Index

Page No.
Content

1 Department Profile 3

1.1 Vision of the Department 3

1.2 Mission of the Department 3
2 Programmes offered by the department 4
2.1 Programme Outcomes (PO) 4

Programme Specific Outcome (PSO)

2.2 5
3 Programme Structure 6

3.1 Programme at a Glance 6-8

4 Course Plan in Detail 9

4.1 Semester I 9 - 22

4.2 Semester II 23 – 34

4.3 Semester III 35 – 49

4.4 Semester IV 50 – 64

4.5 Semester V 65 – 84

4.6 Semester VI 85 – 94

5 Assessment and Evaluation 95 – 98

2
 1. Department Profile

About the Department

With a focused vision of imparting solid foundation in Management principles,

theories and practices and to equip students for challenging entrepreneurial and
managerial positions, Department of Management was established in July 2005. Since
its inception holistic empowerment of the student community is given utmost
importance. Various curricular and co-curricular programs are designed and
implemented in the department to enhance the knowledge, skills and attitudes of the
students and to prepare them for higher studies as well as the corporate world.
Student-centric learning methodologies are followed in the department to bring out
the best and latent talents of each and every student. The department serves as a hub
to mold competent and socially committed managerial professionals.

1.1 Vision of the Department

To achieve excellence in the field of management education with the aim of moulding
socially committed business professionals and entrepreneurs through holistic
education.

1.2 Mission of the Department

To impart strong fundamentals in management through effective pedagogical

practices and inculcate environmental commitme

3
 2. Programme Offered by the Department

Programme Name: Bachelor of Business Administration

Courses offered: The programme contains 18 core courses, 8 complementary courses,
2 common courses, 1 open course, one minor project and one management project.

Course curriculum: Choice Based Credit System (CBCS- UG)

2. 1 Programme Outcomes (PO):

PO represents the knowledge, skills and attitudes the students should have at the end
of the bachelor’s degree program.

At the completion of the three-year BBA degree programme, the student will be able
to:

PO NO Programme Outcomes
PO1 Domain Knowledge: Our graduates will be able to apply knowledge
with practicality and conceptual clarity.
PO2 Reflective Response to Socio-Ethical Issues: Our graduates will be able
to identify and solve socio-ethical challenges.
PO3 Entrepreneurship: Our graduates are influenced to invent and build
their firm.
PO4 Problem-Solving: Our graduates can evaluate and solve complex
situations by acquired knowledge.
PO5 Decision Making: Our graduates will apply critical thinking and
logical reasoning to assess the potential outcomes of different choices.
PO6 Communication: Our graduates can make use of effective
communication skills for interaction in personal and professional
environments.
PO7 Creative Thinking: Our graduates will develop an ability to think
creatively.

4
 2.2 Programme Specific Outcomes (PSO):

PSO No Programme Specific Outcomes (PSO)

Our graduates will be able to understand the dynamic business

PSO1 environment.

Our graduates are able to develop competent knowledge in the

PSO2 functional areas of management.

Our graduates can build their employability skills to meet

PSO3 industry requirements.

5
 3. Programme Structure

3.1 Programme Structure at a Glance

Programme Duration 6 Semesters

Total Credits required for successful completion of the
Programme 120

Credits required from Common Course 8

Credits required from Core course (including Project) and

Complementary courses 109

Credits required from Open course 3

Minimum attendance required 75%

Programme Structure Details

COURSE DESIGN

Semester Title Course Credit Hours/

week
FIRST SEMESTER
Principles and
BA1CRT01
Methodology of Core 4 6
Management
BA1CRT02 Business Accounting Core 4 6
Fundamentals of Business
BA1CMT03 Mathematics Complementary 4 4
Fundamentals of Business
BA1CMT04 Statistics Complementary 4 4
BA1CCT05 English Paper –I Common 4 5
TOTAL FOR SEMESTER 20 25

6
 SECOND SEMESTER
Cost and Management
BA2CRT06 Accounting Core 4 6
BA2CRT07 Business Communication Core 4 6
BA2CMT08 Mathematics for Complementary 4 4
Management
BA2CMT09 Statistics for Management Complementary 4 4
BA2CCT10 English Paper –II Common 4 5
TOTAL FOR SEMESTER 20 25
THIRD SEMESTER
Human Resource
BA3CRT11 Management Core 4 5
BA3CRT12 Marketing Management Core 4 5
BA3CRT13 Research Methodology Core 4 5
BA3CMT14 Business Laws Complementary 4 5
Personality Development
BA3PRP15 and Management Skills Core
(Minor Project) 4 5

TOTAL FOR SEMESTER 20 25

FOURTH SEMESTER
BA4CRT16 Financial Management Core 4 5
BA4CRT17 Managerial Economics Core 4 5
BA4CRT18 Entrepreneurship Core 4 5
Basic informatics for
BA4CMT19 Management Complementary 4 5
BA4CMT20 Corporate Law Complementary 4 5
TOTAL FOR SEMESTER 20 25
FIFTH SEMESTER
BA5CRT21 Organisational Behaviour Core 4 6
BA5OPT22 Open Course Open 3 4
BA5CRT23 Environment Science and
Human Rights Core
4 5

7
 Intellectual Property Rights
BA5CMT24 & Industrial Laws Complementary
4 5
BA5CRT25 Operations Management Core 2 2
BA5CRT26 Industrial Relations Core 3 3
TOTAL FOR SEMESTER 20 25
SIXTH SEMESTER
BA6OCT27 Optional-I Optional (Core) 4 5
BA6OCT28 Optional-II Optional (Core) 4 5
BA6CRT29 Strategic Management Core 4 5
Communication Skills and
BA6CRT30 Personality Development Core
4 5
BA6PRP31 Management Project Core 4 5
TOTAL FOR SEMESTER 20 25
GRAND TOTAL 120 150

For all subjects including minor project and management project, the maximum
internal marks is 20 and maximum external marks is 80.

8
 4. Course Plan in Detail
4.1 Semester I
Core Course: Principles and Methodology of Management

Course Code BA1CRT01

Course Title Principles and Methodology of Management

Department Management

Programme Bachelor of Business Administration

Semester 1

Course Type Core Course

Credit 4 Hrs/Week 6 Total Hours 108

Expected Course Outcomes

Cognitive PO, PSO
CO No. Upon completion of this course
Level No.
students will be able to:
Explain the basic concepts of
CO1 U PO1
management.
Demonstrate the process of decision
CO2 U PO5
making.
Make use of the management

CO3 concepts learned in real life business Ap PSO1

environment.

Cognitive Level: R- Remember, U-Understanding, Ap-Apply, An-Analyze,

E-Evaluate, C-Create

9
Course Descriptions

Principles and Methodology of Management are the basic foundation for management
studies. This course offers a methodological perspective about this subject.

Detailed Syllabus:

Module I:

Nature and scope of management process, definition of management-management: a

science, an art or profession, scientific management, administrative management,
human relations management. Contributions of Taylor, Fayol, Max Webber, Gilberth,
Gantt, Chester Bernard, Elton Mayo, Peter Drucker.

Module II: Planning

Definition, meaning, Importance, steps in planning, characteristics types of plans -

objectives, strategies, policies, procedures, rules, programmes and Budgets,
Relationship between planning and controlling, limitations of planning. Decision
making - definition, meaning, objectives, steps in rational decision making, Types of
decisions, Difficulties in decision making.

Module III: Organizing

Meaning importance, process of organizing, organizations structure, Types of

organization structure - line organizations, line and staff organizations, Functional
organization, committees.

Delegation of authority, significance of delegation, process of delegation.

Centralisation & decentralisation of authority.

10
Module IV: Staffing

Meaning and importance only (This topic in covered in detail in HRM) Directing -
Meaning, importance, elements of directing.

Module V: Controlling

Co-ordination, need for co-ordination, meaning and importance of controls, control

process, budgetary and non-budgetary controls.

Reference Books:

1. Principles of management, P.C. TRIPATHI & P.N. Reddy, Tata McGraw Hill
publishing co.

2. Essentials of management, Harold Koontz & Weihrich, Tata McGraw Hill

Publishing co. 2015

3. Fundamentals of Management Essential concepts and applications, Stephen P

Robbins, Sangamitra Bhattacharya & et al., Pearson 8th edition 2015

4. Management Global Perspectives, Harold Koontz & Weihrich, Tata McGraw Hill
Publishing co.2015

5. Principles and Practice of Management, L M Prasad, Sultan Chand and Sons 8th
Edition

11
 Core Course: Business Accounting

Course Code BA1CRT02

Course Title Business Accounting

Department Management

Programme Bachelor of Business Administration

Semester 1

Course Type Core Course

Credit 4 Hrs/Week 6 Total Hours 108

Expected Course Outcomes

Cognitive PO, PSO
CO No. Upon completion of this course
Level No.
students will be able to:
Explain the role and principles of
CO1 U PO1
accounting in business.
Apply accounting rules in preparing

CO2 financial and reconciliation statements Ap PSO2

in business.
Analyze financial results of business

CO3 firms by using the accounting An PSO3

concepts.

Cognitive Level: R- Remember, U-Understanding, Ap-Apply, An-Analyze,

E-Evaluate, C-Create

12
Course Descriptions

This paper focuses on imparting basic knowledge about the system of accounting.

Detailed Syllabus:

Module I

Introduction of accounting -Origin, meaning, definition-need importance-functions -

limitations-accounting principles-Generally accepted accounting principles-
accounting equation- double entry system.

Module II

Recording transactions-journal-ledger-trial balance-cash book (single column bank

column, and with discount column) - bank reconciliation statement.

Module III

Accounting for depreciation-meaning-importance-methods of providing depreciation

(Straight line, diminishing, annuity)-reserves and provisions.

Module IV

Final accounts of sole trader- manufacturing, trading, and profit and loss account and
balance sheet.

