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Education 15 Pro
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From $999 or $41.62/mo. for 24 mo.*
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New
Buy iPhone 15 Pro
From $999 or $41.62/mo. for 24 mo.*
◊◊
Get $50–$630 for your trade-in.
Get 3% Daily Cash back with Apple Card.
Model. Which is best for you?
iPhone 15 Pro From $999
or $41.62/mo.
6.1-inch display¹ for 24 mo.*
iPhone 15 Pro Max From $1199
or $49.95/mo.
6.7-inch display¹ for 24 mo.*
Need help choosing a model?
Explore the differences in screen size and
battery life.
Finish. Pick your favorite.
Color
Storage. How much space do you
need?
From $999
128GB² or $41.62/mo.
for 24 mo.*
From $1099
256GB² or $45.79/mo.
for 24 mo.*
From $1299
512GB² or $54.12/mo.
for 24 mo.*
From $1499
1TB² or $62.45/mo.
for 24 mo.*
Not sure how much storage
to get?
Get a better understanding of
how much space you'll need.
Apple Trade In. Get $50–$630
credit toward your new iPhone.◊◊
Select a smartphone
Answer a few questions to get your estimate.
No trade-in
How does trade-in work?
Weʼll walk you through the step-
by-step process.
Payment options. Select the one
that works for you.
Buy
Pay the total amount today.
Apple Card Monthly Installments
How it works
Finance your new iPhone at 0% APR for 24 months.
Carrier selection of AT&T, T-Mobile, or Verizon is
required.
Choose Apple Card Monthly Installments as your
payment option at checkout.
Choose Apple Card Monthly Installments when you check
out to get 0% APR. And get 3% Daily Cash back on the full
cost of your iPhone right away.
Connectivity. Choose a carrier.
Connect to any carrier later
Is it easy to get connected?
Yes. Weʼll help you set up your carrier, number, and
rate plan. And your new iPhone will be unlocked.
AppleCare+ coverage. Protect
your new iPhone.
AppleCare+
Unlimited repairs for accidental damage protection◊
Apple-certified repairs using genuine Apple parts
Express Replacement Service — weʼll ship you a
replacement so you donʼt have to wait for a repair‡
24/7 priority access to Apple experts
AppleCare+ with Theft and Loss
Everything in AppleCare+ with additional coverage for
theft and loss◊
We can ship your replacement iPhone to any country
where AppleCare+ with Theft and Loss is available.◊
No AppleCare+ coverage
What kind of protection do
you need?
Compare the additional features
and coverage of the two
AppleCare+ plans.
Your new iPhone
awaits. Make it yours.
From $999 or $41.62/mo. for 24 mo.*
Get 3% Daily Cash with Apple Card
Continue
Free shipping
Pick up from Store
Whatʼs in the Box
iPhone 15 Pro
Our environmental goals.
As part of our efforts to reach carbon neutrality by 2030,
iPhone 15 Pro and iPhone 15 Pro Max do not include a
power adapter or EarPods. Included in the box is a
USB-C Charge Cable that supports fast charging and is
compatible with USB-C power adapters and computer
ports.
We encourage you to use any compatible USB-C power
adapter. If you need a new Apple power adapter or
headphones, they are available for purchase.
Which iPhone is
right for you?
New New
The ultimate A total
iPhone. powerhouse.
From $999 From $799 **
6.7″ or 6.1″ 6.7″ or 6.1″
Super Retina Super Retina
XDR display¹ XDR display¹
ProMotion
technology —
Always-On display —
Titanium with Aluminum with
textured matte color-infused
glass back glass back
Action button Ring/Silent switch
Dynamic Island Dynamic Island
A magical way to A magical way to
interact with iPhone interact with iPhone
A17 Pro chip A16 Bionic chip
with 6-core with 5-core
GPU GPU
Pro camera Advanced dual-
system camera system
48MP Main 48MP Main
Ultra Wide Ultra Wide
Telephoto
Super-high- Super-high-
resolution photos resolution photos
(24MP and 48MP) (24MP and 48MP)
Next-generation Next-generation
portraits with Focus portraits with Focus
and Depth Control and Depth Control
Up to
10x 4x
optical zoom optical zoom
range range
Emergency SOS Emergency SOS
Emergency SOS Emergency SOS
via satellite³ via satellite³
Crash Detection⁴ Crash Detection⁴
Roadside Assistance Roadside Assistance
via satellite³ via satellite³
Up to 29 hours Up to 26 hours
video playback⁵ video playback⁵
USB-C USB-C
Supports Supports
USB 3 for up to USB 2
20x faster
transfers⁷
Face ID Face ID
As amazing Serious power.
as ever. Serious value.
