Multimodal

a performance in an event. Multimodal text can

also be transmedia when the story is told using
a combination of different media platforms and
Text formats like book, comic, magazine, film, web
series, and video game all working as part of the
Essentially, in all aspects of communication, we
same story. For example, an anti-smoking
use different ways to effectively communicate
campaign can be disseminated to its target
information. We use text, images and sounds to
audience in different ways like a live
deliver our message in the same way that
performance on stage, a video which can be
people use these tools to understand our
uploaded to social media, a recorded material
message. With the development of digital
to be aired over the radio or a poster and
communication technologies, the ways in which
slogan to be posted in schools and in the
we share information and messages have
community.
changed; Information and communications
technology (ICT) now offers a range of tools The manner by which you will create your
which allow us to create multimodal texts. multimodal text largely depends on how you
will effectively and creatively convey your
Multimodal texts are materials presented using
message through the various modes which you
different modes and media. Mode refers to any
will use in the text and how these multiple
of the communication system which help us
modes work together to convey the story that
interpret meanings while media is the manner
you intend to communicate. The combination
of dissemination used. Media can be a slogan,
of mode which you may opt to use greatly
poster, signage, radio/TV advertisement etc.
depends on the purpose of the text, its subject
Types of Mode matter, audience and mode or media of
presentation.
 Linguistic – refers to spoken and
written language through vocabulary, · Purpose: Inform? Inspire? Persuade?
structure, grammar of oral/written
language · Subject matter: The actual text you
 Visual: refers to moving or still images compose
with the use of colors, layouts, and
screen formats, symbols, shot framings, · Audience: Fellow students? Parents?
Teachers?
angle, camera movement and subject
movement.
· Mode: Video? Live presentation?
 Audio: refers to volume, pitch and
Poster? Slogan
rhythm of music and sound effects
 Gestural: refers to movement, facial
expression and body language
 Spatial: refers to proximity, direction,
Creating
position of layout, organization of
objects in space.
Multimodal
A multimodal text can be paper like books,
comics, and posters. It can be digital like slide
Text
Creating an Eye-Catching and Effective Poster
presentations, e-books, blogs, e-posters, web
pages, film and video games or it can be live like
 Photography

Information is the Key! · To boost the visual appeal of your

poster, use stunning and appropriate
· Present information in a clear, clean, photographs.
and concise way. · Ensure that the photo will maximize the
· Do not overload your poster with space in your poster
information; it will only confuse the · See to it that the photo works well and
audience complement the text
· Be smart about how you are going to
present information Simple Video Production Guide

TIPS: Solidify your Objectives

Headlines · Begin with your ultimate objective for

your video content
· Summarize your poster title in one · Decide on SMART video objectives
headline. - Specific, Measurable, Achievable, Rele
· Your headline is the first thing that your vant, and Time-bound.
audience will notice; keep it short and
concise. Research your Audience
· Highlight your poster headline and · Understanding your target audience
tagline spells a great deal to the success of your
Details video. The content of your video should
be something that appeals to and
· Include only the essential details. engages them.
· Be smart with the amount of · Understanding your audience is more
information you add to your design. than knowing their demographics. You
also need to identify their most
Call-to-Action
common problems and the things that
· This encourages your audience to take they really connect with.
the next step after seeing your poster.
Decide on your Core Message
Do they need to buy a ticket? Reserve a
place? Register early? · After setting your objectives and
knowing your audience, you need to
Typography Hierarchy
know what your audience need to do to
· This refers to the visual placement of make your objectives happen. What do
text with different font size according to you want them to do, think and feel
its importance on the poster after watching your video? Once you
· This helps your audience understand got an answer to this question, turn it
the flow of information easily into something that your audience need
· Applying hierarchy to the presentation to know to make them think, feel and
of text in your poster will not only act that way. This is the core message
harmonize its appearance, it will also of your video.
help convey its message clearer.
Write a Video Production Brief
 · Before you start with your pre- o Ø Cast
production, you need to make your o Ø Makeup and props
video production brief. This will guide o Ø Call sheet
you in the whole production process to
ensure that everything is in place. Production
Shoot the Footage

· Make sure that:

o Ø Everyone is present
Pre-Production o Ø The video is well-lit, well-shot
and well-framed
Develop the Creative Approach
o Ø Enough footage is filmed to
· This is the idea or concept of your video make the editing process easier
content o Ø The script and storyboard are
· Use your insight of your audience to closely followed
create a unique way of presenting your
core message
Post-Production