Module V

Bill of exchange •meaning, definition- importance promissory note-recording bill

transaction (honoring, dishonoring, discounting)

13
Reference Books:

Core text:

1. Business accounting- Jain and Narang

2. Reference texts:
3. Advanced accounting -Jain and Narang
4. Advanced Accountancy, MA Arulanandam and KS Raman, Himalaya
Publications, Mumbai

14
Complementary Course: Fundamentals of Business Mathematics

Course Code BA1CMT03

Course Title Fundamentals of Business Mathematics

Department Management

Programme Bachelor of Business Administration

Semester 1

Course Type Complementary Course

Credit 4 Hrs/Week 4 Total Hours 72

Expected Course Outcomes

Cognitive PO, PSO
CO No. Upon completion of this course
Level No.
students will be able to:
Understand the development of
number system, Ratio, proportion,
CO1 U PO1
variation, different types of sets and
set operations.
Understand the concepts of

CO2 permutations, combinations, U PO1

logarithms and matrices.
Apply the above-mentioned algebraic

CO3 concepts in computational and Ap PSO3

problem solving.

Cognitive Level: R- Remember, U-Understanding, Ap-Apply, An-Analyze,

E-Evaluate, C-Create

15
Course Descriptions

This course helps to develop analytical and critical thinking skills in students to
prepare them to logically analyse and critically evaluate problem situations through
basic mathematics.

Detailed Syllabus:

Module I: Set theory

Modern theory in mathematics, Definition, elements and types of sets, operations on

sets and Cartesian product of two sets.

Module II: Algebra-1

Number system-Natural numbers, prime numbers, integers, rational and irrational

numbers, Ratio, proportion and variation Sequences

Module III: Algebra-2

Permutations and combinations, Logarithm, Compound interest and depreciation.

Module IV: Matrices

Matrices, matrix operations, Determinant of a square matrix (expansions only) and

Rank of a matrix.

Module V: System of linear equations

Inverse of square matrix (problems only). Solution of system of linear equations using
matrices.

Reference Books:
1) Business Mathematics - S.Saha
2) Business mathematics - D.C. Sanchet & V.K Kapoor (Sultan Chand & Sons)

16
 Complementary Course: Fundamentals of Business Statistics

Course Code BA1CMT04

Course Title Fundamentals of Business Statistics

Department Management

Programme Bachelor of Business Administration

Semester 1

Course Type Complementary Course

Credit 4 Hrs/Week 4 Total Hours 72

Expected Course Outcomes

Cognitive PO, PSO
CO No. Upon completion of this course
Level No.
students will be able to:
Understand the concepts of statistics in
CO1 U PO1
business life.
Make use of bi-variate data analysis in
CO2 Ap PO5
real-life scenarios.
Apply forecasting techniques to real-
CO3 Ap PO5
life problems.

Cognitive Level: R- Remember, U-Understanding, Ap-Apply, An-Analyze,

E-Evaluate, C-Create

17
Course Descriptions
This course provides a reasonable idea of basic statistical methods needed for a
statistical investigation and forecasting.

Detailed Syllabus:
Module I: Introduction
Origin, Meaning, Scope and limitations of statistics. Relationship with business and
industry.
Module II: Collection of data
Collection, classification and tabulation of statistical data. Pie diagrams. Graphic
representation.

Module III: Measures of central tendency and dispersion

Mean, Median and Mode. Measures of dispersion- standard deviation. Coefficient of
variation.

Module IV: Simple correlation and Regression.

Meaning, Karl Pearson’s Correlation, Rank correlation, Computations. Uses,
Regression equations - Forecasting.
Module V: Time series analysis:
Components of time series - Definition, Computation of Trend. Computation of
seasonal variation (Simple average method only)

Reference Books:
1. Statistical methods: - S.P. Gupta
2. Fundamental of Mathematical statistics - S.C. Gupta & V.K. Kapoor
3. Basic Statistics: B.L. Agarwal.
4. An introduction to statistical methods: - C.B. Gupta.
5. Gupta, S.C., Fundamentals of Statistics, Himalaya Publishing House.

18
 Common Course: English Paper 1

Course Code EN1CCT01

Course Title English- Fine Tune Your English

Department Commerce

Programme B. Com Model I Finance & Taxation

Semester 1

Course Type Common Course

Credit 4 Hrs/Week 5 Total Hours 90

Expected Course Outcomes

Cognitive PO, PSO
CO No. Upon completion of this course
Level No.
students will be able to:
Define strategic difference between
CO1 R PO6
spoken and written language.
Illustrate adequate linguistic

CO2 competence to communicate in U PO1

accurate English.
Choose grammar as a tool in devising
appropriate oral and written
R
CO3 PO6
discourse in real life or specific
contexts.

Cognitive Level: R- Remember, U-Understanding, Ap-Apply, An-Analyze,

E-Evaluate, C-Create

19
Course Descriptions
This is the first common course in English language and literature for first year
students to improve their basic language skills.

Detailed Syllabus:

SECTION A: The Sentence and its Structure

Chapter One: How to Write Effective Sentences
Chapter Two: Phrases—What are they?
Chapter Three: The Noun Clauses
Chapter Four: The Adverb Clause
Chapter Five: “If All the Trees were Bread and Cheese”
Chapter Six: The Relative Clause
Chapter Seven: How Clauses are Conjoined

SECTION B: Word-Classes and Related Topics

Chapter Eight: Understanding the Verb
Chapter Nine: Understanding Auxiliary Verbs
Chapter Ten: Understanding Adverbs
Chapter Eleven: Understanding Pronouns
Chapter Twelve: The Reflexive Pronoun
Chapter Thirteen: The Articles I
Chapter Fourteen: The Articles II
Chapter Fifteen: The Adjective

Chapter Sixteen: Phrasal Verbs

Chapter Seventeen: Mind Your Prepositions

SECTION C: To Err is Human

Chapter Eighteen: Concord

20
Chapter Twenty: Errors, Common and Uncommon
Chapter Twenty-One: False Witnesses

SECTION D: The World of Words

Chapter Thirty-Two: Word Formation
Chapter Thirty-Three: Using the Specific Word
Chapter Thirty-Seven: Body Vocabulary

SECTION G: Tense and Related Topics

Chapter Forty-Seven: ‘Presentness’ and Present Tenses
Chapter Forty-Eight: The ‘Presentness’ of A Past Action

Chapter Forty-Nine: Futurity in English

Chapter Fifty: Passivation

SECTION H: Idiomatic Language

Chapter Fifty-One: Animal Expressions
Chapter Fifty-Two: Idiomatic Phrases

SECTION I: Interrogatives and Negatives

Chapter Fifty-Five: Negatives
Chapter Fifty-Six: How to Frame Questions
Chapter Fifty-Seven: What’s What?
Chapter Fifty-Eight: The Question Tag

SECTION J: Conversational English

Chapter Sixty-Two: Is John There Please?

21
SECTION K: Miscellaneous and General Topics
Chapter Seventy-Three: Letter Writing
In addition, there will be an essay question on a general topic.

Reference Books:
Core Text: Fine-tune Your English by Dr Mathew Joseph. Orient Blackswan and
Mahatma Gandhi University

22
 4.2 Semester II
Core Course: Cost and Management Accounting

Course Code BA2CRT06

Course Title Cost and Management Accounting

Department Management

Programme Bachelor of Business Administration

Semester 2

Course Type Core Course

Credit 4 Hrs/Week 6 Total Hours 108

Expected Course Outcomes

Cognitive PO, PSO
CO No. Upon completion of this course
Level No.
students will be able to:
Explain the basic theory, concepts and

CO1 elements of Cost accounting in U PO1

business.
Examine the overhead cost,

CO2 reconciliation statement and various An PO5

tools of Management accounting.
Apply the cost and Management

CO3 accounting techniques in business Ap PSO3

firms.

Cognitive Level: R- Remember, U-Understanding, Ap-Apply, An-Analyze,

E-Evaluate, C-Create

23
Course Descriptions
This course helps students to understand the basic concepts and elements of Cost
accounting in business.
Detailed Syllabus:
Module I
Cost Accounting- Meaning, Definition, Scope, Objectives- Distinction between Cost
and Financial Accounting- Preparation of Cost Sheets.
Module II
Material Cost- Purchasing Procedure- Stores Control- E.O.Q, Stock Levels- Pricing of
Material Issues- Labour Cost- Labour Turnover- Methods of Wage Payment.
Module III
Overhead Cost- Allocation and Apportionment- Reconciliation of Cost and Financial
Accounts
Module IV
Management Accounting- Meaning, Definition, Scope, Objectives-Management
Accounting as distinct from Cost Accounting and Financial Accounting- Budgetary
Control- Classification of Budgets (Emphasis on theory).
Module V
Cost- Volume- Profit Analysis- Standard Costing- Analysis of Material and Labour
Variances.
Reference Books:
1. Cost and Management Accounting- Debarshi Pearson Bhattacharyya (Ratul)

2. Advanced Management Accounting- J Madegowda Himalaya Publishing

House, Mumbai

24
 Core Course: Business Communication

Course Code BA2CRT07

Course Title Business Communication

Department Management

Programme Bachelor of Business Administration

Semester 2

Course Type Core Course

Credit 4 Hrs/Week 6 Total Hours 108

Expected Course Outcomes

Cognitive PO, PSO
CO No. Upon completion of this course
Level No.
students will be able to:
Explain the basics and different means
CO1 U PO6
of communication.
Explain the importance of listening as
CO2 U PO6
a communication tool.
Compose various types of business
CO3 C PSO3
letters.

Cognitive Level: R- Remember, U-Understanding, Ap-Apply, An-Analyze,

E-Evaluate, C-Create

25
Course Descriptions
This helps to understand the nuances of business communication.

Detailed Syllabus:

Module- I Basis of communication

Meaning, importance & process, Need & objectives of communication,
7c’s of communication, Barriers of communication, how to overcome communication
Barrier. (Practical exercises in communication)

Module- II
Means /Media of communication - verbal &Non-verbal communication channel of
communication formal & informal communication.
Types of communication. Downward, upward, Horizontal or lateral, Diagonal or
cross

Module- III Listening as a communication Tool

Importance types of listening, Barriers to effective Listening. How to make listening
effective.

Module- IV Groups
Business Letter Writing: - Need, Functions and kinds, Letters, Request Letters, Sales
Letters, Complaints and adjustments, Departmental Communication: Meaning, Need
and Types, Interview Letters, Promotion Letters, Resignation Letters, News Letters,
Circulars, Agenda, Notice, Office Memorandums, Office Orders.

Module-V. New Trends in Business communication.

