BUS_353_Question Bank_Q_Week_1
Multiple Choice Questions
1. What is the primary goal of marketing research?
a) To generate creative advertisements
b) To understand market trends and consumer behavior
c) To sell products directly to customers
d) To promote brand awareness
2. What are the two main types of data in marketing research?
a) Qualitative and inferential
b) Primary and qualitative
c) Qualitative and quantitative
d) Secondary and descriptive
3. Which step is considered the most critical in the marketing research process?
a) Collecting the data
b) Defining the problem
c) Analyzing the data
d) Presenting the findings
4. What is primary data?
a) Data from previous studies
b) Data collected directly for the specific research
c) Data from secondary sources
d) Data from government publications
5. An example of qualitative research is:
a) Customer surveys
b) Financial reports
c) Focus groups
d) Market trend analysis
6. What does systematic marketing research reduce?
a) Costs
b) Errors and biases
c) Competitor threats
d) Customer dissatisfaction
7. A company's analysis of industry growth trends is an example of:
a) Primary data collection
b) Competitor analysis
c) Secondary data usage
d) Qualitative research
8. The final step in the marketing research process is:
a) Analyze the data
b) Develop the research plan
c) Make decisions
d) Collect data
9. What helps businesses assess the effectiveness of marketing strategies?
a) Data collection
b) Performance measurement
c) Sampling plan
d) Descriptive statistics
10. Which analysis method identifies trends in customer preferences?
a) Inferential statistics
b) Qualitative insights
c) Cluster analysis
d) Multivariate analysis
11. What is the purpose of a sampling plan?
a) To determine customer needs
b) To decide who will participate in the research
c) To analyze competitor strategies
d) To design marketing strategies
12. Which of the following is a type of secondary data?
a) Surveys
b) Focus groups
c) Industry reports
d) Customer interviews
13. Inferential statistics allow researchers to:
a) Summarize data using averages
b) Predict outcomes for the entire population based on a sample
c) Visualize data using graphs
d) Identify the median value in data sets
14. Why are post-launch surveys conducted?
a) To forecast market demand
b) To identify new customer segments
c) To measure customer satisfaction and success of a product
d) To create new pricing strategies
15. Which marketing research step focuses on gathering first-hand customer opinions?
a) Analyze the data
b) Define the problem
c) Collect the data
d) Present the findings
16. What type of data collection involves focus groups?
a) Secondary
b) Quantitative
c) Qualitative
d) Statistical
17. What is an executive summary in a research report?
a) The detailed findings of the research
b) A brief overview of objectives, methods, key findings, and recommendations
c) An appendix of supporting data
d) The conclusion of the report
18. Which of the following reduces the risks of errors in research?
a) Statistical analysis
b) Qualitative interviews
c) A systematic approach
d) Sampling plans
19. Descriptive statistics are used to:
a) Analyze multiple variables
b) Summarize and describe collected data
c) Test hypotheses
d) Identify patterns between variables
20. When defining a problem, it should be:
a) Broad and flexible
b) Specific and actionable
c) Focused on competitor weaknesses
d) Directed at new markets
True/False Questions
1. Marketing research focuses exclusively on quantitative data.
2. A systematic approach is vital for reliable marketing research findings.
3. Primary data is always more useful than secondary data.
4. Understanding customer needs is a key outcome of marketing research.
5. The marketing research process begins with data collection.
6. Competitor analysis can help identify a company's unique selling proposition.
7. Descriptive statistics summarize data but do not infer relationships.
8. Marketing research only supports new product launches.
9. Secondary data is collected directly from surveys and interviews.
10. The findings of research must align with ethical considerations.
Fill in the Blanks
1. _________ data is collected firsthand, while _________ data is gathered from existing
sources.
2. The first step in the marketing research process is to _________ the problem.
3. A _________ approach ensures data collection is reliable and valid.
4. Customer surveys are an example of _________ research methods.
5. _________ research focuses on numerical data and statistical analysis.
6. Sampling plans determine _________ for participation in research.
7. A _________ summary highlights the key points of a research report.
8. Businesses can identify _________ markets through research.
Short-Answer Questions
1. Why is defining the problem crucial in marketing research?
2. What is the purpose of competitor analysis?
3. How does systematic research benefit businesses?
4. What is the role of secondary data in research?
5. Why is presenting findings effectively important in marketing research?
6. How can qualitative research support product development?
Open-Ended Questions
1. Explain the role of marketing research in identifying market opportunities. Provide an
example.
2. Describe the difference between qualitative and quantitative research. Why are both
important?
3. What are the key steps in the marketing research process, and why is each important?
4. How can businesses use research to measure performance?
5. What ethical considerations should be addressed in marketing research?
