Juice in South Africa

Euromonitor International
November 2023
JUICE IN SOUTH AFRICA Passport i

LIST OF CONTENTS AND TABLES

KEY DATA FINDINGS.................................................................................................................. 1
2023 DEVELOPMENTS ............................................................................................................... 1
Liqui-fruit rebrands to differentiate flavours amid increasing competition ................................. 1
Cost of ingredients increases, forcing brands to reduce pack sizes ......................................... 1
Consumers switch channels, and make decisions based on pricing ........................................ 2
PROSPECTS AND OPPORTUNITIES......................................................................................... 2
Regulatory changes in south africa to impact many juice players ............................................ 2
Sustainable packaging is gaining momentum, but hindered by global challenges ................... 2
Despite healthier image of 100% juice, consumers are restricted by price, reducing brand
loyalty........................................................................................................................................ 3
CATEGORY DATA ....................................................................................................................... 3
Table 1 Off-trade Sales of Juice by Category: Volume 2018-2023 ........................... 3
Table 2 Off-trade Sales of Juice by Category: Value 2018-2023 .............................. 4
Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023 ........... 4
Table 4 Off-trade Sales of Juice by Category: % Value Growth 2018-2023 .............. 4
Table 5 NBO Company Shares of Off-trade Juice: % Volume 2019-2023 ................ 4
Table 6 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023....................... 5
Table 7 NBO Company Shares of Off-trade Juice: % Value 2019-2023 ................... 6
Table 8 LBN Brand Shares of Off-trade Juice: % Value 2020-2023.......................... 7
Table 9 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028 ............ 8
Table 10 Forecast Off-trade Sales of Juice by Category: Value 2023-2028 ............... 8
Table 11 Forecast Off-trade Sales of Juice by Category: % Volume Growth
2023-2028 .................................................................................................... 8
Table 12 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-
2028 ............................................................................................................. 8

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JUICE IN SOUTH AFRICA Passport 1

JUICE IN SOUTH AFRICA

KEY DATA FINDINGS
▪ Off-trade volume sales fall by 0.3% in 2023 to 382 million litres
▪ Juice drinks (up to 24% juice) is the best performing category in 2023, with off-trade volume
sales rising by 1% to 12 million litres
▪ Clover SA (Pty) Ltd is the leading player in 2023, with an off-trade volume share of 21%
▪ Off-trade volume sales are set to fall at a CAGR of 0.2% over the forecast period to 378
million litres

2023 DEVELOPMENTS

Liqui-fruit rebrands to differentiate flavours amid increasing competition

Popular juice brand Liqui-Fruit (Pioneer Foods (Pty) Ltd for PepsiCo Inc) has been rebranded.
Its packaging has switched from a colourful box to a white background where the logo’s colour
is associated with the juice’s flavour. When compared to the previous white outlined version that
was less legible, this packaging aims to set a new standard for each box that is clearer to read.
The box will additionally differentiate between flavours while allowing for easier recycling. A
second strategy adopted by Liqui-Fruit to increase competition is to reduce the size of its 250ml
pack down to 200ml. Reducing product size offers more favourable and competitive pricing.
Liqui-Fruit’s decision to resize its juice packaging should allow it to compete in the standard
sized fruit juice box environment.
This move should also allow it to compete against the likes of Coca-Cola’s rebranded Cappy
(originally Just Juice). Cappy has retained the original Just Juice packaging in the easily
recyclable can format for smaller drinks, and plastic for larger sizes. This differs from the Tetra
Pak used for Liqui-Fruit’s larger juice boxes, which offers longevity on shelves despite being
more challenging to recycle. Cappy’s expansion into blended juice, such as breakfast blend,
which is extremely popular as a juice flavour profile in South Africa, has captured some of Liqui-
Fruit’s share.