E mail, Teleconferencing, video conferencing, SMS

26
Reference Books:
1. Business Communication- R.C. Bhatia, Anne Books Pvt.Ltd.
2. Business Communication- R.K. Madhukar, Vikas Publishing House Pvt Ltd
3. Effective Technical Communication- Ashraf Rizvi, McGraw Hill Education
(India) Pvt.Ltd
4. Business Communication Essentials - Courtland Bovée and John Thill,
Pearson,2015
5. Fundamentals of Business Communication- P D Chaturvedi, Mukesh
Chaturvedi, Pearson, 2012

27
 Complementary course: Mathematics for Management

Course Code BA2CMT08

Course Title Mathematics for Management

Department Management

Programme Bachelor of Business Administration

Semester 2

Course Type Complementary Course

Credit 4 Hrs/Week 4 Total Hours 72

Expected Course Outcomes

Cognitive PO, PSO
CO No. Upon completion of this course
Level No.
students will be able to:
Understand the method of
representing points and lines in a plane
CO1 U PO1
and finding length of line segment,
point of division and area of a triangle.
Explain the concept of AP. GP Bank
CO2 U PO1
interest, Discounts and Annuity.
Solve the problems related to the above
CO3 Ap PO5
concepts.

Cognitive Level: R- Remember, U-Understanding, Ap-Apply, An-Analyze,

E-Evaluate, C-Create

28
Course Descriptions

This course helps to develop analytical and critical thinking skills and to analyse
managerial problems in the light of mathematics and solving in such situations.

Detailed Syllabus:

Module I: Plane Analytic Geometry -1

This module consists of Cartesian coordinate system, Length of line segment, Section
formulae, area of a triangle and collinearity of three points.

Module II: Plane Analytic Geometry -2

Gradient of a straight line, different equations of straight lines, parallelism and

perpendicularity and concurrency of three lines.

(All derivations in analytic geometry excluded)

Module III:

Arithmetic Progression, sum of the series in AP

Module IV:

Geometric Progression, Sum of series in GP

Module V:

Calculation of interests and discounts, Present value and annuities, Computing

present value of money, Computing present value of annuities.

Reference Books:

1. Business Mathematics -S.Saha

2. Business Mathematics -D.C. Sanchet& V.K Kapoor (Sultan Chand & Sons)

3. Business Mathematics –Lloyd D Brooks, AITBS Publishers and distributers,

New Delhi

29
 Complementary Course: Statistics for Management

Course Code BA2CMT09

Course Title Statistics for Management

Department Management

Programme Bachelor of Business Administration

Semester 2

Course Type Complementary Course

Credit 4 Hrs/Week 4 Total Hours 72

Expected Course Outcomes

Cognitive PO, PSO
CO No. Upon completion of this course
Level No.
students will be able to:
Understand the applications of

CO1 probability concepts in decision U PO1

problems.
Develop the concept of a sampling
CO2 Ap PO1
distribution.
Formulate the hypothesis about
CO3 C PO7
various population parameters.

Cognitive Level: R- Remember, U-Understanding, Ap-Apply, An-Analyze,

E-Evaluate, C-Create

30
Course Descriptions

This course helps to provide a general outlook of certain statistical test which are
useful to researchers in various fields.

Detailed Syllabus:

Module I: Probability Theory

Basic concepts in probability, Addition theorem and Multiplication theorem (Two

events), conditional probability, Baye’s Theorem (without proof)

Module II: Random variables and Theoretical distributions

Random variables, Discrete and continuous random variables (Definition), Binomial,

Poisson and Normal Distributions- Definition-Mean and variance (without
derivation), Properties.

Module III: Sampling

Introduction, Methods of sampling, Statistics and Parameters. Sampling distribution,

standard error, central limit theorem (statement only)

Module IV: Large sample tests

Introduction, procedure of testing Hypothesis, Test of significance for attributes. Test

of significance for mean. (Single sample only)

Module V: Chi - square Test & Goodness of fit.

Introduction, Definition, chi-square test of goodness of fit (Fitting of distributions is

excluded), chi-square test of independence. Uses, limitations.

31
Reference Books:

1. Statistical methods: - S.P. Gupta- Sultan Chand & sons, Revised edition 1995

2. Basic Statistics:- B.L Agarwal

3. Fundamentals of mathematical Statistics: - S.P. Gupta and V.K. Kapoor, Sultan

Chand & sons, Revised edition 1989

4. Statistics for Management, Sharma Ananad, Himalaya Publishing House,

Mumbai

5. Statistics for management: - Richard Levin and David S Rubin

32
 Common Course: English Paper 2

Course Code EN2CCT03

Course Title English- Issues That Matter

Department Management

Programme Bachelor of Business Administration

Semester 2

Course Type Common Course

Credit 4 Hrs/Week 5 Total Hours 90

Expected Course Outcomes

Cognitive PO, PSO
CO No. Upon completion of this course
Level No.
students will be able to:
Demonstrate an understanding of

CO1 national and global issues of U PO2

contemporary significance.
Explain the role of government in

CO2 providing public facilities and U PO2

regulating economic disparities.
Infer the social and environmental
CO3 U PO6
structure of the world economy.

Cognitive Level: R- Remember, U-Understanding, Ap-Apply, An-Analyze,

E-Evaluate, C-Create

33
Course Description

This is a common course in English language for first year students to improve the
language proficiency.

Detailed Syllabus:

Module I (18hours)
1. The Unsurrendered People - Kenzaburo Oe
2. The Old Prison – Judith Wright
3. War– Luigi Pirandello
Module II (18hours)
4. Persuasions on the Power of the Word - Salman Rushdie Peril - Toni Morrison
5. The Burning of the Books- Bertolt Brecht
6. The Censors – Luisa Valenzuela
Module III
7. “The Poisoned Bread” – Bandhumadhav
8. “A Westward Trip” –Zitkala-Sa
9. “The Pot Maker” – Temsula Ao
Module IV (18hours)
10. Does it Matter – Richard Leakey
11. On Killing a Tree - Gieve Patel
12. Hagar: A Story of a Woman and Water (Gift in Green [chapter 2]) – Sarah Joseph
Module V (18hours)
13. Understanding Refugeeism: An Introduction to Tibetan Refugees in India
Refugee Blues – W. H. Auden
14. The Child Goes to the Camp (from Palestine’s Children)– Ghassan Kanafani

Reference Books:
Core Text: ISSUES THAT MATTERS

34
 4.3 Semester III
Core Course: Human Resource Management

Course Code BA3CRT11

Course Title Human Resource Management

Department Management

Programme Bachelor of Business Administration

Semester 3

Course Type Core Course

Credit 4 Hrs/Week 5 Total Hours 90

Expected Course Outcomes

Cognitive PO, PSO
CO No. Upon completion of this course
Level No.
students will be able to:
Explain the concepts of Human
CO1 U PSO2
Resource Management.
Demonstrate the concept of wage and
CO2 U PSO2
salary administration.
Explain the concept of performance
CO3 U PSO2
appraisal and job analysis.

Cognitive Level: R- Remember, U-Understanding, Ap-Apply, An-Analyze,

E-Evaluate, C-Create

35
Course Descriptions

This course helps students to understand the basic concepts of human resource
management.

Detailed Syllabus:

Module- I

Definition, Nature, scope, role, objective of Personnel management, level of

management, Organisation of Personnel Dept. its functions, Ergonounics, Challenger
and relevance of HRM. Manpower planning.

Module-II

Recruitment - Sources of recruitment, Selection- Selection process, Training -

Definition. Types of training Executive Development.

Module- III

Performance Appraisal, techniques Promotion, Career Planning.

Module- IV

Job analysis, Job Design, Job Evaluation Wage. Definition, Factors affecting wage
policy, Wage Boards Fringe Benefits, Prerequisites, Incentives, Bonus, Profit sharing,
VRS, Maintenance of service files pension.

Module- V

Drafting charge sheets, Model standing orders, code of conduct, Bond of service, wage
& salary records, E.S.I, P.F. Gratuity, pension and bonus records.

36
Reference Books:

1. Human Resource Management- Pravin Durai, Pearson

2. Personnel Management- Edwin Philipo
3. Personnel Management- Mammoria & Mammoria, Himalaya Publishing House,
Mumbai
4. A frame work for human resource management- Gary Desseler
5. Human resource and personnel management- K. Aswathappa
6. Personnel HRM- Subba Rao Himalaya Publishing House, Mumbai

37
 Core Course: Marketing Management

Course Code BA3CRT12

Course Title Marketing Management

Department Management

Programme Bachelor of Business Administration

Semester 3

Course Type Core Course

Credit 4 Hrs/Week 5 Total Hours 90

Expected Course Outcomes

Cognitive PO, PSO
CO No. Upon completion of this course
Level No.
students will be able to:
Explain the fundamentals of

CO1 marketing including market, U

PSO2
consumer behaviour and product mix.
Analyze the various pricing policies,
distribution strategies and promotion PO1
CO2 An
techniques used in business.
Analyze the concepts of marketing

CO3 research and its applicability in An PO5

business firms.

Cognitive Level: R- Remember, U-Understanding, Ap-Apply, An-Analyze,

E-Evaluate, C-Create

38
Course Descriptions

This course helps to provide the students with a conceptual base on marketing
management and also to equip them with the necessary skills for employment in the
middle level cadre.

Detailed Syllabus:

Module I: Introduction

Meaning and definition of different marketing concepts functions of marketing -

environmental factors - market segmentation - buying motive and process consumer
and customer - factors affecting consumer behaviour - marketing plan

Module II: Marketing mix

Marketing mix: meaning - product, product mix- - product life cycle - importance of
branding -packaging and labelling

Module III: Pricing

Pricing policies objectives factors influencing pricing decisions - different pricing

strategies: skimming- penetration

Market structure channel of distribution and its importance

Module IV: Promotion

Advertising objectives and functions - types of advertising - personal selling and

direct marketing - sales promotion

Module V

Marketing research definition, scope and process. Marketing risk and marketing audit

39
Reference Books:

1. Marketing Management: Philip Kotler, Jha & Koshy, Pearson Education, New
Delhi
2. Marketing-Planning implementation and control- Philip Kotler, Prentice Hall
3. Marketing Management Text and Cases- SHH Kazmi, Excel Books, New Delhi
4. Marketing Management- V. S Ramaswami S. Namakumary, MacMillan
Publishers, New Delhi
5. Marketing Management- Cranfield, Ane Books, New Delhi
6. Marketing Research- D. D Sharma, Sultan Chand and Sons
7. A Framework for Marketing management- Philip Kotler & Kevin Keller
Pearson, 5th edition
8. Marketing management- Biplab S Bose, Himalaya Publishing House, Mumbai

40
 Core Course: Research Methodology

Course Code BA3CRT13

Course Title Research Methodology

Department Management

Programme Bachelor of Business Administration

Semester 3

Course Type Core Course

Credit 4 Hrs/Week 5 Total Hours 90

Expected Course Outcomes

Cognitive PO, PSO
CO No. Upon completion of this course
Level No.
students will be able to:
Define the basic concepts of research,
research problems and its PSO2
CO1 R
methodologies.
Apply concepts and elements of
research design in various research
CO2 Ap PO5
scenarios along with an insight about
collection and analysis of data.
Develop proficiency in writing
CO3 C
research proposals and reports. PO7

Cognitive Level: R- Remember, U-Understanding, Ap-Apply, An-Analyze,

E-Evaluate, C-Create

41
Course Descriptions

This course helps students to understand the basic concepts of research & research
methodologies.

