GLRB 0010 DESIGN THINKING FOR
ENTREPRENEURSHIP V.03
BIL NAMA NO MATRIK
1. NADIA NUR AFRINA BINTI MOHD NIZAR A22SC0170
Course Code : 2024-11-16 - GLRB0010 (2)
Course Name : DESIGN THINKING FOR
ENTREPRENEUR
Section : 02
Lecturer’s Name : ASSOC. PROF. DR ABDUL RASHID
BIN HUSAIN
IR. DR. FAUZAN KHAIRI BIN CHE
HARUN
Session/Semester : 2024/2025/1
Assignment Title : GLRB 0010 DESIGN THINKING FOR
ENTREPRENEURSHIP V.03
1.0 Similarity between Design Thinking (DT) processes by Brown and InVision
Tim Brown explains DT as a three-phase process: inspiration, ideation, and implementation.
Similarly, InVision's paradigm divides DT into five steps: empathy, definition, ideation,
prototyping, and testing. The main similarity is the transition from understanding the user and
their needs (Inspiration/Empathize and Define) to developing innovative solutions (Ideate)
and putting these ideas into action (Prototype and Test). Both techniques emphasise empathy,
innovation, and iteration in order to create effective user-centred solutions.
2.0 The Importance of the ‘Prototype’ Step
The 'Prototype' step is critical in DT because it turns ideas into physical forms, allowing
designers to test and enhance their solutions in real-world settings. To efficiently perform this
step, quick, low-cost prototypes are developed to collect user feedback. This process should
emphasise iteration, with designers developing many versions based on input to ensure the
solution satisfies user demands and operates as planned. Prototyping identifies unexpected
issues early on, saving time and resources.
3.0 Similarity between Aravind Eye Care System and Edison’s Approach
Dr. Venkataswamy Aravind's strategy to constructing the Aravind Eye Care System is similar
to Edison's model for designing the electric power system in that both pursued innovation
with a large-scale social benefit. Edison wanted to make power more accessible and
affordable, but Aravind wanted to deliver low-cost, high-quality eye treatment to the general
public. Both used a systems-based approach, incorporating multiple elements (such as
equipment, procedures, and distribution) to develop a self-sustaining, scalable model.
4.0 Differences between Design Thinking and Conventional Design
DT differs from traditional design in that it focusses on empathy and human-centeredness.
Traditional design usually emphasises on technical specifications and functionality, whereas
DT prioritises understanding the user's point of view and iteratively developing solutions
based on input. Empathy for the user, open-mindedness, and adaptability are all crucial
factors to consider in design thinking. Real-time feedback should drive solution evolution,
enabling for a more responsive, iterative approach that meets user needs.
5.0 Importance of Multi-Disciplinary Teams in Design
Multi-disciplinary teams are important in DT because they bring a variety of viewpoints and
expertise to the table, boosting creativity and innovation. This diversity enables teams to
tackle complicated challenges more effectively since each member brings unique insights
from their field. Effective DT teams work together to build holistic solutions that incorporate
input from various sectors (for example, engineering, psychology, and design) to guarantee
that the final product is both technically sound and user-friendly.
6.0 Defining Design Thinking
Design Thinking is a human-centered, iterative problem-solving approach that prioritises
empathy, creativity, and user input. It entails thoroughly understanding users, defining
fundamental challenges, developing innovative solutions, prototyping, and repeatedly testing
these solutions. DT emphasises looking at problems from different angles and adjusting ideas
depending on user feedback, making it a great tool for developing new, practical solutions in a
variety of fields.