Cost of ingredients increases, forcing brands to reduce pack sizes

South Africa has been facing a number of environmental and economic challenges that are
increasing the cost factor for juice manufacturers. Insufficient water supplies in some areas
combined with unprecedented scheduled power outages have increased input costs of fruit
production for local farmers. While juice producers have been absorbing some of these costs,
the remaining costs have shifted to the end consumer. Oranges and apples, key ingredients in
favoured juice flavours, including tropical and breakfast blend options, have witnessed double-
digit increases beyond the South African Reserve Bank’s inflation target. Growth in these prices
has resulted in higher basket totals for local consumers, discouraging them from purchasing
premium brands such as Sir Fruit.
However, despite South Africa witnessing the highest inflation in 14 years, some types of
juice, including not from concentrate 100% juice and juice drinks (up to 24% juice), are
sustaining positive off-trade volume growth. There has also been a shift towards more
innovative flavours supporting consumers’ purchases. Exotic flavours are being stocked on
shelves, containing health-enriching ingredients such as Sir Fruit Health Shots. This brand
offers a range of 100ml turmeric and ginger-infused juice and claims to boost immunity while

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providing overall health benefits. The small size of these juice shots promotes affordability while
offering the consumer maximum health benefits. This type of product development has also
encouraged major retailers to produce more affordable alternatives, including Woolworths, with
its own private label line of juice shots.

Consumers switch channels, and make decisions based on pricing

Consumers are no longer loyal to brands or channels when it comes to purchasing juice.
Leading brand in not from concentrate 100% juice, Clover Krush, is losing share in both off-
trade volume and value terms. Access to information on how to manufacture and produce juice
is opening up the market up to new entrants, increasing the share of smaller players under
“others”. Happy Culture, for example, available from pharmacies such as Clicks, is gaining
popularity among consumers seeking locally-made options. Pharmacies are also extending into
meal replacement juice offers, with Dischem offering Munch Juice, a cold pressed vegetable
juice.
Therefore, juice is expanding and adapting to diverse consumer preferences, with an
omnichannel approach to sales in place. For instance, e-commerce is expanding private label’s
access to consumers by extending marketing capabilities. This is due to growing access to the
internet through mobile phones in South Africa. Essentially establishing a website and selling
juice online widens the audience versus promotion in a bricks-and- mortar store in one location.

PROSPECTS AND OPPORTUNITIES

Regulatory changes in south africa to impact many juice players

The local government is considering extending the sugar tax (Health Promotion Levy), that
aims to address obesity in South Africa, to 100% juice. This type of juice was not originally
included in the levy. Its addition comes from the government’s pending decision to lower the
threshold of sugar in beverages, currently sitting at 4g per 100ml. The regulation, if
implemented, has the potential to significantly increase the average price of juice for local
consumers. Juice with a sugar content lower than 4g may witness increasing competition as
new players enter or adjust their formulations to comply with the new regulation.
A secondary regulation that is in its final stage of implementation by the Department of Health
is a proposal to change how food is labelled on retailers’ shelves. The Regulations Relating to
the Labelling and Advertising of Foodstuffs requires that ingredients are listed on product
packaging, and for warning labels to be added to items high in sugar. This will impact juice
products where sugar content measures greater than 5g per 100ml, representing a large portion
of the category. Each product will incur a front-cover warning label to highlight its high sugar
content, which may discourage some consumers. However, if implemented, a large variety of
shelf items, alongside juice, will bear this warning label, and therefore the overall impact may be
diminished.

Sustainable packaging is gaining momentum, but hindered by global

challenges
Beyond adopting healthier options for themselves, consumers are slowly looking to improve
their sustainability efforts. South Africans are increasingly interested in brands that resonate with
their beliefs. Consequently, players are phasing out single-use plastic. Woolworths is
implementing a long-term shift towards using PET plastic, which is 100% recyclable. When not
presented in the can format, Cappy juice from Coca-Cola is also packaged in PET plastic,
supporting its image. Brands adopting similar behaviour will witness lower production costs,

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reducing the impact of inflation on unit prices for juice. Therefore, consumers can expect to find
fewer Tetra Pak juice options on retailers’ shelves, a strategy already adopted by Coca-Cola.
Tetra Pak, while made from recyclable cardboard, is lined with foil on the inside, hindering the
recycling process. Conversely, Tetra Pak supports freshness and longevity without the need for
refrigeration. Liqui-Fruit and Ceres use this form of packaging for their juice in South Africa. This
is due to the lack of need for refrigeration, an element destabilised by scheduled power outages.
However, the switch to PET packaging presents its own challenges; PET may face supply
constraints as the ongoing war in Ukraine is limiting exports of crude oil, an essential ingredient
of PET plastic. Therefore, the cost of PET over the forecast period will be determined by the
length of the war, affecting supply and further impacting juice unit prices for the end consumer,
or push manufacturers to use alternative packaging options.

