International Journal for Multidisciplinary Research (IJFMR)

E-ISSN: 2582-2160 ● Website: www.ijfmr.com ● Email: editor@ijfmr.com

Customer Satisfaction Towards Patanjali

Products
Mr. Dinesh H1, Ms. S Kavitha2
1
1DA21BA018, Dept. of MBA, Dr. Ambedkar Institute of Technology
2
Assistant Professor, Dept. of MBA, Dr. Ambedkar Institute of Technology

ABSTRACT
Ayurvedic products have a long and rich history, both globally and in India .The term "Ayurveda" is
derived from the Sanskrit words "Ayur" (life) and "Veda" (knowledge), which collectively mean
"Science of Life." Patanjali, a prominent player in India's fast-moving consumer goods (FMCG) sector.
The primary study explores customer awareness, satisfaction, attitudes, and preferences related to
renowned Ayurvedic products, with a specific focus on consumer perceptions of Patanjali products. This
inquiry encompasses a comprehensive review of existing literature and identifies research gaps in this
specific geographical location. The objectives of this endeavor include understanding brand perception,
evaluating customer satisfaction, identifying influencing factors, profiling customer demographics, and
comparing Patanjali with other Ayurvedic brands. The research adopts a descriptive research design,
collecting primary and secondary data through surveys and questionnaires. The findings reveal a high
level of awareness and satisfaction with Patanjali products, driven by factors such as reasonable pricing,
health benefits, and trust in the brand. The study also identifies the key growth drivers for Patanjali,
including increasing demand for natural and Ayurvedic products, brand ambassador influence, and a
perception of authenticity. It was found that a weak positive relationship was observed between
customer satisfaction and the preference to continue using Patanjali products. Customer satisfaction with
various elements of Patanjali's offerings, including brand, pricing, and distribution, is examined.
Recommendations for Patanjali include maintaining product quality, transparency in ingredient
disclosure, expanding distribution, and enhancing product packaging. Through the study it determines
the importance of quality, accessibility, and a strong brand identity in shaping consumer preferences in
the Ayurvedic product market.

Keywords:Ayurvedic Products, Patanjali, Customer Satisfaction, Product Quality.

INTRODUCTION
In the modern era, Ayurvedic products have gained significant popularity among consumers due to their
medicinal value and holistic approach to well-being. Ayurveda, often referred to as the 'science of life,'
focuses on treating the entire body rather than isolated organs, providing long-lasting relief and healing.
Many Indians are drawn to Ayurvedic products because of their traditional roots, health benefits, and
absence of harmful side effects. The belief in ancestral home remedies further strengthens the trust in
Ayurvedic techniques and knowledge for home-based healing. This research aims to explore customer
awareness, satisfaction, attitudes, and preferences related to renowned Ayurvedic products. Customer
satisfaction is paramount in any industry, and Ayurvedic products have become particularly prominent in

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E-ISSN: 2582-2160 ● Website: www.ijfmr.com ● Email: editor@ijfmr.com

sectors such as natural foods, herbal medicines, and cosmetics. As a case study, we will delve into
consumer perceptions of Patanjali products, a prominent player in the FMCG sector, known for its
natural and Ayurveda-based offerings. Founded in 2006, Patanjali's success can be attributed to shifting
consumer preferences toward natural products and the affordability of its offerings, particularly
appealing to the middle-class segment in India. This study delves into the factors influencing consumer
choices in the Ayurvedic market, shedding light on the industry's growth and consumer-driven success.

