DIVERSIFIED

CROPLIVESTOCK
PLAN FOR FOOD
SECURITY AND
INCOME STABILITY
farm Location: Gingoog City

Owner/Manager: Juliana P. Mahusay

Investors: Bryan Seno, Keith Jane Bucio, Jhon Loyd T.
Banaag, Fritjohn Yecyec, Christine Rollon, John Paul
Baraquia

Date: December 12, 2024

EXECUTIVE SUMMARY

Business Overview

Mixed-use farm focused on sustainable agriculture.

Location: Gingoog City, spanning 200 hectares.
Management: Juliana P. Mahusay.
Goals and Objectives
Mission: High-quality, locally-sourced produce and
livestock products promoting sustainable practices
and community resilience.
Short-term Goals:
Vision: A model for diversified, sustainable farming in
Establish robust production cycles for crops
the Philippines, fostering local food systems and
and livestock.
environmental health. Achieve sustainable yields with minimal
environmental impact.
Build strong connections with local buyers and
markets.
Long-term Goals:
Expand crop and livestock variety to meet
growing demands.
Implement advanced sustainable practices for
climate resilience.
Explore agri-tourism and community education
for additional revenue streams.
EXECUTIVE SUMMARY

Products and Services

Crops: Vegetables, fruits, and herbs cultivated using

sustainable methods.
Livestock: Dairy cattle, goats, ducks, rabbits, bees,
pigs, and sheep, focusing on ethical and organic Market Overview
feeding practices.
Additional Services:
Agri-tourism experiences.
Farm education workshops. Target Market:
On-site farmers' markets. Local consumers, grocery stores, restaurants, and
farmers' markets in Gingoog City.
Competitive Edge:
Rising demand for locally grown, sustainable
products.
Commitment to quality and eco-friendly practices
to attract a loyal customer base.
FARM DESCRIPTION
Farm Size:
Total Area: 200 hectares.
Allocation:
Crops: 150 hectares for herbs, vegetables, and fruits.
Livestock Grazing Areas: 40 hectares in 8 rotational paddocks.
Apiary & Small Livestock: 5 hectares for rabbit plots, duck ponds, and bees.
Hydroponic Greenhouses: 2 hectares for controlled vegetable production.
Composting & Rainwater Harvesting: 3 hectares for sustainability initiatives.

Existing Infrastructure:
Barns:
Livestock Barn: For cattle, goats, and sheep (milking and feed storage).
Small Livestock Barn: Separate facility for pigs and rabbits.
Greenhouses: 5 climate-controlled hydroponic greenhouses for vegetables and herbs.
Irrigation Systems:
Drip irrigation for vegetables.
Sprinklers for larger crops (e.g., rice).
Storage:
Grain silos for corn, rice, and sugarcane.
Refrigerated storage for perishable crops (e.g., strawberries, lettuce).
Machinery:
3 tractors for tilling and planting.
2 combine harvesters for rice and corn.
Soil moisture sensors for efficient water use.
Additional Features:
Composting units and rainwater storage tanks.
Farm office for administration.
FARM DESCRIPTION
SWOT ANALYSIS

Strengths Weaknesses

Diverse range of crops and livestock for Limited access to water or irrigation.
multiple revenue streams. Outdated equipment.
Strategic location in Gingoog City with High labor costs.
access to local markets. Inconsistent yields.
Commitment to sustainable and organic Initial setup and operational costs.
farming practices. Need for expertise in managing
Skilled labor force. diversified crops and livestock.
Established customer base.
Efficient production techniques. Threats
Opportunities
Climate change and unpredictable
Growing demand for organic or locally-sourced weather.
products. Competition from larger farms.
Potential partnerships with local restaurants. Risks of typhoons and droughts impacting
Support for sustainable farming from operations.
government and NGOs. Price fluctuations in crop and livestock
Opportunities for agri-tourism development. markets.
New technological advancements in farming. Pests and diseases affecting crops and
Availability of grants or government programs animals.
for sustainable agriculture. Rising input costs (fertilizers, seeds, feed).
PRODUCTION PLAN

