Charity Fest

Proposal
Head Council 2024-25
ISWK [Cambridge] Charity Fest Proposal
We are thrilled to propose the ISWK [Cambridge] Charity Fest, an initiative hosted at the ISWK
Primary ground to unite students, families, and friends from our community in support of charitable
causes. This event will run from 4:00 to 7:00 PM and welcome students from other schools.
Attendees will receive colour- coded wristbands to distinguish ISWK [Cambridge] students (0.200
OMR) and external students (0.300 OMR) for better crowd management. With carefully chosen
venues and a wide array of activities, we aim to create a well-organised and enjoyable experience for
all.

Each class section from Grade 3 to A Levels (excluding council members with specific duties) will
contribute to the fest by setting up one game and one food stall each. Teachers will guide each
section to ensure the stalls are impactful, engaging, and well-prepared, all aligned with the fest’s
charitable goals.

Token System

To simplify transactions and reduce cash handling at each stall, the event will operate on a Token
System. Guests can exchange cash for tokens at designated booths, available in denominations of
100bz, 200bz and 500bz. These tokens can be used across all stalls and activities, ensuring a quick,
easy, and secure way to enjoy the event. Tokens must be clipped by teachers once they are used to
prevent recirculation.
Event Features

1. Battle of the Bands

This high-energy segment invites student bands from various schools to compete in a music
showdown. Each band will perform on stage, showcasing their musical talents and style in front of an
enthusiastic crowd. The competition will be judged by a panel of teachers and guest musicians, adding
an element of excitement and suspense.
a. Purpose: Promote inter-school camaraderie, highlight student talents, and bring a lively music
element to the event.
b. Setup: Outdoor stage with microphones, speakers, and lighting.
c. Special Notes: Winning bands will receive a commemorative memento and spendable tokens
as awards.
d. Proposed pricing: Free, encouraging maximum attendance and community spirit.

2. Futsal Contest for Charity

This thrilling segment invites football teams from various schools to compete in an exciting charity
tournament. Each team will face off in a friendly yet competitive atmosphere, showcasing their
athleticism and teamwork on the field. The event aims to foster school spirit and encourage
camaraderie, all while raising funds for charitable causes. Spectators will enjoy the intense action as
teams battle it out, knowing that their support is contributing to a greater cause.
a. Purpose: Promote inter-school camaraderie and increase hype while raising funds for charity.
b. Setup: Barriers as mini practice goals
c. Special Notes: Winning teams will receive a commemorative memento and spendable tokens
as awards.
d. Proposed pricing: Free, encouraging maximum attendance and community spirit.

3. Food Drive & Donations

Alongside the festivities, a dedicated food drive will collect non-perishable food items to support local
charities. Students and families are encouraged to bring items like rice, canned goods, and pasta to
donate upon entry. Additionally, there will be donation boxes around the event for attendees who wish
to contribute further to the charity fund.
a. Purpose: Directly support families in need within the community, aligning the event’s fun
activities with meaningful social impact.
b. Setup: Clearly labelled food drive area near the entrance and donation boxes positioned
strategically around the grounds.
c. Donations are encouraged but not required.
4. Inviting Children with Cancer as Honoured Guests
In a special initiative to give back to the community, children undergoing cancer treatment and their
families will be invited as honoured guests. Their attendance will be sponsored by the event, allowing
them to participate in various activities free of charge. Special volunteer chaperones will ensure they
can safely and comfortably enjoy the festivities.
a. Purpose: Offer a day of joy and respite for children facing health challenges, fostering a sense
of inclusion and community support.
b. Setup: VIP wristbands for honoured guests, giving them easy access to activities, food, and
games without any cost.
c. Special Features: Personal chaperones and guides for each family, ensuring a smooth and
enjoyable experience.
d. Sponsorship: Covered by donations, allowing these honoured guests to participate freely.

