KENDRIYA VIDYALAYA, 1 STC (Shift-I) JABALPUR
I-PREBOARD EXAMINATION 2020-21
Class : XII
Subject: BUSINESS STUDIES
Time: 3 Hours MM:80
General instructions:
1 This question paper contains 34 questions.
2. Marks are indicated against each question.
3. Answer should be brief and to the point.
4. Answers to the questions carrying 3 marks may be from 50 to 75 worlds.
5. Answers to the questions carrying 4 marks may be about 150 worlds.
6. Answers to the questions carrying 6 marks may be about 200 worlds.
7. Attempt all parts of the questions together.
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Q.1 .“Any one can be called a manager irrespective of the educational qualification possessed.”
Identify the characteristic of the profession that Management does not fulfill in the statement
being discussed above.
A. Ethical code of Conduct B. Professional Association
C. Restricted Entry D. Service Motive
Q.2. Name the process of working with and through others to effectively achieve
organizational objectives by efficiently using limited resources in a changing environment.
A. Management B. Planning
C. Organizing D. Controlling
Q.3 Coordination is :
A. a function of management B. the essence of management
C.. an objective of management D. none of these
Q.4.What study did Taylor make to set standard time for work?
(a) Time study (b) Fatigue study
(c) Motion study (d) Method study
Q.5. With the introduction of Photostat Machines in the market, the carbon paper industry was
adversely affected. Which component of environment was responsible for it?
(a) Economic (b) Political
(c) Technical (d) All the above
Q.6. Which component of business environment resulted in the relaxation of ban imposed on
the Foreign Direct Investment?
(a) Economic Environment (b) Political Environment
(c) Social Environment (d) Legal Regulatory Environment
Q.7. Which of the following is an example of social environment?
(a) Money supply in the economy (b) Consumer Protection Act
(c) The Constitution of the country (d) Composition of family
Q.8 Which one of the following is not a step of planning?
(a) To forecast (b) Establishing objectives
(c) Valuation of objectives (d) Induction of employees on the job
Q.9 Which is not the importance of organizing:
(a) Benefits of Specialisation (b) Clarity in working relationships
(c) Both a and b (d) only a
Q.10. Which organisation structure is based on rules and procedures?
(a)Informal (b)Formal
(c) Both (a) and (b) (d)None of the above
Q.11 It is the process of ensuring that events confirm to plans.
(a) Planning (b) Controlling
(c) Organising (d) Directing
Q.12. Money Market deals in _______ securities.
(a) Short-term (b) Long-term (c) Short-term and Long-term (d) Mid-term
Q.13. Secondary market deals with the _______ of existing securities.
(a) Purchase (b) Sale (c) Purchase and Sale (d) None of these
Q.14. Match the concept of marketing in Column I with their respective definition in Column II
COLUMN – ICOLUMN – II
A) Product Concept i. relates to maintaining high quality of the
Product
B) Selling Concept ii relates to satisfying customer needs
C) Marketing Concept iii. relates to aggressively persuading buyer to
purchase the product
A. i, ii, iii B. ii, i, iii
B. iii ,ii, i D. i, iii, ii
OR
In order to get feedback about its recently launched immunity boosting ayurvedic medicine,
Atulya limited conducted an online survey using a questionnaire, to gather customer views and
opinions. Identify the marketing function being used by Atulya Limited:
A. Standardization B. Product Designing
C. Customer support service D. Gathering and analyzing market information .
Q.15. The concept which focuses on customer satisfaction is called:
(a) Production concept (b) Product concept
(c) Selling concept (d) Marketing concept
Q.16. Name the quality mark used for food product:
(a) AGMARK (b) FPO (c) HALLMARK (d) ISI
Q.17. Read the following text and answer question No.17-20 on the basis of the same:
Yamuna Prasad, a small shopkeeper in Bikaner, Rajasthan used to sell the famous ‘Bhujia-Sev’.
It was a quick selling product for locals and foreign tourists. His second generation expanded
the business and got ‘Yamuna Ki Bhujia’ registered with concerned authorities. Gradually the
brand offered a wide range of products to its customers like namkeen, sweets, bakery items
etc. However, ‘Bhujia-Sev’ remained the most popular product of the brand creating maximum
revenue. ‘Yamuna Ki Bhujia’ offered its products at competitive prices even while offering
customer services like gift packaging and free home delivery to become a house hold name.
Now it has virtually become a synonym for bhujia-sev in the market, so much so ,that people
ask for ‘Yamuna Ki Bhujia’ instead of bhujia-sev. ‘Yamuna Ki Bhujia’ has developed a strong
distribution network in India and abroad by setting up retail outlets and reaching out to the
customer through internet selling.
Promotion of the brand had always been low profile, till the increase in competition pushed it
to hire the services of a professional advertising agency, VIGYAPAN PVT.LTD for promoting the
product. On the advice of VIGYAPAN PVT.LTD, ‘Yamuna Ki Bhujia’has also worked upon
managing public opinion by developing relations with the masses through sponsoring cultural
and sporting events, maintenance of public parks etc.