Production Plan

Crops and Livestock Rotation Practices

Crops:
Legume Integration:
Rotate beans, clover, or alfalfa with cereals (e.g., rice, corn) or root vegetables to
enrich soil nitrogen levels.
Perennial Crops:
Companion planting trees (e.g., apples) with cover crops to maintain biodiversity
and prevent soil erosion.
Livestock:
Rotational Grazing:
Divide pastures into sections; move livestock every 2-6 weeks to regenerate grass.
Apiary Site Rotation:
Relocate bees to follow seasonal flowering cycles for optimal pollination and honey
production.
Production Methods
Farming Techniques:
Organic farming for vegetables and fruits, avoiding synthetic pesticides.
Conventional farming for rice and corn with mechanized planting, irrigation, and
harvesting.
Rotational grazing for livestock to maintain healthy pastures.
Hydroponics for lettuce and herbs in controlled greenhouses.
Agroforestry with trees alongside crops like banana and sugarcane to improve
biodiversity.
Equipment Used:
Tractors for tilling and planting.
Combine harvesters for rice and corn.
Drip irrigation for vegetables and sprinklers for larger crops.
Hydroponic setups for controlled vegetable production.
Sustainability Practices
Composting: Recycle organic waste into fertilizer.
Rainwater Harvesting: Store rainwater for irrigation during dry periods.
Integrated Pest Management (IPM): Use natural predators and crop rotation instead of chemical pesticides.
Soil and Water Management
Soil Health Strategies:
Crop rotation to prevent soil depletion.
Cover cropping with legumes to fix nitrogen and reduce erosion.
Composting for soil nutrient enrichment.
Water Conservation Strategies:
Drip irrigation to minimize water waste.
On-site rainwater storage tanks for dry-season irrigation.
Soil moisture sensors for efficient watering.
Labor Requirements
Seasonal vs. Permanent Employees:
10 full-time employees for operations, maintenance, and livestock care.
20 additional seasonal workers for planting, weeding, and harvesting during peak times.
Labor Tasks:
Planting soil preparation and seeding.
Harvesting with manual and mechanized methods.
Livestock feeding, cleaning, and health checks.
Managing irrigation systems and schedules.
Annual Needs:
Spring/Summer: Focus on vegetable harvesting (e.g., tomatoes, cucumbers).
Autumn/Winter: Increased labor for rice and sugarcane harvesting.
CROP PRODUCTION TABLE
Crop Acreage Projected Yield Planting Date Harvest Date

Early Spring, Late

Carrots 25-30 25-30 tons Late Spring, Early Fall
Summer

Potatoes 30-40 30-40 tons March-May, August June-July, October

Beans (Green) 5-7 5-7 tons March-April June-July

15-25 tons (per

Apples 15-25 (per hectare) N/A August-November
hectare)

Cotton 1-2 1-2 tons April October

Sugarcane 60-100 60-100 tons Varies 12-16 months after planting

Strawberries 10-15 10-15 tons March June

Lettuce 10-15 10-15 tons Every 3-4 weeks 45-60 days after planting
CROP PRODUCTION TABLE
Livestock Type Number of Head Grazing System Feed Requirements

Provide silage during winter;

Rotate grazing fields
Dairy Cattle 50-200 intercrop pasture with clover and
every 2 weeks.
alfalfa for protein.

Rotate small ponds and

Use as pest control in rice fields
Ducks 100-500 grassy areas to reduce
after harvest.
mud and diseases.

Rotate in small grass Allow foraging for diverse diets;

Rabbits 200-500 plots; allow foraging for clean pens frequently to avoid
diverse diets. disease buildup.

Rotate apiary sites

place near orchards or flowering
Bees (Apiary) 50-100 hives based on flowering
cover crops for optimal pollination.
cycles.