REVIEW OFLITERATURE
1) Singh et.al (2014) Author have conducted research on Title “ A investigate on an analysis of
Patanjali Ayurved Ltd.'s case in connection to Swadeshi ” The research aimed to assess its effectiveness
in emphasizing high-quality ingredients, health benefits, and "Made in India" promotion. With a sample
size of 150 and convenient sampling, Patanjali's products were found to be 15-30% cheaper than
competitors. Swami Ramdev's strategic branding approach played a vital role, and the study identified
strengths, weaknesses, opportunities, and threats for Patanjali, highlighting unique selling points. The
outcome indicated that Patanjali's natural and ayurvedic food items had the potential to dominate the
Indian food industry.
2) Saranya S et.al (2017) Author have conducted research on Title “ A study on Consumers Brand
Reference Towards Patanjali in Bangalore City ”Their goal was to understand why consumers preferred
Patanjali's herbal products. Using a snowball sampling method, they collected data from 200 participants
and utilized both a standardized questionnaire and secondary sources like journals and websites. The
study's findings suggested that Patanjali should improve product descriptions and enhance its delivery
system to boost consumer acceptance. Additionally, they recommended increased advertising,
promotional campaigns, and medical counseling to strengthen the brand's identity.
3) J. Malarvizhi et.al (2018) Author have conducted research on Title "A study on Customer
Satisfaction towards Patanjali Products in Theni District." The study collected data from 80 clients
through direct conversations and secondary sources. It used Likert scaling and Garrett ranking to analyze
the data and focused on understanding the marketing strategies used by Ayurvedic physicians to promote
Patanjali products. One significant finding was that respondents from hilly areas were concerned about
the lack of a recognized market or distributor for Patanjali products.
4)Dr. Srikrishna. Gade et.al (2019) Author have conducted research on Title “ A study on Consumer
Buying Behavior towards Patanjali Products in Hyderabad City, Telangana State.” With 100
respondents in Hyderabad, the study employed field surveys and questionnaires to analyze factors
affecting Patanjali product purchases, including age, gender, education, occupation, buying habits, and
payment methods. Their key finding is consumers prefer Patanjali products due to satisfaction with
service quality, pricing, and product variety, highlighting the importance of consumer satisfaction in
retail services for future marketing strategies.
5) Chaithra Nayak et.al (2020) Author have conducted research on Title “ A Study on Consumer
Perception towards Patanjali Products with a special reference to Udupi District ” They surveyed 200
customers in the Udupi district to understand their perceptions of Patanjali products. utilizing a simple
random sampling method and collecting data through questionnaires, web sources, diaries, and
articles.Using a 5-point Likert scale and the chi-square test, they found that consumers in this region are
primarily influenced by Patanjali's Swadeshi branding and the natural qualities of the products,
indicating a strong preference for these attributes in their buying decisions.

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E-ISSN: 2582-2160 ● Website: www.ijfmr.com ● Email: editor@ijfmr.com

6) V. Murugan (2021) Author has conducted research on Title “ ConsumerPurchasing Behavior

towards Ayurvedic Products in Tiruvarur District, Tamil Nādu ”This study revealed a notable increase in
the purchase of Ayurvedic goods, driven by factors such as urbanization, improved lifestyles, and
heightened awareness of the drawbacks of allopathic medicine and synthetic cosmetics. Using a
questionnaire and a sample of 100 participants from Tiruvarur city, the research found a growing
preference for Ayurvedic products, highlighting the rising popularity of herbal treatments in the region
and consumers are increasingly buying Ayurvedic goods.
7) Sudip Wagle (2022) Author has conducted research on Title “ Determinant Variables of Consumers
Preference Towards Patanjali Products ”Using a well-structured Google form questionnaire and various
analytical methods, the study found that consumers were primarily motivated by Patanjali's brand image.
It also highlighted high satisfaction with Patanjali products. Notably, product quality, brand image,
packaging, and availability significantly influenced consumer choices, while price had minimal impact
on preferences.
8) Vashu Chaudhary (2023) Author has conducted research on title “An Analytical Study on
Consumer Perception for Patanjali Products ”The research examined Patanjali's vision, objectives, and
conducted a SWOT analysis, also exploring the company's advertising reach on Indian television. The
study used a descriptive methodology, collecting data through online and paper surveys from a diverse
sample of 130 participants. Notably, the findings highlighted that consumers' choice of Patanjali
products was influenced by factors such as perceived benefits and exceptional value for money,
revealing the significance of high value in Patanjali's appeal to consumers.

RESEARCH GAP
The research gap identified in this study can be summarized as follows: First, there is a geographical gap
as there has been no study conducted in Chickpet, a potentially unique market with its own dynamics.
Second, there is a brand-specific gap, as research tends to generalize Ayurvedic products without delving
into the distinctive attributes of Patanjali's offerings. Lastly, while consumer perception has been
explored, there is a conspicuous absence of studies focused solely on customer satisfaction with
Patanjali's Ayurvedic products.

OBJECTIVES OFTHE STUDY

1) To understand the purpose of using Patanjali products.
2) To determine the level of satisfaction towards Patanjali products.
3) To identify the factors influencing customers to buy Patanjali products.

HYPOTHESISFORTHE STUDY
H0 : There is no significant relationship between Customer satisfaction and preference to continue the
usage.
H1: There is a significant relationship between Customer satisfaction and preference to continue the
usage.