5. Sponsorship Collaborations
To help fund the event and maximise contributions, local businesses will be offered sponsorship
opportunities in exchange for branding presence. Sponsors can display banners, posters, and branded
items around the venue, allowing them to engage with the community and show support for the
charitable cause. Sponsorship funds will help offset event expenses and increase the total contribution
to charity.
a. Purpose: Secure additional funding for the event while providing local businesses with valuable
exposure to a large, engaged audience.
b. Setup: Clearly designated areas for banners and posters at the event’s entry, near activity
stations, and around the concert stage.
c. Sponsor Benefits: Branding visibility, mentions in event materials, and potential product
sampling opportunities.
d. Rates: Variable, based on the level of branding and presence across the event (negotiated
individually with each sponsor).
Proposed Activities

1. Fun Fair Stalls

Each class section from Grades 3 to A Levels will set up a unique stall, offering a range of interactive
and enjoyable games, from classic carnival-style attractions like ring toss and balloon darts to original
games designed by the students.
a. Purpose: Create a fun, interactive space where guests can play games while supporting a
charitable cause.
b. Setup: Open stalls with tables and chairs for each section, arranged to encourage easy
movement between games.
c. Proposed pricing per attempt: 0.2 - 0.5 OMR, depending on game complexity and popularity.

2. Art Gallery Walkthrough

A curated display of selected student artwork, allowing attendees to experience and appreciate student
talent while also having the option to purchase certain pieces. All sales proceeds will support the charity
initiative.
a. Purpose: Showcase student creativity and support fundraising through art sales.
b. Setup: Artwork will be displayed on easels and tables across an open area, with designated
entry and exit points.
c. Proposed pricing per attempt :0.1 OMR
d. Artwork Purchases: Prices will be set by artist

3. Concert & DJ Session

This lively entertainment segment will feature a DJ, along with student performances in dance, theatre,
and singing. An Inter-School Battle of the Bands will also take place, inviting competing bands from
other schools for an exciting musical showcase. Flash mobs will be strategically timed to surprise and
engage the crowd throughout the venue.
a. Purpose: Offer dynamic entertainment and provide students a platform to showcase their
talents.
b. Setup: Open stage with sound equipment for live music and DJ sets. The performance area will
have seating options for those who wish to relax and enjoy the show.
c. Admission: Free
d. Battle of the Bands Award: The winning band will receive a memento and tokens to be spent
account the course of the event

4. Movie Screening (Picnic Style)

Families and friends can gather under the open sky to enjoy a family-friendly movie screening.
Attendees can bring their own blankets or use those provided to create a cosy, picnic-like ambiance.
The area will be illuminated by solar-powered lamps to add to the evening atmosphere.
a. Purpose: Provide a relaxing, family-oriented movie experience.
b. Setup: Open screening area with projector, blankets, chairs, and ambient lighting. Suitable for
all ages and interests, with a family-friendly film selection.
c. Proposed pricing per attempt: 0.5 OMR per person
5. Food Gala
A diverse selection of food stalls will be hosted by students and parents, offering a variety of cuisines,
snacks, and desserts. Seating will be arranged in an open dining area to allow guests to enjoy their
meals comfortably.
a. Purpose: Offer a range of delicious food items to attendees, with all proceeds going toward the
charitable cause.
b. Setup: Open layout with tables and chairs for dining, allowing easy access to food stalls spread
across the primary ground.
c. Proposed pricing per attempt: Prices vary based on the dish and portion size.

6. Face Painting, Nail Art, & Temporary Tattoos

These stalls will provide fun makeovers, allowing guests to personalise their look for the day. Skilled
student artists and parent volunteers will offer a variety of face painting, nail art, and temporary tattoo
designs to appeal to all ages.
a. Purpose: Add a personal touch to the event for attendees, especially younger guests.
b. Setup: Open seating with tables stocked with face painting supplies, nail polish, and temporary
tattoo kits.
c. Proposed pricing per attempt: 0.3 OMR