Include shrubs in diet; rotate

Rotate between woody
Goats (Dairy/Meat) 100-300 between woody areas and
areas and grassland.
grassland.

Rotate pastures or
provide supplemental feed during
Pigs (Free-range) 100-300 wooded areas every few
low forage periods.
months.

Rotate grazing every 4-6 manage herd on open pastures with

Sheep (Wool/Meat) 200-600 weeks; manage herd on leguminous cover crops to support
open pastures. healthy wool growth.
 MARKETING PLAN

1. Branding and Positioning

Farm Name: Green Harvest Farms
Represents commitment to sustainable and eco-friendly farming.
Logo:
Features a green leaf integrated with a sunrise behind rolling fields, symbolizing growth, freshness,
and sustainability.
Tagline:
"Fresh from the Field, Rooted in Sustainability."
Branding Strategy:
Highlight sustainability and eco-conscious farming methods.
Use eco-friendly packaging with certifications (e.g., organic, fair trade).
Develop storytelling to connect consumers with the farm’s mission and community impact.

2. Sales Channels
Primary Channels:
Farmers Markets: Weekly participation for direct consumer relationships.
Local Grocers and Specialty Stores: Supply fresh produce and dairy.
Online Store: E-commerce platform offering subscription boxes for fresh produce and products.
Wholesale Partnerships: Collaborate with restaurants and food cooperatives focusing on
sustainable sourcing.
Growth Plan:
Expand delivery options to neighboring towns and cities.
Partner with schools and institutions for bulk deliveries.
Launch a Community-Supported Agriculture (CSA) program for weekly or bi-weekly produce boxes.
MARKETING PLAN

3. Pricing Strategy
Competitive Pricing:
Slightly above conventional produce but competitive with other organic options.
Cost Considerations:
Factor in labor, certifications, and eco-friendly packaging costs.
Value-Based Pricing:
Emphasize quality, sustainability, and health benefits.
Offer bundled discounts for CSA subscribers or bulk buyers.
Sample Price Points:
Lettuce: ₱100 per head (hydroponic, organic).
Strawberries: ₱200 per 500g (sustainably grown).
Grass-fed Dairy Products: Milk at ₱150 per liter, cheese at ₱250 per 200g.
4. Promotion and Advertising
Promotional Strategies:
Social Media:
Active on Instagram, Facebook, and TikTok to share farm stories and tips.
Use hashtags like #GreenHarvest, #FreshAndSustainable, #FarmToTable.
Local Events:
Host seasonal tours and "pick-your-own" events.
Participate in eco-awareness campaigns and food festivals.
Word-of-Mouth Marketing:
Offer loyalty rewards or discounts to satisfied customers for referrals.
Partnerships:
Collaborate with chefs for cooking demos using farm-fresh ingredients.
Work with schools for sustainable farming workshops.
Traditional Advertising:
Place ads in newspapers and radio stations.
Distribute flyers and posters at community hubs like libraries and fitness centers.
FINANCIAL PLAN
Overview: Breakdown of initial investment required for setting up the farm

1. STARTUP COSTS

Category Cost Estimate (PHP)

Land Acquisition/Lease ₱11,500,000 (150 hectares owned, 50 hectares leased)

Equipment ₱8,625,000 (tractors, harvesters, irrigation systems)

₱2,875,000 (initial purchase of 50 cattle, 200 goats,

Livestock
and 500 poultry)

Seeds and Fertilizers ₱1,150,000 (organic seeds, compost)

Hydroponic Systems ₱1,725,000 (5 greenhouses, water tanks, LED grow lights)

Infrastructure ₱5,750,000 (barns, storage, and office setup)

Permits and Licenses ₱575,000 (organic certification, business licenses)

Marketing and Branding ₱287,500 (logo design, initial promotions)

Miscellaneous Costs ₱575,000 (unexpected expenses, legal fees)

Total ₱33,062,500
2. Revenue Projections
Assumptions:
Average market prices and annual yields per crop and livestock.
Gradual increase in sales as customer base expands.