TYPE OFRESEARCH
The type of research used is Descriptive. Descriptive research is a method used to accurately describe
specific aspects of a subject without altering variables. In a study on consumer satisfaction with Patanjali

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 International Journal for Multidisciplinary Research (IJFMR)
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Ayurvedic products in Chickpet, data is gathered through surveys and interviews to understand customer
views and experiences, including traits, behaviors, and attitudes. The study explores various aspects of
satisfaction, such as interactions with customer service, product availability, pricing, and quality. While
this approach provides valuable insights, it doesn't establish cause-and-effect relationships.

SCOPE OF THE STUDY

The primary objective of this research is to thoroughly examine customer satisfaction with Patanjali's
Ayurvedic products in Chickpet. It will assess factors such as product quality compared to competitors,
public perception of the brand, pricing strategies' impact, distribution channels, and the effectiveness of
marketing efforts. Additionally,demographic and socioeconomic characteristics of Chickpet's customers
will be analyzed to uncover influential factors in their product choices. This study aims to provide
comprehensive insights into Patanjali's position in the Chickpet market.

SOURCES OF DATA COLLECTION

 Primary Data : The primary data is collected through structured questionnaire.
 Secondary Data : The secondary data is taken from reviews, literature, corporate profiles, industry
information that
 may be found online, books, journals, papers/ articles, magazines etc.
SAMPLING UNIT
 Sampling unit – Customers of Patanjali products.

SAMPLING METHOD
Random sampling was elected because the selection of units from the population was conducted at
randomly by visiting Patanjali outlets and convenience sampling was performed based on availability
and accessibility by forwarding questionnaire through google forms at our convenient level.

SAMPLE SIZE- For the project research, 150 respondents were chosen to represent the population and
guarantee that samples are drawn from various strata.

STATISTICAL TOOLS- The data collected is tabulated, and statistical procedures like percentage
analysis are used to analyse it. To analyse the association between two variables, SPSS is utilized. By
accurately defining factors, the data is provided through percentage and bar chart analysis, which aids in
determining the degree of customer satisfaction.The Hypothesis test used here is Correlation.

DATA ANALYSISAND INTERPRETATION

Table 1Table showing Awareness towards Patanjali products

Do you know about No ofrespondents Percentage ofrespondent
Patanjali products ?
Yes 139 92.7%
No 11 7.3%
TOTAL 150 100%

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Analysis : The above table shows that 92.7% of respondents know about Patanjali products and 7.3%
of respondents don’t know.
Graph 1
Graph showing Awareness towards Patanjali products

DO YOU KNOW ABOUT PATANJALI

PRODUCTS

7%
Yes

No
93%

Interpretation : From the above Graph, it can be interpreted that most of respondents are acquainted
with Patanjali products so that Patanjali products have a high level of recognition, possibly due to their
extensive marketing efforts and popularity in the market and respondents who are not aware of Patanjali
products would be owing to limited availability in certain regions, less exposure to advertising, or
simply personal preferences for other brands.

Table 2Table showing the respondents of main purposes for using Patanjali products

What are the main purposes for No of Percentage of

using Patanjali products ? respondents respondent
Ayurvedic Formulation 48 32.0%
Natural and Herbal ingredients 66 44.7%
Health and Wellness 86 57.3%
Affordability 62 41.3%
Trust in Brand 43 28.7%
TOTAL 150 100

Analysis :The above table shows that 57.3% of respondents use Patanjali products for health and
wellness benefits, 44.7% of respondents are drawn to the products due to their natural and herbal
ingredients. Additionally, affordability 41.3% and the brand's Ayurvedic formulation 32.0% also
contribute to their popularity. Trust in the brand is cited by 28.7% of respondents.

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Graph 2
Graph showing the respondents of main purposes for using Patanjali products

PURPOSES FOR USING PATANJALI

PRODUCTS
28.70% 32.00% Ayurvedic Formulation

Natural and Herbal

ingredients
41.30% Health and Wellness
44.70%
Affordability

Trust in Brand

57.30%

Interpretation :From the above table, it can be interpreted that most respondents use these products for
health and wellness due to their reputation for promoting their holistic well-being. A moderate
percentage of respondents appreciate the usage of Natural and Herbal ingredients, while other find the
products Affordable. A lower percentage prefer them for their Ayurvedic formulation, and a smaller
number use them due to trust in the brand.

