Wine in Latvia

Euromonitor International
August 2022

This sample report is for illustration

purposes only.
Some content and data have been
changed.

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WINE IN LATVIA Passport i

LIST OF CONTENTS AND TABLES

Wine in Latvia - Category Analysis ............................................................................................... 1
KEY DATA FINDINGS.................................................................................................................. 1
2021 DEVELOPMENTS ............................................................................................................... 1
Sparkling wine is the big winner as most other categories see declining volume sales ............ 1
On-trade growth rebounds somewhat during 2021 as off-trade sales decline .......................... 1
Lidl’s entry into Latvia to boost private label and shake up the competitive environment ......... 1
PROSPECTS AND OPPORTUNITIES......................................................................................... 2
Wine slated for A strong recovery, with on-trade sales set to boom ......................................... 2
Lidl expected to become A major player in wine, to the benefit of private label ........................ 2
Local wines set to become more popular as imported wines continue to dominate ................. 2
CATEGORY DATA ....................................................................................................................... 3
Table 1 Sales of Wine by Category: Total Volume 2016-2021 .................................. 3
Table 2 Sales of Wine by Category: Total Value 2016-2021 ..................................... 3
Table 3 Sales of Wine by Category: % Total Volume Growth 2016-2021 ................. 3
Table 4 Sales of Wine by Category: % Total Value Growth 2016-2021 .................... 4
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021 ....................... 4
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2016-2021 .......................... 4
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021 ....... 5
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021 .......... 5
Table 9 Forecast Sales of Wine by Category: Total Volume 2021-2026 ................... 5
Table 10 Forecast Sales of Wine by Category: Total Value 2021-2026 ...................... 5
Table 11 Forecast Sales of Wine by Category: % Total Volume Growth 2021-
2026 ............................................................................................................. 6
Table 12 Forecast Sales of Wine by Category: % Total Value Growth 2021-
2026 ............................................................................................................. 6
Alcoholic Drinks in Latvia - Industry Overview .............................................................................. 8
EXECUTIVE SUMMARY .............................................................................................................. 8
Alcoholic drinks in 2021: The big picture .................................................................................. 8
2021 key trends ........................................................................................................................ 8
Competitive landscape ............................................................................................................. 8
Retailing developments ............................................................................................................ 9
On-trade vs. off-trade split ........................................................................................................ 9
What next for alcoholic drinks? ................................................................................................. 9
MARKET BACKGROUND .......................................................................................................... 10
Legislation .............................................................................................................................. 10
TAXATION AND DUTY LEVIES................................................................................................. 12
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021 .................................. 12
OPERATING ENVIRONMENT ................................................................................................... 13
Contraband/parallel trade ....................................................................................................... 13
Duty free ................................................................................................................................. 13
Cross-border/private imports .................................................................................................. 13
KEY NEW PRODUCT LAUNCHES ............................................................................................ 13
Outlook ................................................................................................................................... 13
MARKET INDICATORS ............................................................................................................. 14
Table 13 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021 ................... 14

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WINE IN LATVIA Passport ii

MARKET DATA .......................................................................................................................... 14

Table 14 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021 .............. 14
Table 15 Sales of Alcoholic Drinks by Category: Total Value 2016-2021 ................. 14
Table 16 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-
2021 ........................................................................................................... 14
Table 17 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-
2021 ........................................................................................................... 15
Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade:
Volume 2021 .............................................................................................. 15
Table 19 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value
2021 ........................................................................................................... 15
Table 20 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: %
Volume 2021 .............................................................................................. 15
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: %
Value 2021 ................................................................................................. 16
Table 22 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-
2021 ........................................................................................................... 16
Table 23 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-
2021 ........................................................................................................... 16
Table 24 Distribution of Alcoholic Drinks by Format and by Category: % Off-
trade Volume 2020 ..................................................................................... 17
Table 25 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-
2026 ........................................................................................................... 18
Table 26 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-
2026 ........................................................................................................... 18
Table 27 Forecast Sales of Alcoholic Drinks by Category: % Total Volume
Growth 2021-2026 ..................................................................................... 18
Table 28 Forecast Sales of Alcoholic Drinks by Category: % Total Value
Growth 2021-2026 ..................................................................................... 19
DISCLAIMER ............................................................................................................................. 19
SOURCES.................................................................................................................................. 19
Summary 2 Research Sources ...................................................................................... 20