Despite healthier image of 100% juice, consumers are restricted by

price, reducing brand loyalty
Juice is no longer perceived as just a breakfast drink in South Africa. Younger demographics,
including millennials and Generation Z, are reducing their alcohol intake and choosing fresh fruit
juice instead. The health trend has seen a major uptick since the pandemic. As a result, different
players are energising juice with their own blends. For example, ZZ2, a South African farming
enterprise, now offers it juice products in supermarkets. Diversifying the flavour profiles will be a
subsequent step in remaining competitive. Adopting different juice flavours or formats and
extending into the healthy segment, for example, will likely be a strategy undertaken by many
brands. Product packaging that highlights words such as “natural” or “organic” is also more likely
to witness positive sales volumes in the long term.
Beyond the expansion in juice variety, consumers will likely to be attracted to channels that
offer discounts and prices more aligned with limited disposable incomes. Additionally, despite
the impact of high inflation on the price of fruit such as oranges and apples, not from
concentrate 100% juice is poised for a positive performance in off-trade volume growth terms,
as local consumers seek nutrition at a reduced cost. Conversely, demand for coconut water and
other plant waters and reconstituted 100% juice (for example, Ceres) is predicted to fall as
brand loyalty slows amid economic uncertainty and health concerns.

CATEGORY DATA
Table 1 Off-trade Sales of Juice by Category: Volume 2018-2023

million litres
2018 2019 2020 2021 2022 2023

Juice 457.7 447.7 372.6 375.7 383.5 382.4

100% Juice 363.9 355.8 293.2 296.6 307.6 306.4
- Not from Concentrate 200.7 194.3 150.9 146.5 150.0 150.7
100% Juice
- Reconstituted 100% 163.2 161.5 142.3 150.1 157.6 155.7
Juice
Juice Drinks (up to 24% 11.8 11.6 9.1 11.1 11.9 12.0
Juice)
Nectars (25-99% Juice) 81.2 79.5 69.7 67.5 63.5 63.6
Coconut and Other Plant 0.8 0.8 0.5 0.5 0.5 0.5
Waters
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

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Table 2 Off-trade Sales of Juice by Category: Value 2018-2023

ZAR million
2018 2019 2020 2021 2022 2023

Juice 12,140.1 12,428.9 11,149.5 11,812.7 12,449.5 13,302.0

100% Juice 9,752.5 10,010.4 8,936.7 9,508.0 9,988.4 10,657.6
- Not from Concentrate 5,425.7 5,567.1 4,704.2 4,854.7 5,295.5 5,675.0
100% Juice
- Reconstituted 100% 4,326.8 4,443.3 4,232.5 4,653.2 4,692.9 4,982.5
Juice
Juice Drinks (up to 24% 281.7 290.1 245.0 239.0 250.4 276.4
Juice)
Nectars (25-99% Juice) 2,051.3 2,078.7 1,929.8 2,029.2 2,173.3 2,329.8
Coconut and Other Plant 54.6 49.7 38.0 36.5 37.4 38.2
Waters
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 3 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023

% volume growth
2022/23 2018-23 CAGR 2018/23 Total

Juice -0.3 -3.5 -16.4

100% Juice -0.4 -3.4 -15.8
- Not from Concentrate 100% Juice 0.5 -5.6 -24.9
- Reconstituted 100% Juice -1.3 -0.9 -4.6
Juice Drinks (up to 24% Juice) 1.3 0.4 1.9
Nectars (25-99% Juice) 0.1 -4.8 -21.7
Coconut and Other Plant Waters -3.3 -11.6 -46.1
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 4 Off-trade Sales of Juice by Category: % Value Growth 2018-2023

% current value growth

2022/23 2018-23 CAGR 2018/23 Total

Juice 6.8 1.8 9.6

100% Juice 6.7 1.8 9.3
- Not from Concentrate 100% Juice 7.2 0.9 4.6
- Reconstituted 100% Juice 6.2 2.9 15.2
Juice Drinks (up to 24% Juice) 10.4 -0.4 -1.9
Nectars (25-99% Juice) 7.2 2.6 13.6
Coconut and Other Plant Waters 2.2 -6.9 -30.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 5 NBO Company Shares of Off-trade Juice: % Volume 2019-2023

% off-trade volume

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Company 2019 2020 2021 2022 2023