Table 3Table showing respondents of reasons for growth drivers of Patanjali Brand
According to you, which is one of the key reasons No Percentage
(growth drivers) for the growth of Patanjali brand? ofresponden ofrespondent
ts
Increasing Demand for Natural and Ayurvedic 41 27.3%
Products
Perception of Authenticity and Tradition 24 16.0%
Wide Range of Product Categories 20 13.3%
Competitive Pricing 16 10.7%
Extensive Marketing and Promotional Campaigns 19 12.7%
Brand Ambassador ( Baba Ramdev ) 30 20.0%
Total 150 100

Analysis :The above table shows that 27.3% of respondents attribute the growth to the increasing
demand for natural and ayurvedic products. This is followed by the influence of Baba Ramdev as a
brand ambassador, recognized by 20.0% of respondents. The perception of authenticity and tradition
ranks at 16.0%, while the wide range of product categories holds at 13.3%. Extensive marketing and
promotional campaigns are noted by 12.7% of the respondents as a growth driver for the brand and
Competitive pricing is indicated by 10.7% of respondents.

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Graph3
Graph showing respondents of reasons for growth drivers of Patanjali Brand

REASONS FOR THE GROWTH DRIVERS OF

PATANJALI BRAND
Increasing Demand for Natural
and Ayurvedic Products
Perception of Authenticity and
20% Tradition
27%
Wide Range of Product Categories

Competitive Pricing
13%
Extensive Marketing and
16% Promotional Campaigns
11% Brand Ambassador ( Baba
13% Ramdev )

Interpretation : From the Graph, it can be interpreted that majority of respondents emphasizing the
increasing demand for natural and Ayurvedic products reflects a growing preference for healthier and
more traditional alternatives. The influence of brand ambassador Baba Ramdev was acknowledged by a
moderate percentage of respondents highlighting his role in promoting the brand. The perception of
authenticity and tradition and brand's wide range of product categories also garnered recognition at a
medium level contributing to the brand's appeal. Patanjali's extensive marketing and promotional
campaigns were identified by a relatively low percentage of respondentsas a contributing factor while
competitive pricing received recognition at a lower level among respondents.

Table 4Table showing how the respondents rate with the following aspects of Patanjali Products
Where “1-Extremely Satisfied”, “2-Satisfied”, “3-Neutral”, “4-Dissatisfied”, “5-Extremely Dissatisfied”
Attribute 1 2 3 4 5

Reasonable Price 62.9% 24.7% 8.9% 08% 2.7%

Utility/ Value 12.7% 33.4% 29.3% 19.3% 5.3%
Swadeshi Products 18.0% 25.3% 31.4% 17.3% 8.0%
Health Benefits 19.3% 30.7% 28.0% 17.3% 4.7%
Hygienic and Attractive 14.0% 26.0% 29.3% 22.0% 8.7%
Packing
Wide Range of Categories 28.0% 32.0% 24.7% 10.0% 5.3%
Analysis : The above table shows that 62.9% of participants indicating they are extremely satisfied
because of Reasonable price, 33.5% of participants are being satisfied because of Utility/Value,31.4% of
participants are neutral because of Swadeshi Products, 30.7% of respondents are satisfied because of
Health Benefits, 29.3% of participants are neutral because of Hygienic and Attractive Packing and 32%
of participants are satisfied because of Wide Range of Categories.

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Graph 4
Table showing how the respondents rate with the following aspects of Patanjali Products
Where “1-Extremely Satisfied”, “2-Satisfied”, “3-Neutral”, “4-Dissatisfied”, “5-Extremely Dissatisfied”

RATE WITH THE FOLLOWING ASPECTS OF

PATANJALI PRODUCTS
70.00%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
Reasonable Utility/ Value Swadeshi Health Benefits Hygienic and Wide Range of
Price Products Attractive Categories
Packing

1 2 3 4 5

Interpretation: From the Graph, it can be interpreted that most participants primarily value reasonable
prices when choosing a product, which is likely due to desire for cost-effective options that fit their
budget. Additionally, utility/value and health benefits are important factors, indicating that people seek
products that offer practical benefits and wellness advantages. Swadeshi products hold significance as
well, reflecting an affection for homegrown goods that support the domestic economy. Hygienic and
attractive packing is favored, possibly because it suggests quality and cleanliness. Lastly, a wide range of
categories matters, suggesting that customers appreciate diverse product options to meet various needs.