7. Basketball Hoop Challenge

This activity will allow guests to test their shooting skills with a classic hoop challenge. Participants will
have a set number of attempts to score and win small prizes, adding an exciting, competitive element to
the event.
a. Purpose: Offer a fun, sports-focused challenge for attendees to enjoy.
b. Setup: A clear area with a portable basketball hoop, balls, and a safe space for participants to
take their shots.
c. Proposed pricing per attempt: 0.2 OMR

8. Yard Sale
This yard sale will feature a range of gently used and donated items, including clothing, books, toys,
household goods, and even small electronics. The items are contributed by students, parents, and
faculty, with all proceeds supporting the charity.
a. Purpose: Encourage recycling and reusing while raising funds for the cause.
b. Setup: Open stalls with tables, clothing racks, and clear signage to guide attendees through the
available items.
c. Proposed pricing: Prices vary depending on the type of item, but all are priced affordably to
encourage sales.
9. Trivia Tournament
This interactive trivia challenge will have teams competing to answer questions on a variety of topics,
from general knowledge to pop culture. Teams of up to four people can participate, and winners will
receive small prizes for their knowledge and teamwork.
a. Purpose: Provide an engaging activity that encourages collaboration and a healthy competition.
b. Setup: Designated trivia area with tables, chairs, and a small whiteboard or screen to display
questions.
c. Categories: General knowledge, pop culture, sports, science, and history.
d. Proposed pricing: 0.2 OMR

10. Maze Challenge

A fun and adventurous maze created from foam boards and large cardboard pieces, this challenge will
offer participants the thrill of navigating through twists, turns, and dead-ends to find the exit. Suitable for
all ages, this maze will be a hit for families and friends to enjoy together.
a. Purpose: Create a memorable experience with a playful challenge for attendees.
b. Setup: An open section of the ground will be dedicated to the maze, with safe, foam-board walls
to guide the way.
c. Proposed pricing: 0.3 OMR per person

11. Photo Booth

Guests can capture memories with their friends and family at the photobooth, which will be themed with
fun props and backdrops to suit the festive spirit of the event. This booth will also feature DIY props
made by students, making the experience more unique and engaging.
a. Purpose: Offer a memorable keepsake for attendees to remember their time at the Charity
Fest.
b. Setup: An open area with a backdrop, props, and a digital camera or smartphone setup to take
and print photos.
c. Proposed pricing: 0.3 OMR

12. Sports Games

Following the main basketball match, attendees can participate in several sports games, offering a
range of mini-challenges. Activities include dodgeball, tug-of-war, foot volleyball, and throwball, with
each game offering a unique opportunity for guests to test their skills and enjoy friendly competition.
a. Purpose: Allow guests to engage in light-hearted, team-based sports activities.
b. Setup: Designated sections of the ground for each game, with equipment and clear space for
safe play.
c. Proposed Games: Dodgeball, tug-of-war, foot volleyball, and throwball, each overseen by
volunteers for safety.
d. Proposed pricing: 0.3 OMR
Marketing Strategy

The goal of the marketing strategy is to generate excitement, maximise attendance, and foster community
involvement for the ISWK [Cambridge] Charity Fest. By leveraging multiple platforms, engaging creative ideas,
and reaching out to a wider audience, the event will create awareness, encourage participation, and boost
charitable contributions.

1. School-to-School Invitations
a. Objective: Bring in students from other schools to participate in the Charity Fest, especially for
events like the Battle of the Bands, Sports Matches, and Fun Fair.
b. Action Plan:
i. Create Personalised Invitations: Design digital invites that include the event’s key
details, special features, and unique opportunities for students (such as Battle of the
Bands and basketball matches). These invites will include a link for online RSVPs and
ticket purchases.
ii. Collaborate with Student Councils: Reach out to student councils in other schools,
offering them a chance to join and engage with the community. Encourage them to
spread the word to their peers.
iii. Targeted Invitations to School Clubs: Specifically invite music, theatre, and sports
clubs to participate in the event’s special segments, such as the Battle of the Bands or
the basketball match.
c. Communication Channels:
i. Email: Send personalised email invitations to school administrators and student
councils.
ii. Digital Flyers: Distribute flyers on WhatsApp groups, student council social media, and
school mailing lists.