17. ‘His second generation expanded the business and got ‘Yamuna Ki Bhujia’ registered with
concerned authorities.’
With reference to the given text ‘Yamuna ki Bhujia’ is a ____________giving it a legal
protection against its use by anyone else.
A. Brand value B. Trade mark C. Trait mark D. Brand mark 1
18. ‘Yamuna Ki Bhujia’ offered its products at competitive prices even while offering customer
services like gift packaging and free home delivery to become a house hold name.
Identify the factor affecting the element of marketing mix being discussed above.
A. Marketing methods used B. Objectives 1
C. Extent of competition in the market D. product cost
19. ‘Yamuna Ki Bhujia’ has developed a strong distribution network in India and abroad by
setting up retail outlets and reaching out to the customer through internet selling.
Identify the decision related to the element of marketing mix being discussed above.
A. Storing and assorting products in order to create time utility
B. Regarding the channels or using intermediaries
C. Both a & b
D. One regarding branding, packaging and labeling 1
20. On the advice of VIGYAPAN PVT.LTD, ‘Yamuna Ki Bhujia’ has also worked upon managing
public opinion by developing relation with the masses through sponsoring cultural and sporting
events, maintenance of public parks etc. Name the department in the organization which is
generally responsible for performing the above important task of managing public opinion.
A. Marketing Department
B. A separate department created in the firm for the purpose
C. An outside agency
D. Any of the above.
Q.21. Deepak’s father has retired as a purchase manager of a company. At what level of
management was he working. What function do you think he was performing at this level of
management? (3)
Q.22 .Despite of internal sources of recruitment being economical, why do companies not
always use this source? Explain any three reasons. (3)
Q.23. PQR Ltd. is engaged in manufacturing machine components. The target production is
200 units per day. The company had been successfully attaining this target until two months
ago. Over the last two months, it has been observed that daily production varies between 150-
170 units.
Identify the management function to rectify the above situation. (3)
Briefly state the procedure to be followed so that the actual production may come up to the
target production.
Q.24. Shiwani Ltd. is engaged in manufacturing activities and Shivam Ltd. engaged in trading
activities. State with reason, which of them will require more working capital. (3)
Q.25. Himesh is working as a supervisor in a company. Due to his hard work he is promoted to
the post of Production Manager. Now the post of supervisor is vacant and no one can be
transferred or promoted to this post. Name the source of recruitment the company will use to
fill up this post. State any three advantages of using this source of recruitment. (4)
Q.26. What are the various types of leadership style? Explain with examples. (4)
Q.27. Explain the concept of ‘Motivation’ and ‘Leadership’. (4)
Q.28 Explain any four factors that can affect the working capital requirement of a company.
OR
Explain any four factors that affect the choice of capital structure of a company. (4)
Q.29. Salil bought Teak wood furniture for his drawing room from “Akshay Furniture ” of Delhi
for Rs.4 lakhs. At the time of purchase the firm assured Salil about the best quality of the said
furniture and gave 2 years warranty starting that if anything goes wrong, the firm shall replace
it with a new one or refund the purchase amount. But the dining table and chairs started
developing cracks at various places and the polish became very dull within 30 days of purchase.
Salil reported the matters to the firm and requested a number of times to replace the furniture.
The firm neither paid attention to these requests nor replaced the furniture.
(a) Identify the consumer rights which have been violated by the furniture manufacturer.
(b) Where can Salil lodge complaint for this? (4)
Q.30. Dheeraj wants to start a business of selling N-95 masks after the outbreak of the global
pandemic of COVID-19. Due to the uncertain market conditions he wants to make a low
investment in fixed capital. Suggest how the decisions related to the choice of technique
and financing alternatives can help Dheeraj in ensuring a low investment in fixed capital
requirements. (4)
Q.31. Explain 'Science, not rule of thumb', 'Harmony, not discord', and 'Development of each
and every person to his or her greatest efficiency and prosperity' as principles of
Scientific Management given by F.W.Taylor. (6)
Q.32.“Planning is worth the huge costs involved?” Do you agree? Explain any four reasons in
support of your answer. (6)
OR
“If the project is important then more alternatives should be generated and thoroughly
discussed amongst the members of the organisation.” Identify and explain the step in the
process of planning being discussed above. Also explain the remaining steps which will
have to be carried out to complete the process.
Q.33. A company manufacturing washing machines set up in 1976 follows formal
organization structure. It is facing a lot of problems such as delay in decision -
making. As a result, it is not able to adapt to the changing business environment. The
workforce is also not motivated, there is problem of red-tapism and employees’
turnover is very high.
1. Advise the company with regard to change it should bring about in its
organization structure to overcome the problems faced by it.
2. Give reasons in terms of benefits it will derive from the changes suggested by
you.
In which sector can the company diversify keeping in mind the declining market for the
product the company is manufacturing? (6)
Q.34 “The elements of marketing mix are popularly known as 4 P’s of marketing.” Briefly
explain these elements. (6)
OR
What is meant by “Packaging ? State four three functions of packaging.
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