PAVANKUMAR PASUPULETI
Email:pavanp963@gmail.com Mobile :+91-8790211756
Career Objective :
To work in a creative and challenging team environment, where I can strive for excellence of my
career as well as for the growth of organization.
Professional Experience:
Having 12 Year of experience in PPC,SEO.SMO,SMM, SEM and CTWA Campaigns
Develop and execute a comprehensive Google PPC strategy, aligning with the
company's marketing goals and specific project objectives on estimated budgets to
maintain maximum returns
Plan and manage all digital marketing campaigns, including SEO/SEM, Email
Marketing, Social Media Campaigns, Search, display advertising, Shopping,
Remarketing and WhatsApp campaigns
Analyze campaign performance and make data-driven decisions to optimize campaigns
and improve ROI.
Designed and implemented advanced marketing automation strategies that deliver
sustained growth in lead generation, customer engagement, and revenue growth, setting
new benchmarks for success in the industry. .
Envisioned, devised, and executed innovative marketing automation campaigns using
the powerful WebEngage platform to nudge customers on SMS, WhatsApp, Email,
reminders, on-site notifications, Google, and Facebook ads, thereby elevating user
engagement
Plan and implement client B2B and B2C digital marketing strategies across all channels
Develop and implement successful social media campaigns and community management
strategy for all clients on all the major platforms, such as Facebook, Twitter, LinkedIn,
Instagram and YouTube Channels
Develop and manage Amazon PPC Sponsored Products, Sponsored Brand, Sponsored
Video and Sponsored Display Campaigns on Amazon Seller and Vendor Center
Accounts
Working with Helium 10, Sellics, Feedback Genius and SellerApp Tools
Manage Begin, Zoho, and Salesforce CRM tools for lead tracking and channel
evaluation
Implemented HubSpot CRM for lead generation, nurturing, and workflow automation
Designed editorial content strategy; curated and segment editorial content including blog
posts, social media, email campaigns to increase engagement and channel growth
Report project progress and outcomes to clients on a weekly, monthly and quarterly
basis - using Google Analytics, Microsoft, Clarity Google Search Console, SEM Rush,
Ahrefs tools
Manage conversion tags from different platforms using Google Tag Manager.
1
Work collaboratively with Account teams to translate client needs into campaign
strategies that over-deliver on their needs.
Stay up-to-date on the latest Google Ads features and product updates, translating them
into actionable strategies for clients.
Utilizes A/B testing and multivariate analysis to improve conversion rate of website
visitors.
Educational Profile:
MCA from Nagarajuna University in 2012 with 78%
Technical Skills
Create, analyze and manage Pay Per Click campaigns across multiple search engines
including Google Ads and MSN AdCenter.
Experience in handling clients for overall digital marketing strategies involving SEO,
SEM, SMM, PPC, On page Optimization, off-page optimization, Landing-Page
Optimization, Link-Building and so on.
Expand campaigns and increase effectiveness by monitoring, testing and updating ad
placements each day.
Manage and optimize social media paid campaigns like Facebook Ads, LinkedIn Ads,
InstagramAds, Whatsapp Ads and Youtube Ads
Collaborated with team members in all project executions.
Develop and maintain relationships with key industry influencers and partners to
amplify brand reach and visibility.
Understanding of media concepts and terms, creative and budget requirements
Collaborate with PR to effectively pitch content to media sources and leverage
partnerships for co-created content
Web Technologies : Html, CSS, Java Script, JQuery
Microsoft : MS Office(Excel, Power point, Word)
Work Experience :
Worked as a Digital Marketing Manager at PlugXR from Sept 2023 to Sept 2024.
Worked as a Senior Digital Marketing Consultant at Digital Nirvana Information
Systems from July 2021 to Aug 2023.
Worked as a Senior Digital Marketing Strategy Analyst at SUAA Ecommerce
Professional Solutions from April 2019 to July 2021.
Worked as a Digital Marketing Analyst at 9and9 Digisoft Insights from Nov 2014
to April 2019
Worked as a SEO Analyst at Smart Search Solutions from Oct 2012 to Nov 2014
2
Develop online marketing plans as per the business goals of clients comprising of one
or all of the following aspects:
Designed and executed PPC Campaigns on a variety of networks
Implement and manage multiple Pay Per Click campaigns simultaneously
Develop and monitor benchmarks for measuring impact of social media programs
using social media analytics, KPIs, and dashboards, ensuring success for each
organization
Maintained social media content development by coordinating and implementing
social media marketing communication
Worked with the marketing team to help strategize and execute promotional materials,
product launches, and social media contests, often through Promoted Posts & Tweets
Responsible for comment moderation, consumer interaction, and diffusing any online
issues (complaints, returns, etc.)
Researched relevant industry and market developments
Responsible for the Promotion of the websites in various search engines.
Monitoring the Website Traffic with Google Analytics.
Running Facebook and LinkedIn Campaigns to generate leads
YouTube video marketing and optimization
Engaging channel audience on a day-to-day basis through all social media networks
Managing assets and copyright for videos
Keyword Researching.
Affiliate Marketing
Projects Handled
1.https://www.plugxr.com
2.https://digital-nirvana.com/
3..https://www.truthtreatments.com/
4.https://godefroybeauty.com/
5..https://www.tubotowels.com/
6..https://ultimatesurvivaltips.com/
7..https://vitaminpaste.com/
8..https://fedpro.com/
9.https://www.dotcomreps.com/
11.https://www.ecommprofessionals.com/
10.http://www.teavana.com
12..http://www.iconicpet.com
13.http://www.hiball.com
14.http://www.evaidya.com
15.http://www.northalley.com
16.http://www.bigcmobiles.in
17..http://www.recapture.in
18.http://:www.9and9.com
19.http://www.mysouthdiva.com/
20.http://www.onlinelocaldeals.com
21.http://www.ntvtelugu.com/
22.http://www.iddcr.com/
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23.http://www.spiritvfx.com/
24.http://www.corefactors.in
25.http://www.panzertechnologies.com
26. https://erpwerx.com.au/
27.https://www.travelsmartvip.com/
28..http://www.avishospitals.com
29.http://lotmobiles.com
30.http://www.customercaresupportnumber.com
31.http://girnarsoft.com
32.https://www.fashiondollagency.com/
33.https://oxygenhomes.in/
34.https://www.greycampus.com/
35.http://etravelsmart.com
36.http://www.yebhi.com/
37.http://www.sleepcareindia.com
38. https://www.fingo.co.uk/
39. http://www.boarding4u.com
40.http://www.dubizar.com
41.https://www.youtube.com/gogolessons
Personal Profile
Name : P.Pavan Kumar
Father's Name :P.RamaRao
Date of Birth : 10-10-1989
Gender: Male
Marital Status :Married
Nationality : Indian
Religion : Hindu
Languages : English & Telugu
Hobbies :Net surfing, Listening Music,Playing Cricket
Declaration:
I hereby declare that all information and statement that are provided in this application are
true and complete to the best of my knowledge and belief.
Place:
Date: ` PAVAN KUMAR P
