About
We are a technology company on a mission to equip
students with relevant skills & practical exposure to
help them get the best possible start to their careers.
Goals
Connect employees to employers and vice-versa
without hustle free of cost.
Presented by: Arpit Tiwari
Provide training courses and specialization courses Email: tarpit821@gmail.com
for job/internship seekers. Phone Number : +91 6263593879
LinkedIn:https://www.linkedin.com/in/arpit-tiwari-
40a755200/
Services Intershala Provides
Student Employer
INTERNSHIPS TRAINING COURSES
JOBS
SPECIALIZATIONS WITH REVENUE
GUARANTEED
INTERNSHIPS MODEL
Competitors
3rd Party
Advertisement
Target Audience
Target audience consists of
students/proffesionals looking for job/intern
and employer
User Persona
Goals Goals
Looking for an Internship along with Hire skilled people without the hustle.
current studies/job. Credible/Trusted employees to hire.
Trusted companies to work for. Getting candidates of matching criteria.
Stipend security Easily communicate with candidates.
Convert to full-time opportunity.
Courses that provide industry knowledge
Pain Points Pain Points
Fears about being exploited Fears that once a candidate is
Doesn't know which employer is selected, will not turn up on the
Name: Ved Name: Tara
genuine or not joining date
Age: 21 years old Age: 32 years old
No different resume-making option Does not find genuine candidates and
Occupation: Student Occupation: Start up founder
for different job profile has to filter a lot to find the right
Location: Varanasi Location: Bangalore
Cannot edit/delete application person.
Income Range: Income Range: Variable 5lac
No response after submitting task
Survives on pocket money monthly approx.
Ved's User Journey
Motivation Exploration Engagements Retention
Search internships Filters internships Submits
To get an
Activities but not sure of on basis of application and
internship
authenticity requirements checks results
Able to filter according Can re-edit the application
To get an Search verified
Expectations to company previous and search result by
internship internships employees review company's name
NOTE: We are focusing only on the student persona
Metric
MAU
FOCUS METRIC
Reach Activation Business Specific Engagement Retention
New users registering on Retention will be
The reach of the new internshala. analysed based on
Bounce rate and churn No. Of users
features modified would Referral Program and
Already existing users rate will be an important clicking the review
be available to all the Customer satisfaction
looking for internships. metric to help us button to check. because once a user gets
users looking for and
useof filters and profile understand the stats. an intern they tend to
internship.
building leave.
“If you don’t collect any metrics, you’re flying blind. If you collect and focus on
too many, they may be obstructing your field of view.”
― Scott M. Graffius
Competitor Analysis
Features Internshala Naukri.com LinkedIn AngelList
Feedback Sunday
Multiple resume for
different job profiles
See results by searching
company's name
Training Courses
Company's reviews/current
employees information
Features to Improve
MULTIPLE RESUME FOR DIFFERENT JOB PROFILE
People tend to apply for different job profiles, so enabling
the feature to choose a resume according to them.
FILTERING APPLICATIONS
BY SEARCH
See result by searching company's name
COMPANY'S FEEDBACK
instead of scrolling down
Past people who interned at a company
can give their feedback publicly.
WITHDRAW AN APPLICATION
VERIFIED EMPLOYER Withdrawing application will
Providing contact details, information reduce the hustle of job seeker
about the employer increases the trust once he gets the internship.
Prioritization Framework
Features Reach Impact Confidence Efforts Rice Score
Withdraw
Application
60 0.5 25 1 750
Multiple resume for
different job 75 2 75 3 3750
profiles
Filter applications 65 1 50 2 1625
Verified Employer 80 2 100 3 5334
Company's
feedback
85 3 100 3 8500
Feature focus : Go To Market Strategy
Company's feedback Using keywords to become
0 top result
EXPOSURE
1 Improve Google SEO for
trainings
Feature would allow the users to enter their overall experience with the
company after completing intern. 0 DISCOVERY
Market the new changes
Digital campaigns focused
These feedbacks will be present in the public section of company which 2 on helping the user
will help in better choice of companies.
This will further reduce the changes of being scammed by the company Taking user interviews and
and therefore increasing customer's trust on the product. 0 feedback for the same.
CONSIDERATION
3 Taking playstore ratings and
reviews more seriously
Sharing Testimonials of Users
0 CUSTOMER
How the feature would look?
and company reviews
4 RELATIONSHIP Have an interactive chatbot
0 Sending SMS push notifications
RETENTION
5 Social Media campaigns
On clicking
see all reviews
0 Collaboration with top trainers
COLLABORATIONS and famous youtubers for
6 internshala trainings.
Have continuous evaluation
0 using analytical tools like
ANALYSIS
7 google analytics, facebook ads
etc