Clover SA (Pty) Ltd 21.7 25.5 24.1 23.5 20.7

Pioneer Foods (Pty) Ltd 12.2 14.4 14.6 14.6 14.5
Pick 'n' Pay Retailers 8.5 10.3 10.4 10.7 10.4
(Pty) Ltd
Ceres Fruit Juices (Pty) 6.5 7.7 8.1 7.8 6.8
Ltd
Rhodes Food Group 2.7 3.3 4.4 4.8 5.1
Lactalis SA (Pty) Ltd - 3.9 4.1 4.5 4.9
Henties Juices Cape CC 4.2 5.2 5.0 4.8 4.3
Pacmar Pty Ltd 4.3 5.3 5.1 4.6 4.1
Real Beverage Co, The 5.3 6.0 5.5 5.6 4.0
Spar South Africa (Pty) Ltd 4.8 5.9 2.2 2.6 2.6
Bromor Foods (Pty) Ltd 1.4 1.8 2.2 2.2 1.9
Darling Ltd 2.0 2.3 2.2 2.0 1.9
Sir Juice (Pty) Ltd 1.0 1.2 1.1 1.4 1.0
Beverage Co (Pty) Ltd, The 0.2 0.3 0.3 0.4 0.3
Bos Brands (Pty) Ltd 0.0 0.1 0.0 0.0 0.0
H2coco South Africa Pty Ltd 0.0 0.1 0.0 0.0 0.0
Parmalat SA (Pty) Ltd 3.3 - - - -
Dairybelle (Pty) Ltd - - - - -
Coca-Cola South Africa - - - - -
(Pty) Ltd
Orchard - - - - -
Others 21.6 6.9 10.8 10.6 17.4
Total 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 6 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023

% off-trade volume
Brand (GBO) Company (NBO) 2020 2021 2022 2023

Clover Krush Clover SA (Pty) Ltd 23.7 22.5 22.0 19.4

Liqui-Fruit (PepsiCo Pioneer Foods (Pty) Ltd 14.4 14.6 14.6 14.5
Inc)
Pick 'n' Pay (Private Pick 'n' Pay Retailers 10.3 10.4 10.7 10.4
Label) (Pty) Ltd
Ceres (PepsiCo Inc) Ceres Fruit Juices (Pty) Ltd 6.8 7.2 7.0 6.0
Rhodes Quality 100% Rhodes Food Group 3.3 4.4 4.8 5.1
Fruit Juice
Pure Joy (Lactalis, Lactalis SA (Pty) Ltd 3.9 4.1 4.5 4.9
Groupe)
Henties Henties Juices Cape CC 5.2 5.0 4.8 4.3
Quali (Clover SA Real Beverage Co, The 6.0 5.5 5.6 4.0
(Pty) Ltd)
Zing (Rhodes Food Pacmar Pty Ltd 3.3 3.0 2.7 2.8
Group)
Spar (Private Label) Spar South Africa (Pty) Ltd 5.9 2.2 2.6 2.6
Oros (Tiger Brands Ltd) Bromor Foods (Pty) Ltd 1.8 2.2 2.2 1.9
Darling Darling Ltd 2.3 2.2 2.0 1.9
100% Wilde (Rhodes Pacmar Pty Ltd 2.0 2.0 1.9 1.3
Food Group)
Clover Life Clover SA (Pty) Ltd 1.8 1.6 1.4 1.3
Sir Fruit Sir Juice (Pty) Ltd 1.2 1.1 1.4 1.0
Jabba (PepsiCo Inc) Ceres Fruit Juices (Pty) Ltd 0.3 0.4 0.4 0.5
Fruitree (PepsiCo Inc) Ceres Fruit Juices (Pty) Ltd 0.5 0.4 0.4 0.4

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Capri-Sun (Capri Sun Beverage Co (Pty) Ltd, The 0.3 0.3 0.4 0.3
Group Holding AG)
Vita Coco (All Market Bos Brands (Pty) Ltd 0.1 0.0 0.0 0.0
Inc)
H2CoCo (H2Coco Pty Ltd) H2coco South Africa Pty Ltd 0.1 0.0 0.0 0.0
Ceres (Pioneer Food Ceres Fruit Juices (Pty) - - - -
Group Ltd) Ltd
Fruitree (Pioneer Ceres Fruit Juices (Pty) - - - -
Food Group Ltd) Ltd
Jabba (Pioneer Food Ceres Fruit Juices (Pty) - - - -
Group Ltd) Ltd
Capri-Sun (Capri Sun Clover SA (Pty) Ltd - - - -
Group Holding AG)
Capri-Sun (Wild GmbH Clover SA (Pty) Ltd - - - -
& Co KG, Rudolf)
Minute Maid (Coca- Coca-Cola South Africa - - - -
Cola Co, The) (Pty) Ltd
Dairybelle 40% Nectar Dairybelle (Pty) Ltd - - - -
Four Seasons Dairybelle (Pty) Ltd - - - -
100% Wilde Pacmar Pty Ltd - - - -
Liqui-Fruit (Pioneer Pioneer Foods (Pty) Ltd - - - -
Food Group Ltd)
Others Others 6.9 10.8 10.6 17.4
Total Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 7 NBO Company Shares of Off-trade Juice: % Value 2019-2023

