MEDIA AND INFORMATION LITERACY

FIRST SEMESTER MIDTERM ST. ISIDORE

Lesson 1: Introduction to Media and

Information Literacy
 Media and Information Literacy involves aspectsnof their lives such as for
necessary skills that let a person interact communication, entertainment, and work-
using different media platforms and get related activities.
access to information around the globe.  Certainly, media and information literacy is
 These should be learned because we are an essential skill that we need to develop for
now living in the information age when the us to take advantage of the use and
median have a significant role in our society benefits of technology in the modern society,
towards disseminating information, while avoiding its pitfalls.
connecting people, and acting as an agent
of change in our society. 1. ENSURE PERSONAL INFORMATION SAFETY
 When you are using applications and
A. COMMUNICATION AND MEDIA websites, read first the “terms and use.”
INFORMATION 2. GET PERMISSION
 Communication is affected by media and  Ask for the owner’s approval and of the
information because of the advancement of people who appeared in the video or picture.
technology and the availability of different 3. THINK BEFORE YOU CLICK
communication services.  Avoid posting or sharing inappropriate,
 This communication may have a negative uncomfortable, or rude insights on your
effect on people in terms of personal account.
relationships that may be strained by the 4. KEEP YOUR PASSWORD SAFE
over-reliance on social media that are fertile  Keep an eye on your account; do not let
grounds for fake news and hoaxes. others know your password.

B. MEDIA LITERACY, INFORMATION LITERACY, Lesson 2: The Evolution of Traditional to

AND TECHNOLOGY LITERACY
New Media
MEDIA LITERACY
 Highlights tha capacity of an individual to THE EVOLUTION OF TRADITIONAL TO NEW
understand the functions of media and MEDIA
determine the relevant use and worth of  The term “Media” is described as means of
media platforms. communication for people which includes
INFORMATION LITERACY newspapers, radio, televisions, and the
 Is the communication or acquiring of data or internet.
facts that relate to the use of media Information dissemination,
information. Distance learning
TECHNOLOGICAL LITERACY Work at home
 Is the skill of an individual to manipulate
technology independently or with the PRE-INDUSTRIAL AGE (Before 1700s)
assistance of others in using the technology  During pre-industrial age, about 4.5 million
in an efficient and suitable way. years ago, the early hominids discovered
C. RESPONSIBLE USE OF MEDIA AND fire, developed paper from plants, and built
INFORMATION weapons.
 The 21 Century is known as the
st
PETROGLYPHS
information age. Now, people are highly
dependent on technology in different
 MEDIA AND INFORMATION LITERACY
FIRST SEMESTER MIDTERM ST. ISIDORE

 Are rock carvings made by pecking directly Motion picture photography/projection (1890)
on the rock surface using a stone chisel and Commercial motion pictures (1913)
a hammerstone. Motion pictures with sound (1926)
Telegraph
Punch cards
PICTOGRAPHS ELECTRONIC AGE (1930s – 1980s)
 Were used as the earliest known form of Transistor Radio
writing, examples having been discovered in Television (1941)
Egypt and Mesopotamia from before 3000 Large electronic computers – i.e. EDSAC
BC. (1949) and UNIVAC 1 (1951)
Mainframe computers – i.e. IBM 704 (1960)
INDUSTRIAL AGE (1700s – 1930s)
Personal computers – i.e. Hewlett Packard
9100A (1968), Apple (1967) OHP, LCD
THE INDUSTRIAL AGE OCCURS DURING THE
Projectors
INDUSTRIAL REVOLUTION IN GREAT BRITAIN
INFORMATION AGE (1900 – 2000s)
 This period brought in economic and
Web browsers: Mosaic (1993), Internet
societal changes, such as the substitution of
Explorer (1995)
handy tools with machines like the power
loom and the steam engine. Blogs: Blogspot (1999), Livejournal (1999),
Wordpress (2003)
 Long distance communication becomes
possible via telegraph, a system used for Microblogs: Twitter (2006), Tumblr (2007)
transmitting messages. Video: YouTube (2005)
ELECTRONIC AGE (1930s – 1980s) Augmented Reality/Virtual Reality
 Started when people utilized the power of Video chat: Skype (2003), Google Hangouts
electricity that made electronic devices like (2013)
transistor radio and television work. Search engines: Google (1996), Yahoo
 In this period, people made use of air (1995)
access to communication. Portables computers – laptops (1980),
INFORMATION AGE (1900s – 2000s) tablets (1993), netbooks (year)
 Also known as the digital age. Smartphones
 Communication became faster and easier Wearable technology
with the use of social networks or social Cloud and Big Data
media platforms such as Facebook,
Messenger, Instagram, Twitter, among THE INFLUENCE OF MEDIA ON THE VALUES
others. AND NORMS OF PEOPLE
PRE-INDUSTRIAL AGE (BEFORE 1700s) Norms are standards of behavior that are
Cave paintings (35,000 BC) expected in a society based on their
Clay tablets in Mesopotamia (2400 BC) customary laws or conduct.
Papyrus in Egypt (2500 BC) With the advent of the information age,
Acta Diurna in Rome (130 BC) media become more influential in different
Dibao in China (2nd Century) aspects of people’s lives.
Codex in the Mayan region (5th Century) This is in line with bandura’s 91986) social
Printing press using wood blocks (220 AD) learning theory, wherein media operates by
INDUSTRIAL AGE (1700s – 1930s) means of educational models
Printing press for mass production (19th These educational models perform vital
century) functions by transmitting information.
Newspaper – The London Gazette (1640)
Typewriter (1800) Telephone (1640)
 MEDIA AND INFORMATION LITERACY
FIRST SEMESTER MIDTERM ST. ISIDORE

