Mocktail Hub
Business Blaster Class 11
presentation on a mocktail business
1. Title Slide
- Project Title : Mocktail Hub
- Team Members : 1. mohan (leader)
2. Vansh
3. Abhishek Kumar
4. Abhi kumar mishra
5. Daksh
6. Akash sha
7. Atishya Singh
- Class & Section: 1. Mohan – 11th (I)
2. Vansh – 11th (K)
3. Abhishek Kumar – 11th (K)
4. Abhi kumar mishra – 11th (K)
5. Daksh – 11th (K)
6. Akash sha – 11th (K)
7. Atishya Singh – 11th (K)
8. Junaid Ali – 11th (K)
- Date: Presentation date :
2. Introduction
- Business Overview : Mocktails, or non-alcoholic cocktails, are
beverages that mimic the style and complexity of cocktails but
without any alcohol content. Over recent years, the mocktail
industry has gained significant traction due to growing health
awareness, increasing demand for sophisticated non-alcoholic
options, and the rise of sober-curious movements.
Objective :
- Health Consciousness : As more people adopt healthier
lifestyles, there's a declining interest in alcoholic drinks.
Mocktails offer a refreshing alternative that caters to this
trend.
- Inclusive Drinking : Mocktails provide a beverage option
for everyone, including those who do not consume
alcohol for health, religious, or personal reasons.
- Sophisticated Flavors : With creative mixes of fresh
fruits, herbs, spices, and syrups, mocktails deliver
complex flavors that appeal to both casual drinkers and
connoisseurs.
- Rising Popularity : The global mocktail market is
expanding rapidly, driven by the hospitality industry's
focus on diversifying drink menus.
3. Product Description
Mocktail Varieties: 1. Virgin Mojito
2. Strawberry Basil Lemonade
3. Pineapple Ginger Sparkler
4. Blueberry Lavender Lemonade
4. Market Research
- Target Audience : teens, adults, health-conscious consumers.
- Market Trends : increasing demand for non-alcoholic beverages.
- Competitor Analysis : Soft Drinks , Juices , Smoothies , Energy Drinks.
5. Business Model
- Revenue Streams: sales at events, retail, online orders
- Pricing Strategy: 49/-
- Sales Channels: Where will you sell your mocktails? (e.g., school
events, local markets )
