Scribd
Upload
23 views1 page

Advrtsmnt IB

Ad

Uploaded by

Priya Dubey Sah
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
23 views1 page

Advrtsmnt IB

Ad

Uploaded by

Priya Dubey Sah
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 1

McD's ad

Read the following stimulus text, guiding question and the student's response. Apply the P1 assessment
criteria and discuss the marks that you would award the script before reading the examiner's marks and
comments. How different were your marks and comments from the examiner's marks and comments? What
improvements could be made to this student's response, in order to achieve better results?
Text A
In the 1970s, McDonald’s, an iconic fast-food chain, created a series of advertisements to appeal to the
African American community. This is one of them.

Guiding question: How does this advertisement use text and visual language to appeal to its target audience?

You might also like