-SYLVIA -

From thread to toe

Introduction
Welcome to Sylvia, where the convergence of creativity
and fashion defines our unique brand identity. Our
dynamic enterprise invites you to channel your artistic
expression and entrepreneurial vision through the
design and production of customizable clothing,
seamlessly embodying individual style and collective
identity. Distinguished by our commitment to utilizing
premium materials and efficient same-day shipping,
Sylvia stands at the forefront of environmentally
conscious practices. With an unparalleled ability to
tailor garments to precise specifications, we are poised
to expand our offerings to include proprietary clothing
lines, catering to discerning clientele and forging
strategic partnerships within the corporate landscape.

A few designs are here as follows:

Quality and
policy:
-The Clothes are 100% cotton.
-180 GSM.
-24 sinker
-Bio-washed.

-Print technique:
-Multi coat screen print.
-Won't fade, won't peel off, or form any cracks.

-Also we provide digital print which includes DTF prints.

It's ideal for photo print or artworkthat has multiple
colors
or gradients.

Note:
Order is confirmed only
after making the
payment and not before
that.

Delivery charges are

extra.

Orders are confirmed

only after the payment is
made and not before
that.

Delivery is not included.

Shipping charges are
60rs with Mumbai and
outstation charges
depends on the location.

Incase of rush orders,

express delivery services
like wefast/ borzo
etc,charges should be borne by the buyer.

Market analysis:
Manufacturing cost
200 rupees (Small sizes)
300 rupees (Medium sizes)
500 rupees (Larger sizes)

Selling price
500 rupees (S)
650 rupees (M)
750 rupees (L)
Let's break down the given information and calculate:

1. Annual Sales (2024): ₹2,55,00,00

- Small Units (10,000): ₹50,00,00

- Medium Units (20,000): ₹1,30,00,00
- Large Units (10,000): ₹75,00,00

2. Profit Margin: 75%

- Profit: ₹1,91,25,00 (after tax)

3. Projected Sales (2025):₹3,50,00,000

4. Cost of Production Decrease: ₹100 per unit

- New Profit per Unit: ₹100

- New Profit per Unit Percentage: 50%

5. New Annual Profit (2025):₹40,00,000

6. Projected Annual Profit (2025): ₹2,31,25,000

7. Monthly Sales (2025):₹29,16,666.67

Business objectives:
As Sylvia charts its course for the future, the company
has outlined a comprehensive set of goals and
objectives aimed at fostering growth, innovation, and
sustainability by the year 2024.

1. Revenue Expansion:
- Achieve a targeted annual revenue of ₹5 crore, reflecting a substantial
increase from the current sales figures.
 - Diversify product offerings to include accessories and complementary
items, broadening the customer base.

2. Sustainable Practices:
- Implement eco-friendly manufacturing processes to further reduce the
environmental impact.
- Source materials responsibly and explore sustainable packaging
options to align with growing consumer preferences for eco-conscious
brands.

3. Operational Efficiency:
- Streamline production processes to achieve a 15% reduction in
manufacturing costs, enhancing overall operational efficiency.
- Optimize inventory management systems to minimize excess stock
and maximize resource utilization.

4. Customer Engagement:
- Enhance the online customization platform for a more user-friendly
experience, encouraging customer engagement and repeat business.
- Implement a customer loyalty program and gather feedback to
continuously improve product offerings and services .

5. Global Expansion:
- Conduct market research to understand cultural preferences and
tailor products accordingly.
*By diligently pursuing these goals and objectives, Sylvia aims to not only meet the challenges of the dynamic
fashion industry but to emerge as a trailblazer, synonymous with innovation, sustainability, and unparalleled
customer satisfaction by the year 2024.*

Target Audience:
Market Analysis for Sylvia: Target Audience and
Segmentation

Target Audience:
1.
- Age: 18-35
- Occupation: Students, professionals, artists
- Income: Middle to upper-middle class

2.
- Lifestyle: Fashion-forward, socially active
- Personality: Creative, trend-conscious
- Values: Individuality, self-expression

3.
- Buying Motivation: Seeking unique, personalized clothing
- Brand Loyalty: Open to trying new brands for innovative products
- Online Behavior: Active on social media, engages in online fashion
communities

Market trends:

Customization and Personalization:

- Growing demand for personalized fashion due to a desire for unique

items.

