, Allen C., Multinational Financial Management, New Delhi, Prentice

Hall India Pvt. Ltd., 1995.

4. Apte P.G., Multinational Financial Management, New Delhi, Tata McGraw

Hill, 1998

5. Seth A.K., International Financial Management, New Delhi, Galgotia

Publishing Company, 2000

SEMESTER IV

Select one Paper out of Following (E – 414) DCE

A. Security Analysis and Portfolio Management

B. International Trade and Finance
C. Insurance and Risk Management

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 SEMESTER IV
SECURITY ANALYSIS & PORTFOLIO MANAGEMENT

CBM-E- 414 (A) Security Analysis and (5 Credits, 60 Lectures

Portfolio Management + 15 Tutorials)

Instruction to question setter for End Semester Examination (ESE):

There will be two groups of questions. Group A is compulsory and will contain
two questions. Question No. 1(A) will be multiple type questions consisting of six
questions of 1 mark each. Question No. 1(B) will be two short answer type of 4
marks. Group B will
contain descriptive type eight questions of fourteen marks each, out of which any
four are to be answered.

Duration: 3 Hrs. Marks: (External- 70: Internal- 30)

Objective – The basic objective of this course is to develop an understanding of

the various tools and techniques for making decisions about investment in
various securities.

Course Contents:

Unit I: Indian Financial System: Nature of Security and Investment Analysis,

Types of Investors, Process of investment Decision, Sources of Financial
Information, Types of Risks - Systematic and unsystematic, Significance of
Beta as a measure of systematic risk. 12 Lectures

Unit II: Security market: Capital Market and its Role, Operation of Stock
Exchange, Security Listing Requirements, Classification of Securities in Stock
Exchange, Transactions Requirements in Stock Exchange, Working of Over the
Counter market, Working of National Stock Exchange. New Issues:
Management and Promotion of New Issues, Role of SEBI. 12 Lectures

Unit III: Mechanism of Security Analysis: Valuation of Fixed Income

Securities, Valuation of Equities, Analysis of Factors Determining Equity
Prices, Intrinsic Factors and External Factors, Assessment of Intrinsic Factors
Based on balance Sheet, Income Statement and Other Reports, Quantitative
Factors in Security Analysis. 12 Lectures

Unit IV: Introduction to Portfolio Management: Meaning, Portfolio Selection,

Optimal Portfolio Mix. 12 Lectures

Unit V: Theories of Portfolio Management: Constructing Efficient Frontier,

Arbitrage Pricing Theory, Capital Asset Pricing Model (CAPM), Markowitz

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Theory, Mean Variance Criterion, Sharpe's Ideal index, Treynor Index. 12
Lectures

Suggested Readings:

• Dr. Ajit Kumar, Security Analysis & Portfolio management. SBPD, Agra

• Bombay Stock Exchange Official Directory, Updated from time to time.

• Francis, J.C., investment Game, McGraw Hill, New Delhi.

• N.J.Yasaswy. Equity investment Strategy, McGraw Hill, New Delhi.

• Prasanna Chandra. Valuatonof Equity Shares, S.Chand and Co. Ltd., New
Delhi.

• Sharpe,Alaxander and Bailey. Investments, Prentice Hall of India, new Delhi.

• Anadhani, V.A., Securities Analysis and Portfolio management, Himalaya.

• Pischer, Donald, SecurityAnalysis and Portfolio Management, Prentice Hall

SEMESTER IV
INTERNATIONAL TRADE AND FINANCE

CBM-E-414 (B) INTERNATIONAL TRADE (5 Credits, 60 Lectures

AND FINANCE + 15 Tutorials)

Instruction to question setter for End Semester Examination (ESE):

There will be two groups of questions. Group A is compulsory and will contain
two questions. Question No. 1(A) will be multiple type questions consisting of six
questions of 1 mark each. Question No. 1(B) will be two short answer type of 4
marks. Group B will
contain descriptive type eight questions of fourteen marks each, out of which any
four are to be answered.

Time: 3 Hrs.Marks: (External- 70: Internal- 30)

Objective:

The objective of this course is to acquaint the students with structure and
policy framework of India’s foreign trade and investments.

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Course Content:

Unit I: India’s Foreign Trade: Pattern and Structure of India’s foreign trade;
India’s trade in Service; Terms of trade; India on the world trading map;
Analysis of thrust export Products and markets. 08 Lectures

Unit II: Foreign Trade Policy and Economic Relations: Policy making body and
regulatory Framework; Trends and developments in India’s foreign trade policy;
Bilateralism and Multilateralism in India’s trade relations; India and WTO,
WTO and emerging trading Environment, India’s trade and economic relations
with EU and other regional Groupings; India and regional economic
cooperation in South Asia. 12 Lectures

Unit III: Export Promotion Measures and Facilities: Export promotion

measures and schemes; Export and trading houses, Import facilities for
exports; Export processing/special Economic zones (EPZs/SEZs) and 100%
EOUs – Policy framework and operational Aspect. 10 Lectures

Unit IV: Foreign Trade Finance and Insurance: Pre-shipment and post-
shipment finance; Sources and schemes of foreign trade finance; Exim Bank
and foreign trade finance; Coverage of Credit, transit, commercial and political
risks;
ECGC and risk coverage 10 Lectures

Unit V: Foreign Exchange facilities and Regulations; Foreign exchange facilities

and Exchange rate mechanism; Regulatory framework – FEMA and its
objectives and Provisions; other acts and regulations. 10 Lectures

Unit VI: Foreign Investments: India’s foreign investment policy and flows:
India’s Investments abroad – pattern and Structure; Indian Joint ventures in
foreign countriesand their operations. 10 Lectures

Suggested Readings:

1. Ministry of Commerce, Export Import Policy, Government of India, New

Delhi.