Detailed Syllabus:

Module I

Research methodology- meaning. Research, meaning, objectives, significance.

Research process- different steps, criteria for good research. Types of research-
descriptive, analytical, applied, fundamental, quantitative, qualitative, empirical and
conceptual.

Module II

Selection of research problem-sources-technique involved in defining a problem.

Module III

Research design-meaning-need, concepts-elements Sampling design-steps- criteria of

selecting a sampling procedure-sampling process

Module IV

Types of data-primary data -meaning-advantages-disadvantages-methods of

collecting primary data-sources. Secondary data- meaning, advantages-
disadvantages-sources.

Module V

Interpretation-meaning-techniques-of interpretation. Report writing-significance-

types of reports; (technical and popular) steps-layout-oral presentation.

42
Reference Books

1. Research Methodology- Ranjith Kumar, Pearson 2nd edition

2. Research Methods for management- Dr S.Shajahan, Jaico Publishing House
3. Research Methodology methods and techniques- C.R.Kothari, New Age
International publishers
4. Research Methods- Ram Ahuja, Rawat publications
5. Research Methodology- K.R.Sharma, National Publishing House

43
 Complementary Course: Business Laws

Course Code BA3CMT14

Course Title Business Laws

Department Management

Programme Bachelor of Business Administration

Semester 3

Course Type Complementary Course

Credit 4 Hrs/Week 5 Total Hours 90

Expected Course Outcomes

Cognitive PO, PSO
CO No. Upon completion of this course
Level No.
students will be able to:
Explain the legal framework of a

CO1 business contract to overcome the U PSO1

threats in business.
Examine the concept of special

CO2 contracts and sale of goods to explore An PSO2

the business world.
Apply the above contractual

CO3 perspectives in a business Ap PO1

environment.

Cognitive Level: R- Remember, U-Understanding, Ap-Apply, An-Analyze,

E-Evaluate, C-Create

44
Course Descriptions

This course helps to build a general awareness about the principles behind contract
law and to introduce various type special contracts.

Detailed Syllabus:

Module I: General principles of law of contract

Law of contracts; Definition-essentials of a valid contract-kinds of contracts-Offer and

accept revocation-communication-consideration. Doctrine of privity of contract-
capacity to contract-con coercion-undue influence-misrepresentation-fraud-mistake-
performance-discharge of contract-breac contract-remedies for breach of contract.

Module II: Contracts of indemnity and guarantee

Definition of indemnity–essential elements-rights of parties-definition of guarantee –

essential elem rights of surety-nature of surety’s liability-discharge of guarantee

Module III: Contract of bailment and pledge

Definition –essential elements- rights and duties of bailor and bailee-termination of

bailment- finder o goods-Pledge-definition-rights and duties of pawnor and pawnee.

Module IV: Contract of agency

Definition- essentials-types of agency-mercantile agents-extent of agent’s authority-

delegation of auth personal liability of agent- liability of agent to third parties-
termination of agency.

Module V: Contract of sale of goods

Sale of goods Act; Contract of sale and agreement to sell-conditions and warranties-
transfer of propert title of goods-rights and duties of seller and buyer- rights of an
unpaid seller.

45
Reference Books:

1. Aswathappa, K., Business Laws, Himalaya Publishing House, Bengaluru.

2. Kapoor,N.D., Business Laws, Sultan Chand publicationsNew Delhi.

3. Sharma,S.C., Business Law, International Publishers,Bengaluru

4. Tulsian, Business Law, McGraw-Hill Education Mumbai.

46
 Core Course: Personality Development and Management Skills

Course Code BA3PRP15

Course Title Personality Development and Management Skills (Minor Project)

Department Management

Programme Bachelor of Business Administration

Semester 3

Course Type Core Course

Credit 4 Hrs/Week 5 Total Hours 90

Expected Course Outcomes

Cognitive PO, PSO
CO No. Upon completion of this course
Level No.
students will be able to:
Illustrate the different industrial

CO1 scenarios on the basis of existing U PSO1

literature.
Outline the various strategies used by
CO2 U PSO2
different companies in the industry.
Analyze the functional strategies

CO3 adopted by companies in different An PO5

industries.

Cognitive Level: R- Remember, U-Understanding, Ap-Apply, An-Analyze,

E-Evaluate, C-Create

47
Course Descriptions

The students will have the opportunity to explore current management literature so
as to develop an individual style and sharpen his skills in the area of leadership,
communication, decision making, motivation and conflict management.

Detailed Syllabus:

Minor Project and Presentation

Minor projects are takes that added to the knowledge of the students. Atopic shall
give each student in the beginning of the semester in various areas of management.
The presentation Project either comprises of either the following.

Project Presentation

OR

Case study Presentation*

Suggested Topics for Minor Projects:

1. Goals of an Organization

2. Work values

3. Character Ethics

4. Working Conditions

5. Decision Making Strategies

6. Goal Setting

7. Customer Satisfaction and

8. Any other relevant topic chooses by the student or assigned by the college.

48
* Case study can be chosen by the students in this respective area of interest.

Reference Books:

1. Lather, A.S. Handa, M (2009). Cases in Management. Wisdom Publications.

2. M C Garth (2009). Baric Managerial skills for All, 5thed. Prentice Hall India.

3. Ellis (2009). Management Skills for New Managers.

49
 4.4 Semester IV

Core Course: Financial Management

Course Code BA4CRT16

Course Title Financial Management

Department Management

Programme Bachelor of Business Administration

Semester 4

Course Type Core Course

Credit 4 Hrs/Week 5 Total Hours 90

Expected Course Outcomes

Cognitive PO, PSO
CO No. Upon completion of this course
Level No.
students will be able to:
Interpret the basic concepts of
financial management and working
CO1 U PO1
capital requirements of a business
firm.
Apply the concept of cost of capital

CO2 structure and dividend theories in Ap PSO2

business.
Estimate a firm’s profitability through

CO3 various techniques used in financial E PSO3

management.

Cognitive Level: R- Remember, U-Understanding, Ap-Apply, An-Analyze,

E-Evaluate, C-Create

50
Course Descriptions
This course helps students to understand the basic concepts of financial management.
Detailed Syllabus:
Module- I
Finance Functions - Definition and scope of finance functions - Profit maximization
v/s wealth maximization goal - Organisation of Finance Function.
Module- II
Sources of finance - short term - Bank sources – Long term - shares - debentures,
preferred stock – debt
Module– III
Working capital management - concept - Determinants - cash management -
Receivables management (Basic problems only).
Module- IV
Financing Decisions. Cost of Capital - cost of specific source of capital - Equity -
preferred stock - debt - reserves - weighted average cost of capital. Capital structure -
factors influencing capital structure capital optimum capital structure - Theories of
capital structure – Leverage, meaning and types (Basic problems only).
Module- V
Dividend decision - meaning and significance of dividend decision - Modigliani and
Miller Approach - theory of relevance – Walter’s model – Gorden’s model - Corporate
Dividend practice in India (Avoid problems).

Reference Books:
1. Pandey, I. M., Financial Management, Vikas publishing House Pvt. Ltd.New
Delhi.

2. Khan, M.Y. & Jain, P.K., Financial Management, McGraw Hill (India) Private
limited; New Delhi.

3. OP Agarwal, Financial Management, Himalaya Publishing House, Mumbai

51
 Core Course: Managerial Economics

Course Code BA4CRT17

Course Title Managerial Economics

Department Management

Programme Bachelor of Business Administration

Semester 4

Course Type Core Course

Credit 4 Hrs/Week 5 Total Hours 90

Expected Course Outcomes

Cognitive PO, PSO
CO No. Upon completion of this course
Level No.
students will be able to:
Explain the fundamentals of

CO1 Managerial Economics, Business U

PSO1
Cycles and Economic Systems.
Explain the Law of Demand,
Elasticities of Demand and Production PO1
CO2 U
Function.
Compare the price and output
determination in different Market PO5
CO3 An
Structures.

Cognitive Level: R- Remember, U-Understanding, Ap-Apply, An-Analyze,

E-Evaluate, C-Create

52
Course Descriptions

This course enables students to understand the basics of managerial economics.

Detailed Syllabus:

Module -I

Introduction, Definition, Scope and uses of Managerial Economics. Role of a

managerial economist. Difference between managerial economics and pure
economics.

Module -II

Business cycles- Phases of a business cycle. Economic systems- Capitalist, Socialist,

Mixed economy. Inflation: Definition, Courses of inflation, Control of inflation.

Banking: Functions of Central Banks, Functions of Commercial Banks. Monetary

Policy, Fiscal Policy.

Module - III

Demand Analysis, meaning of demand, the law of Demand, Determinants of demand,

Types of demand, Law of Diminishing Marginal Utility, Consumer Surplus. Elasticity
of demand, Price elasticity of demand, Income elasticity of demand, cross elasticity of
demand.

Module-IV

Production function, Managerial use of Production function, Law of diminishing

returns, Law of returns to scale, Economies of scale, Diseconomies of scale

Isoquants, Isocost curve, Optimum combination of inputs.

Pricing, Pricing policy and Practises, Cost plus pricing, rate of return pricing, pricing
of competing firms, pricing of new products, price leadership, price discrimination.