From $699 ** From $429
6.7″ or 6.1″ 4.7″
Super Retina Retina HD display
XDR display¹
— —
— —
Aluminum with Aluminum
glass back and glass
Ring/Silent switch Ring/Silent switch
— —
A15 Bionic chip A15 Bionic chip
with 5-core with 4-core
GPU GPU
Dual-camera Single-camera
system system
12MP Main 12MP Main
Ultra Wide
— —
Portrait mode with Portrait mode with
Focus and Depth Depth Control
Control
2x 1x
optical zoom optical zoom
range range
Emergency SOS Emergency SOS
Emergency SOS —
via satellite³
Crash Detection⁴ —
Roadside Assistance —
via satellite³
Up to 26 hours Up to 15 hours
video playback⁵ video playback⁶
Lightning Lightning
Supports Supports
USB 2 USB 2
Face ID Touch ID
Compare all iPhone models
Frequently Asked
Questions
What is eSIM?
Can I activate an iPhone 15 or iPhone 15 Pro
outside of the United States?
When I buy from apple.com, does my iPhone
come ready to use?
Will my new iPhone be unlocked?
How can I pay using Apple Card Monthly
Installments?
How does the iPhone Upgrade Program
work?
What are connectivity discounts?
Why is Sprint no longer a carrier option when
I purchase an iPhone through Apple?
Where can Sprint customers get support?
Which network providers offer 5G service?
Are there differences between an iPhone for
AT&T, T-Mobile, or Verizon?
Will my iPhone work worldwide?
Is it easy to transfer my data and set up my
new iPhone?
What happens if the device I'm trading in has
a higher trade-in value than the device I'm
purchasing today?
Iʼm buying an iPhone as a gift. Can it be
activated at a later date?
Can I return my iPhone?
k. The display has rounded corners that follow a beautiful curved
design, and these corners are within a standard rectangle.
When measured as a standard rectangular shape, the screen
is 6.06 inches (iPhone 14, iPhone 13), 6.12 inches (iPhone 15,
iPhone 15 Pro), 6.68 inches (iPhone 14 Plus) or 6.69 inches
(iPhone 15 Plus, iPhone 15 Pro Max) diagonally. Actual
viewable area is less.
l. Available space is less and varies due to many factors. A
standard configuration uses approximately 12GB to 17GB of
space, including iOS 17 with its latest features and Apple apps
that can be deleted. Apple apps that can be deleted use about
4.5GB of space, and you can download them back from the
App Store. Storage capacity subject to change based on
software version, settings, and iPhone model.
n. Service is included for free for two years with the activation of
any iPhone 14 or iPhone 15 model. Connection and response
times vary based on location, site conditions, and other
factors. See support.apple.com/kb/HT213885 for more
information.
o. iPhone 14, iPhone 14 Pro, iPhone 15, and iPhone 15 Pro can
detect a severe car crash and call for help. Requires a cellular
connection or Wi-Fi calling.
q. Battery life claim refers to larger models. All battery claims
depend on network configuration and many other factors;
actual results will vary. Battery has limited recharge cycles and
may eventually need to be replaced. Battery life and charge
cycles vary by use and settings. See apple.com/batteries and
apple.com/iphone/battery.html for more information.
s. All battery claims depend on network configuration and many
other factors; actual results will vary. Battery has limited
recharge cycles and may eventually need to be replaced.
Battery life and charge cycles vary by use and settings. See
apple.com/batteries and apple.com/iphone/battery.html for
more information.
t. USB 3 cable with 10Gb/s speed required.
◊◊ Trade-in values will vary based on the condition, year, and
configuration of your eligible trade-in device. Not all devices are
eligible for credit. You must be at least the age of majority to be
eligible to trade in for credit or for an Apple Gift Card. Trade-in value
may be applied toward qualifying new device purchase, or added to
an Apple Gift Card. Actual value awarded is based on receipt of a
qualifying device matching the description provided when estimate
was made. Sales tax may be assessed on full value of a new device
purchase. In-store trade-in requires presentation of a valid photo ID
(local law may require saving this information). Offer may not be
available in all stores, and may vary between in-store and online
trade-in. Some stores may have additional requirements. Apple or its
trade-in partners reserve the right to refuse, cancel, or limit quantity
of any trade-in transaction for any reason. More details are available
from Appleʼs trade-in partner for trade-in and recycling of eligible
devices. Restrictions and limitations may apply.