© Euromonitor International
WINE IN LATVIA Passport 1

WINE IN LATVIA - CATEGORY

ANALYSIS
KEY DATA FINDINGS

Content removed from sample

2021 DEVELOPMENTS

Sparkling wine is the big winner as most other categories see declining
volume sales

Content removed from sample

On-trade growth rebounds somewhat during 2021 as off-trade sales

decline

Content removed from sample

Lidl’s entry into Latvia to boost private label and shake up the
competitive environment

© Euromonitor International
WINE IN LATVIA Passport 2

Content removed from sample

PROSPECTS AND OPPORTUNITIES

Wine slated for A strong recovery, with on-trade sales set to boom

Content removed from sample

Lidl expected to become A major player in wine, to the benefit of private

label

Content removed from sample

Local wines set to become more popular as imported wines continue to

dominate

Content removed from sample

© Euromonitor International
WINE IN LATVIA Passport 3

CATEGORY DATA
Table 1 Sales of Wine by Category: Total Volume 2016-2021

million litres
2016 2017 2018 2019 2020 2021

Fortified Wine and

Vermouth
- Port
- Sherry
- Vermouth
- Other Fortified Wine
Non-Grape Wine Data removed from sample
Sparkling Wine
- Champagne
- Other Sparkling Wine
Still Light Grape Wine
- Still Red Wine
- Still Rosé Wine
- Still White Wine
Wine
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 2 Sales of Wine by Category: Total Value 2016-2021

EUR million
2016 2017 2018 2019 2020 2021

Fortified Wine and

Vermouth
- Port
- Sherry
- Vermouth
- Other Fortified Wine
Non-Grape Wine Data removed from sample
Sparkling Wine
- Champagne
- Other Sparkling Wine
Still Light Grape Wine
- Still Red Wine
- Still Rosé Wine
- Still White Wine
Wine
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 3 Sales of Wine by Category: % Total Volume Growth 2016-2021

% total volume growth

2020/21 2016-21 CAGR 2016/21 Total

Fortified Wine and Vermouth

- Port Data removed from sample

© Euromonitor International
WINE IN LATVIA Passport 4

- Sherry
- Vermouth
- Other Fortified Wine
Non-Grape Wine Data removed from sample
Sparkling Wine
- Champagne
- Other Sparkling Wine
Still Light Grape Wine
- Still Red Wine
- Still Rosé Wine
- Still White Wine
Wine
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 4 Sales of Wine by Category: % Total Value Growth 2016-2021

% local currency, current value growth

2020/21 2016-21 CAGR 2016/21 Total

Fortified Wine and Vermouth

- Port
- Sherry
- Vermouth
- Other Fortified Wine
Non-Grape Wine
Sparkling Wine Data removed from sample
- Champagne
- Other Sparkling Wine
Still Light Grape Wine
- Still Red Wine
- Still Rosé Wine
- Still White Wine
Wine
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021

million litres
2016 2017 2018 2019 2020 2021

Off-trade
On-trade Data removed from sample
Total
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 6 Sales of Wine by Off-trade vs On-trade: Value 2016-2021

EUR million
2016 2017 2018 2019 2020 2021

Off-trade
Data removed from sample

© Euromonitor International
WINE IN LATVIA Passport 5

On-trade
Total
Data removed from sample
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021

% volume growth
2020/21 2016-21 CAGR 2016/21 Total

Off-trade
On-trade Data removed from sample
Total
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021

% current value growth

2020/21 2016-21 CAGR 2016/21 Total

Off-trade
On-trade Data removed from sample
Total
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 9 Forecast Sales of Wine by Category: Total Volume 2021-2026

million litres
2021 2022 2023 2024 2025 2026

Fortified Wine and

Vermouth
- Port
- Sherry
- Vermouth
- Other Fortified Wine Data removed from sample
Non-Grape Wine
Sparkling Wine
- Champagne
- Other Sparkling Wine
Still Light Grape Wine
- Still Red Wine
- Still Rosé Wine
- Still White Wine
Wine
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 10 Forecast Sales of Wine by Category: Total Value 2021-2026