53
Module-V

Market structure, Prefect competition, Monopoly, Monopolistic competition and

oligopoly

Reference Books:

1. Dean, Joel Managerial economics- Prentice Hall of India

2. Varshney, R.L., & Maheshwari, K.L., Managerial Economics, Sultan Chand & Sons
Private Ltd., New Delhi

3. Kasi Reddy M., & Saraswathi, S., Managerial Economics and Financial Accounting,
PHI Learning, New Delhi.,

4. DM Mithani, Managerial economics, Himalaya Publishing House Mumbai.

5. Mehta, P. L., Managerial Economics, Sultan & Chand, New Delhi

6. Trivedi, M.L., Managerial Economics Theory and Applications, McGraw Hill

Education Private Ltd, New Delhi.

7. Dwivedi, D. N., Managerial Economics, Vikas Publishing House Private Limited,

New Delhi.

8. Gopalkrishna, Managerial Economics,Himalaya Publishing House, Mumbai

9. Craig H Petersen, W Cris Lewis &Sudhir K Jain, Managerial Economics, Pearson,
4th edition

54
 Core Course: Entrepreneurship

Course Code BA4CRT18

Course Title Entrepreneurship

Department Management

Programme Bachelor of Business Administration

Semester 4

Course Type Core Course

Credit 4 Hrs/Week 5 Total Hours 90

Expected Course Outcomes

Cognitive PO, PSO
CO No. Upon completion of this course
Level No.
students will be able to:
Explain the basic concepts of
entrepreneurship and analyse the role
CO1 U PO3
of entrepreneurs, especially women,
in driving economic growth.
Analysing the opportunities in the
business environment and fostering

CO2 innovation by understanding EDP An

PO3
and support systems for
entrepreneurs.
Apply the knowledge in the
CO3 Ap PO3
preparation of a project report.

Cognitive Level: R- Remember, U-Understanding, Ap-Apply, An-Analyze,

E-Evaluate, C-Create

55
Course Descriptions

This course helps students to understand the basics of entrepreneurship.

Detailed Syllabus:

Module I

To make the students understand about entrepreneurs and different classifications.

Entrepreneur and entrepreneurship - Definition; traits and features; classification;
Entrepreneurs; Women entrepreneurs; Role of entrepreneur in Entrepreneurs in India.

Module- II

Create an awareness about EDP. Entrepreneurial development programme concept;

Need for training; phases of EDP; curriculum & contents of Training Programme;
Support systems, Target Groups; Institutions conducting EDPs in India and Kerala.

Module- III

General awareness about edeutification of project financing new enterprises.

Promotion of a venture; opportunity Analysis Project identification and selection;
External environmental analysis economic, social, technological an competitive
factors; Legal requirements for establishment of a new unit; loans; Overrun finance;
Bridge finance; Venture capital; Providing finance in Approaching financing
institutions for loans.

Module- IV

To identify different Discuss opportunities in small business. Small business

Enterprise - Identifying the Business opportunity in various sectors - formalities for
setting up of a small business enterprise - Institutions supporting small business
enterprise - EDII (Entrepreneurship Development Institute of India), 0 SLDO (Small
Industries Development Organization NSIC (National small Industries Corporation
Ltd. (CNSIC) NIESBUD (National Institute for Entrepreneurship and small Business
Development) Sickness in small business enterprise causes and remedies.

56
Module V

To understand about a project report relating to a small business. Project formulation

- Meaning of a project report significance contents formulation planning,
commission’s guidelines for formulating a projectreport - specimen of a project report,
problems of entrepreneurs case studies of entrepreneurs

Reference Books:

1. Entrepreneurship Development- Dorden and Natarajan Himalaya Publishing

House, Mumbai
2. Entrepreneurship Development and Small Business Enterprises- Poornima
M.Charantimath, Pearson 2nd edition

57
 Complementary Course: Basic Informatics for Management

Course Code BA4CMT19

Course Title Basic Informatics for Management

Department Management

Programme Bachelor of Business Administration

Semester 4

Course Type Complementary Course

Credit 4 Hrs/Week 5 Total Hours 90

Expected Course Outcomes

Cognitive PO, PSO
CO No. Upon completion of this course
Level No.
students will be able to:
Apply the knowledge in excel for data
CO1 Ap PO1
analysis.
Apply the knowledge in

CO2 Computerized Accounting using Ap PO5

Tally.
Analyse the financial position of a
CO3 An PO5
firm using Tally.

Cognitive Level: R- Remember, U-Understanding, Ap-Apply, An-Analyze,

E-Evaluate, C-Create

58
Course Descriptions

This course helps to make a student competent to handle and scientifically analyse the
various aspects of his business while he commence a business.

Detailed Syllabus:

Module - I: Excel Basics (Based on Xp)

● Understand the basics of Excel.

● To learn Formatting Techniques in Excel

Introduction Components of Excel Window Cell Cell Address Frame - Worksheet -
Work Book Formatting Techniques (Cell, Page, Printing).

Module II: Formulas and Functions and Charts in Excel

● Create Formulae
● Work with different Addressing Modes.

● Work with different Functions.

Inserting a formula Addressing Modes Relative Absolute Mixed Inter Sheet
Referencing. Functions Financial Functions (NPV, PMT) Mathematical Functions
(SUM, ROUND, FACTORIAL) Statistical Functions (AVERAGE, COUNT, MEDIAN,
MODE, STDDEV) Logical Functions (IF, AND, FALSE, NOT, OR, TRUE).
Macros Goal Seek - Charts - Types of Charts Preparing Charts.

Module III: Computerized Accounting - Tally

● Understand the features of computerized accounting
● Understand the basic and advanced features of Tally.
Introduction - Features of Computerized Accounting Advantages of Computerized
Accounting Limitations of Computerized Accounting - Features of Tally Need for
Tally - Technological Advantages.

59
Module IV: Tally Fundamentals and Processing Transactions
● Identify the key components of Tally.
● Create a Company

● Define Various Fields

● Determine the Valid Inputs

● Understand F11: Features

● Understand F12: Configure.

● Create Ledgers

● Record Transactions using Accounting Vouchers

Getting functional with Tally Tally Start-up Tally screen components Mouse /
Keyboard Conventions The Tally clock Switching between Screen Areas Quitting
Tally. Creation / Setting up of a Company in Tally Creation of a Company. F11:
Features - F12: Configure Master Configuration Voucher Configuration.
Processing Transactions in Tally Ledgers and Groups Accounting Vouchers Contra
Voucher Payment Voucher Receipt Voucher Journal Voucher Sales Invoice. Recording
Transactions of Sample Data (Transactions for April Trial Balance
Backup Transactions for May Transactions for June).

Module V: Generating and Printing of Accounting Reports

● Generate Accounting Records and Statement of Accounts.

● Print Accounting Records and Statement of Accounts.

● Introduction Financial Reports in Tally Balance Sheet Profit and Loss Account

● Account Books Group Summary Group Vouchers List of Accounts.

60
Reference Books:
1. Learning MS-Office XP- Weixel, BPB 1st Edition

2. Office XP Simply Visual- Sybex, BPB 1st Edition

3. MS-Office XP 8 in 1- Habraken, Tech Media

4. Simply Tally 9.0- Ashok K. Nandhani, BPB 1st Edition

5. Tally 9 Training Guide- Ashok K. Nandhani, BPB 1st Edition

6. Computerized Accounting- Basheet, BPB 1st Edition

61
 Complementary Course: Corporate Laws

Course Code BA4CMT20

Course Title Corporate Laws

Department Management

Programme Bachelor of Business Administration

Semester 4

Course Type Complementary Course

Credit 4 Hrs/Week 5 Total Hours 90

Expected Course Outcomes

Cognitive PO, PSO
CO No. Upon completion of this course
Level No.
students will be able to:
Illustrate the general legal framework
and the significance of documents for
CO1 U PSO1
the formation of companies under
companies act of 2013.
Compare the administration and

CO2 dissolution of companies with An PO1

partnership and LLP.
Analyse the pollution control

CO3 measures adopted under different An PSO2

statutes and its implications.

Cognitive Level: R- Remember, U-Understanding, Ap-Apply, An-Analyze,

E-Evaluate, C-Create

62
Course Descriptions

This course helps to build a general awareness about the principles behind, companies
and partnerships.

Detailed Syllabus:

Module I: Formation and incorporation of a company (The Companies Act, 2013)

Formation and incorporation of a company; characteristics and types of companies;

Promoters; corporate veil; pre-incorporation and preliminary contracts.

Memorandum of association – articles of association- doctrine of ultra vires- doctrine
of constructive notice- indoor management-prospectus and statement in lieu of
prospectus-deemed prospectus-shelf prospectus-abridged prospectus- red- herring
prospectus and information memorandum- liability for misstatement of prospectus.

Module II: Management of companies and Company meetings

Qualification and appointment of directors; powers, duties and liabilities of directors;

kinds of company meetings; requisites of a valid meeting; Chairman- agenda-
minutes-quorum; Motions and resolutions –proxy-ascertaining the sense of a meeting.

Module III: Winding up of companies

Modes of winding up; compulsory winding up- grounds and procedure; voluntary
winding up-types-procedure-effects of winding up-liquidator-powers and functions-
contributories; defunct companies.

Module IV: The Law Relating to Partnership and limited liability partnership
Nature, test and types of partnership- partnership deed- rights and liabilities of
partners- relations of partners to one another and to third parties- incoming and
outgoing partners- Retirement- Registration and dissolution of partnership- limited
liability partnerships.

63
Module V: Pollution control Act

Definitions- Air- water and sound pollution- pollution control measures.

Reference Books:

1. Shukla, M.C., & Gulshan, Principles of Company Law, S.Chand, New Delhi.
2.Venkataramana, K., Corporate Administration, Seven Hills Books Publications.

2. Kapoor,N.D., Company Law and Secretarial Practice, Sultan Chand,New Delhi.

3. Elements of corporate Law, SN Maheswari and SK Maheswari, Himalaya
Publications, Mumbai.

4. Bansa,lC.L., Business and Corporate Law, Vikas Publishers, New Delhi.

64
 4.5 Semester V
Core Course: Organisational Behaviour

Course Code BA5CRT21

Course Title Organisational Behaviour

Department Management

Programme Bachelor of Business Administration

Semester 5

Course Type Core Course

Credit 4 Hrs/Week 6 Total Hours 108

Expected Course Outcomes

Cognitive PO, PSO
CO No. Upon completion of this course
Level No.
students will be able to:
Explain traditional concepts of
CO1 U PO1
organization behaviour.
Evaluate motivation theories and

CO2 leadership styles to enhance E PO5

organization performance.
Adapt with current trends and with
CO3 C PSO3
evolving group dynamics.