Year Projected Revenue (PHP) Details

Year 1 ₱14,375,000 Farmers markets, local grocers

Year 2 ₱23,000,000 Online sales and CSA expansion

Full operation with wholesale

Year 3 ₱31,625,000
partnerships

Year 4 ₱40,250,000 Increased yields and sales

Added value from organic

Year 5 ₱51,750,000
certifications
3. Operating Costs

Fixed Costs (Annual):

· Salaries for permanent staff (10 employees): ₱14,375,000
· Land lease payments: ₱1,150,000
· Insurance (equipment, livestock, liability): ₱862,500

Variable Costs (Annual):

· Seasonal labor: ₱2,875,000
· Utilities (electricity, water, fuel): ₱2,300,000
· Feed and fertilizers: ₱3,450,000
· Equipment maintenance: ₱1,437,500
· Packaging and marketing: ₱1,150,000

Total Annual Operating Costs: ₱27,600,000

4. Profit and Loss Statement (Year 1)

Category Amount (PHP)

Revenue ₱14,375,000

Operating Costs ₱27,600,000

Net Loss ₱-13,225,000

Profit is expected by Year 3 as production scales and sales grow.

5. Cash Flow Statement (Year 1)

Cash Outflows Net Cash Flow

Month Cash Inflows (PHP)
(PHP) (PHP)

₱8,625,000
Jan-Mar ₱1,725,000 ₱-6,900,000
(startup, inputs)

₱4,600,000 (labor,
Apr-Jun ₱4,025,000 ₱-575,000
utilities)

₱6,900,000
Jul-Sep ₱5,750,000 (harvest, ₱-1,150,000
marketing)

₱6,325,000
Oct-Dec ₱2,875,000 (equipment, ₱-3,450,000
salaries)

Total (Year 1) ₱14,375,000 ₱27,600,000 ₱-13,225,000

Cash flow improves in subsequent years as initial costs decrease.

RISK ANALYSIS

POTENTIAL RISKS AND RISK MANAGEMENT STRATEGIES

1. Potential Risks
Weather/Climate Conditions:
Extreme weather events (typhoons, droughts, flooding) may damage crops, livestock,
and infrastructure.
Seasonal variations affecting planting and harvesting schedules.

Market Fluctuations:
Price changes in crops and livestock due to supply-demand imbalances.
Increased competition from other farms or imports affecting profitability.

Pests and Diseases:

Infestations (e.g., locusts, caterpillars) impacting crops.
Livestock diseases (e.g., foot-and-mouth disease, avian flu) leading to mortality and
productivity loss.

Labor Shortages:
Difficulty securing seasonal labor during peak planting and harvesting periods.
Higher labor costs due to scarcity or labor disputes.
2. Risk Management Strategies
Weather/Climate Conditions:
Crop Insurance: Protect against losses from natural disasters.
Rainwater Harvesting & Irrigation: Implement efficient water storage and delivery systems.
Infrastructure Improvements: Construct resilient greenhouses, barns, and drainage systems.
Crop Scheduling: Adjust planting dates based on seasonal weather forecasts.

Market Fluctuations:
Diversification: Grow multiple crop types and raise diverse livestock to spread risks.
Value-Added Products: Process goods (e.g., jams, cheese) to stabilize income.
Contracts with Buyers: Establish fixed-price agreements with wholesalers and
cooperatives.

Pests and Diseases:

Integrated Pest Management (IPM): Employ crop rotation, natural predators, and biological
controls.
Regular Health Monitoring: Conduct veterinary checkups and provide vaccinations to
livestock.
Buffer Zones: Separate livestock herds and crop fields to limit disease and pest spread.

Labor Shortages:
Mechanization: Increase machinery use (e.g., seeders, harvesters) to reduce dependency
on manual labor.
Flexible Employment Plans: Partner with local labor agencies to secure seasonal workers.
Employee Retention Programs: Offer training, competitive wages, and incentives to
maintain workforce stability.