Marketing Goal
A marketing goal is a specific and
measurable objective that helps you meet
your broader business goals. It can be
anything from generating high-quality leads
and raising brand awareness to increasing
customer value and improving your referral
rate. A campaign without a clear goal is
essentially a waste of money.
IVE (5) MARKETING GOALS
1. Building Brand Awareness is the
extent to which a brand is recognized
by potential customers and is correctly
associated with a particular product or
service.
IVE (5) MARKETING GOALS
2. Thought Leadership is a technique
that uses the expertise of people who
can provide the best answers to
customers’ most challenging
questions about the product or
service.
IVE (5) MARKETING GOALS
3. Lead Generation and Conversion
(prospects) -A lead is any person who
indicates interest in a company's
product or service in some way, shape,
or form.
IVE (5) MARKETING GOALS
4.Boost Sales (customers,
partners, influencers) – build
and manage customer
relationship.
IVE (5) MARKETING GOALS
5. Empower Colleagues
(employees, prospective
employees) - how well your
communication has been received
and understood internally.
Traditional marketing
Traditional marketing refers to any type of
marketing that is not online. This means
prints, broadcast, direct mail, phone, and
outdoor advertising like billboards. From
newspapers to radio, this method of
marketing helps reaches targeted audiences.
Traditional marketing
Traditional marketing is a long-established
approach to marketing wherein marketers
seek to attract customers to a specific
product or service through whatever means
of promotion, advertising, or campaign that
have been in use of decades and has a
proven success rate.
Traditional marketing
Traditional media are used in conveying
marketing messages. Its main categories are
as follows:
• Print
• Broadcast
• Direct mail
• Telemarketing
CONCEPTS OF TRADITIONAL
MARKETING
Production concept focuses on
the internal potentials of the
company and not based on the
desires and needs of the market.
CONCEPTS OF TRADITIONAL
MARKETING
Sales concept - refers to the idea
that people will buy more goods and
services through personal selling
and advertising done aggressively
to push them in the market.
CONCEPTS OF TRADITIONAL
MARKETING
Marketing concept philosophy which
states that organization must try hard to
find out and satisfy the needs and
wants of consumers while at the same
time accomplishing the organizational
goals.
CONCEPTS OF TRADITIONAL
MARKETING
Relationship concept/marketing is
an approach that centers on
maintaining and improving
value-added long-term relationships
with current customers, distributors,
dealers and suppliers.
CONCEPTS OF TRADITIONAL
MARKETING
Societal Marketing Concept
views that organizations must
satisfy the needs of consumers
in a manner that gives for
society’s benefit.
CONTEMPORARY APPROACHES TO
Contemporary marketing refers to theories that
MARKETING
stress the importance of customer orientation
versus the traditional market orientation. They are
strategies that, when implemented, offer greater
support for their client base with a product range
that varies depending on what the target market
desires. In contemporary marketing, the Inbound
marketing approach is widely used.
CONTEMPORARY APPROACHES TO
Inbound
MARKETING marketing is a technique for drawing customers to
products and services via content marketing, social media
marketing, search engine optimization and branding. It
improves customer experience and builds trust by offering
potential customers information they value via company
sponsored newsletters, blogs and entries on social media
platforms. It utilizes the pull marketing as an opposite to the
traditional way. This allows potentials customers to find the
company instead of the unlikely customers being interrupted.
CONTEMPORARY
MARKETING
THEORIES
Co-creation
This theory suggests creating a bridge
between customer and business through
gamification; allowing them to take part in the
development process of their products. A
practical example would be attracting customers
through social media content relevant to their
needs or writing article blog posts that have
useful information.
Shared value.
This theory suggests creating a bridge
between customer and business through
gamification; allowing them to take part in the
development process of their products. A
practical example would be attracting customers
through social media content relevant to their
needs or writing article blog posts that have
useful information.
KINDS OF CONTEMPORARY
MARKETING
PERSON MARKETING Person marketing
entails endeavors aimed at cultivating
the attention, interest and preferences of
a target market toward a celebrity or
authority figure.
KINDS OF CONTEMPORARY
MARKETING
PLACE MARKETING or place branding attempts
to exert a pull customer to particular areas.
Place marketing is used to attract tourist and
showcase the beautiful spots in different cities,
provinces, and regions. Place marketing is also
used to promote sites that can be a nice choice
for putting up a business.
KINDS OF CONTEMPORARY
MARKETING
CAUSE MARKETING is the recognition and
marketing of a social issue, cause or idea to the
target markets. Cause marketing increases the
awareness of issues such as literacy, physical fitness,
child obesity, and environmental protection,
elimination of birth defects, child-abuse prevention
and preventing drunk-driving.
KINDS OF CONTEMPORARY
MARKETING
EVENT MARKETING is the sport, culture
and charity activities to selected target
markets. It consists of different sponsors
from different companies to support such
activities and also serves as public
awareness.
KINDS OF CONTEMPORARY
MARKETING
GREEN MARKETING refers to the process of
selling products and/or services based on their
environmental benefits. Company are selling
products and/or services by first promoting its
benefit that is environmental friendly or
produced in an environmentally friendly way.
KINDS OF CONTEMPORARY
MARKETING
DIGITAL MARKETING is the component of
marketing that utilizes internet and online
based digital technologies such as desktop
computers, mobile phones and other
digital media and platforms to promote
products and services.