Sustainability:

- Increasing preference for eco-friendly materials; Sylvia's commitment

aligns with this. Sylvia competes with other custom clothing brands and
traditional retailers. Key selling points include customization options,
quality materials, and a user-friendly online platform.

*In conclusion, Sylvia's market analysis identifies a dynamic target audience seeking personalized,
sustainable fashion. By aligning with their preferences, Sylvia aims to lead the customizable
clothing market.*

Advertisement:
Advertising is crucial for promoting a business and reaching
your target audience. There are various ways to advertise your
business, and the most effective method depends on your
industry, target audience, and budget. Here are different ways
Sylvia will advertise :

1. Digital Marketing:

- Social Media Marketing: Utilize platforms like Facebook, Instagram,

Twitter, LinkedIn, and Pinterest to reach your target audience.
 - Search Engine Marketing (SEM): Use paid advertising on search
engines like Google through platforms like Google Ads.
- Content Marketing: Create valuable and relevant content to attract
and engage your audience.
- Email Marketing: Send targeted and personalized emails to your
subscribers.

2. Traditional Advertising:

- Print Advertising: Placing ads in newspapers, magazines, and local

publications.
- Outdoor Advertising: Using billboards, posters, and banners to reach
a local audience.
- Direct Mail: Sendong physical promotional materials, such as
postcards or flyers, to your target audience.

3. Online Presence:

-Online Reviews: Encouraging satisfied customers to leave positive

reviews on platforms like Google, Yelp, or industry-specific review sites.

4. Events:

- Hosting events, workshops, or webinars to showcase products or

expertise.

5. Referral Programs:

- Encourage your existing customers to refer your business to others by

offering incentives or
discounts.

6. Promotions and
Discounts:
- Offer special
promotions, discounts, or
loyalty programs to attract
and retain customers.

Social and
Environmental
Responsibility:

Social and
environmental
responsibility for Sylvia involves ethical practices,
community engagement, and sustainable actions. This
includes fair treatment of employees, diversity and
inclusion, support for local communities, ethical supply
chain management, and transparent communication.
Environmental responsibility encompasses sustainable
practices, renewable energy use, waste reduction, and
minimizing the carbon footprint. Our company
prioritizes eco-friendly innovation, with environmental
regulations, and regular reports on their sustainability
efforts to contribute to a positive societal and
environmental impact.

As a responsible business owner, I will strive to

make a positive impact on the environment
and your community. Source materials from
sustainable suppliers and adopt eco-friendly
practices, such as reducing waste and
promoting energy efficiency. Engage in local
charitable initiatives to support causes close to
your heart.

Government Permit.
Business License:
- Obtain a general business license from your local government or
municipality.
Sales Tax Permit:
- If you are selling clothing items directly to consumers, you may
need a sales tax permit to collect and remit sales taxes. The
requirements for this permit vary by jurisdiction.

Zoning Permits:
- Ensure that your business location complies with local zoning
regulations. You may need a zoning permit to operate a retail or
manufacturing facility.

Health and Safety Permits:

- If you are involved in manufacturing clothing, you may need
health and safety permits to ensure compliance with workplace
regulations.

Environmental Permits:
- Depending on your manufacturing processes, you might need
permits related to environmental impact and waste disposal.

Trademark Registration:
- Consider registering trademarks for your brand and any unique
designs or logos associated with your clothing.

Import/Export Permits:
- If your clothing company involves international trade, you may
need permits for importing or exporting goods.

Intellectual Property Permits:

- Depending on your business model, you might need permits or
licenses related to intellectual property, especially if you collaborate
with designers or use licensed materials.

Labeling and Compliance:

- Ensure compliance with labeling requirements for clothing,
including information about fabric content, care instructions, and
country of origin.
Conclusion

To conclude, Sylvia wants to make the best

custom products one can see and wants to impress
the world. Our products will be made with all love
and care. Sylvia promises to never let any
customer down and keep up with the best customer
service. We hope to make our customers happy
and we promise to keep the environment clean.
With your support Sylvia will thrive and prosper in
the world of fashion.