2. Instagram Marketing (Student Council Account)

a. Objective: Utilise the student council’s Instagram account to create buzz, engage with the
student body, and build anticipation leading up to the event.
b. Action Plan:
i. Teaser Posts: Start with countdown posts that create curiosity around the event. Share
sneak peeks of what attendees can expect, including exciting elements like the Battle of
the Bands and food drive. Use engaging visuals like images and videos of past events,
making it relatable for students.
ii. Collaborate with Influencers: Identify student influencers who can post about the
event, share personal experiences, and encourage others to participate.
iii. Instagram Stories: Use Instagram Stories to promote interactive content, such as polls
(e.g., "Which band are you rooting for?" or "What’s your favourite type of food stall?").
Feature behind-the-scenes content, such as the setup or preparation for the event, to
keep followers engaged.
iv. Hashtag Campaign: Launch a unique event hashtag (e.g., #ISWKCharityFest2024)
and encourage students to use it when posting about the event, making the fest trend
among the student body.
 v. Collaborative Reels: Create short, engaging Reels showing snippets of students
preparing for the Battle of the Bands, setting up the maze, or previewing the food stalls.
Share these Reels to generate excitement.
vi. Event Highlights: Dedicate a section on the profile for the event, where followers can
find all details, key updates, and important reminders.
c. Content Frequency:
i. Weekly Updates: Posting twice a week leading up to the event with exciting
announcements.
ii. Daily Stories: Daily updates and countdowns starting 5 days before the event.

3. Creative Ideas for Wider Engagement

a. Objective: Drive more awareness and encourage participation through creative and interactive
strategies.
b. Action Plan:
i. Creative Video Promos: Produce a short, fun video trailer that showcases the
excitement of the event. This could include clips of past events, a preview of the
performances, and behind-the-scenes footage of students preparing. Distribute this
video on social media, the school website, and WhatsApp groups.
ii. Flash Social Media Challenges: Launch a challenge related to the event (e.g., "Create
your own Battle of the Bands poster," or "Post a video showcasing your favourite charity
activity"), and offer a prize such as free tokens for activities at the fest.
iii. Event Merchandise: Design limited edition ISWK [Cambridge] Charity Fest T-shirts,
bags, or caps, and offer these items as rewards for top event promoters or participants in
challenges. Sell these items ahead of the event through school stores and social media.
iv. Peer-to-Peer Promotion: Encourage students to personally invite their friends and
family to the event. To incentivize this, host a "Most Invited" competition with prizes such
as exclusive access to special areas or free event tokens.
v. Poster Campaigns: Place large, colourful posters around the school with event details
and QR codes linking to the RSVP or ticket purchasing page. The posters should be
strategically placed in high-traffic areas like the cafeteria, library, and near classrooms.
vi. Classroom Announcements: Have council members visit classrooms during breaks to
make quick announcements about the event. Provide exciting updates and mention
some of the unique activities that students can participate in.
c. Communication Channels:
i. WhatsApp: Share posters, videos, and updates in class groups and on the school's
internal communication platform.
ii. School Newsletter: Feature the Charity Fest in the monthly newsletter sent to parents,
students, and staff.
iii. On-Campus Promotion: Leverage school bulletin boards and digital screens (if
available) to promote event highlights.
4. Local Community Outreach
a. Objective: Attract families and guests from the local community, creating a fun and inclusive
environment for all ages.
b. Action Plan:
i. Flyer Distribution: Distribute physical flyers and posters to local businesses, cafes, and
community centres, inviting families to participate.
ii. Community Partnerships: Partner with local shops and businesses for sponsorship
opportunities in exchange for event visibility. Ask for their help in spreading the word
through their social media platforms, newsletters, and in-store promotions.
iii. Local Media: Reach out to local newspapers, radio stations, and community websites to
get coverage for the event, focusing on the charitable cause and student involvement.