BICARA ALUMNI FSR &
GROOMING FOR INTERNSHIP
MARKETING
AND RECRUITMENT
ACHIEVEMENT REPORT
SRB549
SPORTS MARKETING
Arranged by: Prepared for:
NOR AZIERAH BINTI MAZILAN SIR RAZIF BIN SAZALI
(2023687254)
AFIF LUQMAN BIN SAHAR
(2022241174)
MUHAMMAD FARIDHUAN BIN
MD FAIZAL
(2023607646)
DATE OF SUBMISSION: 16 DECEMBER 2024
CONTENT
01 INTRODUCTION
02 RECRUITMENT METHOD
03 RECRUITMENT RESULTS
04 EVIDENCE OF RECRUITMENT Activities
05 CONCLUSION
INTRODUCTION
Objective of the Report:
To evaluate the effectiveness of the marketing and
recruitment strategies in achieving the targeted number
of participants for the event.
Event Overview:
Event Name: Bicara Alumni FSR & Grooming for
Internship
Purpose: To prepare students for internships through
sharing sessions with alumni and grooming
workshops.
Date and Time: 13 December 2024 &
10:00 AM - 12:00PM
Venue: Dewan TPSU2 & platform Youtube Live Fosrec
Target Audience: Students of the Faculty of Sports
Science and Recreation Diploma Semester 5 &
Bachelor Semester 6
Target Number of Participants: 200 participants
RECRUITMENTS METHOD
Physical Marketing Efforts:
Distribution of event posters
on faculty bulletin boards.
Word of mouth promotion
by lecturers and students
ambassadors.
Digital Marketing Efforts:
Instagram Campaign:
1- Shared event posters and
countdown reminders.
2- Used Instagram Stories for
quick updates and
engagement.
WhatsApp Announcements:
1- Sent event invitations to
course related group chats.
Telegram Announcements:
1- Reached students via official
FSR channels for maximum
reach.
RECRUITMENT
RESULTS
Total Number of Attendees: 246 students
(verified via Borang Pendaftaran Program)
Target vs Actual Attendees:
Target
200
Attendees
Actual
246
Attendees
Achievement
20%
(%)
Challenges Faced:
Scheduling conflicts with KGFSR events.
Limited budget for physical marketing.
Students ignoring digital promotions due to
information overload.
Solutions Implemented:
Increased follow ups through WhatsApp
group reminders.
Emphasized benefits of attending the
session during in person promotions.
EVIDENCE OF
RECRUITMENT ACTIVITIES
CONCLUSION
SUMMARY OF ACHIEVMENTS
The event successfully
recruited 246
KEY TAKEAWAYS:
attendees, achieving
Digital marketing 100% of the target
platforms such as
Instagram and
WhatsApp proved
effective.
Direct communications
significantly boosted
participation rates.
RECOMMENDATIONS
Start promotions
earlier to maximize
reach.
Collaborate with
students clubs and
lecturers to promote
the event further.
Thank
you.
