Sample Outline for Monroe Motivated Sequence Speech
Note that the number and sequence of subpoints may be changed, but the main
points, designated by Roman Numerals will remain in the correct order.
General Purpose: To persuade
Specific Purpose: To persuade audience to take a prescribed action
Target Audience: Select between hostile, neutral, or favorable
I. Attention
Attention grabbing statement that makes audience want to listen. Reveal of
topic without previewing the specific purpose (action). Also includes a
credibility statement connecting the speaker to the topic and audience.
II. Need:
A. First claim of value that some existing condition is unacceptable, bad,
unsatisfactory, or a problem
1. Supporting claim of fact
a. Evidence in the form of example, statistics, testimony, etc.
2. Additional supporting claim of fact
a. Evidence (proof)
b. Evidence (proof)
B. Appeal to audience’s need or needs (physiological/safety/love &
belonging/self esteem/self actualization)
1. Support for how problem relates to audience’s needs
2. Addition support for how problem relates to audiences needs
C. Possible second claim of value about the existing condition is also
unacceptable, bad, unsatisfactory, or a problem
1. Supporting claim of fact
a. Evidence in the form of example, statistics, testimony, etc.
b. Additional evidence (proof)
2. Additional supporting claim of fact
a. Evidence (proof)
b. Evidence (proof)
(Transitional statement)
III.Satisfaction
A. First claim of value that a solution to the aforementioned condition
exists.
1. Supporting claim of fact
a. Evidence in the form of example, statistics, testimony, etc
b. Evidence (proof)
2. Second supporting claim of fact
a. Evidence (proof)
b. Evidence (proof)
3. Third supporting claim of fact
a. Evidence (proof)
b. Evidence (proof)
B. Appeal to how the proposed solution will address audience’s needs
1. Support for how problem relates to audience’s needs
2. Addition support for how problem relates to audiences needs
IV.Visualization:
A. Addressing any objections audience may have to proposed solution
1. Possible objection #1
a. Evidence and/ or reasoning to address that objection
b. Additional evidence
2. Possible objection #2
a. Evidence and/ or reasoning to address that objection
b. Additional evidence
B. Drawing a vivid mental picture of how the solution will solve the
problem therefore satisfying the audience’s needs in a personal way
V. Action:
Specific statement asking the audience to take action including the necessary
first steps. Concluding remark.
Works Cited:
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