EUR million

© Euromonitor International
WINE IN LATVIA Passport 6

2021 2022 2023 2024 2025 2026

Fortified Wine and

Vermouth
- Port
- Sherry
- Vermouth
- Other Fortified Wine
Non-Grape Wine Data removed from sample
Sparkling Wine
- Champagne
- Other Sparkling Wine
Still Light Grape Wine
- Still Red Wine
- Still Rosé Wine
- Still White Wine
Wine
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 11 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026

% total volume growth

2021/22 2021-26 CAGR 2021/26 Total

Fortified Wine and Vermouth

- Port
- Sherry
- Vermouth
- Other Fortified Wine
Non-Grape Wine Data removed from sample
Sparkling Wine
- Champagne
- Other Sparkling Wine
Still Light Grape Wine
- Still Red Wine
- Still Rosé Wine
- Still White Wine
Wine
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 12 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026

% local currency, constant value growth

2021/2022 2021-26 CAGR 2021/26 Total

Fortified Wine and Vermouth

- Port
- Sherry
- Vermouth
- Other Fortified Wine Data removed from sample
Non-Grape Wine
Sparkling Wine
- Champagne
- Other Sparkling Wine

© Euromonitor International
WINE IN LATVIA Passport 7

Still Light Grape Wine

- Still Red Wine
- Still Rosé Wine Data removed from sample
- Still White Wine
Wine
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

© Euromonitor International
WINE IN LATVIA Passport 8

ALCOHOLIC DRINKS IN LATVIA -

INDUSTRY OVERVIEW
EXECUTIVE SUMMARY

Alcoholic drinks in 2021: The big picture

Content removed from sample

2021 key trends

Content removed from sample

Competitive landscape

Content removed from sample

© Euromonitor International
WINE IN LATVIA Passport 9

Content removed from sample

Retailing developments

Content removed from sample

On-trade vs. off-trade split

Content removed from sample

What next for alcoholic drinks?

© Euromonitor International
WINE IN LATVIA Passport 10

Content removed from sample

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age

Content removed from sample

Drink driving

Content removed from sample

Advertising

Content removed from sample

© Euromonitor International
WINE IN LATVIA Passport 11

Smoking ban

Content removed from sample

Opening hours

Content removed from sample

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WINE IN LATVIA Passport 12

On-trade establishments

Content removed from sample

TAXATION AND DUTY LEVIES

Content removed from sample

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021

Content removed from sample

Source: Euromonitor International

© Euromonitor International
WINE IN LATVIA Passport 13

OPERATING ENVIRONMENT

Contraband/parallel trade

Content removed from sample

Duty free

Content removed from sample

Cross-border/private imports

Content removed from sample

KEY NEW PRODUCT LAUNCHES

Content removed from sample

Outlook

Content removed from sample

© Euromonitor International
WINE IN LATVIA Passport 14

MARKET INDICATORS
Table 13 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021

EUR million
2016 2017 2018 2019 2020 2021

Total Data removed from sample

Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Note: 2021 data is forecast

MARKET DATA
Table 14 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021

2016 2017 2018 2019 2020 2021

Beer (million litres)

Cider/Perry ('000 litres)
RTDs ('000 litres)
Spirits ('000 litres) Data removed from sample
Wine (million litres)
Alcoholic Drinks
(million litres)
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 15 Sales of Alcoholic Drinks by Category: Total Value 2016-2021

EUR million
2016 2017 2018 2019 2020 2021

Beer
Cider/Perry
RTDs Data removed from sample
Spirits
Wine
Alcoholic Drinks
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 16 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021

% total volume growth

2020/21 2016-21 CAGR 2016/21 Total

Beer
Cider/Perry Data removed from sample
RTDs

© Euromonitor International
WINE IN LATVIA Passport 15

Spirits
Wine Data removed from sample
Alcoholic Drinks
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 17 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021