Cognitive Level: R- Remember, U-Understanding, Ap-Apply, An-Analyze,

E-Evaluate, C-Create

65
Course Descriptions

This course helps students to understand the concepts of organizational behavior.

Detailed Syllabus:

Module- I:

Introduction to Organisational Behaviour- Various discipline contributing to OB-

Hawthorne experiment- foundation of individual behaviour- need for and importance
of organisational behavior-nature and scope- framework of organisational behaviour

Module- II:

Personality-types-factors affecting personality-perception-importance-factors

influencing perception-learning-types of learning styles-the learning process

Module- III:

Motivation-theories-importance –types –values and attributes-characteristics-

components-formation and measurement-group dynamics group behaviour-
formation-types of groups-stages of group development-conflict management- nature
of conflict-types of conflict

Module-IV:

Leadership-meaning-importance-leadership styles-leaders Vs. managers-power and

politics- sources of power

Module-V:

Organisational structure and design-organisational climate- factors affecting

organisational climate- organisational development-organisational culture-
organisational change- current trend in OB

66
Reference Books:

1. Essentials of Organisational Behaviour- Stephen P Robbins, Timothy A. Judge &

SeemaSanghi, Pearson 10th edition
2. Organizational behaviour- Bhattacharya, Oxford university Press
3. Organization behaviour- LM Prasad, Sultan Chand & Sons 2005

67
 Open Course: Fundamentals of Banking and Insurance

Course Code BA5OPT22

Course Title Fundamentals of Banking and Insurance

Department Management

Programme Bachelor of Business Administration

Semester 5

Course Type Open Course

Credit 3 Hrs/Week 4 Total Hours 72

Expected Course Outcomes

Cognitive PO, PSO
CO No. Upon completion of this course
Level No.
students will be able to:
Define the basic idea about banking

CO1 functions along with the innovations R PO1

and reforms in the sector.
Determine the different dimensions of

CO2 the relationship between banker and E PO5

customer.
Illustrate the various types of
CO3 U PSO2
insurance and its principles.

Cognitive Level: R- Remember, U-Understanding, Ap-Apply, An-Analyze,

E-Evaluate, C-Create

68
Course Descriptions
This course helps students to understand the basics of banking and insurance.

Detailed Syllabus:
Module I
Introduction to Banking - Origin and Evolution of Banks – structure of banking system
-Types of Banks – Functions of Commercial Banks- Primary and Secondary- Credit
Creation -Reserve Bank of India Functions of RBI
(16 Hours)
Module II
Banking Practice – Banker – Customer – relationship between banker and customer –
general and special relationship – Cheque – essentials of a valid cheque – crossing –
dishonour of cheque – liabilities of wrongful dishonour – opening and operation of
accounts by special types of customers – minor, married woman, firm, company.
(16 Hours)
Module III
Innovations in Banking – Social Banking- E-Banking – CORE – ECS – EFT – RTGS –
NEFT – SWIFT – Mobile banking – Precautions in mobile banking – internet banking
- Credit and Debit Cards- Banking Ombudsman Scheme
(18 Hours)
Module IV
Insurance- Evolution of insurance – Role and Importance - Insurance Contract-
Principles of Insurance - Insurance and Assurance
(10 Hours)
Module V
Types of Insurance (Overview only) - Life insurance – Distribution system of life
insurance – life insurance plans - General insurance - Marine insurance - Fire

69
insurance - Health Insurance - Motor Insurance - Burglary insurance - Personal
Accident Insurance.
(12 Hours)

Reference Books:
1. Shekhar, K.C, Banking Theory and Practice, Vikas Publishing House, New Delhi
2. Maheswary, S.N., Banking Law and Practice, Kalyani Publishers, New Delhi
3. Sundharam,Varshney, Banking Theory Law & Practice, Sulthan Chand & Sons,
New Delhi.
4. Agarwal, O.P., Banking and Insurance, Himalya Publishing House, Mumbai
5. Saxena, G.S., Legal Aspects of Banking Operations, Sultan Chand and Sons, New
Delhi
6. Tripati, Nalini & Prabil Pal., Insurance: Theory and Practice, PHI Pvt Ltd, New Delhi
7. Gupta, P.K., Insurance and Risk Management, Himalaya Publishing House,
Mumbai
8. Mishra, M.N., Principles and Practices of Insurance, S. Chand and Sons, New Delhi

70
 Core Course: Environment Science and Human Rights

Course Code BA5CRT23

Course Title Environment Science and Human Rights

Department Management

Programme Bachelor of Business Administration

Semester 5

Course Type Core Course

Credit 4 Hrs/Week 5 Total Hours 90

Expected Course Outcomes

Cognitive PO, PSO
CO No. Upon completion of this course
Level No.
students will be able to:
Interpret the multidisciplinary nature

CO1 of environment and its impact on U PO2

business.
Explain the technologies for
sustainable development of business
CO2 U PO1
and fundamental rights under Indian
constitution.
Discuss the impact of environmental

CO3 depletion in ecosystem and An PO1

biodiversity.

Cognitive Level: R- Remember, U-Understanding, Ap-Apply, An-Analyze,

E-Evaluate, C-Create

71
Course Descriptions
This course helps students to understand the importance of sustainable development
and human rights.

Detailed Syllabus:
Module I
Multidisciplinary nature of environmental studies
Definition, scope and importance Need for public awareness.
Natural Resources : Renewable and non-renewable resources : Natural resources and
associated problems.
a) Forest resources : Use and over-exploitation, deforestation, case studies.
Timber extraction, mining, dams and their effects on forest and tribal people.
b) Water resources : Use and over-utilization of surface and ground water, floods,
drought, conflicts over water, dams-benefits and problems.
c) Mineral resources : Use and exploitation, environmental effects of extracting
and using mineral resources, case studies.
d) Food resources : World food problems, changes caused by agriculture and
overgrazing, effects of modern agriculture, fertilizer-pesticide problems, water
logging, salinity, case studies.
e) Energy resources: Growing energy needs, renewable and non-renewable
energy sources, use of alternate energy sources, Case studies.
f) Land resources: Land as a resource, land degradation, man induced landslides,
soil erosion and desertification
• Role of individual in conservation of natural resources.
• Equitable use of resources for sustainable life styles. Ecosystems
• Concept of an ecosystem
• Structure and function of an ecosystem
• Producers, consumers and decomposers
• Energy flow in the ecosystem

72
• Ecological succession
• Food chains, food webs and ecological pyramids.
• Introduction, types, characteristic features, structure and function of the given
ecosystem:- Forest ecosystem

Module II
Biodiversity and its conservation
Introduction, Biogeographical classification of India ,Value of biodiversity:
consumptive use, productive use, social, ethical, aesthetic and option values. India as
a mega-diversity nation, Hot-sports of biodiversity, Threats to biodiversity: habitat
loss, poaching of wildlife, man-wildlife conflicts, Endangered and endemic species of
India
Environmental Pollution
Definition, Causes, effects and control measures of: -
a. Air pollution
b. Water pollution
c. Soil pollution
d. Marine pollution
e. Noise pollution
f. Thermal pollution
g. Nuclear hazards
Solid waste Management: Causes, effects and control measures of urban and
industrial wastes, Role of an individual in prevention of pollution, Pollution case
studies, Disaster management: floods, earthquake, cyclone and landslides
Social Issues and the Environment- Urban problems related to energy, Water
conservation, rain water harvesting, watershed management, Resettlement and
rehabilitation of people: its problems and concerns, Case studies, Environmental

73
ethics: Issues and possible solutions, Climate change, global warming, acid rain, ozone
layer depletion, nuclear accidents and holocaust, Case studies, Consumerism and

waste products, Environment Protection Act , Air ( Prevention and Control of

Pollution) Act, Water (Prevention and control of Pollution) Act, Wildlife Protection
Act, Forest Conservation Act,Issues involved in enforcement of environmental
legislation
Module III
Introduction to Environment and Business
Introduction of ways in which business has and is responding to environmental and
business issues; business and sustainable development; issues of corporate/business
greening.

Module IV
Green entrepreneurship
What is green entrepreneurship, definition, meaning, scope, nature and
characteristics. Green entrepreneurship in India. Difference between conventional and
green entrepreneurship.

Module V
Human Rights– An Introduction to Human Rights, Meaning, concept and
development, Three Generations of Human Rights (Civil and Political Rights;
Economic, Social and Cultural Rights).
Human Rights and United Nations – contributions, main human rights related organs
- UNESCO, UNICEF, WHO, ILO, Declarations for women and children, Universal
Declaration of Human Rights.
Human Rights in India – Fundamental rights and Indian Constitution, Rights for
children and women, Scheduled Castes, Scheduled Tribes, Other Backward Castes
and Minorities Environment and Human Rights - Right to Clean Environment and

74
Public Safety: Issues of Industrial Pollution, Prevention, Rehabilitation and Safety
Aspect of New Technologies such as Chemical and Nuclear Technologies, Issues of
Waste Disposal, Protection of Environment

Conservation of natural resources and human rights: Reports, Case studies and policy
formulation. Conservation issues of western ghats- mention Gadgil committee report,

Kasthurirengan report. Over exploitation of ground water resources, marine fisheries,

sand mining etc.