2. Ministry of Commerce, Handbook of Procedures, Vols. I and II, Government

of India, New Delhi.

3. Customs and Excise Laws, Various issues.

4. Nayyar Deepak, Foreign Trade Sector, Planning and Industrialisation in

India, in Terance J. Byres (ed.), The State Development Planning and
Liberalisation in India, Delhi, 1997.
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5. Nayyar Deepak, India’s Exports and Export Policies in 1960, Cambridge
University, Press.

6. Meier G.M., Trade Policy and Development, in Scott Maurice and Deepak Lal
(ed.), Public Policy and Economic Development – Essays in Honour of lan
Little,Oxford 1990.

7. Nayyar Deepak, India’s Export Performance 1970-85, Underlying Factors

and Constraints, in Robert E.B. Lucas and Gustav F. Pipanek (ed.), Indian
Econo

SEMESTER - IV
INSURANCE AND RISK MANAGEMENT

CBM-E-414 – (C) Insurance and Risk (5 Credits, 60 Lectures

Management + 15 Tutorials)

Instruction to question setter for End Semester Examination (ESE):

There will be two groups of questions. Group A is compulsory and will contain
two questions. Question No. 1(A) will be multiple type questions consisting of six
questions of 1 mark each. Question No. 1(B) will be two short answer type of 4
marks. Group B will
contain descriptive type eight questions of fourteen marks each, out of which any
four are to be answered.

Duration: 3 Hrs. Marks: (External- 70: Internal- 30

Course Objective: This course will help the students to learn the basics and
fundamentals of insurance principles and practices of the insurance industry.

Course Outcome: After learning this course, students would be able to

understand the world of insurance and they would be able to make decisions
related to insurance. It may even help them to adopt this as a profession.

Unit I: Introduction: History of insurance in general and in India in particular.

Basic nature of insurance. Principles of contract and its applicability to the
valid insurance contract. 12 Lectures

Unit II: Principles of Life insurance and its impact on insurability. Morality
tables and its kind. Basic elements in computation of premium. Peculiarities of
life insurance product and the classification Nature of group insurance and

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types of group Insurance covers Policy claims and its procedures for settlement
of various type of claims. 12 Lectures

Unit III: Study of various proposal and policy forms used in general Insurance
Scope of coverage of fire insurance and Marine insurance, Motor insurance
Various kinds of miscellaneous insurances Describe classes of insurances
requiring specialized knowledge i.e. industrial all risk insurance, aviation
insurance, oil and gas insurance. 12 Lectures

Unit IV: Basic concept of risk, classification of risks, and process of risk
management. Identification and evaluation of risk – risk analysis. Risk control
– loss prevention and its importance. Risk financing and transfer of risks. Risk
retention and its importance/basis of reinsurance. Classification of hazards.
12 Lectures

Unit- V: Regulatory provisions under Insurance Act 1938, and IRDA Act 1999.
Underwriting practice and procedures, types. 12 Lectures

Suggesting Readings:

Life Insurance - By Kenneth Black (Jr.) and Harold Skipper (Jr.),

Insurance & Risk Management- Bimal Jaiswal

Fundamentals of Risk and Insurance- by Emmett J. Vaughan, Therase

Vaughan

SEMESTER - IV
CORPORATE GOVERNANCE AND BUSINESS ETHICS

CBM-C- 415 Corporate (5 Credits, 60 Lectures

Governance and + 15 Tutorials)
Business Ethics

Instruction to question setter for End Semester Examination (ESE):

There will be two groups of questions. Group A is compulsory and will contain
two questions. Question No. 1(A) will be multiple type questions consisting of six
questions of 1 mark each. Question No. 1(B) will be two short answer types of 4
marks. Group B will contain descriptive type eight questions of fourteen marks
each, out of which any four are to be answered.

Duration: 3 Hrs. Marks: (External- 70: Internal- 30)

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Unit 1: Business Ethics & values– work culture-un ethical behavior in
business & its reasons-fair & unfair business practices. Corporate
Governance in Globalized economy-MNCs/TNCs & business Ethics-
accountability of managers & directors- functioning of private & public sector
cos.- Governance of private & public sector cos. Corporate governance in
banking & financial institutions-good corporate governance- protection of
customers & investors-customer friendly business activities. 15 Lectures

Unit II: Code of conduct in business houses-fairness & justice in

administration– social responsibilities of business. Business ethics an
important tool in building business reputation– professional board of
directors-transparency in decision-making & operations-importance of effective
& efficient system of governance in globalised economy-ethics & corporate
integrity, measure for improving ethical standards & morals. 15 Lectures

Unit III: Corruption, frauds & scams in financial institutions– economical &
social effects of corruption, frauds, scams etc.- banking operations & ethics-
functioning of insurance cos. & ethics- measures to reduce corruption a)
preventive measures b) curative measures- role of computerization & I.T. in
detecting fraud, scams etc.- Zero Tolerance of corruption. 15 Lectures

Unit IV: M.R.T.P. Act- M.R.T.P. commission. 15 Lectures

SEMESTER – IV
DESERTATION

CBM – C - 416 DESERTATION

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