% local currency, current value growth

2020/21 2016-21 CAGR 2016/21 Total

Beer
Cider/Perry
RTDs Data removed from sample
Spirits
Wine
Alcoholic Drinks
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021

Off-trade On-trade Total

Beer (million litres)

Cider/Perry ('000 litres)
RTDs ('000 litres)
Spirits ('000 litres) Data removed from sample
Wine (million litres)
Alcoholic Drinks (million litres)
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 19 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021

EUR million
Off-trade On-trade Total

Beer
Cider/Perry
RTDs Data removed from sample
Spirits
Wine
Alcoholic Drinks
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 20 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021

% volume analysis
Off-trade On-trade Total

© Euromonitor International
WINE IN LATVIA Passport 16

Beer
Cider/Perry
RTDs
Spirits Data removed from sample
Wine
Alcoholic Drinks
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021

% value analysis
Off-trade On-trade Total

Beer
Cider/Perry
RTDs Data removed from sample
Spirits
Wine
Alcoholic Drinks
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 22 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021

% total volume
Company 2017 2018 2019 2020 2021

Data removed from sample

Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 23 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021

% off-trade
2016 2017 2018 2019 2020 2021

Store-Based Retailing
- Grocery Retailers Data removed from sample
-- Modern Grocery

© Euromonitor International
WINE IN LATVIA Passport 17

Retailers
--- Convenience Stores
--- Discounters
--- Forecourt Retailers
--- Hypermarkets
--- Supermarkets
-- Traditional Grocery
Retailers
--- Food/drink/tobacco
specialists
--- Independent Small Data removed from sample
Grocers
--- Other Grocery
Retailers
- Non-Grocery Specialists
-- Drugstores/
parapharmacies
-- Other Non-Grocery
Alcoholic Drinks
Specialists
- Mixed Retailers
-- Department Stores
-- Mass Merchandisers
-- Variety Stores
-- Warehouse Clubs
Non-Store Retailing
- Direct Selling
- Homeshopping
- E-Commerce
- Vending
Total
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 24 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume

2020

% off-trade
Beer Cider/Perry RTDs Spirits Wine

Store-Based Retailing
- Grocery Retailers
-- Modern Grocery
Retailers
--- Convenience Stores
--- Discounters
--- Forecourt Retailers
--- Hypermarkets
--- Supermarkets
-- Traditional Grocery
Data removed from sample
Retailers
--- Food/drink/tobacco
specialists
--- Independent Small
Grocers
--- Other Grocery
Retailers
- Non-Grocery Specialists
-- Drugstores/

© Euromonitor International
WINE IN LATVIA Passport 18

parapharmacies
-- Other Non-Grocery
Alcoholic Drinks
Specialists
- Mixed Retailers
-- Department Stores Data removed from sample
-- Mass Merchandisers
-- Variety Stores
-- Warehouse Clubs
Non-Store Retailing
- Direct Selling
- Homeshopping
- E-Commerce
- Vending
Total
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 25 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026

2021 2022 2023 2024 2025 2026

Beer (million litres)

Cider/Perry ('000 litres)
RTDs ('000 litres) Data removed from sample
Spirits ('000 litres)
Wine (million litres)
Alcoholic Drinks
(million litres)
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 26 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026

EUR million
2021 2022 2023 2024 2025 2026

Beer
Cider/Perry
RTDs Data removed from sample
Spirits
Wine
Alcoholic Drinks
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 27 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-
2026

% total volume growth

2021/22 2021-26 CAGR 2021/26 Total

Beer
Cider/Perry Data removed from sample
RTDs

© Euromonitor International
WINE IN LATVIA Passport 19

Spirits Data removed from sample

Wine
Alcoholic Drinks
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 28 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-
2026

% local currency, constant value growth

2021/2022 2021-26 CAGR 2021/26 Total

Beer
Cider/Perry
RTDs Data removed from sample
Spirits
Wine
Alcoholic Drinks
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

DISCLAIMER

Content removed from sample

SOURCES
Sources used during the research included the following:

© Euromonitor International
WINE IN LATVIA Passport 20

Summary 2 Research Sources

Content removed from sample

Source: Euromonitor International

© Euromonitor International