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Pitch Deck
ParkWay’s Milestone 1
Who we are
Name of your Venture: ParkWay
Why ?
Explain why do you want to pursue this Business Idea.
We want to pursue this business idea because it addresses a significant problem in urban areas where finding parking is often a frustrating and time-consuming
experience. By leveraging technology to connect vehicle owners with unused parking spaces, we can provide a convenient and efficient solution that benefits
both parties. This not only presents a substantial market opportunity but also promotes better use of existing resources, contributing to more sustainable and
livable cities.
What ?
Provide a brief on what does your venture do.
Our venture connects vehicle owners with unused parking spaces through a mobile app. Property owners can list their available parking
spots, and drivers can find and book these spots easily using a map interface. This service simplifies the search for parking, maximizes the
use of existing spaces, and provides a convenient solution for both property owners and vehicle owners.
How ?
Explain how your venture solves the problem and make its revenue.
Our venture solves the parking problem by allowing property owners to list their unused parking spaces on our app, making them easily
discoverable and bookable by vehicle owners. This reduces the time and frustration of finding parking. We generate revenue by charging
a transaction fee for each booking and offering premium listings and subscription options for property owners seeking enhanced visibility
and additional features.
Problem/Opportunity
CONTEXT PROBLEM ALTERNATIVES
When does the problem occur? What is the root cause of the problem? What do customers do now to fix the problem?
The problem occurs in urban areas during peak hours, events, The root cause of the problem is the limited availability of Currently, customers drive around searching for available
programs, and busy periods when parking spaces are scarce, parking spaces in urban areas, coupled with high demand parking spaces, use expensive commercial parking lots, or
leading to time-consuming and stressful searches for from vehicle owners, especially during peak times, events, rely on parking apps that may not offer comprehensive
available spots. and programs. options.
CUSTOMERS EMOTIONAL IMPACT ALTERNATIVE SHORTCOMINGS
Who has the problem most often? How does the customer feel? What are the disadvantages of the alternatives?
The problem is most often faced by vehicle owners in Customers feel relieved, satisfied, and less stressed when they Driving Around: Time-consuming and stressful.
3
densely populated urban areas, especially during peak easily find and book parking spaces through the app.
hours, events, and programs. Expensive Parking Lots: High cost and often inconvenient locations.
QUANTIFIABLE IMPACT Existing Apps: Limited options or outdated information
What is the measurable impact (include units)?
Time Saved: Minutes saved per search.
Parking Spot Utilization: Percentage increase in occupied spaces.
Revenue Generated: Total dollars from bookings.
User Satisfaction: Improvement in feedback ratings.
Problem Interviews And Surveys Results
• How many customers did you interview?
60
• What was the interview mode?
Direct Conversation and Asking Questions
• How many of them agree this is a problem and wants a solution?
45 Peoples Agreed
• How many of them said they don't need a new solution?
15 Peoples Don’t Agreed
Market Size
Estimation
TAM
How to calculate market size?
11-16.5 Million users
1. Start with Total Addressable market- 11-16.5 Million Users
TAM refers to the total market demand for a product or service.
SAM If you’re entering a pre-existing space (like small business banking) you can research it and
3.75-5.25 Million users provide credible sources or reference points on how you arrived at the TAM. If you’re
creating a new product or space (like Slack), you can estimate the number of customers that
would want your product and approximate how much you could charge them.
. 2. Take your target market (SAM), within that TAM, which varies depending on geography
and other logistical factors. Determine the penetration potential of your target market. This
is the portion of the market you can reasonably compete with 187500-525000 Users
SOM
187500-525000 Users 3.By conducting research with existing competitors, distributors etc., understand the likely
penetration rate 5-10% penetration rate
4. Multiply target market by penetration rate to find your market size 187,500 and 525,000
users
Customer Persona
Motivations
Goals
Sarah's goal is to find safe and convenient parking
spots near her destinations to save time and reduce
stress.
Ethos
For Urban Vehicle Owners: "Quick, reliable, and
transparent parking solutions."
For Property Owners: "Effortless income from
Frustrations
unused parking spaces with secure management." Sarah often struggles with finding available parking
spaces, which leads to delays and frustration in her daily
Age: 35
commute.
Occupation: Marketing Manager
Location: Chennai City
Bio
Personality
Meet Sarah, a busy urban commuter who drives to
work every day. She often struggles to find a safe
and convenient parking spot near her office
building. Sarah wants a solution that can help her
locate available parking spaces quickly and easily.