Table 5Table showing how the respondents rate the level of satisfaction of Patanjali with respect to
these elements
Where “1-Extremely Satisfied”, “2-Satisfied”, “3-Neutral”, “4-Dissatisfied”, “5-Extremely Dissatisfied”

Particulars 1 2 3 4 5

Brand 70.7 % 18.6 % 8.0 % 0.7 % 2.0 %

Unlimited offers with 10.7% 36.0% 31.5% 16.0% 5.8%
discounted price
Payment options offered 20.0% 23.8% 28.9% 22.0% 5.3%
Quality Certification 15.5% 28.0% 27.9% 23.3% 5.3%
Trust in the Brand 16.7% 34.0% 29.3% 12.0% 8.0%
Positive Experiences 19.3% 28.0% 26.0% 17.4% 9.3%
and Testimonials
Availability and 23.6% 35.5% 26.0% 8.9% 6.0%
Distribution Network

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Analysis :The above table shows that 70.7%, expressed being extremely satisfied because of Brand,
36.0%,are satisfied because of unlimited offers provided at discounted prices, indicating the appeal of
such promotions, 28.9% of participants are neutralwith Payment options, 28% of participants are
satisfied because of Quality certification, 34% of participants are satisfied because of Trust in the
Brand, 28.5% of participants were satisfied with Positive experiences and testimonials and 35.% of
participants being satisfied because of availability and Distribution network.

Graph 5Graph showing respondents rate the level of satisfaction of Patanjali with respect to these
elements

LEVEL OF SATISFACTION WITH RESPECT TO THESE

ELEMENTS

Availability and Distribution Network

Positive Experiences and Testimonials

Trust in the Brand

Quality Certification

Payment options offered

Unlimited offers with discounted price

Brand

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00%

5 4 3 2 1

Interpretation : From the Graph, it can be interpreted that the majority of respondents Brand factor
influence can be attributed to its reputation, history, and perceived image. The notable interest in
Unlimited offers with discounted prices underscores the resonance of value-focused shopping behavior,
where cost savings and attractive deals heavily influence purchase choices, seeking best value for
money. The consideration of payment options underscores the modern consumer's need for flexibility
and convenience, catering to diverse preferences in transaction methods. Quality certification emerges as
a vital criterion, reflecting the increasing demand for verifiable standards and authentic product claims.
Trust in the brand is vital because a reputable brand invokes confidence and reliability, making
consumers more likely to invest in its offerings. Positive experiences and testimonials contribute
substantially, as personal endorsements and feedback from other customers often hold more weight than
advertising claims. Lastly, the robust attention to availability and distribution network are crucial as easy
access to products through widespread distribution networks ensures that consumers can conveniently
acquire desired items.

Table 6Table showing the overall performance of respondents with Patanjali products
Are you satisfied with overall No Percentage
performance with Patanjali products ofrespondents ofrespondent
Extremely Satisfied 40 26.7%

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Satisfied 47 31.3%
Neutral 30 20.0%
Dissatisfied 18 12.0%
Extremely Dissatisfied 15 10.0%
Total 150 100
Analysis :The table shows that31.3% of participants feels extremely satisfied with performance on
Patanjali products, 26.7% of participants feels satisfied, 20% of respondents remain neutral, 12% of
participants feels dissatisfied and 10% of participants feels extremely dissatisfied.

Graph 6Graph showing the overall performance of respondents with Patanjali products

OVERALL PERFORMANCE WITH

PATANJALI PRODUCTS
10%
Extremely Satisfied
27%
12% Satisfied
Neutral

20% Dissatisfied
Extremely Dissatisfied
31%

Interpretation : From the above Graph, it can be interpreted that the high percentage of participants
who stated as extremely satisfied and satisfied with Patanjali products could be attributed to their
positive experiences with the products, such as effective results, natural ingredients, or affordability. On
the other hand, the neutral responses might be due to a lack of strong opinions or limited experience.
Dissatisfied respondents possibly indicate some issues or disappointments with the product while
Extremely Dissatisfied indicate a notable percentage of participants with strong negative experiences.

HYPOTHESIS
H0 : There is no significant relationship between Customer satisfaction and preference to continue the
usage.
H1: There is a significant relationship between Customer satisfaction and preference to continue the
usage.

This Hypothesis is tested using Spearman Rank Correlation test.

The Spearman Rank correlation test is used to assess the strength and direction of the monotonic
relationship between two variables. In this case, it's being used to determine if is a connection between
"Satisfaction with Patanjali Products" and the "Preference to Continue Using Them." The reason this test
is suitable is that it doesn't assume a linear relationship between the variables, making it appropriate for
assessing the degree of association between satisfaction and preference, even if the relationship might
not be strictly linear.