Write a Script Edit the Video Content

· Your script should be: · Choose the best takes to be used in the
o Ø Natural final video
· Cut the film together according to the
o Ø Engaging and emotive
script and storyboard
o Ø Interesting to your target
audience Add graphics and Special Effects
o Ø Easy to understand
· Your graphics should follow the script
o Ø Short but concise
and storyboard closely so that it blends
o Ø Convey your core message
in flawlessly with the rest of the video
Create a Storyboard
Mix Music and Soundtrack
· This will help you visualize how your
Your music should:
video will be shot
· It contains a series of thumbnails that · Ø Complement the mood and tone of
shows the flow of the video, illustrating the video
the key scenes — how will the setting · Ø Help you deliver your core message
look? Who will be present? What · Ø Be appropriate for your target
actions will take place? audience
· Ø Match the pace of the edit
Plan and Schedule the Shoot
Record the Voiceover
· Organize and schedule everything that
is related to your video · Get a voiceover artist who:
o Ø Location – indoor? Outdoor? o Ø has a moving, pleasant-
o Ø Crew – director, camera sounding voice
operator, sound and lighting
technician
 o Ø can read the script in a way animation and audio. Choose actors and
that reinforces your core backdrops, drag them on to the stage, and tap
message record. The actors’ movements and audio will
be recorded in real time for playback later.
Tip: You can also create other multimodal
materials using your smart phones. You may Comic Maker HD - a free comic creation app.
download the following apps for free: There are many options for creating single page
or multi-page comics with special image stamps
Voice Recorder Pro - Voice Record Pro is a
and speech bubbles. You can use your own
professional voice recorder. Record voice
images from your camera roll or from your live
memos and sounds (unlimited length). The
camera.
recorded audio files can be saved into your

Types of
camera roll or to a host of cloud-based websites
such as OneDrive, Google drive, and Dropbox
for insertion into other iPad projects.

Morfo - Use Morfo to quickly turn a photo of Information

yourself or any other person's face into a talking
3D character. Information
Tellagami - Tellagami allows you to talk or tell  Facts provided or learned about
a story via the on-screen avatar. Use your own something or someone
background image or one for the gallery.  Knowledge obtained from investigation,
Finished Tellagamis can be saved to your study or instruction
camera roll.
Characteristics of Information
Puppet Pals - Puppet Pals and Puppet Pals
2 allow you to create unique shows with

 Relevant  Accurate
 Valid  Complete
 Reliable  Timely
 Factual

Types of Information  Analytical information is the

interpretation of factual information.
Factual
What does the factual information
 Factual information is information that mean? What does it imply? This is the
solely deals with facts. It is short, non- type of information that researchers
explanatory, and rarely gives in-depth generate in their studies.
background on a topic. o Example. Analytical Resources:
o Example. Factual Resources: Scholarly Journals, Academic
Encyclopedias, Almanacs, and Scholarly Books, Library
Government, Resources, Databases, and some Scholarly
Statistics websites.

Analytical Subjective
  It is an information from only one point aware of a new idea, product or service
of view. Opinions are always subjective which is being disseminated.
o Example. Subjective Resources:
Modes of Information Dissemination
Websites, Blogs, Social Media,
Non-scholarly books and  Synchronous – (Rich) Two-way
journals, and Book Reviews communication with virtually no time
delay, allowing real-time response
Objective
 Asynchronous – (Reach) Two-way
 Objective Information is information communication with a time delay,
that is understood from multiple allowing response at user’s
viewpoints and presents all sides of an convenience.
argument
o Example. Objective Resources: 1. News Release is a written or recorded
Books, Journal Articles, communication directed at members of
Newspapers, Library Databases the news media for the purpose of
including Opposing Viewpoints announcing something ostensibly
and Facts on File. newsworthy
2. Blog is a regularly updated website or

Obtaining web page, typically one run by an

individual or small group, which is

and written in an informal or conversational

style.
3. Emails are messages distributed by
Disseminatin electronic means from one computer
user to one or more recipients via a
g Information network.
4. Text Message is a written message,
often containing short forms of words,
sent from one mobile phone to
another.
Obtaining Information 5. Social Networking Websites or Social
 Interview Media is an online platform which
 Observation people use to build social networks or
 Survey social relations with other people who
share similar personal or career
Disseminating Information interests, activities, backgrounds or
real-life connections
 Information Dissemination means
6. Public Service announcements is a
spreading pf information, knowledge,
message in the public interest
opinions widely to a certain person,
disseminated without charge, with the
people or to a bier group of audience
objective of raising awareness of , and
 The purpose of dissemination is to
changing public attitudes and behavior
influence people’s behavior, so that
towards a social issue.
they will adopt or at least become
 7. Door to door is a canvassing technique  Descriptive
that is generally used for sales,  Demonstrative
marketing, advertising or campaigning  Explanatory
in which the person or persons walk  Definition
from the door of one house to the door
Types of Informative Speech
of another, trying to inform, announce,
sell or advertise a product or service to 1. Speech about Objects. Objects refers to
the general public or gather something that is visible, tangible, and
information. stable in form that can be experienced
8. Community Meetings is a small-group through physical senses.
method of collecting information from 2. Speech about Processes. Process refers
community members. It is used to to sequence of actions or steps that
provide a directed but highly interactive lead to a specific product or income.
discussion. Similar to but less formal Processes may involve people-people
than a focus group, and it usually interacting with machines, and forces of
includes a larger group. nature.
3. Speech about People. This type of
Developing speech allows the speaker to describe
ow people look like, how they act, how

and they deal with life, and the like.

4. Speech about Events. An event refers

Delivering
to anything that happens or is
happening
5. Speech about Issues. An issue refers to
Informative a point or matter of discussion, dispute,
and public concern. To clarify such an
Speech issue, a speech may be delivered.
6. Speech about Concepts. A concept
 This is a type of speech that aims to refers to beliefs, theories, principles,
inform the audience. and ideas. One characteristics of a
Four Types of Informative Speech concept is its abstract state.