Value Proposition Canvas I would LOVE it if:
→? What would make the customer happy?
.
→What do you offer that makes the customers happy? →Vehicle Owners: Finding a convenient, secure parking
spot quickly and easily.
•Vehicle Owners: Convenient, secure, and flexible parking options →? What do the clients want when facing the problem?
with an easy booking and payment process.
•Property Owners: A simple way to earn income from unused →Vehicle Owners: A hassle-free, reliable way to find and book
parking space with minimal management effort. parking with minimal effort and maximum peace of mind.
GAIN CREATORS GAINS
I would WANT:
What is the product or service that you are
PRODUCT/
offering? FIT JOBS →What do the clients do (actions) when facing
SERVICE the problem?
We offer a mobile app that connects vehicle owners with PAIN KILLERS PAINS • Search for available parking spots.
property owners who have unused parking spaces, allowing • Drive Around looking for open spaces.
for easy search, booking, and management of parking spots • Experience Frustration from high costs or security
concerns.
• Use Parking Apps or services to try and find a
solution
I would HATE it if:
→Which features of your offering relieve the
customer's pains? →What are the pains of the clients when facing the
problem?
Real-Time Availability: Quickly find available spots.
Simple Booking: Easy reservation and payment. •Difficulty Finding Parking: Struggling to locate available
Detailed Information: Photos and reviews ensure trust. spots, especially in busy areas.
GPS Navigation: Directs you to the space •High Costs: Facing expensive or unpredictable parking fees.
•Security Concerns: Worrying about the safety of their
vehicle.
•Time Consumption: Spending excessive time searching for
parking.
.
Solution
Describe your Solution: List the Benefits of Your solutions
We offer a mobile app that connects vehicle owners
with available parking spaces provided by property 1.Convenience: Quickly locate and
owners.
secure parking spots, saving time and
The details of our offering consist of:
reducing stress.
1.Real-Time Availability: Instantly find and book
available parking spots.
2.Affordability: Access a range of
pricing options, often more cost-
1.Easy Booking and Payment: Seamlessly reserve and
pay for parking through the app. effective than traditional parking.
2.Detailed Space Information: Access photos, 3.Security: Ensure the safety of your
descriptions, and reviews for confidence and clarity. vehicle with detailed space information
3.GPS Navigation: Receive accurate directions to your and user reviews.
booked parking space 4.Ease of Use: Enjoy a straightforward
booking process with integrated
payment and navigation features.
Competition Analysis
Benefits Competitor 1 Competitor 2 Competitor 3 Competitor 4 Your Venture
Park+ JustPark SpotHero ParkWhiz
Product Digital parking solution with Peer-to-peer parking with On-demand parking Reservation-based app for Peer-to-peer app for vehicle
real-time availability. real-time bookings and space reservations for city-based parking in lots and garages. parking with real-time GPS.
listings. lots and garages.
Price Flexible pricing, offers Transparent pricing for Dynamic pricing with Flexible pricing with dynamic
Hourly, daily, and monthly cheaper spaces in residential hourly and daily bookings. promotions and discounts for demand adjustments.
with dynamic pricing. areas. early bookings.
Branding channels Partnerships with shopping Focuses on community Integrated with ride-sharing Collaborations with event Local partnerships, user
malls, events, and EV spaces, partnered with local and travel platforms. venues and public parking reviews, community events.
providers. governments. authorities.
Packaging Focused on garage spaces Notifications for deals and AI recommendations,
Ai recommendation and EV Custom notifications and with guaranteed spots. customizable parking customizable notifications,
charging integration driver behavior analytics. options. EV charging.
Market reviews Positive for app convenience, Praised for local expertise Highly rated for availability Appreciated for event High satisfaction for
EV options, and ease of use. and wide residential options. and seamless booking parking and responsive personalized and local
experience. customer service. support.
UVP Seamless integration with Access to private driveways Guaranteed space Event parking deals and Access to private spaces,
Indian road networks and and community-focused reservations in crowded robust security for booked built-in security, community
events. spaces. areas. spots. focus.
Additional Features In-app vehicle services, Allows users to rent their Uses sensors to predict Predictive availability and Social integration,
insurance, and rewards own spaces, encouraging parking availability and mobile parking pass sustainability, and smart
sharing. optimize space. integration. parking solutions.