 A term used to intergrate the different

technologies emerging on the digital
platform to organize and distribute content.
Lesson 3: Types of Media
MEDIA CONVERGENCE
 Also known as technological convergence.
CONVERGENCE
TYPES OF MEDIA
 Combination of all things/elements together
Print Media
to become one.
Broadcast Media  Refers to the merging of different
Media Convergence equipment and tools for producing and
PRINT MEDIA distributing news through digitalization and
 This type of media paper and ink is computer networking.
reproduced in a printing process that is
Lesson 4: Media and Information Sources
traditionally mechanical.
 Print Media may include text, graphics, or a  In searching for information, one needs help
combination of both. in locating appropriate and reliable sources.
EXAMPLES:  There are three main sources of information:
Books Indigenous knowledge, libraries, and the
Newspaper internet.
Magazines  In many instances, sources of information
Journals are also classified as primary, secondary,
Brochures and tertiary.
2 DIFFERENT TYPES OF PRINT MEDIA INDIGENOUS KNOWLEDGE
1.) TEXT MEDIA  Distinctive knowledge kept to specific group
 Simple and flexible format for conveying of people
ideas, whether handwritten or printed. LIBRARY
2.) VISUAL MEDIA  Building that has collection of information
 Visuals combined with text are also that can be accessed by computer.
considered as visual media. INTERNET
BROADCAST MEDIA  Is a global computer network providing a
 A type of media that reach target audiences variety of information and communication
using airwaves as the transmission medium. facilities.
AIRWAVES – Electronic Age (1930s-1980s) INDEGENOUS KNOWLEDGE
EXAMPLE:  Local, knowledge, folk knowledge, people’s
knowledge, traditional wisdom, or traditional
Television
science is other terms used for it.
Radio
(Senanayak, 2006)
TYPES OF BROADCAST MEDIA
 It is usually becomes the basis of a certain
1.) AUDIO MEDIA
community for their daily life.
 Uses audio or voice recording as a medium
 Indigenous knowledge is transferred from
in the delivery of information.
one generation to another; wither orally (oral
2.) MULTIMEDIA
tradition) or through cultural rituals.
 Concerned with the computer controlled
 Oral traditions involves legends, folktales,
integration of text, graphics, drawings, still
epics, myths, and folk songs.
and moving images.
FEATURES OF INDIGENOUS KNOWLEDGE
3.) NEW MEDIA
LOCALLY APPROPRIATE
 Indigenous Knowledge signifies a way of life
that has advanced with the local conditions.
 MEDIA AND INFORMATION LITERACY
FIRST SEMESTER MIDTERM ST. ISIDORE

supervising library employees, and

prepairing budgets.

REISTRAINT IN RESOURCE EXPLORATION LIBRARIES ARE CLASSIFIED AS ACADEMIC,

 Production is for survival needs only. Only PUBLIC, SCHOOL, AND SPECIAL.
those necessary for immediate survival are 1. ACADEMIC LIBRARIES
taken from the environment.  Serve colleges and universities
DIVERSIFIED PRODUCTION SYSTEMS 2. PUBLIC LIBRARIES
 There is no abuse of resources, various  Serve cities and towns of all types
strategies are utilized to avoid risks. 3. SCHOOL LIBRARIES
RESPECT FOR NATURE  Serve students from Kindergarden to Grade
 A conversation ethnic’ often exists. Here, 12.
the land is treated as sacred. 4. SPECIAL LIBRARIES
HUMAN DEPENDENCE ON NATURE FOR  Are located in specific environments (e.g.,
SURVIVAL hospitals, corporations, museums, militaries,
 All species are interrelated; hence, one private business.)
affects the other. INTERNET
FLEXIBILITY  Is defined as the “worldwide publicly
 Indigenous Knowledge means adapting to accessible network of interconnected
new circumtances and being open to a computer networks that transmit data by
outside knowledge. packet switching using the standard Internet
SOCIAL RESPONSIBILITY Protocol (IP)”.
 There are strong family and community tres,  It refers together several information and
and with them, feelings of abligation and services, such as the following:
responsibility to preserve the land for future File transfer
generations. Electronic mail
LIBRARY Interlinked web pages
 Is a “building room, or organization that has Online chat
a collection, especially of books, music, and Other documents of the World Wide Web
information, that can be accessed by OTHER CLASSIFICATIONS OF INFORMATION
computer for people to read, use, or borrow. SOURCES
MOST LIBRARIES OFFER THE FOLLOWING PRIMARY SOURCE
SERVICES  Refers to “original materials.”
1.) USER SERVICES SECONDARY SOURCE
 Function in linking people to the information  Written after an original product, they
they are looking for. usually aim to give reflection or analysis.
2.) TECHNICAL SERVICES TERTIARY SOURCE
 Function in gathering, cataloging, and  Sources involve information that collects
preparing library materials. and organizes primary and secondary
3.) COMPUTER SERVICES sources.
 Function in maintining database, software
programming, web page design, and
computer hardware maintenance in the
library.
4.) ADMINISTRATIVE SERVICES
 Function in managing the library and
services, conveying contracts with sellers,