Reference Books:
1. Bharucha Erach, Text Book of Environmental Studies for undergraduate
Courses. University Press, IInd Edition 2013 (TB)

2. Clark.R.S., Marine Pollution, Clanderson Press Oxford (Ref)

3. Cunningham, W.P.Cooper, T.H.Gorhani, E & Hepworth, M.T.2001
Environmental Encyclopedia, Jaico Publ. House. Mumbai. 1196p .(Ref)

4. Dc A.K.Enviornmental Chemistry, Wiley Eastern Ltd.(Ref)

5. Down to Earth, Centre for Science and Environment (Ref)

6. Heywood, V.H & Watson, R.T. 1995. Global Biodiversity Assessment,
Cambridge University Press 1140pb (Ref)

7. Jadhav.H & Bhosale.V.M. 1995. Environmental Protection and Laws. Himalaya

Pub. House, Delhi 284p (Ref)

8. Mekinney, M.L & Schock.R.M. 1996 Environmental Science Systems &

Solutions. Web enhanced edition 639p (Ref)

9. Miller T.G. Jr., Environmental Science, Wadsworth Publishing Co. (TB)

10. Odum.E.P 1971. Fundamentals of Ecology. W.B. Saunders Co. USA 574p (Ref)

11. Rao.M.N & Datta.A.K. 1987 Waste Water treatment Oxford & IBII Publication
Co.Pvt.Ltd.345p (Ref)

75
 12. Rajagopalan. R, Environmental Studies from crisis and cure, Oxford University
Press, Published: 2016 (TB)

13. Sharma B.K., 2001. Environmental Chemistry. Geol Publ. House, Meerut (Ref)
14. Townsend C., Harper J, and Michael Begon, Essentials of Ecology, Blackwell
Science (Ref)

15. Trivedi R.K., Handbook of Environmental Laws, Rules Guidelines,

Compliances and Stadards, Vol I and II, Enviro Media (Ref)

16. Trivedi R. K. and P.K. Goel, Introduction to air pollution, Techno-Science

Publication (Ref)

17. Wanger K.D., 1998 Environmental Management. W.B. Saunders Co.

Philadelphia, USA 499p (Ref)

18. (M) Magazine (R) Reference (TB) Textbook

Human Rights

1. Amartya Sen, The Idea Justice, New Delhi: Penguin Books, 2009.
2. Chatrath, K. J.S., (ed.), Education for Human Rights and Democracy (Shimla:
Indian Institute of Advanced Studies, 1998)

3. Law Relating to Human Rights, Asia Law House,2001.

4. Shireesh Pal Singh, Human Rights Education in 21st Century, Discovery

Publishing House Pvt.Ltd, New Delhi,

5. S.K.Khanna, Children And The Human Rights, Common Wealth

Publishers,1998. 2011.

6. Sudhir Kapoor, Human Rights in 21st Century,Mangal Deep Publications,

Jaipur,2001.

7. United Nations Development Programme, Human Development Report 2004:

Cultural Liberty in Today’s Diverse World, New Delhi: Oxford University
Press, 2004.

76
Complementary Course: Intellectual Property Rights and Industrial
Laws

Course Code BA5CMT24

Course Title Intellectual Property Rights and Industrial Laws

Department Management

Programme Bachelor of Business Administration

Semester 5

Course Type Complementary Course

Credit 4 Hrs/Week 5 Total Hours 90

Expected Course Outcomes

Cognitive PO, PSO
CO No. Upon completion of this course
Level No.
students will be able to:
Examine the concept of patent and

CO1 trade mark protection in the context of An PSO2

business.
Analyse the various legal provisions
in the Factories Act, Industrial dispute
CO2 An PO1
Act and ESI Act for the effective
functioning of business.
Create an awareness on the protection

CO3 available under the Consumer U PSO1

Protection Act.

Cognitive Level: R- Remember, U-Understanding, Ap-Apply, An-Analyze,

E-Evaluate, C-Create

77
Course Descriptions
This course helps to build a general awareness about the principles behind,
intellectual property legislations and three important industrial laws.

Detailed Syllabus:

Module - I Introduction to Intellectual property Rights

Concept; patents; term and registration of patents; Rights of patent holder;
infringement of patents; Trademark: Meaning; procedure for registration;
infringement of registered trademark; Collective marks - certification trademarks-well
known trade mark.

Module - II: Law relating to factories

Approval, licensing and registration of factories; provisions regarding health, safety
and welfare of workers; working hours; employment of women and young persons.
Annual leave with wages.

Module -III: Law relating to Industrial Disputes

Meaning of industry; machinery for the prevention and settlement of industrial
disputes. Provisions relating to strikes, lay off, retrenchment, lock out, closure and
transfer of undertakings.

Module - IV: Law relating to employees’ state insurance

Applicability of the Act- administration of the scheme- ESI corporation-standing
committee and medical benefit council- inspectors- contributions-benefits under the
Act– adjudication of disputes.

78
Module -V: Consumer Protection Act
Definitions- Consumer Protection Councils- central and state consumer protection
councils-objects-consumer disputes redressal agencies-composition of the District

Forum- Jurisdiction of the District Forum-procedure for filing complaints-

composition and jurisdiction of State Commission-composition, jurisdiction and
powers of the National Commission-procedure applicable to state and national
commission-Appeal-Dismissal of frivolous or vexatious complaints-penalties.

79
 Core Course: Operation Management

Course Code BA5CRT25

Course Title Operation Management

Department Management

Programme Bachelor of Business Administration

Semester 5

Course Type Core Course

Credit 2 Hrs/Week 2 Total Hours 36

Expected Course Outcomes

Cognitive PO, PSO
CO No. Upon completion of this course
Level No.
students will be able to:
Explain the concepts of Production/

CO1 Operations and types of Production U

PSO2
Systems.
Interpret the dynamics of Production

CO2 Planning and Control, Materials U PO1

Management and Inventory Control.
Compare the different aspects of
Work Improvement, Work PO5
CO3 An
Measurement and Quality Control.

Cognitive Level: R- Remember, U-Understanding, Ap-Apply, An-Analyze,

E-Evaluate, C-Create

80
Course Descriptions
This course helps students to understand the basics of operations management.

Detailed Syllabus:

Module I
Production/ operation function- Production system-Objectives of production in
management- the five P’s of production- Types of production- production systems-
Job shop- Batch continuous and cellular.

Module II
Production planning and control- Functions of production planning and control –
characteristics- steps involved- objectives of production-objectives of production
planning-Importance-prerequisites of production planning and control- production
control- objective and control-objectives and advantages.

Module III
Materials management- Scope and important methods of purchasing-Inventory
control- objectives, functions and importance.

Module IV
Work improvement- and wok measurement- motion study- work place lay out- plan
lay out- types of lay out- factors influencing plant lay out-fundamentals of time study.

Module V
Quality control – Importance and objectives.

81
Reference Books:
1. Production and Operations Management- Alan Muhlemann, John Oakland et al.
Pearson 6th edition
2. Operations Management, Theory and practice- B Mahadevan, Pearson 2nd edition

82
 Core Course: Industrial Relations

Course Code BA5CRT26

Course Title Industrial Relations

Department Management

Programme Bachelor of Business Administration

Semester 5

Course Type Core Course

Credit 3 Hrs/Week 3 Total Hours 54

Expected Course Outcomes

Cognitive PO, PSO
CO No. Upon completion of this course
Level No.
students will be able to:
Illustrate the concepts of industrial
CO1 U PSO2
relations and trade unions.
Explain the concept of industrial
CO2 U PSO2
disputes and industrial peace.
Demonstrate the weapons used by

CO3 workers and management against U PSO2

industrial disputes.

Cognitive Level: R- Remember, U-Understanding, Ap-Apply, An-Analyze,

E-Evaluate, C-Create

83
Course Descriptions

This course helps to make an awareness about relations between labour and
management in an industry.

Detailed Syllabus:

Module I: Introduction

Nature of Industrial relations- meaning and importance- Industrial labour in India,-

an overview of industrial growth- Private and Public Sector Employment trends-
Industrial Labour force.

Module II: Bargaining agents

Workers Organization: Role of Trade Union in Industries- Multiplicity of trade

unions- inside and outside leadership. Employers Organization-Role of Employers
Organization in maintaining industrial relations, Recognition of trade Unions.

Module III: Industrial Unrest

Concepts- Causes- Problems- handling techniques and procedures relating to –go-

slow-work –stoppage-gherao-retrenchment-lay –off.

Module IV: Settlement of Industrial Disputes

State Policy- need and nature of state labour policy and intervention-ILO Statutory
Measures: Holding Negotiations-bipartite-tripartite negotiations-mediation-
conciliation-arbitration-adjudication.
Module V: Promotion of Industrial Peace
Collective bargaining-works participation in management-works education-workers
welfare-Industrial truce
Reference Books:
1. Industrial relations, trade unions and labour registration - P.R.N. Sinha &
InduBala Sinha & SeemaPriyadarshini Shekhar

2. Industrial relations-C.B. Mamoria

84
 4.6 Semester VI
Core Course (Optional 1): Healthcare Management

Course Code BA6OCT27

Course Title Healthcare Management

Department Management

Programme Bachelor of Business Administration

Semester 6

Course Type Optional Course I

Credit 4 Hrs/Week 5 Total Hours 90

Expected Course Outcomes

Cognitive PO, PSO
CO No. Upon completion of this course
Level No.
students will be able to:
Outline and enhance knowledge in
CO1 U PSO2
healthcare business.
Explain various healthcare services
CO2 U PSO2
and concept of medical tourism.
Analyze the role of healthcare sector
CO3 An PO4
in real life situations.

Cognitive Level: R- Remember, U-Understanding, Ap-Apply, An-Analyze,

E-Evaluate, C-Create

85
Course Descriptions
This course helps to create awareness among the students and equip them with the
necessary skills for employment in the middle level cadre.

Detailed Syllabus:

Module I

Role of Hospitals in Health Care

Role of Hospitals in development of society

Types of Hospital Ownership (Private, Government), Specialization (Nursing Homes,

Diabetic clinic, General Hospital) and Service (Homeopathy, Ayurveda)

Module II

Management of Hospitals Importance of HRM and Staffing Financial Management

Budget Allocation

Module III

In patient and out patient

A study on Private and Government health care units Role of Government in health
care sectors

Module IV

Hospital Services Clinical Services X-ray department, Lab Services. Department in

Hospitals Paediatric, Orthopaedic, Pathology etc.

Module V
Maintenance of different types of records.
New avenues of Health Care management – tourism

86
 Core Course (Optional 2): Advertising and Salesmanship

Course Code BA6OCT28

Course Title Advertising and Salesmanship

Department Management

Programme Bachelor of Business Administration

Semester 6

Course Type Optional Course II

Credit 4 Hrs/Week 5 Total Hours 90

Expected Course Outcomes

Cognitive PO, PSO
CO No. Upon completion of this course
Level No.
students will be able to:
Explain the basic objectives, types and

CO1 functions of advertising and ad U PSO2

agencies.
Analyze and make decisions

CO2 regarding the most feasible An PO6

advertisement appeal and media.
Examine the concept of salesmanship,

CO3 types of sales persons and the steps An PO1

involved in salesforce management.