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Correlations

Are you satisfied with

Would you like to overall performance
continue to use with Patanjali
Patanjali products? products?
Spearman's Would you like to Correlation 1.000 .147
rho continue to use Coefficient
Patanjali products? Sig. (2-tailed) . .072
N 150 150
Are you satisfied Correlation .147 1.000
with overall Coefficient
performance with Sig. (2-tailed) .072 .
Patanjali products? N 150 150

Interpretation : The correlation analysis recommends that there seems to be a weak positive
relationship between the willingness to continue using Patanjali products and satisfaction with their
performance as a whole among the participants ( Correlation Coefficient P = 0.147). This means that as
the willingness to continue using Patanjali products increases, there exists slight tendency for
satisfaction with their performance to also increase. However, the correlation is not very strong.

FINDINGS AND SUGGESTIONS

The findings reveal that Patanjali enjoys high brand awareness, primarily due to extensive marketing
efforts. Most customers use Patanjali products for health and wellness benefits, appreciating their natural
ingredients and affordability. The main growth drivers cited include the demand for natural and
Ayurvedic products and the influence of brand ambassador Baba Ramdev. Respondents value reasonable
prices, utility, and health benefits in Patanjali products. Overall, a substantial proportion of participants
express satisfaction with Patanjali products.Based on these findings, it is suggested that Patanjali should
continue to focus on its strengths, such as affordability, natural ingredients, and health benefits, to
maintain and potentially increase its customer base. Strengthening brand trust and expanding product
categories can attract more customers. The company should address concerns of neutral, dissatisfied, and
extremely dissatisfied customers, foster loyalty, collect feedback regularly, monitor market trends, and
invest in ongoing marketing efforts for sustained growth.

CONCLUSION
In conclusion, Patanjali and other organic stores in India have gained a strong reputation for offering
cost-effective, ayurvedic, and herbal treatments that are easily accessible and perceived as having no
adverse side effects. India's rich biodiversity and heritage in traditional medicinal systems position it as
an environmentally friendly for such products.Customers are drawn to the brand for its health benefits,
natural ingredients, affordability, and trustworthiness. Patanjali's success is attributed to factors like
demand for natural products and effective marketing, including the influence of Baba Ramdev.
Customers are generally aware of and satisfied with the quality and cost of Patanjali products, contrary

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to some perceptions. Factors contributing to consumer choices include benefits sought, perceived value,
and brand reputation. Patanjali's spiritual component sets it apart, enhancing customer retention.
However, it should remain vigilant against competitors like Naturals, Pure Roots, and Vindhya
Herbals.The outcome of the study isthat many buyers are drawn to Patanjali for its chemical-free, natural
ingredients and high hedonistic value, making it attractive to brand-loyal consumers who prioritize
quality over price, distinguishing it from its rivals.

REFERENCES
1. Saranya S and Thanuja K.A. (2017), “Consumers Brand Reference Towards Patanjali Products with
Reference to Bangalore City – An Empirical Study”, Research Journal of Commerce and Behavioral
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2. J. Malarvizhi and T. Chitra Devi (2018), "Customer Satisfaction towards Patanjali Products in Theni
District”, International Research Journal of Management, IT and Social Sciences,Volume: 5, Issue: 2,
pp: 75-79
3. Dr. Srikrishna.Gade and Lavanya.K (2019), "Consumer Buying Behaviour towards Patanjali
Products in Hyderabad City, Telangana State", International Journal of Management, Technology and
Engineering,Volume: 9, Issue: 4, pp: 4686-4696
4. Chaithra Nayak and Preethi Prabhu (2020), "Consumer Perception towards Patanjali Products with a
special reference to Udupi District”,Asia Pacific Journal of Research, Volume: 1, Issue: 4, pp: .32-36
5. V. Murugan (2021), "Consumer Buying Behaviour towards Ayurvedic Products in Tiruvarur District,
Tamil Nadu", International Journal of Innovative Research in Technology, Volume: 8, Issue: 1, pp:
831-835
6. Sudip Wagle (2022), “Determinant Variables of ConsumersPreference Towards Patanjali Products”,
Journal of Balkumari College, Volume: 11, Issue: 1, pp: 39-49
7. Vashu Chaudhary (2023), “An Analytical Study on Consumer Perception for Patanjali Products”,
International Journal of Advances in Engineering and Management (IJAEM), Volume: 5, Issue: 9,
pp: 83-93

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