Listing Presentation for Barry and Shirley
Objective:
To present a comprehensive plan for selling their property, including reference to
the property appraisal, marketing strategy, sale method, and other key elements
needed to move forward with the sale.
[Start of the Presentation]
1. Welcome and Introduction
Good [morning/afternoon] Barry and Shirley, and thank you for meeting with me
today. I’m excited to discuss the next steps in selling your beautiful property at 39
Research-Warrandyte Road, Research VIC 3095.
I’ve prepared a detailed plan to ensure we can achieve the best possible result for
you. In this presentation, I’ll walk you through:
1. The property appraisal I’ve conducted and the recommended price.
2. The resources I’ll use in promoting your property.
3. The proposed method of sale and why I believe it’s the best choice.
4. How we will meet your timeline and ensure a smooth process.
5. The communication plan for keeping you informed at each step.
6. The agency’s fees, charges, and documentation required to move forward.
2. Property Appraisal and Recommended Price
Based on a detailed review of your property and comparison with similar sales in the
area, I estimate the value of your home to be around $3,900,000. The features of
your property, such as the 6-bedroom layout, 20-acre land, solar panels, and the
stormwater drain easement, make it a standout property in the local market. I’ve
used comparable properties like 41 Research-Warrandyte Road and 35 Research-
Warrandyte Road to help guide this estimate.
3. Marketing Resources
To ensure maximum exposure for your property, I will be using several marketing
resources:
Professional Photography: High-quality images that showcase the property’s unique
features, including the pool, solar panels, and expansive land.
Virtual Tours & Video: A walkthrough video and a 3D tour to help online buyers get a
better feel for the property before they visit in person.
Advertising: We will run targeted digital ads on real estate websites like realestate.com
and Domain, and we will also use social media platforms to promote the property to the
right audience.
Open Houses & Private Inspections: I will host open house events and private viewings
to ensure we engage serious buyers.
Additionally, I’ll share testimonials from previous clients who were pleased with our
service, highlighting our successful track record of securing excellent results in this
market.
4. Proposed Method of Sale
Now, regarding the method of sale, I recommend we proceed with a Private Treaty
sale. Here's why:
Given the unique nature of your property with its large land size, solar panels, and
easement issues, a Private Treaty will allow us to engage with buyers at a comfortable
pace.
Private Treaty offers flexibility in negotiation, so we can explore the best price and terms
without the time pressure often associated with an auction.
Market Conditions: Based on the current market trends in Research, properties of this
type typically do very well with a private sale, as it allows potential buyers to take time
with their decision, especially given the property's scale and unique features.
5. Timeframe for Sale
In terms of the timeframe for sale, I’d like to understand more about your
expectations and any specific deadlines you may have. We can target a 4–6 week
sale period from the time we list, depending on market activity and buyer interest.
We’ll be focused on achieving the best price, but we will also monitor the market closely
and adjust our strategy if needed.
If you have a specific timeline—whether you need to sell before a certain date or move
to another property—I’ll ensure that we meet that deadline without compromising on
the outcome.
6. Communication Plan
Communication is key during the sale process. Here’s my plan for keeping you
informed:
Weekly updates on the progress of the sale, including feedback from open homes and
inspections.
Immediate contact if there’s an offer on the property or any significant developments.
I’ll also be available by phone or email for any questions or concerns you may have, and
we can arrange meetings whenever necessary.
I want you to feel confident and informed throughout the process, so you’ll always
know where we stand.
7. Agency Fees, Charges, and Documentation
To move forward with the sale, we will need to go over a few documents. Here’s a
breakdown:
Agency Fees: My standard commission is [insert commission rate], which will be
discussed in detail when we formalize our agreement.
Advertising Costs: These will cover professional photography, online listings, print ads,
and any additional promotional activities we decide on.
Other Charges: These include administrative costs, legal documentation, and any out-of-
pocket expenses incurred during the marketing phase.
Once we’ve agreed on the terms, we’ll sign the agency agreement to formalize our
relationship and proceed with listing your property.
8. Next Steps and Questions
Once we move forward, I’ll begin preparing the marketing materials, scheduling the
photography session, and drafting the listing. We’ll also finalize the documentation
to get everything in place for the sale.
Are there any questions you have at this point about the process, or any specific
concerns you’d like me to address?
Conclusion
Thank you for your time today. I’m confident that with the right strategy, we can
achieve an outstanding result for you. I look forward to working with you both to
ensure your property is marketed effectively and sold at the best price.
End of Presentation
This outline covers the key elements to include in a 5-minute listing presentation.
When delivering the video, focus on maintaining a positive and professional tone,
using clear body language, and engaging with Barry and Shirley. Remember to
smile, make eye contact, and present the information in a structured, confident
manner.
Lastly, make sure to upload a video of this presentation and include any supporting
materials, such as testimonials, advertising templates, or agency documentation
that may be required for your assignment.