Cognitive Level: R- Remember, U-Understanding, Ap-Apply, An-Analyze,

E-Evaluate, C-Create

87
Course Descriptions

This course helps to create awareness among the students and equip them with the
necessary skills for employment in the middle level cadre.

Detailed Syllabus:

Module I

Advertising definition, objectives. Types of Advertising Newspaper, Magazines,

Journals. Outdoor Ads, Theatre Ads. Radio, TV Advertisement. Product placement

Module II

Ad Agencies Its Types and functions. Ethics in Advertisement. Advertisement Budget

Module III

Element of Advertisement Copy Writing. Advertisement lay out, Proof reading,

Typography, Lithography. Use of Symbols, Slogans Caption Catch Phrase.

Module IV

Salesmanship Importance of Salesman, Steps in selling. Direct Marketing. Different

Salesman retailer, wholesaler etc. Negotiation

Module V

Knowledge, Skills and Qualities required in salesmanship. Training and supervising

the salesman. Motivating the salesman perks, commission, incentives, remuneration,
awards and rewards

Reference Books:

1. Advertising Management- Rajeev Batra, John G Myers, David A Aaker Pearson,

5th edition

2. Salesmanship and Advertisement- Dawar S.R

3. Sales Promotion- Cummins. J, Kogan Page; 5 edition

4. New patterns in Sales Management- Birth and Boyd

5. Marketing- Debbie Gilliland

88
 Core Course: Strategic Management

Course Code BA6CRT29

Course Title Strategic Management

Department Management

Programme Bachelor of Business Administration

Semester 6

Course Type Core Course

Credit 4 Hrs/Week 5 Total Hours 90

Expected Course Outcomes

Cognitive PO, PSO
CO No. Upon completion of this course
Level No.
students will be able to:
Explain the fundamentals of Strategy,

CO1 Strategic Management and Corporate U

PSO2
Policy.
Examine the techniques of

CO2 Environment Scanning and Strategy An PO5

Formulation.
Analyze the concept of Strategy
PO5
CO3 An
Implementation and Strategic Control.

Cognitive Level: R- Remember, U-Understanding, Ap-Apply, An-Analyze,

E-Evaluate, C-Create

89
Course Descriptions
This course helps students to understand the basics of strategic management.

Detailed syllabus:
Module I
Introduction to Strategic Management, Concept of Corporate Strategy, Strategic
Management Process, The 7-S Framework, Corporate Policy and Planning in India.
Module II
Environmental Scanning, Industry Analysis, The synthesis of External Factors,
External Factors Analysis Summary (EFAS), Internal Scanning,
Value Chain Analysis, Synthesis of Internal Factors, Internal Factors Analysis
Summary (IFAS)
Module III
Strategy Formulation, Strategic Factors Analysis Summary (SFAS), Business Strategy,
Corporate Strategy, Functional Strategy, Strategic Choice.
Module IV
Strategy Implementation, Organization Structure, Corporate Culture, Diversification,
Mergers and Acquisitions, Turnaround strategies, Portfolio strategy (concepts only)
Module V
Evaluation and control of strategies-strategic control-standard-benchmarking-cost
benefit analysis-performance gap analysis-responsibility centres.
Other Strategic Issues, Small and Medium Enterprises, Non- Profit Organizations.

Reference books:
1. Robert A Pitts and David Lei, Strategic Management, 4th Edition Cengage
Learning, 2006.

2. Francis Chrunilam, Strategic Management, Himalaya publications, Mumbai.

3. K.Govindabhat, Strategic Management, Himalaya Publications, Mumbai.

90
 Core Course: Communication Skills and Personality Development

Course Code BA6CRT30

Course Title Communication Skills and Personality Development

Department Management

Programme Bachelor of Business Administration

Semester 6

Course Type Core Course

Credit 4 Hrs/Week 5 Total Hours 90

Expected Course Outcomes

Cognitive PO, PSO
CO No. Upon completion of this course
Level No.
students will be able to:
Summarize the fundamentals of
CO1 U PO6
Business Communication.
Examine various employment letters
CO2 An PSO3
and the process of job interviews.
Apply the concepts in real business

CO3 environment to enhance

Ap PO5
employability skills.

Cognitive Level: R- Remember, U-Understanding, Ap-Apply, An-Analyze,

E-Evaluate, C-Create

91
Course Descriptions
This course helps students to understand the importance of business communication.

Detailed Syllabus:
Module I: Speeches & Presentation
Speeches - Characteristics of a good speed, How to make speech effective
Presentation - Planning, preparation, organising, rehearing & Delivery. How to make
Presentation, The various presentation tools along with guidelines of effective
presentation, Boredom factors of presentation and How to overcome them, Interactive
Presentation and Presentation as a part of job Interview.

Module II: Brief business messages

Crafting messages for electronic media, choosing media for brief messages- email,
instant messaging, text messaging, blogs, and wikis. creating effective email messages,
instant messages, text messages, business blogs.

Module III: Employment messages and Job interviews

Resume Writing skills, Guide lines for good Resume, Writing application letters and
other employment messages, application follow-ups, understanding the interviewing
process, common types of interviews, preparing for a job interview, stages of every
interview-warm-up, question answer session and close. Follow-up after an interview.

Module IV: Group Discussion

GD Leadership, GD protocol, Guidelines for GD participants, debate and extempore.

Module V
Audio video recording and Dialogue session on current topics- economy-education
system- environment-politics.

92
Reference Books:
1. Business communication essentials- Courtland Bovée And John Thill
Pearson,2015

2. Fundamentals of business communication- P D Chaturvedi, MukeshChaturvedi

Pearson, 2012

3. Basic Managerial Skills for All McGrath E.H. S.J.PHI; 9 edition (2011)

4. Essentials of Business Communication- Rajendra Pal, J. S. Korlahalli, Sultan

Chand And Sons

5. Basic Managerial Skills for All- McGraw, S. J 8th edition, Prentice Hall of India.

93
 Core Course: Management Project

Course Code BA6PRP31

Course Title Management Project

Department Management

Programme Bachelor of Business Administration

Semester 6

Course Type Core Course

Credit 4 Hrs/Week 5 Total Hours 90

Expected Course Outcomes

Cognitive PO, PSO
CO No. Upon completion of this course
Level No.
students will be able to:
Outline the existing scenarios in

CO1 various functional areas of U PSO2

Management of different companies.
Analyze the existing framework

CO2 through various evaluation An PO4

techniques.
Demonstrate skills to present ideas
CO3 U PO6
related to the topics selected.

Cognitive Level: R- Remember, U-Understanding, Ap-Apply, An-Analyze,

E-Evaluate, C-Create

94
 5. Assessment and Evaluation.

The evaluation of each paper shall contain two parts:

⮚ Internal or In-Semester Assessment (ISA)

⮚ External or End-Semester Assessment (ESA)

The internal to external assessment ratio shall be 1:4. Both internal and external marks
are to be rounded to the next integer.

All papers (theory & practical), grades are given on a 7-point scale based on the total
percentage of marks, (ISA+ESA) as given below:-

Percentage of Marks Grade Grade Point

95 and above S Outstanding 10

85 to below 95 A+ Excellent 9

75 to below 85 A Very Good 8

65 to below 75 B+ Good 7

55 to below 65 B Above Average 6

45 to below 55 C Satisfactory 5

35 to below 45 D Pass 4

Below 35 F Failure 0

Ab Absent 0

95
Credit Point and Credit Point Average

Credit Point (CP) of a paper is calculated using the formula:-

CP = C × GP, where C is the Credit and GP is the Grade point.

Semester Grade Point Average (SGPA) of a Semester is calculated using the formula:

SGPA = TCP/TC, where TCP is the Total Credit Point of that semester.

Cumulative Grade Point Average (CGPA) is calculated using the formula:

CGPA = TCP/TC, where TCP is the Total Credit Point of that programme.

Grade Point Average (GPA) of different category of courses viz. Common Course I,
Common Course II, Complementary Course I, Complementary Course II, Vocational
course, Core Course is calculated using the formula:-

GPA = TCP/TC, where TCP is the Total Credit Point of a category of course and TC
is the total credit of that category of course. Grades for the different courses, semesters
and overall programme are given based on the corresponding CPA as shown below:

GPA Grade
9.5 and above S Outstanding
8.5 to below 9.5 A+ Excellent
7.5 to below 8.5 A Very Good
6.5 to below 7.5 B+ Good
5.5 to below 6.5 B Above Average
4.5 to below 5.5 C Satisfactory
3.5 to below 4.5 D Pass
Below 3.5 F Failure

96
Marks Distribution for External and Internal Evaluations

The external theory examination of all semesters shall be conducted by the University
at the end of each semester. Internal evaluation is to be done by continuous
assessment. For all courses without practical total marks of external examination is 80
and total marks of internal evaluation is 20. Marks distribution for external and
internal assessments and the components for internal evaluation with their marks are
shown below: For all Courses without Practical

⮚ Marks of external examination: 80

⮚ Marks of internal evaluation: 20

Components of Internal Marks

Evaluation of theory

Attendance 5

Assignment /Seminar/Viva 5

Test papers (2x5=10) 10

Total 20

Attendance Evaluation for all Papers

Percentage of Attendance Marks

90 and above 5

85 – 89 4

80-84 3

76-79 2

75 1

97
Internal Assessment: Test Papers

Two test papers are to be conducted in each semester for each course. The evaluations
of all components are to be published and are to be acknowledged by the candidates.
All documents of internal assessments are to be kept in the college for one year and
shall be made available for verification by the University. The responsibility of
evaluating the internal assessment is vested on the teacher(s), who teach the course.

External Examination

The external theory examination of all semesters shall be conducted by the University
at the end of each semester.

Students having a minimum of 75% average attendance for all the courses only can
register for the examination.

All students are to do a project in the area of core course. This project can be done
individually or in groups (not more than five students) for all subjects which may be
carried out in or outside the campus. External Project evaluation and Viva /
Presentation is compulsory for all subjects and will be conducted at the end of the
Programme.

98