% off-trade value rsp

Company 2019 2020 2021 2022 2023

Clover SA (Pty) Ltd 19.2 22.0 20.4 20.5 16.4

Pioneer Foods (Pty) Ltd 13.9 16.4 16.8 16.2 15.6
Pick 'n' Pay Retailers 10.7 12.9 12.5 13.3 13.1
(Pty) Ltd
Ceres Fruit Juices (Pty) 6.5 7.1 7.1 6.8 6.3
Ltd
Real Beverage Co, The 5.8 6.6 6.1 6.5 5.8
Spar South Africa (Pty) Ltd 4.4 5.3 5.4 5.6 5.5
Henties Juices Cape CC 4.0 4.7 4.5 4.7 4.9
Lactalis SA (Pty) Ltd - 4.1 4.1 4.1 4.2
Pacmar Pty Ltd 2.9 3.2 3.2 3.0 2.8
Rhodes Food Group 1.4 1.7 1.7 1.7 2.2
Darling Ltd 1.8 2.1 1.9 1.9 1.8
Bromor Foods (Pty) Ltd 1.5 1.7 1.6 1.5 1.5
Sir Juice (Pty) Ltd 1.2 1.3 1.1 1.5 1.3
Beverage Co (Pty) Ltd, The 0.2 0.3 0.3 0.3 0.3
Bos Brands (Pty) Ltd 0.1 0.1 0.1 0.1 0.1
H2coco South Africa Pty Ltd 0.1 0.1 0.1 0.1 0.1
Parmalat SA (Pty) Ltd 3.9 - - - -
Dairybelle (Pty) Ltd - - - - -
Coca-Cola South Africa - - - - -
(Pty) Ltd
Orchard - - - - -
Others 22.4 10.4 13.0 12.3 18.3
Total 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

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Table 8 LBN Brand Shares of Off-trade Juice: % Value 2020-2023

% off-trade value rsp

Brand (GBO) Company (NBO) 2020 2021 2022 2023

Liqui-Fruit (PepsiCo Pioneer Foods (Pty) Ltd 16.4 16.8 16.2 15.6
Inc)
Clover Krush Clover SA (Pty) Ltd 20.5 19.1 19.2 15.2
Pick 'n' Pay (Private Pick 'n' Pay Retailers 12.9 12.5 13.3 13.1
Label) (Pty) Ltd
Quali (Clover SA Real Beverage Co, The 6.6 6.1 6.5 5.8
(Pty) Ltd)
Spar (Private Label) Spar South Africa (Pty) Ltd 5.3 5.4 5.6 5.5
Ceres (PepsiCo Inc) Ceres Fruit Juices (Pty) Ltd 5.8 6.0 5.7 5.2
Henties Henties Juices Cape CC 4.7 4.5 4.7 4.9
Pure Joy (Lactalis, Lactalis SA (Pty) Ltd 4.1 4.1 4.1 4.2
Groupe)
Rhodes Quality 100% Rhodes Food Group 1.7 1.7 1.7 2.2
Fruit Juice
Darling Darling Ltd 2.1 1.9 1.9 1.8
100% Wilde (Rhodes Pacmar Pty Ltd 2.1 2.0 1.8 1.6
Food Group)
Oros (Tiger Brands Ltd) Bromor Foods (Pty) Ltd 1.7 1.6 1.5 1.5
Sir Fruit Sir Juice (Pty) Ltd 1.3 1.1 1.5 1.3
Clover Life Clover SA (Pty) Ltd 1.5 1.3 1.3 1.3
Zing (Rhodes Food Pacmar Pty Ltd 1.2 1.2 1.2 1.2
Group)
Fruitree (PepsiCo Inc) Ceres Fruit Juices (Pty) Ltd 1.2 1.0 1.0 1.0
Capri-Sun (Capri Sun Beverage Co (Pty) Ltd, The 0.3 0.3 0.3 0.3
Group Holding AG)
Jabba (PepsiCo Inc) Ceres Fruit Juices (Pty) Ltd 0.1 0.1 0.1 0.1
Vita Coco (All Market Bos Brands (Pty) Ltd 0.1 0.1 0.1 0.1
Inc)
H2CoCo (H2Coco Pty Ltd) H2coco South Africa Pty Ltd 0.1 0.1 0.1 0.1
Ceres (Pioneer Food Ceres Fruit Juices (Pty) - - - -
Group Ltd) Ltd
Fruitree (Pioneer Ceres Fruit Juices (Pty) - - - -
Food Group Ltd) Ltd
Jabba (Pioneer Food Ceres Fruit Juices (Pty) - - - -
Group Ltd) Ltd
Capri-Sun (Capri Sun Clover SA (Pty) Ltd - - - -
Group Holding AG)
Capri-Sun (Wild GmbH Clover SA (Pty) Ltd - - - -
& Co KG, Rudolf)
Minute Maid (Coca- Coca-Cola South Africa - - - -
Cola Co, The) (Pty) Ltd
Dairybelle 40% Nectar Dairybelle (Pty) Ltd - - - -
Four Seasons Dairybelle (Pty) Ltd - - - -
100% Wilde Pacmar Pty Ltd - - - -
Liqui-Fruit (Pioneer Pioneer Foods (Pty) Ltd - - - -
Food Group Ltd)
Others Others 10.4 13.0 12.3 18.3
Total Total 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

