PURPOSIVE COMMUNICATION Visual Presentations
- a communication method that uses
UNIT 5 | Tools of Technology for visual elements like images, charts,
Communication graphs, diagrams, and text to convey
information effectively.
Traditional Media vs. Computer - The goal of visual presentations is to
Technology make ideas, data, and messages easy for
the audience to understand and
Traditional media like printed remember.
newspapers, books, magazines,
television, and radio, are tangible, Elements of design
meaning they physically exist. This - are the fundamental building blocks of
tangibility contributes to the any visual design: shape, color, space,
established credibility of size, line, value, and texture. Graphic
traditional media, as its designers use these elements
long-standing presence has fostered strategically to evoke emotions, guide
trust among audiences. These forms the viewer's eye, and create visually
of media effectively reach a broad appealing compositions.
audience, particularly among older
demographics. Principles of design
- are the rules that guide effective and
Computer technology however, attractive design composition. The
uses computers to process data and fundamental principles are:
perform tasks. Examples include:
Contrast: Elements should stand out
- Smartphones from one another
- Global Positioning Systems (GPS)
- The internet Repetition: Repeating patterns creates
- Social Media consistency and cohesiveness.
- Artificial Intelligence (AI)
Alignment: Elements should have a
Advantages of Computer Technology: visual connection, ensuring nothing
feels out of place.
Integrate multimedia by
combining various content types Proximity: Related items should be
like text, images, and videos, grouped together.
leading to a deeper understanding
and enhanced engagement. The sources distinguish design from art,
emphasizing that design serves a
Facilitate e-commerce, enabling specific purpose beyond mere
individuals and businesses to buy aesthetics.
and sell products electronically.
social media
Increase global awareness by - a form of mass media communication
providing access to information using internet platforms like social
about diverse cultures and networking sites and micro-blogging
international issues. websites. These platforms allow users to
share information, ideas, personal
Improve the efficiency of messages, and various content,
communication, allowing for faster including videos.
transmission of messages and - Social media's evolution began with the
information. internet and email in the 1990s,
revolutionizing communication methods.
Enhance collaboration by creating Early platforms like SixDegrees.com
online spaces for communication, (1997), Friendster, MySpace, and
file sharing, and teamwork. LinkedIn paved the way for the modern
social media landscape. The launch of
Facebook in 2004 marked a significant
KAYE MARIE G. FANTILAGA
BAB 1-A
turning point, shaping the social media Increased bad behavior: The
experience as we know it today. anonymity afforded by some
platforms contributes to negative
various types of social media online behaviors such as trolling,
platforms: bullying, and harassment.
Social networking sites Social Media's Influence on Nonverbal
Communication
Image-based sites
nonverbal communication
Video sharing/streaming platforms - includes facial expressions, body
language, and tone of voice. While these
Discussion forums cues are absent in online
communication, new methods of
Blogs and community platforms expression have emerged through
text-based messaging, emojis, and
Impact of Social Media on emoticons.
Communication - However, this shift can sometimes lead
to misinterpretations or
Positive Impacts misunderstandings.
Easy global communication: Ethical Considerations in Technology
Social media connects people across
geographical locations and time ethical implications
zones through platforms like - stress the importance of responsible
WhatsApp, Zoom, Teams, Facebook, and ethical technology use to ensure
and TikTok. fairness in information accessibility.
- Several areas of concern regarding the
Community creation: It fosters the impact of technology on individual
development of online communities privacy are highlighted:
where like-minded individuals can
connect, discuss specific topics, or Electronic monitoring in the
engage in professional networking. workplace: This practice, often justified
as a means to increase productivity,
Enhanced sharing and voice: raises ethical concerns about employee
Social media empowers individuals privacy and can create feelings of fear
to share their opinions and and surveillance.
experiences with a wider audience,
facilitating the dissemination of Interception and reading of email
information on various topics, from messages: Companies often justify this
politics to environmental issues. practice by claiming ownership of the
technology infrastructure, but it raises
Negative Impacts ethical questions about the privacy of
individual communication.
Digital distraction: The constant
influx of notifications from social Merging of databases containing
media can distract individuals from personal information: Databanking,
work, studies, and other important the integration of personal data from
tasks, leading to decreased various sources into a central database,
productivity. raises concerns about individual
awareness, consent, purpose of data
Potential for miscommunication: collection, data accuracy, and potential
The absence of nonverbal cues in misuse.
text-based communication can lead
to misinterpretations of messages, Use of “frequent shopper” cards:
as tone of voice and facial These cards, containing computer chips
expressions are not conveyed. that record purchase history and
personal information, enable targeted
marketing practices that raise concerns
KAYE MARIE G. FANTILAGA
BAB 1-A
about individual privacy and data
collection transparency.
Development of encryption software:
While software like "Pretty Good Privacy"
protects digital information from
unauthorized access, it also raises legal
and ethical questions due to its potential
to shield criminal activity.
Rise of hackers and crackers:
Individuals who gain unauthorized
access to computer systems pose a
significant threat to privacy and security,
reflecting a shift in ethical values and
the emergence of a "cyberpunk culture"
that advocates for unrestricted
information access.
KAYE MARIE G. FANTILAGA
BAB 1-A