** Pricing for iPhone 15 and iPhone 15 Plus includes a $30
connectivity discount that requires activation with AT&T, T-Mobile, or
Verizon. Pricing shown for iPhone 14, iPhone 14 Plus, and iPhone 13
includes a $30 connectivity discount for Verizon and T-Mobile
customers that requires activation and would otherwise be $30
higher for all other customers.
◊ AppleCare+ provides unlimited incidents of accidental damage
from handling while the plan is active and in effect. AppleCare+ with
Theft and Loss adds up to two incidents of theft or loss coverage
every 12 months. Each incident is subject to a service fee or
deductible. Taxes may apply. International replacement of lost or
stolen devices is subject to availability and options may vary by
region and iPhone model. Theft and loss coverage requires you to
have Find My enabled on your device at the time it is lost or stolen.
Find My should remain enabled and your iPhone should remain
associated with your Apple ID throughout the theft or loss claim
process. Disabling Find My will void all coverage of theft and loss.
You are not required to purchase AppleCare+ with Theft and Loss to
participate in the iPhone Upgrade Program.
The company obligated under AppleCare+ in the United States is
AppleCare Service Company, Inc., an Arizona corporation and wholly
owned subsidiary of Apple Inc., doing business in Texas as Apple
CSC Inc.
AppleCare+ with Theft & Loss is an optional device protection
program that provides combined benefits under AppleCare+ and a
Theft & Loss insurance policy. Theft and Loss insurance coverage is
underwritten by New Hampshire Insurance Company (NAIC# 23841;
Principal Address 175 Water Street, 18th Floor, New York, NY 10038;
Phone (212) 770-7000) and is sold by AppleCare Service Company,
Inc. (in California d/b/a Brogdan Insurance Services Lic#OL00763;
Iowa License #26) and is sold in NY by Apple Inc. (License
#926146). Theft and loss insurance coverage is provided under a
group policy issued to AppleCare Service Company, Inc. in all states,
except for New York where the policy is issued to Apple Inc.
Coverage is subject to certain terms, conditions, and limitations.
Theft and Loss can be purchased separately. Please refer to the
certificate of coverage for your state for complete details, which can
be found at apple.com/legal/applecare/applecareplus/theftandloss/.
⧧ Express Replacement Service is not available under the screen
replacement or back glass damage service fee.
§ Apple Card Monthly Installments (ACMI) is a 0% APR payment
option that is only available if you select it at checkout in the U.S. for
eligible products purchased at Apple Store locations, apple.com, the
Apple Store app, or by calling 1-800-MY-APPLE, and is subject to
credit approval and credit limit. See support.apple.com/kb/HT211204
for more information about eligible products. APR ranges may vary
based on when you accepted an Apple Card. Cardholders who
accept an Apple Card on and/or after February 1, 2024: Variable
APRs for Apple Card, other than ACMI, range from 19.24% to
29.49% based on creditworthiness. Rates as of February 1, 2024.
Existing cardholders: See your Customer Agreement for applicable
rates and fee. If you buy an ACMI-eligible product by choosing to
pay in full with Apple Card (instead of using ACMI), that purchase is
subject to the Apple Card variable APR, not 0% APR. Taxes and
shipping on ACMI purchases are subject to the variable APR, not 0%
APR. When you buy an iPhone with ACMI, youʼll need to select AT&T,
T-Mobile, or Verizon as your carrier when you check out. An iPhone
purchased with ACMI is always unlocked, so you can switch carriers
at any time. ACMI is not available for purchases made online at the
following special stores: Apple Employee Purchase Plan;
participating corporate Employee Purchase Programs; Apple at Work
for small businesses; Government and Veterans and Military
Purchase Programs; or on refurbished devices. The last monthʼs
payment for each product will be the product's purchase price, less
all other payments at the monthly payment amount. ACMI financing
is subject to change at any time for any reason, including but not
limited to installment term lengths and eligible products. See
support.apple.com/kb/HT211204 for information about upcoming
changes to ACMI financing. See the Apple Card Customer
Agreement for more information about ACMI financing.
To access and use all Apple Card features and products available
only to Apple Card users, you must add Apple Card to Wallet on an
iPhone or iPad that supports and has the latest version of iOS or
iPadOS. Apple Card is subject to credit approval, available only for
qualifying applicants in the United States, and issued by Goldman
Sachs Bank USA, Salt Lake City Branch.
If you reside in the U.S. territories, please call Goldman Sachs at
877-255-5923 with questions about Apple Card.
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