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JUICE IN SOUTH AFRICA Passport 8

Table 9 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028

million litres
2023 2024 2025 2026 2027 2028

Juice 382.4 376.9 375.5 375.1 375.6 377.9

100% Juice 306.4 301.9 301.3 301.7 303.0 305.9
- Not from Concentrate 150.7 155.5 159.1 161.9 164.2 167.0
100% Juice
- Reconstituted 100% 155.7 146.3 142.2 139.8 138.8 138.9
Juice
Juice Drinks (up to 24% 12.0 12.3 12.5 12.6 12.7 12.8
Juice)
Nectars (25-99% Juice) 63.6 62.4 61.3 60.4 59.5 58.8
Coconut and Other Plant 0.5 0.4 0.4 0.4 0.4 0.4
Waters
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 10 Forecast Off-trade Sales of Juice by Category: Value 2023-2028

ZAR million
2023 2024 2025 2026 2027 2028

Juice 13,302.0 13,107.3 13,151.6 13,230.4 13,342.8 13,520.0

100% Juice 10,657.6 10,244.0 10,230.8 10,244.0 10,288.2 10,388.2
- Not from Concentrate 5,675.0 5,390.7 5,614.1 5,791.7 5,942.5 6,116.7
100% Juice
- Reconstituted 100% 4,982.5 4,853.3 4,616.7 4,452.3 4,345.7 4,271.5
Juice
Juice Drinks (up to 24% 276.4 265.5 266.6 266.6 266.2 265.4
Juice)
Nectars (25-99% Juice) 2,329.8 2,549.0 2,605.9 2,670.3 2,737.3 2,813.7
Coconut and Other Plant 38.2 48.8 48.3 49.6 51.1 52.7
Waters
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 11 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028

% volume growth
2023/24 2023-28 CAGR 2023/28 Total

Juice -1.4 -0.2 -1.2

100% Juice -1.5 0.0 -0.2
- Not from Concentrate 100% Juice 3.2 2.1 10.8
- Reconstituted 100% Juice -6.0 -2.3 -10.8
Juice Drinks (up to 24% Juice) 2.0 1.2 6.2
Nectars (25-99% Juice) -1.9 -1.5 -7.5
Coconut and Other Plant Waters -6.9 -2.7 -12.9
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 12 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028

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JUICE IN SOUTH AFRICA Passport 9

% constant value growth

2023/2024 2023-28 CAGR 2023/28 Total

Juice -1.5 0.3 1.6

100% Juice -3.9 -0.5 -2.5
- Not from Concentrate 100% Juice -5.0 1.5 7.8
- Reconstituted 100% Juice -2.6 -3.0 -14.3
Juice Drinks (up to 24% Juice) -3.9 -0.8 -4.0
Nectars (25-99% Juice) 9.4 3.8 20.8
Coconut and Other Plant Waters 27.5 6.6 37.8
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

© Euromonitor International